Article Per Year (5 Year)
p-Index From 2021 - 2026
3.498
P-Index
This Author published in this journals
All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT International Humanities and Applied Science Journal Shirkah: Journal of Economics and Business Journal of Humanities and Social Studies International Journal for Educational and Vocational Studies Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen International Journal of Economy, Education and Entrepreneurship (IJE3) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Of World Science Formosa Journal of Science and Technology (FJST) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Social And Economics Research West Science Business and Management Research Horizon Enrichment: Journal of Multidisciplinary Research and Development The Eastasouth Journal of Social Science and Humanities Siber International Journal of Digital Business Edueksos: Journal Pendidikan Sosial dan Ekonomi
Ngadino Surip Diposumarto, Ngadino Surip
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Enhancing Brand Image through Product Quality, Price Perception, Innovation, and Word of Mouth Ferdiansyah, Ferdiansyah; Diposumarto, Ngadino Surip; Muharram, Hari
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.501

Abstract

This study aims to analyze the effects of product quality, price perception, product innovation, and Word of Mouth (WOM) on the brand image of Wuling cars in Province B. It employs a quantitative descriptive method, with data analysis tailored to the research pattern and variables studied, using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicate that all proposed hypotheses are accepted. Product quality significantly influences WOM, with attractive car design as the main indicator, supported by promotional strategies such as discounts. The perception that price aligns with product benefits also enhances WOM, particularly through well-structured discount strategies. Product innovation, including the development of new car models, significantly drives positive WOM, further strengthening Wuling's brand image. Moreover, WOM plays a crucial mediating role in the relationship between product quality, price perception, product innovation, and brand image. In the context of brand image, attractive car design is the primary element that creates a positive impression among consumers. This study makes a valuable contribution to marketing literature by integrating five key variables into a comprehensive analytical framework. Practical implications include a focus on product innovation, competitive pricing strategies, and leveraging WOM to enhance brand positioning in the automotive market.
The Role of Exploration E-WOM to Improve Purchasing Decision for Online Retail Insurance Products in Indonesia Abdullah, Syukur; Diposumarto, Ngadino Surip; Muharam, Hari
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.607

Abstract

In the digital era, E-WOM has become an important factor influencing consumer behaviour, especially for high-risk products such as insurance. This study aims to explores the role of Electronic Word of Mouth (E-WOM) in increasing the purchase decision of bold retail insurance products in Indonesia. Using a survey method, this study uses a qualitative approach involving respondents from various digital platforms. Data analysis was carried out using statistical techniques to test the effect of source credibility, message content, media, and social interaction in E-WOM on purchasing decisions. The results show that the credibility of information sources, such as real user reviews and trusted influencers, has a positive effect on consumer trust and purchase intentions. Informative message content can reduce risk perception, while social media and marketplaces serve as the main channels for E-WOM. Social interaction through discussion strengthens trust and clarifies product information. This study contributes to the digital marketing strategy of retail insurance in Indonesia, with practical implications that insurance companies need to improve source credibility and message quality and maximize social interaction on digital platforms to encourage more effective purchasing decisions.
The Effect Of School Locations, Facilities And Images On Decisions To Choose Office Competency Office Of Administration In Bonavita Vocational School Winarsih, Winarsih; Surip, Ngadino
International Journal for Educational and Vocational Studies Vol. 2 No. 3 (2020): March 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i3.2202

Abstract

This study aims to determine the relationship between location variables, facilities and school image of the decision to choose office administration competency competencies. To determine the relationship between location variables, facilities and school image, this study used a saturated sample technique of 81 respondents consisting of class X, XI, and XII Bonavita Vocational School. This study uses a quantitative analysis method with multiple linear regression analysis tools with SPSS version 23. From the analysis of test results obtained, simultaneously (F-Test ) the location, facilities and school image significantly influence the decision to choose the competency of office administration expertise at Bonavita Vocational School . Partial analysis testing (T-test) location, facilities and school image significantly influence the decision to choose office administration competency competency at Bonavita Vocational School. While the results of correlation analysis and determination obtained Adjusted R Square 0.732 results mean the location, facilities and school image determine the decision to choose a school by 73.2% while the remaining 26.8% are determined by other variables not examined in this study. And the correlation between variables is included in the strong relationship category.
The Influence of School Facilities Service Quality and Teacher Competency to the Satisfaction of Madrasah Aliyah Annajah Students Jakarta Sari, Lestary Permata; Surip, Ngadino
International Journal for Educational and Vocational Studies Vol. 2 No. 3 (2020): March 2020
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ijevs.v2i3.2203

Abstract

This study aims to determine the effect of school facilities, service quality and teacher competence on student satisfaction. The research method used is a quantitative analysis method using multiple linear regression and analysis of determination (R square), partial hypothesis testing (t test) and simultaneous (F test) as well as correlation between dimensions with a population of 291 people and is based on the method of taking probability sampling with a simple random sampling technique with a precision of 10% and obtained a sample of 100 people. The results showed that there was a strong relationship between variables and dimensions as indicated by the correlation between dimensions in which school facilities influenced the positive and significant aesthetic dominant dimensions and were related to student satisfaction. Quality of service influences the tangible dimensions of the dominant positive and significant and is related to student satisfaction and teacher competence influences the dominant and significant pedagogic dimensions positively and is related to students satisfaction.
Strategi Pemasaran Untuk Menjaga Keberlanjutan Kehidupan Umkm Peran Motivasi Dan Teknologi Di Era Pandemi Covid-19 SHIRATINA, Aldina; SURIP, Ngadino
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2022)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.109 KB) | DOI: 10.38142/ahjpm.v1i2.275

Abstract

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan para pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya dalam meningkatkan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media, yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lain untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Selain itu, terapkan motivasi bagi pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang baik serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.
The Effect of Service Quality on Customer Retention and Customer Experience as Mediating Variable Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.948

Abstract

The customer's role is crucial in business, including modern retail. Therefore, this research aims to discover ways to enhance customer retention in modern retail by exploring the impact of relationship quality and customer experience at Ramayana department stores. The study focuses on customers from Ramayana department stores in the DKI Jakarta region. Using proportional random sampling, a sample of 400 customers was selected. Path analysis with JASP software was used for data analysis. The research findings are: 1) Service quality has a significant and positive impact on Customer Experience at Ramayana Department Store. 2).Customer Experience significantly and positively influences Customer Retention at Ramayana Department Store. 3). Service quality positively impacts Customer Retention through Customer Experience as a full mediator at Ramayana Department Store.
KONVERGENSI KECOCOKAN TEKNOLOGI DENGAN KEBUTUHAN KONSUMEN DAN FUNGSIONALITAS LAYANAN MOBILE BROADBAND TERHADAP PERILAKU USE DIFFUSION Granita, Widya; Surip, Ngadino; Harwani, Yuli; Astini, Rina
Nominal: Barometer Riset Akuntansi dan Manajemen Vol. 9 No. 1 (2020): Nominal April 2020
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (958.338 KB) | DOI: 10.21831/nominal.v9i1.30185

Abstract

Abstrak: Konvergensi Kecocokan Teknologi dengan Kebutuhan Konsumen dan Fungsionalitas Layanan Mobile Broadband terhadap Perilaku Use Diffusion. Kesesuaian teknologi  jaringan seluler dan perangkat dengan kebutuhan pengguna menentukan penggunaan dan membentuk perilaku penggunaan. Penelitian ini dilakukan untuk menganalisis interaksi antara kebutuhan teknologi fit dan perilaku penggunaan layanan broadband. Data diperoleh melalui survei di wilayah Jakarta. Sampel yang dikumpulkan dari 258 responden adalah pengguna layanan seluler prabayar dan pascabayar dari lima operator di Indonesia. Teknik pengambilan sampel menggunakan purposive sampling dan metode analisis data menggunakan Structural Equation Modeling (SEM). Hasil penelitian menghasilkan (1) NTF berpengaruh positif terhadap perilaku difusi penggunaan (intensitas dan variasi dalam penggunaan) (2) TFF berpengaruh positif terhadap perilaku penggunaan, (3) Intensitas penggunaan berpengaruh positif pada NTF dan TFF, (4) Variasi dalam penggunaan berpengaruh positif pada NTF dan TFF, (5) NTF, TFF saling mempengaruhi secara positif dengan intensitas penggunaan dan variasi penggunaan. Penelitian lebih lanjut direkomendasikan untuk meningkatkan perilaku pengguna dari perspektif pemain industri telekomunikasi lainnya seperti pengembang konten dan aplikasi serta produsen perangkat.Kata kunci: Kesesuaian Teknologi, Kebutuhan, Perangkat, layanan mobile broadband, Perilaku penggunaan
Optimizing Customer Retention in Modern Retail: The Role of Customer Experience and Relationship Quality Suriansha, Reza; Diposumarto, Ngadino Surip; Muharam, Hari
The Eastasouth Journal of Social Science and Humanities Vol. 1 No. 03 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v1i03.271

Abstract

The customer's position is the spearhead of business, including modern retail, for this reason, this research aims to find ways to optimize customer retention in modern retail with the role of relationship quality, and customer experience in Ramayana department stores. The population in this study were customers of Ramayana department stores in the DKI Jakarta area. The sampling technique used proportional random sampling with a sample size of 400 customers of Ramayana department stores. The data analysis method used in this research is path analysis using JASP software. This research produces conclusions 1). Relationship quality is proven to have a positive and significant influence on Customer Experience at Ramayana Department Store. 2) Customer Experience is proven to have a positive and significant influence on Customer Retention at Ramayana Department Store. 3) Relationship quality has a positive effect on Customer Retention through Customer Experience as full mediation at Ramayana Department Store.
THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA Syukur Abdullah; Ngadino Surip Diposumarto; Hari Muharam
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3240

Abstract

This study aims to describe the influence of electronic word of mouth (e-WOM), hedonic shopping, and sales promotion on purchasing decisions for online retail insurance products, with impulse buying as a mediating variable. The method used is quantitative descriptive, which aims to describe phenomena objectively based on numerical data without testing hypotheses. The population of the study was customers of general insurance companies who purchased retail insurance products online, with an estimated population of around 500,000 people. The sample was taken using a purposive sampling technique based on certain criteria, and 400 respondents were determined using the Slovin formula. Data collection was carried out through observation, interviews, documentation, and distributing questionnaires as the main instrument to measure consumer perceptions of the variables studied. Data analysis was carried out using descriptive statistical methods and Structural Equation Modeling (SEM) with the help of Lisrel 8.88 software. The results of the study showed that e-WOM, hedonic shopping, and sales promotion had a significant influence on impulse buying. Impulse buying was proven to have a significant influence on purchasing decisions for online retail insurance products. Simultaneously, the four variables also had a significant influence on purchasing decisions. The impulse buying variable acts as a full mediator in the relationship between e-WOM and hedonic shopping on purchasing decisions, as well as a partial mediator between sales promotion and purchasing decisions. These findings indicate that an effective digital marketing strategy needs to consider the combination of credible e-WOM, a pleasant shopping experience, attractive sales promotions, and consumer impulsiveness as the key to driving online retail insurance product purchasing decisions in the digital era.
The New CX Marketing Advantages Model as a Predictor of Marketing Performance of MSMEs Icin Quraysin; Ngadino Surip Diposumarto; Hari Muharam
Shirkah: Journal of Economics and Business Vol. 9 No. 3 (2024)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v9i3.747

Abstract

Rapid digital transformation and increasingly complex consumer behavior demand new approaches in marketing strategies. To address this issue, this study examines the effect of innovation and digital marketing on the marketing performance of MSMEs in Banten Province, Indonesia, and introduces the New CX Marketing Advantages model, which offers an innovative framework to improve marketing performance, particularly for MSMEs. This study employs a quantitative approach to small and medium enterprises operating in KBLI-10 or the food industry in Banten Province. Through multistage sampling using purposive and proportional random sampling methods, 347 MSME actors were identified as respondents in this study. Data were collected using survey methods and analysed using simple and multiple linear regression involving three stages: instrument testing (validity and reliability tests) and hypothesis testing through structural equation modelling (SEM) with data processing techniques utilising the Confirmatory Factor Analysis (CFA) measurement model. The results show that digital marketing and innovation have a positive and significant effect on marketing performance, both partially and simultaneously. Therefore, this study implies that the more MSMEs engage in innovation and enhance digital marketing efforts, the greater is the opportunity to improve their marketing performance.
Co-Authors Abdullah, Syukur Agus Setyo Pranowo Aima, Muhammad Havidz Aldina Shiratina Andrianto, Nizam Mohammad Arman Harahap Daru Asih Dinar Nur Affini Edi, Satrio Wibowo Ekasari, Silvia Ferdiansyah Ferdiansyah Fridayanti, Fina Granita, Widya Hari Muharam Hasryningsih, Andi Icin Quraysin Ignatius Ario Sumbogo, Ignatius Ario Kencana, Putri Nilam Kusumadevi, Mutiara , Porista Mahadewi, Erlina Puspitaloka Muhammad Ali Iqbal Muharam Muharram, Hari Nurlaela, Ida Quraysin, Icin Reza Suriansha Rina Astini Rizaldi Darmawan Ruth Wulandari, Dyah Salmah Salmah Sari, Lestary Permata SITI ROHMAWATI Suryadi, Handy Sutawidjaya, Ahmad Hidayat Syukur Abdullah Titiek Tjahja Andari W. R, Hernawati Winarsih Winarsih Wiratih, Wiratih Yuary Farradia Yuli Harwani Zainuri Zainuri, Zainuri