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All Journal JPTK: Jurnal Pendidikan Teknologi dan Kejuruan Managament Insight: Jurnal Ilmiah Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JURNAL PENGABDIAN KEPADA MASYARAKAT E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Econosains JURNAL IQRAÂ´ AL ISHLAH Jurnal Pendidikan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Ekspektra: Jurnal Bisnis & Manajemen Jurnal Sinar Manajemen Jurnal Pendidikan Ekonomi & Bisnis JURNAL MANAJEMEN MOTIVASI Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN JRMSI - Jurnal Riset Manajemen Sains Indonesia JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI Jurnal PTK dan Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik JURNAL MANAJEMEN Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Enrichment : Journal of Management Batara Wisnu : Indonesian Journal of Community Services Jurnal Pendidikan Tata Niaga (JPTN) International Journal of Emerging Research and Review Jurnal Analisis Bisnis Ekonomi Balance: Jurnal Ekonomi

Novi Marlena

Universitas Negeri Surabaya

Author-ID : 633263

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 80 Documents Claim Missing Document

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Use of e-toll Cards: Satisfied Consumers? Wachidatus Sa’diyah; Novi Marlena
JURNAL MANAJEMEN MOTIVASI Vol 14, No 2 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

The application of toll road electronification aims to provide satisfaction for toll road users in the making transactions faster and efficiently without having to queue. The study of the effectiveness of the e-toll card program is noteworthy because of the success or failure of the quality of services provided by the company; it will show an increase in the satisfaction of toll users, which in turn will become the benchmark of the company in managing services. The purpose of this study was to determine the effect of e-toll card program effectiveness on customer satisfaction of toll road users on the Surabaya-Gempol toll road. The study sample was 400 respondents, for data analysis techniques using simple linear regression. The results showed that the effectiveness of the e-toll card program affected the satisfaction of toll road users.

Celebrity Endorser Dan Ekuitas Merek: Bagaimana Pengaruhnya Terhadap Keputusan Pembelian Minuman Isotonik? Lisa Iin Hidayah; Novi Marlena
JURNAL MANAJEMEN MOTIVASI Vol 15, No 2 (2019): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Penelitian ini bertujuan mengetahui keputusan pembelian minuman isotonik berdasarkan pengaruh dari celebrity endorser dan ekuitas merek. Produk minuman isotonik pada penelitian ini adalah Pocari Sweat. Subyek penelitian ini adalah seluruh anggota PB (Persatuan Bulutangkis) Suryanaga Surabaya yang berjumlah 109 orang dengan teknik pengambilan sampel menggunakan sampling jenuh. Teknik analisis data yang digunakan untuk menguji hipotesis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa cebrity endorser berpengaruh terhadap keputusan pembelian minuman isotonik, ekuitas merek berpengaruh terhadap keputusan pembelian minuman isotonik dan cebrity endorser dan ekuitas merek seccara simultan berpengaruh terhadap keputusan pembelian minuman isotonik. Sehingga implikasi penelitian adalah untuk dapat mempertahankan posisi Pocari Sweat sebagai top brand dari minuman isotonik, dengan menjaga kualitas celebrity endorser yang digunakan.

The Influence of Self Efficacy and Adversity Quotient: How is The Vocational Student Entrepreneurial Intention? Wahyu Kurniawati; Novi Marlena
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) VOL 4, NO.2, SEPTEMBER 2018
Publisher : JPBM (Jurnal Pendidikan Bisnis dan Manajemen)

The aims of this study is to determine the effect of self efficacy and adversity quotient on entrepreneurial intentions of students of SMK Negeri 1 Kanor Bojonegoro. This study uses descriptive research and quantitative approach. The Respondent in this study is 56 students of Grade XI of State Vocational School 1 Kanor from Marketing Department. Saturated sampling is a technique used for sampling in this study. Questionnaires and structured interviews used in data retrieval techniques. Data analysis techniques in this study used multiple linear regression equations. In this study provide conclusions: 1) there is an effect of self efficacy on entrepreneurial intentions in Grade XI SMK Negeri 1 Kanor, Department of Marketing, 2) there is an influence of adversity quotient on entrepreneurial intention in Grade XI students of State Vocational School 1 Kanor Department of Marketing, 3) there are self-influences simultaneous efficacy and adversity quotient on entrepreneurial intentions in Grade XI SMK Negeri 1 Kanor, Department of Marketing. The ability of self efficacy and adversity quotient variables explains the effect on entrepreneurial intentions by 48 percent.

INCREASING MARKETING PERFORMANCE OF MILKFISH PROCESSING MICRO SMALL AND MEDIUM ENTERPRISE (MSMEs) IN EAST JAVA: BOTH PRODUCT INNOVATION AND SUPPLY CHAIN STILL CAN DO? Novi Marlena; Moh Sholekhuddin
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 1 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0161.06

The influence of product innovation on marketing performance of milkfish processing MSMEs in Gresik Indonesia; 2) the influence of supply chain on marketing performance of milkfish processing, MSMEs in Gresik Indonesia; 3) the effect of product innovation and supply chain on marketing performance of milkfish processing MSMEs in Gresik Indonesia. The design of this study was field research using quantitative research approach. The population is milkfish processing Micro Small and Medium Enterprises (MSMEs) in Gresik district. The data were analyzed using multiple linear regressions. The product innovation can foster marketing performance and to improve marketing performance is influenced by the supply chain. In the supply chain, it can be known how the relationship of suppliers with the company. Thus, combining both product innovation and supply chain will make the product more various and wil result in marketing performance improvement. The product innovation significantly influences the marketing performance of milkfish processing MSMEs in Gresik Indonesia. This happens because the performance is influenced by how the condition of the finished goods and product innovation support to perform marketing performance.

DEVELOPING FOOTWEAR BUSINESS: WHAT IS THE STRATEGY? Novi Marlena; Renny Dwijayanti
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 2 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0162.10

Nowadays one promising business is the fashion industry, especially footwear. UD. Poker is one of the Small and Medium Enterprises which engaged in the footwear industry. This research is descriptive using a qualitative approach. Data collection techniques using in-depth interviews directly with the owners, employees, and communities around UD. Poker. Depth interviews, observation, and documentation are also used in data collection. Data analysis techniques used in this study consisted of four stages, 1) analysis of internal and external environment UD. Poker, 2) analyzing using the SWOT matrix, and 3) formulating alternative strategies, 4) recommending strategic decisions to develop business for UD. Poker. Based on the SWOT matrix program, the position of UD Poker is in quadrant I (aggressive strategy) which means that UD Poker is growing so UD. Poker is more appropriate to implement the Strength Opportunity (SO) strategy through market penetration and product development.

PENGARUH EXPERIENTIAL MARKETING DAN PERSEPSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN PADA RM KHAS SUNDA MANG ENGKING JUANDA DI JAWA TIMUR Siti Puti Fauziah Hilman; Novi Marlena
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 2 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.15.2.173-189

The purpose of this study was to determine consumer satisfaction The Mang Engking Juanda Sidoarjo Gubug East Java based on the influence of experiential marketing and perceived service quality. This type of research is a quantitative descriptive. The sampling technique used is non-probability sampling with a purposive sampling method. The sample used was 126 respondents. The results of this study indicate that the experiential marketing variable has a positive and partially significant effect on customer satisfaction of 4.307> 1.979 with a significance value of 0.000 <0.05. Variable perception of service quality has a positive and partially significant effect on customer satisfaction by 4.598> 1.979 significance value 0.000 <0.05. Experiential marketing variables and perceived service quality positive and significant simultaneous effect on customer satisfaction at the Mang Engking Juanda Sidoarjo Governor's Office at 119.102> 3.07 with a significance value of 0.000 <0.05.

Pengaruh Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian Bakso Boedjangan di Surabaya Nadhifah Citra Tsani Soraya; Novi Marlena
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 5, No 3 (2020): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v5i3.354

Bakso Boedjangan adalah kuliner bakso modern yang memanfaatkan kekuatan teknologi dalam melakukan promosi penjualannya. Kemajuan teknologi dewasa ini membuat dunia internet sangat berpengaruh terhadap keputusan pembelian konsumen dan membuat persaingan bisnis kuliner semakin ketat. Strategi word of mouth merupakan strategi paling berpengaruh dalam melakukan promosi penjualan. Tujuan adanya analisis ini untuk mengetahui pengaruh word of mouth dan kualitas produk terhadap keputusan pembelian bakso Boedjangan di Surabaya. Jenis penelitian ini adalah kuantitatif dengan sampel yang digunakan sebanyak 210 responden, dengan karakteristik utama adalah konsumen yang melakukan pembelian di Bakso Boedjangan atas dasar rekomendasi orang lain. Teknik analisis yang digunakan dalam penelitian ini adalah regeresi linier berganda. Hasil penelitian ini adalah word of mouth (X1) dan kualitas produk (X2) berpengaruh secara positif dan signifikan terhadap keputusan pembelian Bakso Boedjangan di Surabaya.

Pengaruh Persepsi Kemudahan dan Fitur Layanan Terhadap Kepuasaan Menggunakan Aplikasi Edulearning sebagai Media Pembelajaran Online di SMK Ketintang Surabaya Siti Rukani; Novi Marlena
Jurnal PTK dan Pendidikan Vol 7, No 2 (2021): Juli - Desember
Publisher : Fakultas Tarbiyah dan Keguruan Universitas Islam Negeri Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/ptk.v7i2.4763

Persepsi kemudahan dan fitur layanan adalah salah satu faktor yang mempengaruhi kepuasan menggunakan jasa layanan di masa pandemi saat ini. Penelitian ini memiliki tujuan untuk mengetahui pengaruh persepsi kemudahan dan fitur layanan terhadap kepuasan menggunakan aplikasi edu learning sebagai media pembelajaran online di SMK Ketintang Surabaya. Dalam penelitian ini peneliti menggunakan metode kuantitatif deskriptif. Populasi dalam penelitian ini adalah pengguna aplikasi edu learning di SMK Ketintang Surabaya. Sampel berjumlah 143 siswa. Analisis data menggunakan uji asumsi klasik dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa : (1) Persepsi kemudahan secara positif dan signifikan memiliki pengaruh terhadap kepuasan menggunakan aplikasi edu learning di SMK Ketintang Surabaya. (2) Fitur layanan secara positif dan signifikan memiliki pengaruh terhadap kepuasan menggunakan aplikasi edu learning di SMK Ketintang Surabaya. (3) Persepsi kemudahan dan fitur layanan secara simultan memiliki pengaruh secara positif dan signifikan terhadap kepuaan menggunakan aplikasi edu learning di SMK Ketintang Surabaya.

Pengembangan Media Pembelajaran Interaktif Menggunakan Articulate Storyline pada Mata Pelajaran Administrasi Transaksi pada Siswa SMK Ayu Puspita Sari; Novi Marlena
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 4, No 3 (2022): June Pages 3201-5000
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v4i3.2623

Perkembangan teknologi yang pesat mendorong adanya pengembangan media pembelajaran sebagai solusi untuk mengatasi masalah proses pembelajaran administrasi transaksi kelas XI BDP di SMKN 2 Kediri yang masih menggunakan media pembelajaran PowerPoint full text sehingga kurang interaktif. Siswa tidak berperan aktif pada kegiatan pembelajaran sehingga pemahaman materi dan hasil belajar mengalami penurunan. Penelitian ini bertujuan untuk mengetahui 1) kelayakan media pembelajaran, 2) keefektifan media pembelajaran dan 3) respon siswa terhadap media pembelajaran interaktif menggunakan articulate storyline. Penelitian menggunakan metode penelitian R&D model 4D (Define, Design, Develop, Disseminate) oleh (Thiagarajan, 1974). Hasil penelitian membuktikan bahwa media pembelajaran interaktif menggunakan articulate storyline pada mata pelajaran administrasi transaksi kelas XI di SMKN 2 Kediri sangat layak karena memperoleh skor dari validator media sebesar 97% dan skor oleh validator materi sebesar 97,5%. Media pembelajaran dikatakan efektif karena mampu meningkatkan hasil belajar siswa dengan nilai n-gain sebesar 0,6. Respon siswa pada media pembelajaran sebesar 82,6% yang berarti respon siswa sangat baik sehingga media sangat layak untuk dimanfaatkan

THE EFFECT OF LEARNING MOTIVATION AND SELF EFFICACY ON PROBLEM SOLVING ABILITY ON STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNESA Ramadhani Ayunia; Novi Marlena
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze and examine the effect of learning motivation and selfefficacy on problem-solving abilities in students of the Faculty of Economics and Business, Unesa. The respondents of this study were 100 active students of the Faculty of Economics and Business Unesa class 2018-2021. The data collection technique was through a questionnaire, then the data analysis technique used was multiple regression. The results of this study showed that learning motivation had a partial effect on problem-solving abilities, self-efficacy partially affected problemsolving abilities and learning motivation and self-efficacy together had an effect on problem-solving abilities. Based on the results of this study, researchers provide suggestions for students to be able to increase intrinsic and extrinsic motivation. For lecturers, it is hoped that they can help their students to increase learning motivation and self-efficacy. For further researchers, it is recommended to be able to develop variations of other variables that can affect problem solving abilities during online learning.

Co-Authors Abdul Rahman Abdul Latip Afifah, Siti Nur Ahmad Khori Fathur Rohman Aisyah Dyah Ayu Arum Pratiwi Ardhiansyah, Arvi Nurizza Ariyanti, Elisa Arvi Nurizza Ardhiansyah Ayu Puspita Sari BAGAS DWI PRAKOSO Bila, Siti Marisa Desi Puspitasari Dewi, Hapsari Shinta Citra Puspita Dila Khoirin anisa DWI PRAKOSO, BAGAS DYAH PRADITASARI HARIONO, ANGEN EKAPUTRI, SHANDRA EKSI SEKARINI Ervina Ramadhanti Eva Hany Fanida Faharani, Alifia Annisa Faridatul Lailiyah Febrina Rahardi Finisica D Patrikha Finisica Dwijayati Patrikha Fyratika Ayu Kistari Hafidloh Hafidloh Hafidloh, Hafidloh I Made Yudhiantara Ika Novitasari, Ika Irawati, Winaika Istiqomah, Mira Jaka Nugraha Julaicha, Julaicha Khasanah, Nasriatun Lailiyah, Faridatul Lisa Iin Hidayah Machrus, Achmad Mira Istiqomah Moh Sholekhuddin Muhammad Edwar Muhammad Farid Ma'ruf Nabilah, Rizquilah Nisrrina Nadhifah Citra Tsani Soraya Nadia Rizki Nanda Rista Nanda Rista, Nadia Rizki Nindiya Kencana Duwi Pertiwi Nunjiyatul Imaroh Nurul Falah Nurul Hidayah Nuryanto Purnama Nurzanita, Reza Parjono Parjono Parjono Parjono Parjono, Parjono Pratiwi, Aisyah Dyah Ayu Arum Praulina, Farina Farina Putra Arda Widya Utama Putri, Saskia Firdha Aurelia Raharjo, Mutiara Wijaya Rahmadani, Rannu Dyah Rahmah, Enis Dyah Fatkhur Ramadhani Ayunia Ramadhanti, Ervina Rannu Dyah Rahmadani Renny Dwijayanti Retno Wulandari Reza Nurzanita Rian Wintoko Rizky Kurniawati Rizky Nuzulul Kurnain Saiful Anwar Saino Saino, Saino Sari, Galuh Permata Saskia Firdha Aurelia Putri Savitri, Sani SEKARINI, EKSI Sholikhah, Nia Inayatus Siti Atika Rahmi Siti Puti Fauziah Hilman Siti Rukani Suprapti Suprapti Suprapti Tjitjik Rahaju Tri Sudarwanto Vena Elinuari Wachidatus Sa’diyah Wahyu Kurniawati Wakika, Cida Wijaya Kusuma Wilujeng, Yunda sekar Winahyu, Yosi Try Wulandari, Septian Zahid, Muhammad Marzuki

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