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All Journal Jurnal Paradigma Ekonomika Briliant: Jurnal Riset dan Konseptual Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora SEIKO : Journal of Management & Business International Journal of Supply Chain Management JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal E-Bis: Ekonomi Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Global and Policy Journal of International Relations COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Management Science Research Journal Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Nusantara Publicness: Journal of Public Administration Studies International Journal of Economics (IJEC) Jurnal Ekbis (Ekonomi & Bisnis) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Business and Investment Review Jurnal Abdimas Indonesia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Jurnal Ekonomi dan Pembangunan Indonesia Green Inflation: International Journal of Management And Strategic Business Leadership Journal of Ekonomics, Finance, and Management Studies
Endang Iryanti
Faculty Of Economic And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Digital Marketing as a Vehicle for Promotion and Sales of Products At Shopee Avero Official Shop Iryanti, Endang; Maharani, Rahma Aprilia
East Asian Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i1.7948

Abstract

In the current era of advanced digitalization, product marketing and sales have gone through very rapid changes. The development of information and communication technology has opened new pathways for various new opportunities in the world of business processes. One of them is the emergence of digital marketing innovation, which has become a forum for business processes for promoting and selling products on various online platforms. In the industrial era 4.0, everyone is required to use technology in all fields. This changes the socio-economic lifestyle, and the type of work one wants to achieve also changes significantly. All types of transactions use non-cash and self-service facilities. This happens in all transactions, for example in online trading, transportation, insurance, and many more. This research aims to determine the use of Digital Marketing through E-Commerce. The method in this research is a qualitative descriptive method by looking for data sources from research results and news whose truth is acknowledged. The research results state that the most widely used e-commerce is Shopee. The existence of an e-commerce platform helps people carry out buying and selling transactions anywhere and anytime.
The Effect of Motivation and Job Satisfaction on Employee Performance at CV. Sengon Maju Lancar Kediri Deananda, Ersa; Iryanti, Endang
Business and Investment Review Vol. 3 No. 6 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.222

Abstract

This study investigates the influence of motivation and job satisfaction on employee performance at CV. Sengon Maju Lancar, a wood-processing company in Kediri, Indonesia. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 50 production employees through structured questionnaires. The results reveal that motivation has a significant and positive effect on employee performance, with achievement being the most influential motivational factor. In contrast, job satisfaction does not significantly affect performance, suggesting that satisfaction alone may not drive productivity in this context. These findings highlight the importance of motivational strategies in enhancing workforce effectiveness, particularly in labor-intensive industries. The study contributes to the literature by providing empirical evidence from a small and medium-sized enterprise (SME) in Indonesia and offers practical recommendations for human resource management.
Effectiveness of Shopee Live Streaming at Night on Purchasing Decisions (Case Study of CV Avero Indonesia) Iryanti, Endang; Wigunastika, Tiara
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7573

Abstract

The development of technology and the internet has changed the way consumers interact with brands. Live streaming, especially via Shopee, has become an effective strategy in the digital era. This research analyzes the application of live streaming at night as an effort to influence purchasing decisions for Avero products. The research method uses descriptive qualitative with a SWOT matrix. Avero live streaming is powerful in live interactions, product presentations, and reading live comments. Disadvantages include connection disruptions and competing evening activities. Opportunities include special evening promotions and free delivery vouchers. Threats involve monotonous content and the emergence of new competitors. SO, WO, ST, and WT strategies are recommended to optimize Avero's live-streaming marketing on Shopee. The conclusion emphasizes adapting to competitors' strategies for greater live-streaming effectiveness. This research is expected to guide Shopee Live users in formulating more efficient marketing strategies.
Effectiveness of TikTok Social Media Advertising as an Online Promotion Strategy for CV Avero Indonesia Adzra, Rifda Shabrina; Iryanti, Endang
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7574

Abstract

Advertising is one way to market products in the digital era by utilizing social media as a marketing tool to expand its market reach without limits. Implementing the right online promotional strategy is very necessary to attract consumer attraction through TikTok social media. This research aims to analyze the effectiveness of TikTok social media advertising as an online promotion strategy for CV Avero Indonesia and analyze the content characteristics of TikTok @averoofficial advertising as an online promotion strategy for CV Avero Indonesia. This research is qualitative research using the library research method. The research results can conclude that advertising via TikTok social media is quite effective as an online promotion strategy for CV Avero Indonesia. The advertising promotion strategy delivered by the TikTok account @averoofficial is in line with the AIDA stages, which attract a lot of attention and increase the audience seen from the number of followers of the TikTok account.
Pengaruh Kepemimpinan, Budaya Organisasi, dan Kompensasi Terhadap Kinerja Karyawan Pada PT. Japfa Comfeed Indonesia di Wonoayu Sidoarjo Bahrudin, M. Yasril; Iryanti, Endang
BRILIANT: Jurnal Riset dan Konseptual Vol 8 No 2 (2023): Volume 8 Nomor 2, Mei 2023
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v8i2.1219

Abstract

Dalam mewujudkan visi dan misi dari perusahan, maka diperlukan peningkatan kinerja dari karyawan yang mana akan memberikan kualitas yang lebih baik. Kemajuan sebuah perusahaan tidak terlepas dari kemajuan karyawannya dalam bekerja yang terlihat dari kinerja karyawannya. Bagaimana karyawan bekerja dan berperilaku yang baik dalam perusahaan akan menentukan nasib sebuah perusahaan di masa yang akan datang. Para karyawan diharapkan menjalankan semua tugas-tugasnya dengan baik. Penelitian ini bertujuan mengkaji pengaruh dari model kepemimpinan, budaya organisasi dan kompensasi terhadap kinerja karyawan pada PT. Japfa Comfeed Indonesia di Wonoayu Sidoarjo. Populasi pada penelitian ini ialah karyawan PT Japfa Comfeed Indonesia di Wonoayu Sidoarjo pada bagian produksi dengan jumlah sampel 78 responden. Dalam penelitian ini menggunakan metode kuantitatif dengan menggunakan structural equation modelling dan partial least square (PLS) sebagai alat analisis. Penelitian ini mendapatkan hasil bahwa kepemimpinan, budaya organisasi dan kompensasi berpengaruh signifikan positif.
UPAYA MENINGKATKAN KESADARAN BELA NEGARA DAN CIVIC COMPETENCE MELALUI MODEL PENGEMBANGAN PENDIDIKAN BERBASIS KEARIFAN LOKAL Dwiridotjahjono, Jojok; ., Mulyanto; Iryanti, Endang
Global and Policy Journal of International Relations Vol 6, No 01 (2018)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jgp.v6i01.1838

Abstract

ABSTRACTInnovations of the learning module are needed to cover loopholes and weaknesses of the conventional learning. The goal of this research is to create a learning module of the nation‟s defence education based on local wisdoms through a citizen project learning as an effort to increase nation‟s defence awareness and civic competence. This is a mixed method research, using both qualitative and quantitative method with “the dominant-less dominant design” pattern. The analysis shows that citizen project learning module gives a positive impact towards the knowledge, attitude and student skill‟s improvement in internalizing nation‟s defence awareness values and civic competence. The advantage of citizen project learning module is that this model gave a vast space for student to dig all aspects in themselves, whether it is cognitive, affective and psychomotor.Keywords: Learning Module, Local Wisdom, Citizen Project, Nation‟s Defence Awareness, Civic CompetenceDOI: https://doi.org/10.33005/jgp.v6i01.1838
Pengaruh Motivasi Intrinsik dan Kompensasi terhadap Kinerja Karyawan PT. Kereta Api Indonesia Logistik Kota Madiun Aktaviani Putri, Deffiani; Iryanti, Endang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.179

Abstract

The purpose of this research is to determine the influence of intrinsic motivation and compensation on the employees performance at PT. Kereta Api Indonesia Logistics in Madiun City. The population of employees at PT. Kereta Api Indonesia Logistics in Madiun City is 35 employees, and the sampling method used is a saturated sampling technique, making all employees participants in the research. The research method employed is quantitative with a measurement scale using the ordinal scale with the Likert scale weighting technique ranging from 1 to 5. To achieve the research objectives, the hypotheses are tested using the Partial Least Square (PLS) software. The entire testing process using PLS demonstrates results that surpass the required values for the reliability of the testing. Based on the research findings, it is established that both intrinsic motivation and compensation have a significant positive effect on the employees performance at PT. Kereta Api Indonesia Logistics in Madiun City.
The Effect of Job Satisfaction and Self Efficacy on Turnover Intention among Generation Z Employees in Sidoarjo Hamidaya, Novita Sari; Iryanti, Endang; Rosyanti, Daisy Marthina
Management Science Research Journal Vol. 4 No. 3 (2025): August 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i3.165

Abstract

Turnover intention is defined as employees’ tendency to leave the organization, either through the desire to seek new employment or by planning to resign. This phenomenon has become an important issue in human resource management, particularly among Generation Z employees who are known to have relatively high job mobility. The research was conducted to investigate the relationship between job satisfaction, self efficacy, and turnover intention. Employing a quantitative framework, 120 Generation Z respondents from Sidoarjo were surveyed through questionnaires,and the results were analyzed using PLS-SEM with SmartPLS software. The study results indicate that job satisfaction significantly reduces turnover intention. Likewise, self efficacy was proven to have a significant negative impact on turnover intention. In other words, employees with higher job satisfaction and stronger self efficacy are less likely to develop the intention to leave their organization.
Pengaruh Disiplin Kerja dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT Tunggal Djaja Indah Mardhiyyah, Febriyanti; Endang Iryanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6607

Abstract

The success and sustainability of an organization can be determined by one of its factors, namely employee performance. Factors related to employee performance such as work discipline and organizational commitment are the problems in this study. The purpose of this study was to determine the effect of work discipline and commitment on employee performance at PT Tunggal Djaja Indah. This research method uses a quantitative approach with SmartPLS analysis techniques. The tests carried out include outer model tests, inner model tests, and hypothesis tests. The number of samples used was 56 employees in the production department of PT Tunggal Djaja Indah. The results of the study showed a significant positive effect of work discipline on employee performance, as well as a significant positive effect of organizational commitment on employee performance.
Analisis Komparatif Efektivitas Kerja Sama Sponsorship dan Open Booth dalam Meningkatkan Penjualan Telkomsel Surabaya Saputra, Andre Juan; Iryanti, Endang
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2354-2359

Abstract

Penelitian ini bertujuan untuk membandingkan efektivitas strategi  sponsorship dan open booth dalam meningkatkan penjualan produk Telkomsel di Surabaya. Metode penelitian ini menggunakan metode kuantitatif komparatif dengan uji statistik Mann-Whitney dan perhitungan matematis. Hasil penelitian menunjukkan 1)  sponsorship menghasilkan penjualan lebih tinggi dibandingkan open booth, 2) analisis cost ratio mengungkapkan bahwa open booth lebih efisien secara biaya dengan rasio efisiensi 52% lebih baik 3) temuan dari uji statistik Mann-Whitney menunjukkan tidak ada perbedaan signifikan antara kedua strategi, akan tetapi effect size termasuk dalam kategori sedang dengan kecenderungan  sponsorship lebih unggul dalam peringkat penjualan. Berdasarkan temuan ini, dapat disimpulkan bahwa  sponsorship lebih unggul dalam hal volume penjualan, namun open booth lebih efisien dari segi biaya.
Co-Authors ., Mulyanto ., Mulyanto Abdillah, M Arya Achmad Chabibi Isnani Adzra, Rifda Shabrina Agustin, Amanda Fia Aisyah Hanif Aisyah Hanif Ajeng Arum Isfania Ajimas Wahyu Bagaskoro Ajimas Wahyu Bagaskoro Aktaviani Putri, Deffiani Algi Ardiyansyah Amirah Cetta Candraningtyas Yose Andhika Mulya Prasetya Anggi Larasati Anjesaya Melias Banta Sebayang Annisa Rizky Wijayanti Aprilia, Nabilah Ariyanti, Desy Aryo Seno Pambudi Aulia Nida’ul Husna Bahrudin, M. Yasril Budiwitjaksono, Gideon Setyo Daisy Marthina Rosyanti Deananda, Ersa Deffiani Aktaviani Putri Desy Ariyanti Dewantara, Arya Gading Dwiridotjahjono, Jojok Dwiridotjahjono, Jojok Dyah Ayu Pangestu, Almanda Earlyne Nur Oktavia Falah, Naimul Farel, Kholin Gio Firdaus Rezando Rohman Gendut Sukarno Hafid Akmal Alamsah Hamidaya, Novita Sari Hana Nazara Putri N Hardjanti, Susi Husnika, Roaina Indri oktafianti Krisna Bahrul Ulum Lestari, Sukma Puji Luvi Ekananda Widodo M Ali Ircham M Arya Abdillah Mahanani, Anajeng Esri Edhi Maharani, Gusti Ayu Made Devyna Maharani, Rahma Aprilia Mardhiyyah, Febriyanti Mei Retno Adiwaty Moch. Rafie Pratama Mochammad Shadam Alquranta Moh Rizky Pradana Novianto Putra Mohammad Satrio Eko Putro Nur Rochmah Yulianita Nuraini, Nurul Nurjanti Takarini Nurul Angelina Nurul Angelina oktafianti, Indri Pramulia, Anggita Pratama, M Rizky Bayu Priambodo, Bayu Setiawan Puspita Dewi, Aprilia Putri, Ananda Maysa Rahmawati, Dinda Eka Ramadhan, Muhammad Syahru Ratna Melinda Putri Rhegita Arrum Syafitri Richa Meyta Sari Rizaky, Muhammad Udhan Rosyanti, Daisy Marthina Sabila Amara Rachma Safeyah, Muchlisiniyati Saputra, Andre Juan Satria, Muhammad Rafi Dwi Sauqy, Muhammad Syafiqus Sekar Aulia Puspitasari Siti Nur Munazilah Situmeang, Angelica Br Susantyo, Idham Faiz Syamroxy Syifana, Ananda Azza Syifananda Putri Fianta Tasya Nabila Pramana Uci Silvia Rahmah Uci Silvia Rahmah Viona Rosalinda Dwi Putri Waskito Adi Nugroho Widya Surya Andini Wigunastika, Tiara Wildan Armansyah Wiwik Handayani Yose, Amirah Cetta Candraningtyas Zuhda Mila Fitriana