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All Journal Jurnal Manajemen Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Jurnal Pengabdian Masyarakat Formosa (JPMF) JURNAL ECONOMINA Jurnal Riset Ilmiah
Widi Winarso, Widi
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN PELANGGAN MELALUI MINAT BELI PROPERTI GRAND DUTA CITY BEKASI PADA PT PANEN PROPERTI INDONESIA Wardhani, Dian Kusuma; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.963

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kualitas produk dan lokasi terhadap kepuasan pelanggan, baik secara langsung maupun melalui minat beli, pada properti Grand Duta City Bekasi yang dikelola oleh PT Panen Properti Indonesia. Penelitian ini menggunakan pendekatan kuantitatif menggunakan metode SEM-PLS (Modeling Equation Structural-Partial Least Square). Data dikumpulkan melalui kuesioner yang dibagikan kepada 120 orang, termasuk penghuni dan potensial pembeli properti di Grand Duta City Bekasi. Hasil penelitian menunjukkan bahwa kualitas produk dan lokasi berpengaruh positif dan signifikan terhadap minat dan kepuasan pelanggan untuk membeli barang. Selain itu, terbukti bahwa minat beli merupakan faktor mediasi penting dalam hubungan antara kualitas produk, lokasi, dan kepuasan pelanggan. Hasil ini mendorong PT Panen Properti Indonesia untuk terus meningkatkan kualitas produk dan memilih lokasi yang strategis guna mendorong minat beli dan kepuasan pelanggan
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI KAIZEN HERITAGE BEKASI Nurhasanah, Shandra Dewi; Winarso, Widi; Fikri, Adi Wibowo Noor
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.997

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian di Kaizen Heritage Bekasi. Penelitian ini merupakan penelitian dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh individu dengan minimal usia 18 tahun. Sampel penelitian ini adalah 120 orang. Pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reabilitasnya. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linear berganda. Hasil penelitian ini adalah (1) kualitas pelayanan berpengaruh positif terhadap keputusan pembelian (2) kualitas produk berpengaruh positif terhadap keputusan pembelian (3) kualitas pelayanan dan kualitas produk berpengaruh positif terhadap keputusan pembelian.
PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW MELALUI SOCIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FOCALLURE PADA GENERASI Z Amelia, Mita; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1000

Abstract

The aim of this research is to measure the extent of influence of influencer marketing and online customer reviews on purchasing decisions for Focallure products among Generation Z via social media. The research method used is a quantitative method by distributing questionnaires to respondents. The data analysis technique in this research uses Structural Equation Modeling Partial Least Square (SEM-PLS) analysis with the help of SmartPLS version 4.0 software. The research results show that influencer marketing and online customer reviews have a significant influence on purchasing decisions, social media has a significant influence on purchasing decisions, and influencer marketing and online customer reviews via social media have an indirect and significant influence on purchasing decisions
PENGARUH CONTENT MARKETING DAN LIVE STREAMING TERHADAP  IMPULSIVE BUYING PRODUK FASHION DENGAN MEDIASI BRAND AMBASSADOR MELALUI APLIKASI TIKTOK PADA GENERASI Z Anggraini, Melani Putri; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1003

Abstract

This research aims to analyze the influence of content marketing and live streaming on impulsive buying of products with brand ambassador mediation through the TikTok application on generation z. The research method used is the purposive sampling method by distributing questionnaires via gform to respondents. The data analysis technique in this study used Structural Equation Modeling Partial Least Square (SEM-PLS) analysis with the help of SmartPLS software version 4.1.0.9. The results of the study showed that content marketing and live streaming had a significant effect on impulsive buying, brand ambassadors had a significant effect on impulsive buying, and that content marketing and live streaming through brand ambassadors had a significant effect on impulsive buying.
Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale Gede Endra Bratha, Wayan; Tussoleha Rony, Zahara; Winarso, Widi
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1398

Abstract

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.
Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale Gede Endra Bratha, Wayan; Tussoleha Rony, Zahara; Winarso, Widi
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1398

Abstract

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.
Co-Authors Adelina Suryati Adi Wibowo Noer Fikri Amelia, Mita Anggraini, Melani Putri Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azizah Nur Syamsiyah Budi Satria Budi Satria Cahyadi Husadha Dian Kusuma Wardhani DODY KURNIAWAN Ery Teguh Prasetyo Fahmi Kamal Fahmi Kamal Fatih, Muhammad Rizki Ibnu Ferawaty Puspitorini Fikri , Adi Wibowo Noer Fikri , Adi Wibowo Noor Gede Endra Bratha, Wayan Hadita Hadita, Hadita Handayani, Milda Hari Muharam Haryudi Anas Jumawan, Jumawan Kardinah Indrianna Komariah, Neng Siti Lia Mardiani Lituhayu, Megan M Fadhli Nursal M. Fadhli Nursal Muhammad Rizki Ibnu Fatih Mulyadi Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Nandan Limakrisna Nurhasanah, Shandra Dewi Nursal, M.Fadhli Putra, Christophorus Indra Wahyu Rahmawati, Nabillah Deriefca Ramadhani, Nauval Renwarin, Joseph Martinio Jocrien Rony, Zahara Tussoleha Rorim Panday Rorim Panday, Rorim Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Soehardi Soehardi Suryati, Adelina Untari, Dhian Tyas Wastam Wahyu Hidayat Wibowo, Wahyu Tri Widjanarko , Wirawan Wijayaningsih, Rini Wirawan Widjanarko Yoganingsih, Tutiek