Article Per Year (5 Year)
p-Index From 2021 - 2026
3.498
P-Index
This Author published in this journals
All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT International Humanities and Applied Science Journal Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies International Journal for Educational and Vocational Studies Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen International Journal of Economy, Education and Entrepreneurship (IJE3) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Of World Science Formosa Journal of Science and Technology (FJST) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Social And Economics Research West Science Business and Management Research Horizon Enrichment: Journal of Multidisciplinary Research and Development The Eastasouth Journal of Social Science and Humanities Siber International Journal of Digital Business Edueksos: Journal Pendidikan Sosial dan Ekonomi
Ngadino Surip Diposumarto, Ngadino Surip
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Analysis of the Relationship Between Digital Marketing Strategies and Customer Orientation with the Competitive Advantage of SMEs Icin Quraysin; Ngadino Surip Diposumartob; Hari Muharam
Edueksos: Jurnal Pendidikan Sosial & Ekonomi Vol. 13 No. 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.17392

Abstract

MSMEs in Banten tend to have marketing strategies that are less flexible in facing market changes. The rapid development of digital technology and increasingly complex consumer behavior requires a new marketing approach. To overcome this problem, this research examined how digital marketing and market orientation can influence the competitive advantage of MSMEs in Banten. This research used a quantitative approach with a population of 3.174 MSME enterprises engaged in KBLI-10 or the food industry in Banten Province. Through multistage sampling with purposive sampling and proportional random sampling methods, 347 MSME actors were identified as respondents in this study. Data were collected using a survey/questionnaire method and analyzed using simple and multiple linear regression. The results showed that digital marketing and market orientation positively and significantly affected competitive advantage, both partially and simultaneously. Therefore, this research implies that the more MSMEs focus on increasing digital marketing efforts and market orientation, the greater the opportunity to improve the competitive advantage of MSMEs in Banten Province.Keywords: Digital Marketing; Market Orientation; MSMEs (Micro, Small,                         and Medium Enterprises).
Mediation of Marketing Capabilities in the Influence of Market Orientation, Entrepreneurial Marketing on the Marketing Performance of Small Businesses in Bogor City Titiek Tjahja Andari; Ngadino Surip Diposumarto; Hari Muharam
Journal of World Science Vol. 4 No. 6 (2025): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v4i6.1435

Abstract

Small businesses play a vital role in Indonesia’s economic development, yet many still struggle to meet the dynamic demands of consumers. This study aims to examine the factors influencing the marketing performance of small businesses in Bogor City by applying both descriptive and verificative research methods. A survey was conducted on 350 respondents to explore the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Data was analyzed using Structural Equation Modeling (SEM) with LISREL 10.2 software. The findings indicate that market orientation and entrepreneurial marketing both significantly influence marketing capabilities. In turn, marketing capabilities, market orientation, and entrepreneurial marketing each have a significant direct impact on marketing performance. Furthermore, marketing capabilities mediate the relationship between market orientation and marketing performance and partially mediate the relationship between entrepreneurial marketing and marketing performance. The novelty of this research lies in the proposed mediation model, which links marketing capabilities as a critical pathway through which market orientation and entrepreneurial marketing affect marketing performance. The implications of these findings suggest that to enhance marketing performance, small business actors must prioritize strengthening their market orientation, particularly dimensions related to customer orientation. Measurement results show that customer orientation has the strongest correlation with market growth—specifically with increased sales and market share. Therefore, business owners’ commitment to understanding and responding to customer needs should be emphasized, as it directly supports the most significant performance outcomes in small business marketing.
Building Tourist Loyalty Through Satisfaction: An Empirical Study of Village Tourism Destinations Salmah Salmah; Ngadino Surip Diposumarto; Agus Setyo Pranowo
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 5 (2026): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i5.6853

Abstract

Tourist loyalty is an important factor in maintaining the sustainability and competitiveness of tourism destinations, particularly tourism villages that depend on repeat visits and positive word of mouth. This study aims to analyze the effect of tourist satisfaction on tourist loyalty in advanced tourism villages in Bogor Regency, Indonesia. A quantitative explanatory approach was employed using Structural Equation Modeling (SEM) with LISREL 8.80 software. Data were collected from 400 domestic tourists who had visited advanced tourism villages more than once through purposive sampling techniques. Tourist satisfaction was measured using four dimensions: attraction, accessibility, infrastructure, and environmental quality, while tourist loyalty was measured through revisit intention and recommendation intention. The results indicate that tourist satisfaction has a positive and significant effect on tourist loyalty, with a path coefficient of 0.80 and a t-value of 7.42. The coefficient of determination (R²) of 0.71 shows that tourist satisfaction explains 71% of the variance in tourist loyalty. Environmental quality emerged as the strongest dimension influencing tourist satisfaction, while revisit intention became the strongest indicator of tourist loyalty. These findings suggest that positive tourism experiences, particularly related to environmental conditions, encourage tourists to revisit destinations and recommend them to others. The study strengthens the application of Expectancy Disconfirmation Theory in the context of advanced tourism villages and provides practical implications for tourism village managers in improving environmental quality, infrastructure, and visitor experiences to enhance tourist loyalty.
Mediation of Marketing Capabilities in Market Orientation, Entrepreneurial Marketing on Marketing Performance Titiek Tjahja Andari; Ngadino Surip Diposumarto; Hari Muharam
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 3 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i3.381

Abstract

Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods. A survey of 350 respondents was conducted to determine a general description of the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Analysis of the influence between variables was conducted using the Structural Equation Modeling method, with data processed using Lissrel 10.2. The test results show that market orientation influences marketing capabilities, and entrepreneurial marketing influences marketing capabilities. The marketing capabilities of market orientation and entrepreneurial marketing influence marketing performance. Marketing capabilities can mediate the influence of market orientation on marketing performance and mediate some of the influence of entrepreneurial marketing on marketing performance. The novelty of this study is the discovery of a mediation relationship model of marketing capabilities in the influence of market orientation and entrepreneurial marketing on the resulting marketing performance.
Co-Authors Abdullah, Syukur Agus Setyo Pranowo Aima, Muhammad Havidz Aldina Shiratina Andrianto, Nizam Mohammad Arman Harahap Daru Asih Dinar Nur Affini Edi, Satrio Wibowo Ekasari, Silvia Ferdiansyah Ferdiansyah Fridayanti, Fina Granita, Widya Hari Muharam Hasryningsih, Andi Icin Quraysin Ignatius Ario Sumbogo, Ignatius Ario Kencana, Putri Nilam Kusumadevi, Mutiara , Porista Mahadewi, Erlina Puspitaloka Muhammad Ali Iqbal Muharam Muharram, Hari Nurlaela, Ida Quraysin, Icin Reza Suriansha Rina Astini Rizaldi Darmawan Ruth Wulandari, Dyah Salmah Salmah Sari, Lestary Permata SITI ROHMAWATI Suryadi, Handy Sutawidjaya, Ahmad Hidayat Syukur Abdullah Titiek Tjahja Andari W. R, Hernawati Winarsih Winarsih Wiratih, Wiratih Yuary Farradia Yuli Harwani Zainuri Zainuri, Zainuri