Article Per Year (5 Year)
p-Index From 2021 - 2026
3.837
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Riset Ilmiah
Widi Winarso, Widi
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
PENGARUH CONTENT MARKETING DAN LIVE STREAMING TERHADAP  IMPULSIVE BUYING PRODUK FASHION DENGAN MEDIASI BRAND AMBASSADOR MELALUI APLIKASI TIKTOK PADA GENERASI Z Anggraini, Melani Putri; Hadita, Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.1003

Abstract

This research aims to analyze the influence of content marketing and live streaming on impulsive buying of products with brand ambassador mediation through the TikTok application on generation z. The research method used is the purposive sampling method by distributing questionnaires via gform to respondents. The data analysis technique in this study used Structural Equation Modeling Partial Least Square (SEM-PLS) analysis with the help of SmartPLS software version 4.1.0.9. The results of the study showed that content marketing and live streaming had a significant effect on impulsive buying, brand ambassadors had a significant effect on impulsive buying, and that content marketing and live streaming through brand ambassadors had a significant effect on impulsive buying.
Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale Gede Endra Bratha, Wayan; Tussoleha Rony, Zahara; Winarso, Widi
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1398

Abstract

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.
Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale Gede Endra Bratha, Wayan; Tussoleha Rony, Zahara; Winarso, Widi
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1398

Abstract

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.
Co-Authors Adelina Suryati Adi Wibowo Noer Fikri Amelia, Mita Anggraini, Melani Putri Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azizah Nur Syamsiyah Budi Satria Budi Satria Cahyadi Husadha Dian Kusuma Wardhani DODY KURNIAWAN Ery Teguh Prasetyo Fahmi Kamal Fahmi Kamal Fata Nidaul Khasanah Fatih, Muhammad Rizki Ibnu Ferawaty Puspitorini Fikri , Adi Wibowo Noer Fikri , Adi Wibowo Noor Gede Endra Bratha, Wayan Hadita Hadita, Hadita Handayani, Milda Haryudi Anas Jumawan, Jumawan Kardinah Indrianna Komariah, Neng Siti Lia Mardiani Lituhayu, Megan M Fadhli Nursal M. Fadhli Nursal Muhammad Rizki Ibnu Fatih Muharam, Hari Mulyadi Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Nandan Limakrisna Nurhasanah, Shandra Dewi Nursal, M.Fadhli Putra, Christophorus Indra Wahyu Rahmawati, Nabillah Deriefca Ramadhani, Nauval Renwarin, Joseph Martinio Jocrien Rony, Zahara Tussoleha Rorim Panday Rorim Panday, Rorim Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Soehardi Soehardi Suryati, Adelina Untari, Dhian Tyas Wastam Wahyu Hidayat Wibowo, Wahyu Tri Widjanarko , Wirawan Wijayaningsih, Rini Wirawan Widjanarko Yoganingsih, Tutiek