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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Enrichment: Journal of Multidisciplinary Research and Development KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS KONSUMEN LION AIR DI KOTA BANDUNG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Rozy Fauzana; Putu Nina Madiawati
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 6, No 3 (2020): Volume VI No. 3 Oktober 2020
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v6i3.1860

Abstract

Tujuan dilakukan penelitian ini untuk mengetahui pengaruh Kualitas Layanan, Citra Perusahaan terhadap Loyalitas Konsumen Lion Air di Kota Bandung dengan Kepuasan Konsumen sebagai Variabel Intervening. Metode pada penelitian ini adalah metode kuantitatif dengan jenis penelitian deskriptif kausal. Sampel diambil dengan metode non probability sampling jenis purposive sampling dengan jumlah responden 100 orang. Teknik analisis data yang dalam penelitian ini adalah analisis deskriptif dan path analysis. Hasil penelitian dari analisis deskriptif menunjukkan variabel Kualitas Layanan, Citra Perusahaan, Kepuasan Konsumen dan Loyalitas Konsumen berada pada kategori cukup baik. Hasil perhitungan analisis jalur menunjukkan bahwa variabel Kualitas Layanan dan Citra Perusahaan secara bersama-sama berpengaruh terhadap Loyalitas Konsumen Lion Air di Kota Bandung melalui variabel Kepuasan Konsumen.
Analisis Pengaruh Experiential Marketing, E-Wom Dan Iklan Sosial Media Terhadap Kepuasan Konsumen Melalui Keputusan Menggunakan Aplikasi Bibit Muhammad Maulvi Mussalman; Putu Nina Madiawati
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1974

Abstract

AbstrakAplikasi Bibit merupakan sebuah platform penyedia reksadana yang membantu calon investor untuk berinvestasi. Meskipun telah menjadi salah satu aplikasi reksa dana dengan pengguna terbanyak, masih banyak konsumen yang tidak puas dengan aplikasi Bibit. Oleh karena itu penulis ingin mencari tahu penyebab ketidakpuasan tersebut dalam aspek marketing dengan melakukan penelitian ini. Selanjutnya jenis penelitian ini merupakan penelitian kuantitatif. Teknik  analisis data yang digunaan adalah analisis deskriptif dan Structural Equation Model  (SEM) dengan menggunakan Smart PLS v3.3.5. Jumlah sampel sebanyak 118 responden pengguna aplikasi Bibit dengan domisili Jawa Barat. Berasarkan hasil analisis deskriptif, variabel experiential marketing, Iklan Sosial Media, dan Kepuasan Konsumen  sudah termasuk kedalam kategori sangat baik. Sedangkan variabel e-WOM dan keputusan menggunakan aplikasi masih dalam kategori baik. Selain itu semua hasil uji dari masing-masing hipotesis telah memiliki nilai yang valid. Setelah dilakukan analisis terhadap hipotesis-hipotesis pada penelitian ini, dapat disimpulkan bahwa semua hipotesis valid dan tiap variabel memiliki pengaruh yang signifikan.Kata Kunci: Experiental Marketing, e-WOM, Iklan Sosial Media, Kepuasan Konsumen, Keputusan Penggunaan Aplikasi BibitAbstractThe Bibit application is a mutual fund provider platform that helps potential investors to invest. Although it has become one of the mutual fund applications with the most users, there are still many consumers who are not satisfied with the Bibit application. Therefore, the author wants to find out the cause of the dissatisfaction in the marketing aspect by conducting this research. Furthermore, this type of research is a quantitative research. The data analysis technique used is descriptive analysis and Structural Equation Model (SEM) using Smart PLS v3.3.5. The number of samples is 118 respondents who use the Bibit application with domicile in West Java. Based on the results of descriptive analysis, experiential marketing variables, Social Media Advertising, and Consumer Satisfaction are included in the very good category. While the e-WOM variable and the decision to use the application are still in the good category. In addition, all test results from each hypothesis have valid values. After analyzing the hypotheses in this study, it can be concluded that all hypotheses are valid and each variable has a significant effect. Keywords: Experiential Marketing, e-WOM, Sosial Media Advertising, Application User Satisfaction, Decision to use Application
PENGARUH PERILAKU KONSUMEN, BRAND IMAGE DAN REBRANDING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ICONNET DI BANDUNG Fuji Dwi Rani; Putu Nina Madiawati
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 2 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i2.321

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis pengaruh perilaku konsumen, Brand Image dan Rebranding Terhadap Keputusan Pembelian pada produk Iconnet di Bandung serta berapa besar pengaruh Perilaku Konsumen, Brand Image dan Rebranding secara simultan dan parsial terhadap Keputusan Pembelian pada produk Iconnet di Kota Bandung. Penelitian ini menggunakan metode kuantitatif dan pengambilan sampelnya dilakukan dengan metode non – probabilty sampling dengan jumlah responden 100 orang. Teknik analisis yang digunakan dalam penelitian ini adalah deskriptif dan analisis regresi linier berganda. Berdasarkan hasil analisis Deskriptif penelitian didapat bahwa tanggapan responden terhadap variabel Perilaku Konsumen, Brand Image dan Rebranding memiliki persentase yang sudah masuk dalam katagori baik. Berdasarkan hasil penelitian ini menghasilkan secara simultan bahwa variabel Perilaku Konsumen, Brand Image dan Rebranding berpengaruh signifikan terhadap keputusan pembelian dan didapat hasil bahwa variabel perilaku konsumen, Brand Image dan rebranding mempengaruhi keputusan pembelian Iconnet sebesar 85,1% sedangkan sisanya sebesar 14,9% dipengaruhi oleh faktor lain di luar penelitian ini.
Pengaruh Storytelling Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Café Kisah Manis Jalan Sunda di Kota Bandung melalui Content Marketing Creator TikTok Sazkia Alifia Rachmah; Putu Nina Madiawati
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 1 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v8i1.918

Abstract

Banyaknya alternatif café yang ditawarkan membuat konsumen semakin selektif dalam menentukan keputusan pembelian pada sebuah café. Dimana pelaku usaha café harus memikirkan bagaimana cara untuk menarik perhatian keputusan pembelian konsumen. Bagaimana Pengaruh Storytelling Marketing serta Electronic Word of Mouth pada Keputusan Pembelian café Kisah Manis Jalan Sunda di Kota Bandung melalui Content Marketing Creator Tiktok merupakan tujuan yang dipilih peneliti dalam melakukan tinjauan. Teknik penentuan sampel melalui pendekatan sampling purposive yang melibatkan total 100 responden. SmartPLS 3.0 merupakan software yang digunakan pada analisis ini sebagai teknik analisis data. Merujuk pada hasil yang dilakukan peneliti dapat diuraikan bahwa hasil proses uji pernyataan hipotesis mengindikasikan bahwa Content Marketing Creator TikTok dipengaruhi secara positif dan signifikan oleh Storytelling Marketing dan Electronic Word of Mouth. Lalu untuk keputusan pembelian dipengaruhi dengan positif serta signifikan oleh Storytelling Marketing namun tidak oleh Electronic Word of Mouth. Storytelling Marketing dan Electronic Word of Mouth juga berpengaruh pada keputusan pembelian melalui Content Marketing Creator TikTok.
EFFECTS OF SERVICE QUALITY, VALUE PERCEPTION AND LOYALTY ON CUSTOMER SATISFACTION: CASE OF A LOCAL RESTAURANT IN SOUTH BANDUNG, INDONESIA Putu Nina Madiawati; Mahir Pradana; Sarah Miranda
Jurnal Bisnis Manajemen Vol 22, No 1 (2021): March 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v22i1.489

Abstract

This study aims to determine how the Effect of Service Quality and Value Perception on Customer Loyalty through Customer Satisfaction as an intervening variable both partially and simultaneously. The method used in this research is descriptive and causality using quantitative methods involving 100 respondents who are customers of Chicken William restaurant in South Bandung, Indonesia. We conducted the research by taking a sample through non-probability sampling techniques with the type of purposive sampling. The analysis technique used in this study is Path Analysis using SmartPLS version 3. The results of the analysis show that Service Quality (X1) and Value Perception (X2) variables have a partial effect on Customer Satisfaction (Y), then Customer Satisfaction (Y) variables influence partial to Customer Loyalty (Z). Then simultaneously, there is the influence of Service Quality (X1) and Value Perception (X2) significantly influence Customer Satisfaction (Y). Then the intervening variable there is the influence of Service Quality (X1) and Value Perception (X2) directly affect Customer Satisfaction (Y), and this variable also influences Customer Loyalty (Z) indirectly through the Customer Satisfaction variable.
Peran Social Media Marketing dan Marketing Mix Berpengaruh Terhadap Minat Beli Konsumen Produk Corkcicle Melalui Brand Image Saradha Kirana; Putu Nina Madiawati
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.720

Abstract

This study aims to determine the influence of social media marketing, marketing mix, consumer buying interest, brand image on Corkcicle products, to determine the direct effect of social media marketing, marketing mix on consumer buying interest in Corkcicle products, to determine the direct effect of consumer buying interest on brand image. on Corkcicle products, knowing the direct effect of social media marketing, marketing mix on brand image on Corkcicle products, knowing the effect of social media marketing on brand image through consumer buying interest in Corkcicle products and knowing the effect of marketing mix on brand image through consumer buying interest in Corkcicle products. The research method used is descriptive using a quantitative method involving 100 respondents who know Corkcicle products. The sampling technique used is non-probability sampling with purposive sampling. Respondent data was processed using the PLS-SEM analysis technique assisted by the SmartPLS application. The results of this study include social media marketing variables with a score of 81.27% included in the good category, marketing mix variables with a score of 79.2% included in the good category, purchase intention variable with a score of 77.3% included in the good category and brand image with a score 76.57%. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, marketing mix, minat beli konsumen, brand image pada produk Corkcicle, hal ini untuk mengetahui pengaruh langsung social media marketing, marketing mix terhadap minat beli konsumen pada produk Corkcicle, untuk mengetahui pengaruh langsung minat beli konsumen terhadap brand image pada produk Corkcicle, mengetahui pengaruh langsung social media marketing, marketing mix terhadap brand image pada produk Corkcicle, mengetahui pengaruh social media marketing terhadap brand image melalui minat beli konsumen pada produk Corkcicle dan mengetahui pengaruh marketing mix terhadap brand image melalui minat beli konsumen terhadap produk Corkcycle. Metode penelitian yang digunakan adalah deskriptif dengan menggunakan metode kuantitatif dengan melibatkan 100 responden yang mengetahui produk Corkcicle. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan purposive sampling. Data responden diolah menggunakan teknik analisis SmartPLS dibantu dengan aplikasi SmartPLS. Hasil penelitian ini meliputi variabel social media marketing dengan skor 81,27% termasuk dalam kategori baik, variabel marketing mix dengan skor 79,2% termasuk dalam kategori baik, variabel niat beli dengan skor 77,3% termasuk dalam kategori baik. kategori dan brand image dengan skor 76,57%.
The impact of service quality and consumer trust on customer satisfaction with zalora e-commerce purchase decisions A.Cut Indah; B .Putu Nina Madiawati
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3820

Abstract

This study examined the relationship between customer satisfaction and Zalora's e-commerce purchase decisions. This study used quantitative approach to investigate the topic, and the data analysis techniques used included descriptive analysis and causal correlation research. Using a nonprobability sample technique, 100 respondents, and a purposive sampling strategy, SmartPLS 3.0 was employed for the study. The study's conclusions show that Service Quality has a statistically significant impact on consumers' choices. Consumer trust has a large and favorable impact on purchasing decisions. Customer satisfaction is significantly impacted by purchasing choices. In purchasing decisions, a significant correlation between customer satisfaction and service quality can be seen. Customer happiness is positively and significantly impacted by purchase decisions made by consumers. Keyword— Service Quality; Consumer Trust; Customer satisfaction; Purchasing Decisions
PERAN INFLUENCER MEDIA SOSIAL DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN Bunga Adelia Putri; Putu Nina Madiawati
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i1.7398

Abstract

A successful digital marketing strategy can lead to a company's success. Social media influencers and brand awareness are two commonly used digital marketing strategies recently. This study aims to determine how brand awareness and social media influencers influence customers' purchase decisions for the Erigo Brand. The study used Purposive sampling as the sampling technique to obtain the primary data of 100 Erigo customers. The collected data were analyzed in the SPSS program using the linear regression method. Results of the study show that social media influencers and brand awareness positively affect customers' purchase decisions for Erigo Brand.
KAJIAN MODEL DESA WISATA KAMPUNG SEPATU Imanuddin Hasbi; Putu Nina Madiawati; Nuslih Jamiat; Arif Kuswanto; Brady Rikumahu; Dicky Hidayat; Ahmad Nur Sheha Gunawan
Prosiding COSECANT : Community Service and Engagement Seminar Vol 1, No 2 (2021)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.705 KB) | DOI: 10.25124/cosecant.v1i2.17509

Abstract

Kawasan sentra industri kecil sepatu Cibaduyut dirintis sejak tahun 1918 melalui transfer knowledge dari beberapa warga Cibaduyut pada orang Jakarta yang bernama Bang Aden dan Bang Gelang pada waktu itu muncullah tokoh yang bernama Bah Umri dan Bah Omon, mereka adalah penduduk dari blok sepatu Cibaduyut. Luas area sentra industry sepatu 14 km2 yang meliputi wilayah kecamatan Bojongloa Kidul Kota Bandung dan Kecamatan Dayeuh Kolot Kabupaten Bandung. Wilayah Bojong Loa Kidul sendiri meliputi Cibaduyut, Cibaduyut Wetan, Kebon Lega, Mekarwangi, Cibaduyut Kidul, sedangkan wilayah Kecamatan Dayeuh Kolot meliputi: Desa Cangkuang Kulon, Desa Cangkuang Wetan dan Desa Sukamenak. Cibaduyut menjelma menjadi tempat belanja terkenal yang dikunjungi banyak wislok, wisnu dan wisman, sejak pandemic Covid 19 pengunjung mengalami penurunan drastis yang berdampak anjloknya penjualan sepatu. Usaha Perajin Sepatu mengurangi dan bahkan beberapa tidak produksi. Strategi berkelanjutan usaha perajin sepatu pasca covid 19 dengan melakukan pengelolaan bisnis dengan jiwa kewirausahaan.
EFFECT PRICE, LOCATION, SERVICE, AND STORE ATMOSPHERE ON PURCHASE DECISIONS AT COFFE SHOP HALUNA KOFFIE Haifa Salsabila; Putu Nina Madiawati
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Haluna Koffie is one of the cafes located on Jl. Shutter No. 3 Bandung with a homie feel. Based on the level of consumption in Indonesia, it always increases every year, namely 249 thousand people in 2016 to 369 thousand people in 2021. Throughout 2021 there were fluctuations in sales decline of 48.2%. This phenomenon makes business people have to be able to create something different and are required to innovate in attracting consumers faster amid the increasingly fierce competition in the coffee shop business. This study aims to determine how much influence price, location, service, and store atmosphere have on purchasing decisions at HALUNA Koffie. The method used in this research is a quantitative method with descriptive and causal research types. This study used a sample of 100 respondents and data collection using a questionnaire method. The data analysis used is multiple linear regression. Based on the results of the study using descriptive analysis with the help of SPSS 25, it shows that price has a very good value with a score of 87.7%, location has a very good value with a score of 85.8%. service has a very good score of 89.6%, store atmosphere has a very good score with a score of 88.6%, and purchasing decisions have a very good score with a score of 88.2%. which simultaneously has a positive and significant effect on purchasing decisions
Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Agung Putra Pratama Agus Maolana Hidayat Alivia Trisnanda Wulandari Allisyah Noer Fitri Ramadhanny Anita Silvianita Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Ayu Setyaningrum Barus, Viljen Kaginta Baskara, Muhamad Br Karo, Ella Manisa Brady Rikumahu Bunga Adelia Putri Citra Kusuma Dewi Dani Rizki Hidayat Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dian Indiyati Dicky Hidayat Dudi Pratomo Fakhira Azzahra Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Ghaluh Iedmu’ammar Iedmu’ammar Haifa Salsabila Handono, Artiar Anjani Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nila Dewi A., Ni Ketut Tiara Astiti Nindy Resti Puranda Nugroho, Nova Azhar Nur Sheha Gunawan, Ahmad Nuslih Jamiat Pardede, Nova Lina Kristin Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putri Az-zahra R. Nurafni Rubiyanti Raihana, Annisa Lathifah Ramadhani, Zahira Hasna Aulia Ratih Hendayani Roza Tri Meilani Rozy Fauzana Salsabila, Rania Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Septiani, Fina Setyaningrum, Ayu Shafa, Dhiya Sugiono, Ovio Destiana Sulistijono Sulistijono Syahputra Syahputra Tambunan, Otari Adelia Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Ynry Purnamasari Yogi Erlangga