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PEREMPUAN DAN GREENWASHING DALAM PROMOSI AKUNTANSI KEBERLANJUTAN: ANALISIS SEMIOTIKA ROLAND BARTHES Rusli, Urisnawati; Belo Ratte, Rosalena; Masnia, Masnia; Alimuddin, Alimuddin
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 7 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i7.2925

Abstract

This study aims to analyze the representation of women in Unilever Indonesia's sustainability communication and to examine indications of greenwashing practices through Roland Barthes’ semiotic approach. The research focuses on two of the company's digital media channels: the official website and the Instagram account @unileveridn, with data spanning from January 2023 to March 2025. The analysis reveals that women are portrayed as agents of social change, empowered entrepreneurs, and symbols of environmental concern. Through visual symbols (such as the color green, environmentally friendly activities, and facial expressions), verbal narratives (keywords such as empowered and sustainable), and the structure of digital campaigns, a myth is constructed that associates women with a natural affinity for sustainability issues. This strategy reinforces the company's image as environmentally conscious and progressive on gender issues. However, the findings also indicate that some content prioritizes symbolic representation over concrete evidence or measurable impact, suggesting the potential presence of greenwashing. The company's sustainability communication appears to focus more on brand legitimacy than on reflecting transparent and ecologically or socially responsible business practices. This study recommends a critical evaluation of sustainability narratives that utilize female imagery, and urges companies to deliver communication that is data-driven and produces tangible impact.
Pengaruh Akuntabilitas Pelayanan Terhadap Kepuasan Masyarakat Didalam Pelayanan Publik Di Kelurahan Waihaong Kota Ambon Masnia, Masnia; Rahawarin, Mohamad A.; Waisapy, Jeanly
JUPEIS : Jurnal Pendidikan dan Ilmu Sosial Vol. 3 No. 1 (2024): JUPEIS: Jurnal Pendidikan dan Ilmu Sosial
Publisher : Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jupeis.Vol3.Iss1.927

Abstract

Waihaong Village is one of the villages in Nusaniwe Subdistrict which is the spearhead of services to the community and is also referred to as a public service base. some of the problems encountered in the service section are that there are still complaints from the public about the service of making business certificates that are so convoluted and take a long time. This is because people who want to get services are less informed. Service is less satisfying in terms of employee friendliness to the community. This study aims to determine "The Effect of Service Accountability on Community Satisfaction in Public Services in Waihaong Village, Ambon City. The sample taken was 25 respondents using probability sampling technique with purposive sampling approach. The method used in this research is simple linear regression analysis method with the help of SPSS 29 software, obtained the regression equation Y = 0.925 + 1.000. From the research results the hypothesis produces a "t-count" value of 4,271 with a probability of 0.000 or (p <0.5).
Pemanfaatan Limbah Plastik Berbasis Eco-Brick Di Lingkungan  SD Negeri 01 Menteng Kamaliyah, Levi Raica; Yuliana, Lingga; Sativa, Shafira Oryza; Muftikhali, Qilbaaini Effendi; Rahmi, Ratu Naila; Khoirudzaki, Saskia; Safira, Erliza; Masnia, Masnia; Novyta, Novyta; Muhammad Rizky
Jurnal Pengabdian Cendekia Vol. 1 No. 2 (2025): Edisi Agustus
Publisher : PT Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/jpc.v1i2.9

Abstract

Tujuan dilaksanakannya kegiatan pengabdian kepada masyarakat yaitu menumbuhkan kesadaran akan pentingnya memanfaatkan plastik agar tidak menjadi limbah. Kegiatan ini dilaksanakan dalam bentuk pemberian pelatihan pembuatan Eco-Brick. Pelatihan ini dilaksanakan pada SD Negeri 01 Menteng pada tanggal 30 November 2024. Peserta pelatihan ini adalah komite dari SD Negeri 01 Menteng sebanyak 10 orang. Kegiatan pelatihan dalam menghasilkan produk Eco-Brick dinilai tidak hanya fungsional, tetapi memiliki nilai estetika yang cukup tinggi. Keberhasilan ini dapat menjadi bukti nyata bahwa limbah plastik dapat diolah menjadi sebuah barang yang tidak hanya praktis, tetapi juga mendukung sebuah pengelolaan limbah secara berkelanjutan. Hal ini menunjukkan bahwa sebuah pendekatan ramah lingkungan yang inovatif mampu menarik perhatian konsumen dan meningkatkan kesadaran tentang pentingnya sebuah pengelolaan limbah.
UPAYA UNIVERSITAS MEMBANGUN DAERAH PEDALAMAN PERBATASAN MELALUI PROGRAM KKN Ramli, Ramli; Carista Feradilla, Debby; Farida, Farida; Handayani, Fariddah; Hironimus, Hironimus; Masnia, Masnia; Rahel, Rahel; Dahlia, Sitti; Suriani, Suriani; Tamsina, Tamsina; Saputra, Wandi; Riska Febriani, Wiwin
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i2.486-493

Abstract

Desa Halanga adalah salah satu desa di Kabupaten Malinau yang perlu mendapatkan peningkatan fasilitas, pelayanan, dan informasi secara progresif agar dapat berkembang secara optimal. Sebagai bentuk kepedulian universitas dalam membangun desa, melalui program Kuliah Kerja Nyata Desa, mahasiswa hadir memberikan program yang sesuai dengan permasalahan dan kebutuhan masyarakat desa Halanga. Pendidikan; menumbuhkan kesadaran belajar dan upaya mengubah kualitas hidup. Sosial Ekonomi; membangun usaha masyarakat untuk meningkatkan perekonomian warga dalam memenuhi hidup serta menumbuhkan keamanan dan keharmonisan masyarakat. Kesehatan; menhadirkan tenaga medis untuk sosialisasi dan memberikan layanan kesehatan warga dan lingkungan serta upaya pencegahan stunting (kesehatan ibu dan masalah gizi buruk). Sebagai upaya berkelanjutan diperlukan komitmen pemerintah, perangkat desa, dan warga untuk melakukan pembenahan agar desa yang terletak jauh di dalam hutan Kalimantan Utara menikmati pemenuhan hidup yang lebih tercukupi, sehat, dan perpendidikan.
ANALISIS STATISTICAL LITERACY MAHASISWA MENGGUNAKAN SOAL TES TERINTEGRASI ISU PENDIDIKAN INDONESIA SEBAGAI WUJUD PENDEKATAN KONTEKSTUAL Habibie, Zulqoidi R.; Sundahry, Sundahry; Masnia, Masnia; Amanda, Tasa
Jurnal Muara Pendidikan Vol. 9 No. 1 (2024): Jurnal Muara Pendidikan Vol 9 No 1 Juni 2024
Publisher : LPPM Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/mp.v9i1.1663

Abstract

In this study, 116 students enrolled in Universitas Muhammadiyah Muara Bungo of School Teacher Education Study Programme (PGSD) will have their Statistical Literacy (SL) proficiency assessed using the Statistical Literacy Ability Test Questions integrated with Indonesian Education Issues using a quantitative descriptive research approach. Researchers used the interview technique to delve deeper into the data they collected, while descriptive analysis was done on the data collected through the distribution of test questions. The findings demonstrated that the students' Statistical Literacy still needed to be improved. On the Statistical Literacy ability exam, 75% of students who scored below 60 and 25% of students who scored over 60 showed these findings. Secondly, the average student's proficiency in answering SL test questions can be observed based on Indicators, which are 71.33% in Indicator 1, 53.16% in Indicator 2, and 57.18% in Indicator 3. In contrast, the average student's proficiency in answering SL questions is 28.67% in indicator 1, 46.84% in indicator 2, and 42.82% in indicator 3. According to in-depth interviews, the primary cause of students' low proficiency in SL is their need to master descriptive statistics. Conversely, the Indonesian Education Issue approach is the primary element contributing to students' capacity to solve SL questions. According to the findings of this study, more research is required to determine whether using learning models, creating new learning models, or using learning strategies to tackle SL challenges can help students' SL skills.
Peningkatan Literasi Numerasi Siswa SMA Melalui Pembinaan AKM untuk Mencapai Sekolah Berkualitas Masnia, Masnia; Saputri, Veni; Kamsurya, Rizal; Tuhu, Dewi Masito Setyo
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3231

Abstract

The purpose of this Community Service (PKM) activity is to improve the numeracy ability of Tadika Pertiwi Senior High School students through the coaching of Minimum Competency Assessment (AKM), to create a quality school. The methodology used in this activity is Blended Learning which combines material delivery and AKM question practice through Google Classroom and Google Meet. This activity took place at Tadika Pertiwi High School and involved lecturers and students from the mathematics education study program at Media Nusantara Citra University. The results of this PKM activity show that students have a better understanding of AKM questions, are better prepared to take AKM at school, and there is a significant improvement in student numeracy results. An evaluation was conducted through assignments and students' AKM results. Although there were obstacles such as network problems and conflicting student schedules, this activity was still successful thanks to the effective collaboration between the school and the PKM team. In conclusion, AKM coaching improves students' numeracy ability and creates a more interactive and collaborative learning environment. Thus, SMA Tadika Pertiwi can continue to improve the quality of its education and produce excellent students who are ready to face various academic challenges in the future