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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Bisnis Dan Kajian Strategi Manajemen Pelita Masyarakat BUDGETING : Journal of Business, Management and Accounting Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Journal of Artificial Intelligence and Digital Business Journal of Critical Realism in Socio-Economic (JOCRISE) IRA Jurnal Pengabdian Kepada Masyarakat International Journal of Economic Research and Financial Accounting Asian Journal of Management, Entrepreneurship and Social Science
Wan Rizca Amelia
Universitas Medan Area (UMA), Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
THE INFLUENCE OF COMMUNICATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT THE VOCATIONAL AND PRODUCTIVITY TRAINING CENTER (BBPVP) MEDAN Stevani Oktaviani Pandiangan; Khairunnisak; Wan Rizca Amelia; Irwansyah Putra; Teddi Pribadi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1250

Abstract

The purpose of this study was to analyze the effect of communication and employee work environment at the Vocational and Productivity Training Center (BBPVP) Medan. The population in this study was 120 sourced from data from the Vocational and Productivity Training Center (BBPVP) Medan, with a sample of 93 respondents determined by the Slovin formula. This type of research is quantitative. With the sampling method used is proportional random sampling. The results showed that communication had a positive and significant effect on the performance of employees of the Vocational and Productivity Training Center (BBPVP) Medan, the work environment had a positive and significant effect on the performance of employees of the Vocational and Productivity Training Center (BBPVP) Medan.
Co-Authors Adawiyah, Rohimah Adelina Lubis Afrida, Desri Ahmad Prayudi Ahmad Rafiki Alfifto Amaliyah, Amaliyah Amelia, Dhea Ananda Anggraini, Widya Fitri Ardana, Arya Dimas Arif Muluk Rahman Ayu Lisnawati Chandra Sembiring Dahrul Siregar Damrus, Damrus Deanti Indira Eka Dewi Setia Tarigan Elisa Fitri Era Purike Fadli Adnin Nasution Faras Cattleya Febrizaldy Fitriani Tobing Ginting, Ia Ninta Karina Br Ginting, Ica Veronica Br. Ginting, Maretta Habibi, Mhd Harahap, Uun Novalia Haryaji Catur Putera Hasman Hery Syahrial Hesti Sabrina Hutagaol, Adrian Michel H Ida Royani Ihsan Effendi Ilham Syuhada Indawati Lestari Iriantini, Dwi Bhakti Irwansyah Putra Iswandi Iswandi Jesica Eninta Sinulingga kesumah, priatna Kezia Karina Perangin Angin Khairunnisak Khairunnisak, Khairunnisak Lubis, Sri Megawati M. Yamin Siregar Miftahuddin, Miftahuddin Muhammad Idris Mustakim , Istiqfar Muthya Rahmi Darmansyah Nindya Yunita Nur Azizah Oriza Silva Wijaya Patar Marbun Pratama, Ikbar Pribadi , Teddy Putra, Irwansyah Putri Ezramia Pasaribu Putri Novyenni Widyarosa Tarigan Rahman, Arif Muluk Rida Bella Putri Cindi Hutabarat Riza Fanny Meutia Rizna Nur Ayyuna Safina, Wan Dian Sibarani, Annisa Raudhatul Jannah Sijabat, Yeni Anggriani Simamora, Tania Maria Agatha Br Sinta Marito Elisabet Siti Alhamra Salqaura Sorta Ida Sianipar Sri Maylani Pratiwi Sri Ramadhani Br. Ginting Sri Wahyuni Stevani Oktaviani Pandiangan Sugito Sugito Syafitri Wahyuni Syahreza, M. Syahvira, Ayu Lia Teddi Pribadi Tendel, Loy Yesanidio Suka Wafiq, Wafiqotul Azizah Wan Suryani Yudha Maulana Putra Yuni Syahputri Zulham Zulham