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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Binus Business Review Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Mirai Management Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Journal of Secretary and Business Administration YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen JURNAL MANAJEMEN BISNIS Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Syntax Transformation Jurnal Fokus Manajemen Bisnis ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Enrichment: Journal of Multidisciplinary Research and Development KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Multidisciplinary Indonesian Center Journal Jurnal Pengabdian Indonesia
Putu Nina Madiawati
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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A Guidance to Systematic Literature Review to Young Researchers by Telkom University and the University of Turin Mahir Pradana; Anita Silvianita; Putu Nina Madiawati; Davide Calandra; Federico Lanzalonga; Michele Oppioli
To Maega : Jurnal Pengabdian Masyarakat Vol 6, No 2 (2023): Juni 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v6i2.1915

Abstract

The purpose of a systematic literature review is to provide a clear and objective summary of the current state of knowledge on a particular topic, identify gaps in the literature, and suggest areas for future research. This type of review is widely used in many fields, including healthcare, education, psychology, and social sciences, to inform evidence-based decision-making, policy development, and practice guidelines. The process of conducting a systematic literature review requires careful planning, attention to detail, and a systematic approach to data collection and analysis. The resulting review is a valuable resource for researchers, practitioners, and policymakers seeking to understand the current state of knowledge in a given field. To introduce this method to young researchers in Indonesia, MBA Telkom University worked together with the department of management at the University of Turin (Italy) to have a 2-hours session about systematic literature review. This article is the summary of the event.Keywords: systematic literature review, bibliometric, research methodology, workshop
Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung Valencia Sahanaya; Putu Nina Madiawati
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.945

Abstract

Technological developments cannot be separated from the influence of the internet which has now integrated into people's daily lives, many companies are utilizing technology, especially social media in their main business strategy to reach a larger target audience in marketing their products. The purpose of this research was to determine the influence of Social Media Marketing and Electronic Word of Mouth on Purchase Decisions through Brand Image at Point Coffee Bandung. The method used is a quantitative method with descriptive analysis and Structural Equation Modeling (SEM) analysis method through SmartPLS 3.0 software. The results obtained in this study are that Social Media Marketing variables affect Purchase Decisions, Electronic Word of Mouth influences Purchase Decisions, Social Media Marketing variables affect Brand Image, Electronic Word of influences Brand Image, Social Media variables affect Purchase Decisions through Brand Image, Electronic Word of effect on Purchasing Decisions through Brand Image.
The Effects of Experiential Marketing and Store Atmosphere on Customer Loyalty of MSMEs in West Java Putu Nina Madiawati
Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i3.9760

Abstract

The research explored the relationship between experiential marketing, store atmosphere, customer satisfaction, and customer loyalty, as well as strategies that businesses could use to enhance these factors and improve customer loyalty. The research focused on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia, which owned physical stores. The research applied a causal quantitative method. Through a thorough analysis of existing research and empirical research of 384 respondents using Structural Equation Model Partial Least Square (SEMPLS) methodology, the research provided valuable insights for MSMEs looking to increase customer loyalty and build a loyal customer base. The results show various contributions analyzing how customer loyalty is affected by experiential marketing and store atmosphere. It also implies how customer satisfaction mediates the relationships between those antecedents and customer loyalty. Providing recommendations and implications shows that the research can be a useful contribution to marketing and entrepreneurship topics. The research offers practical recommendations and implications for businesses, emphasizing the importance of implementing effective experiential marketing strategies and creating a welcoming store atmosphere to foster customer satisfaction and loyalty. By understanding the impact of these factors on customer loyalty, MSMEs can develop targeted strategies to improve customer experiences and build long-term customer relationships.
Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Loyalitas Pelanggan GoFood di Kota Bandung Insani, Nabilah Alya; Madiawati, Putu Nina

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.298 KB) | DOI: 10.31955/mea.v4i3.300

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga, dan promosi terhadap loyalitas pelanggan GoFood. Penelitian ini menggunakan metode kuantitatif dan skala likert sebagai pengukuran. Populasi yang dimiliki pada penelitian ini adalah pengguna GoFood dengan sampel 150 responden pengguna GoFood yang berdomisili di Kota Bandung. Teknik analisis data yang digunakan pada penelitian ini adalah analisis regresi linear berganda yang diolah dengan menggunakan SPSS 22 For Windows. Berdasarkan uji hipotesis yang telah dilakukan, maka untuk variabel kualitas pelayanan memiliki nilai : 7,090 (to) > 1,65536 (tα), berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan, untuk variabel harga : 2,912 (to) > 1,65536 (tα), berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan, dan untuk variabel promosi memiliki nilai : 5,743 (to) > 1,65536 (tα), berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan. Maka menunjukan bahwa variabel kualitas pelayanan, harga dan promosi terdapat pengaruh positif dan signifikan terhadap variabel loyalitas pelanggan. Kata kunci : kualitas pelayanan, harga, promosi, loyalitas pelanggan.
PENGARUH PENERAPAN BAURAN PEMASARAN DIGITAL TERHADAP MINAT BELI PENGGUNA KERETA API MELALUI APLIKASI MOBILE KAI ACCESS Jayabaya, Petrus; Madiawati, Putu Nina
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 8 No. 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.306 KB) | DOI: 10.34010/jurisma.v8i2.1002

Abstract

Digital Marketing Mix is one of the elements used as a tool for marketing the products toward consumers with an effort to stimulate interest in each consumer to make a purchase. The research is conducted to determine the effect of the application of digital marketing mix to the purchase intention of train user through KAI ACCESS mobile application. This research method is descriptive quantitative. As for the sampling used is probability sampling with simple random sampling type, which the number taken 100 respondents. This study uses multiple linear regression analysis. The result of research that is, digital marketing mix variable simultaneously influence the variable of purchase intention. The digital marketing mix is positively influential and significant to the variable of buy interest, where the contribution of 93.32%, the rest of 6.7% is the influence of other factors. The conclusion obtained that the factors that influence the purchase intention of train users from the digital marketing mix are Product, Promotion, Price, Person, Process, and Physical Evidence, while Place is not. The advice given to the company is to maintain the elements of the digital marketing mix considered good by consumers. Keywords: digital marketing mix, purchase intention.
PENGARUH SOCIAL MEDIA INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN, MELALUI BRAND AWARENESS Handono, Artiar Anjani; Madiawati, Putu Nina
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 11 No. 1: April 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v11i1.2768

Abstract

Tridaya is one of the tutoring service institutions in the city of Cirebon. In the last 3 periods, there has been a decrease in the number of students from each period. The very rapid development of social media is currently being used by Tridaya as a medium to communicate its products. So that the purpose of this study is that the researcher wants to know the magnitude of the influence of social media through Instagram on purchasing decisions through brand awareness as an intervening variable. The data analysis method used in this study is Structural Equation Modeling (SEM) with the use of a data processing application, namely SmartPLS. The results of descriptive research regarding respondents' responses to social media variables, brand awareness variables, and purchasing decision variables are in a good category. To test the hypothesis by looking at the t-statistic value, it shows that all the proposed hypotheses are accepted, so it can be concluded that in this study social media through Instagram @ Tridaya. Cirebon has a positive and significant effect on purchasing decisions with brand awareness as an intervening medium.
MINAT BELI KONSUMEN MELALUI APLIKASI TIX ID YANG DIPENGARUHI OLEH SOCIAL MEDIA MARKETING, BRAND IMAGE, DAN E-SERVICE QUALITY: Studi Pada Aplikasi Tix Id di Kota Bandung Setiawati, Devia; Madiawati, Putu Nina
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 10 No. 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2770

Abstract

Information technology in Indonesia continues to increase, this is in line with the increasing film industry in Indonesia is also increasingly rapid. One of them appeared online ticket purchase service application, Tix Id. This study aims to find how social media marketing, brand image, e-service quality, consumer purchase intention in the Tix Id application, and how is the partial influence of social media marketing, brand image, and e-service quality on consumer purchase intention in the Tix Id application. This study uses data analysis methods Structural Equation Modeling using the SmartPLS data processing application. The results of descriptive analysis based on respondent responses to social media marketing, brand image, e-service quality, and purchase intention are included in good categories. The results of hypothesis testing based on t-statistic value of the data processing results show that all hypotheses were accepted. Keywords: social media marketing, brand image, e-service quality, and purchase intention.
PENGENALAN MULTIMEDIA DIGITAL UNTUK MENINGKATKAN KOMPETENSI PROFESIONAL PENDIDIK PAUD RUBIYANTI, NURAFNI; Silvianita, Anita; Pratomo, Dudi; Hendayani, Ratih; Madiawati, Putu Nina
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1959

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk mengembangkan kompetensi pendidik PAUD dalam penggunaan multimedia digital dalam melakuakan kegiatan baik belajar mengajar atau keperluan administrasi lainnya. Untuk lingkungan PAUD, penggunaan multimedia digital dalam pelaksanaan pendidikan menjadi penting agar peserta didik menjadi lebih tertarik dalam kegiatan belajar serta untuk memudahkan tenaga pendidik dalam melaksanakan kegiatan bekajar mengajar. Namun, pada kenyataannya, tidak seluruh tenaga pendidikan di lingkungan PAUD yang sudah memahami penggunaan multimedia sebagai media mengajar. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk melatih tenaga pendidik PAUD untuk memahami penggunaan multimedia digital agar dapat meningkatkan kompetensi professional tenaga pendidik. Agar kegiatan ini dapat berlangsung secara terus – menerus, maka pada kegiatan ini juga mengadakan TOT bagi staf pengajar dari penyelenggara mitra, yaitu Kalyana Learning Center. Selain itu, Kalyana Learning Center saat ini memang sedang mengembangkan program literasi yang ditujukan untuk dapat memperkaya pengetahuan dan keterampilan keprofesian pesertanya. Salah satunya adalah melalui program untuk mengembangkan kompetensi para pendidik professional.
PERANCANGAN BUSINESS MODEL CANVAS DESA WISATA KAMPUNG SEPATU CIBADUYUT Hasbi, Imanuddin; Madiawati, Putu Nina; Jamiat, Nuslih; Kuswanto, Arif
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 3, No 1 (2024): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v3i1.214

Abstract

The purpose of this research is to conduct a Business Model Canvas approach in designing a sustainable strategy in developing a tourist village in Kampung Sepatu by describing and defining each main activity to create value to generate income for the Village-Owned Enterprises (BUMDES) of Cangkuang Kulon Village. This type of research uses a qualitative research approach with SWOT analysis and Business Model Canvas. Respondents used key informants from business actors, community leaders, and local government officials. There are nine main activities in determining business development strategies to increase product value and income of business actors in Kampung Sepatu Cibaduyut Kulon Village. Study limitations in Cangkuang Kulon Village. This research is designed for a sustainable business development strategy specifically for Kampung Sepatu Tourism Village, Cangkuang Kulon Village, by defining the problems of shoe craftsmen and paying attention to local conditions so that the research results can be applied directly to shoe craftsmen in Kampung Sepatu, Cangkuang Kulon Village.ABSTRAKTujuan dari Peneliti ini adalah melakukan pendekatan Business Model Canvas dalam merancang strategi berkelanjutan dalam mengembangkan desa wisata di Kampung Sepatu dengan mendeskripsikan dan mendefinisikan setiap aktivitas utama untuk menciptakan nilai guna menghasilkan pendapatan bagi Badan Usaha Milik Desa (BUMDES) Desa Cangkuang Kulon. Jenis penelitian ini menggunakan pendekatan penelitian kualitatif dengan analisis SWOT dan Business Model Canvas. Responden menggunakan informan kunci dari pelaku usaha, tokoh masyarakat, dan pejabat pemerintah daerah. Terdapat sembilan kegiatan utama dalam menetapkan strategi pengembangan usaha untuk meningkatkan nilai produk dan pendapatan pelaku usaha di Kampung Sepatu Desa Cibaduyut Kulon. Keterbatasan studi di Desa Cangkuang Kulon. Penelitian ini dirancang untuk strategi pengembangan usaha yang berkelanjutan khusus untuk Desa Wisata Kampung Sepatu, Desa Cangkuang Kulon, dengan mendefinisikan permasalahan pengrajin sepatu dan memperhatikan kondisi lokal sehingga hasil penelitian dapat diterapkan langsung pada pengrajin sepatu di Kampung Sepatu, Desa Cangkuang Kulon.
Pengaruh Harga dan Brand Trust Terhadap Repurchase Intention Melalui Kepuasan Konsumen Sebagai Variabel Intervening Pada Emina Cosmetics Raihana, Annisa Lathifah; Madiawati, Putu Nina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5682

Abstract

Industri kosmetik Indonesia sangat kompetitif dengan banyaknya merek lokal dan internasional yang berlomba menarik konsumen. Emina Cosmetics, sebagai merek lokal, harus terus berinovasi dalam produk dan strategi pemasaran untuk mempertahankan pangsa pasar dan memenuhi ekspektasi konsumen yang semakin kritis dan selektif. Tujuan dilakukannya penelitian ini adalah untuk mengetahui seberapa besar pengaruh harga dan brand trust terhadap repurchase intention melalui variabel kepuasan konsumen pada Emina Cosmetics. Penelitian ini menggunakan pendekatan kuantitatif, dengan jumlah responden pada penelitian ini adalah 100 orang. Analisis menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data menggunakan kuesioner yang disebarkan melalui Google Form. Teknik analisis data menggunakan SEM-PLS dengan bantuan software SmartPLS 3.2.9. Berdasarkan hasil penelitian ini, variabel harga tidak berpengaruh secara signifikan terhadap repurchase intention, brand trustberpengaruh secara signifikan terhadap repurchase intention, kepuasan konsumen berpengaruh secara signifikan terhadap repurchase intention, harga berpengaruh secara signifikan terhadap kepuasan konsumen, brand trust berpengaruh secara signifikan terhadap kepuasan konsumen, harga berpengaruh secara signifikan terhadap repurchase intention melalui kepuasan konsumen, dan brand trust berpengaruh secara signifikan terhadap repurchase intention melalui kepuasan konsumen.
Co-Authors A.Cut Indah Abdullah Sufyan, Bagja Agus Maolana Hidayat Aldi Akbar Anggara Siswanajaya Anita Silvianita Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Asti, Elvina Syafira Ayu Setyaningrum Az-Zahra, Putri Barus, Viljen Kaginta Baskara, Muhamad Br Karo, Ella Manisa Brady Rikumahu Bunga Adelia Putri Choirie, Achmad Thariqul Citra Kusuma Dewi Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dian Indiyati Dicky Hidayat Dudi Pratomo Erlangga, Yogi Fadhlullah, Ahmad Fahira, Luwisca Fakhira Azzahra Farida Titik Kristanti Federico Lanzalonga Fuji Dwi Rani Ganea Wijaya, Banu Surya Ghaluh Iedmu’ammar Iedmu’ammar Haifa Salsabila Handono, Artiar Anjani Hari Sel, Boby Jamis Hidayat, Dani Rizki Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Mahir Pradana Michele Oppioli Mitha Permata Pura Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Nila Dewi A., Ni Ketut Tiara Astiti Nindy Resti Puranda Nugroho, Nova Azhar Nur Kholifah, Cantika Nur Sheha Gunawan, Ahmad Nuslih Jamiat Pane, Eryanda Rizki Pardede, Nova Lina Kristin Pratama, Agung Putra Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia R. Nurafni Rubiyanti Raihana, Annisa Lathifah Ramadhani, Zahira Hasna Aulia Ramadhanny, Allisyah Noer Fitri Ratih Hendayani Roza Tri Meilani Rozy Fauzana Saefudin, Miftah Fauzil Adhim Salsabila, Rania Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Septiani, Fina Setyaningrum, Ayu Shafa, Dhiya Sherly Artadita Sugiono, Ovio Destiana Sulistijono Sulistijono Syahputra Syahputra Tambunan, Otari Adelia Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Wulandari, Alivia Trisnanda Ynry Purnamasari