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PENGARUH CITRA MEREK DAN HARGA TERHADAP LOYALITAS KONSUMEN TELKOMSEL DI KOTA BANDUNG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Ramadhani, Zahira Hasna Aulia; Madiawati, Putu Nina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13061

Abstract

Telekomunikasi merupakan salah satu industri terbesar di Indonesia saat ini. Meningkatnya perkembangan telekomunikasi di Indonesia, menjadikan masyarakat secara tidak langsung diminta untuk memahami informasi yang beredar. Salah satu operator seluler terkemuka adalah Telkomsel, yang dikenal sebagai salah satu penyedia layanan seluler terbesar di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap loyalitas konsumen Telkomsel di Kota Bandung melalui kepuasan konsumen sebagai variabel intervening. Metode yang diterapkan adalah metode kuantitatif. Populasi dalam penelitian ini terdiri dari 96 sampel yang dipilih menggunakan nonprobability sampling dengan menggunakan teknik purposive sampling. Data dikumpulkan melalui distribusi kuesioner menggunakan platform Google Form. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) - Partial Least Squares (PLS) dengan menggunakan perangkat lunak SmartPLS 3.0. Berdasarkan hasil penelitian, citra merek berpengaruh secara signifikan terhadap kepuasan konsumen, harga berpengaruh secara signifikan terhadap kepuasan konsumen, citra merek berpengaruh secara signifikan terhadap loyalitas konsumen, harga berpengaruh secara signifikan terhadap loyalitas konsumen, kepuasan konsumen tidak berpengaruh secara signifikan, citra merek tidak berpengaruh secara signifikan terhadap loyalitas konsumen melalui kepuasan konsumen, dan harga tidak berpengaruh secara signifikan terhadap loyalitas konsumen melalui kepuasan konsumen.
The Effect of Brand Image and Product Quality on Consumer Loyalty of Ventela Shoe Products Through Consumer Satisfaction Variables Fakhira Azzahra; Putu Nina Madiawati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5717

Abstract

Fashion has become an important element in everyday life, especially for millennials who often showcase their style on social media. The styles of clothing and accessories on display often become trends. As a result, fashion companies continue to innovate to meet the growing needs of consumers. In Indonesia, there are many local brands, including shoe brands. One of them is Ventela shoes, which are local shoes from Bandung. The purpose of this study is to determine how much influence brand image and product quality have on consumer loyalty for Ventela shoe products through the variable of customer satisfaction. This study uses a quantitative approach, with the number of respondents in this study being 96 people. Analysis using non-probability sampling method with purposive sampling technique. Data collection using a questionnaire distributed via Google Form. The data analysis technique uses SEM PLS with the help of SmartPLS 3.2.9 software. Based on the results of this study, the brand image variable has a significant effect on customer satisfaction, product quality has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty, product quality has a significant effect on customer loyalty, customer satisfaction has no significant effect on customer loyalty, brand image has a significant effect on customer loyalty through customer satisfaction, and product quality has no significant effect on customer loyalty through customer satisfaction.
The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era Madiawati, Putu Nina; Pardede, Nova Lina Kristin
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.010

Abstract

Objectives: People's consumption habits have changed because of the pandemic which has been ongoing for about a year. The government's execution of the PSBB strategy has had a significant negative impact on local economic activity, particularly the food industry. Regional food and souvenirs are among the most potential industries that may grow following the COVID-19 pandemic. people visit one of these places since it has its own distinctive qualities and to remember, people bring home some souvenirs. The goal of this study is to determine whether consumer satisfaction can affect buying choices following the Covid-19 epidemic. Methodology: The study's quantitative approach makes use of purposive sampling of 100 participants and structural equation modeling (SEM) analysis methods with SmartPLS 3.0 software.Finding: The findings of the study indicate that product quality, brand image, and sales promotion significantly impact purchasing decisions. This suggests that these factors play a crucial role in shaping consumer choices. Additionally, the study reveals that purchasing decisions significantly influence consumer satisfaction. The level of consumer satisfaction with a product positively correlates with the likelihood of choosing to buy Tebing Tinggi's souvenir items. These findings highlight the importance of consumer happiness in influencing buying decisions, particularly in the post-Covid-19 epidemic environment. Conclusion: This study demonstrates that consumer satisfaction can indeed affect buying choices following the Covid-19 epidemic. The results emphasize the significance of product quality, brand image, and sales promotion in shaping purchasing decisions. Moreover, the study underscores the importance of consumer satisfaction as a determinant of buying behavior. These findings have implications for businesses operating in the post-pandemic environment, highlighting the need to prioritize factors that contribute to consumer happiness in order to drive sales and improve overall customer satisfaction.
TURNOVER INTENTION AMONG LECTURERS IN PRIVATE HIGHER EDUCATION: THE DIRECT IMPACT OF FINANCIAL REWARDS AND MEDIATION OF JOB SATISFACTION AND EFFECTIVE ORGANIZATIONAL COMMITMENT Kristanti, Farida Titik; Prasetio, Arif Partono; Indiyati, Dian; Madiawati, Putu Nina
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.05

Abstract

Lecturer responsibilities in presenting learning materials and building students' character is considered very important in preparing future workers/entrepreneur. However, those responsibilities still have not received proper attention in certain institutions and even from the government. If this goes on continuously, it is feared that they will lose well performed individuals. This study aimed to investigate the level of turnover intention from the lecturer in six private universities in Bandung. And the role of financial rewards, job satisfaction, and affective organizational commitment as antecedents. Data collected using an online questionnaire. The numbers of total lecturers in those universities were around 3000. This study used a non-probability sample and distributed 500 questionnaires through the human resources office. And after two months, there are 288 participants which willing to complete the questionnaire. After the more detailed screening, we have 121 responses that met our requirements and can be used in this study. The study found that financial rewards were significantly affected job satisfaction and affective organizational commitment. But it was not significantly affected turnover intention. Partially, job satisfaction and affective commitment have not mediated the relationship between financial rewards and turnover intention. But, simultaneously, both variables have significantly mediated the relationship. These results give new understanding to the managers in the educational organization regarding maintaining the turnover level of their lecturers. In the future, studies can be conducted to cover lecturers from other cities in Indonesia.
The moderating role of adaptability in enhancing competitive advantage through market insight, business strategy, and innovation Baskara, Muhamad; Madiawati, Putu Nina; Syahputra, Syahputra
Jurnal Syntax Transformation Vol 6 No 6 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i6.1084

Abstract

In the increasingly competitive real estate sector, firms are required to optimize Market Insight, Business Strategy, and Innovation while simultaneously adapting to dynamic conditions in order to sustain Competitive Advantage. This study investigates the structural relationship between these strategic drivers and examines how Innovation mediates and Adaptability moderates their impact on Competitive Advantage. A quantitative approach was adopted using Structural Equation Modeling based on the Partial Least Squares (SEM-PLS) technique, with data collected from 185 respondents within the Indonesian real estate industry. The results demonstrate that both Market Insight and Business Strategy significantly influence Innovation and Competitive Advantage, with Innovation serving as a partial mediator. Furthermore, Adaptability strengthens the positive effect of Innovation on Competitive Advantage, highlighting the importance of organizational responsiveness in turbulent environments. The findings indicate that firms integrating market-oriented strategies with innovation and adaptive capabilities tend to outperform competitors in sustaining long-term advantage. Theoretically, this research extends existing frameworks on dynamic capability and competitive strategy by emphasizing the contingent role of Adaptability. Practically, it provides guidance for decision-makers in formulating data-driven and flexible business strategies. Limitations of the study include its industry-specific context and the cross-sectional nature of the data. Future research is recommended to apply the proposed model across multiple sectors and to incorporate additional constructs such as digital transformation, customer engagement, and organizational resilience in order to broaden the theoretical contribution.
The Influence of After-Sales Service, Product Quality, and Brand Resonance on Brand Loyalty with Customer Satisfaction as an Intervening Variable at PT Suzuki Indomobil Motor Pratiwi, Nabila; Madiawati, Putu Nina; Hidayat, Agus Maolana
Journal of Industrial Engineering & Management Research Vol. 6 No. 3 (2025): June 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i3.596

Abstract

This study examines the relationship between after-sales service, product quality, and brand resonance on brand loyalty with customer satisfaction acting as a intervening variable at PT Suzuki Indomobil Motor. This study uses a non-probability sam-pling method with purposive sampling, by applying the Slovin formula to determine the sample size. Data were collected through questionnaires, resulting in a sample of 400 consumers of PT Suzuki Indomobil Motor in Jabodetabek. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that after-sales service has a significant and positive influence on customer satisfaction. Product quality also has a significant and positive influence on customer satisfaction. In addition, brand resonance also significantly and positively affects customer satisfaction. Furthermore, the results of this study show that customer satisfaction mediates the relationship between after-sales service, product quality and brand resonance among PT Suzuki Indomobil Motor customers. These findings provide valuable insights for PT Suzuki Indomobil Motor as well as other four-wheeler automotive companies, regarding the importance of creating after-sales service that meets consumer expectations, good product quality and creating and maintaining good relationships between brands and consumers.
Investigation the Influence of Green Brand Knowledge and Attitude towards Green Brands on Purchase Intention Corkcicle: The Mediating Role of Brand Equity Udayanti, Imel; Madiawati, Putu Nina; Widodo, Arry
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14803

Abstract

This study explores how Green Brand Knowledge and Attitude Toward Green Brand influence Purchase Intention, with Brand Equity acting as a mediating variable. The research is contextualized within Corkcicle, an eco-friendly lifestyle tumbler brand, and targets environmentally conscious Gen Z consumers. A quantitative approach was employed using Structural Equation Modeling (SEM-PLS). Data were collected from 300 Gen Z respondents in Bandung, Indonesia, who are familiar with Corkcicle through social media and online platforms. The findings indicate that both Green Brand Knowledge and Attitude Toward Green Brand significantly and positively influence Purchase Intention. Furthermore, Brand Equity plays a significant mediating role in this relationship, reinforcing its importance in green brand strategies. These results suggest that sustainability-oriented branding, particularly when supported by strong brand equity, can effectively drive green purchase intention among younger consumers. The study contributes to green marketing literature by validating the mediating role of Brand Equity and offers practical insights for brands aiming to foster eco-friendly buying behavior through digital engagement and value-based branding.
Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Minat Beli Ulang Pelanggan Mie Gacoan Cabang Buah Batu Bandung Melalui Kepuasan Pelanggan Purba, Hera Glatia Friskilia; Madiawati, Putu Nina
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Bisnis di bidang kuliner merupakan salah satu bisnis yang saat ini sedang berkembang pesat, salah satunya adalahbisnis berupa restoran. Keberadaan restoran yang saat ini sudah sangat banyak dan sudah menjadi kebutuhan gayahidup hampir semua kalangan masyarakat menyebabkan persaingan menjadi semakin ketat. Salah satu restoran yangterkenal di Indonesia adalah Mie Gacoan yang terletak di Buah Batu Bandung. Orang-orang datang ke Mie GacoanBuah Batu Bandung berkali-kali karena kualitas barang dan pelayanannya yang baik. Oleh karena itu, tujuan daripenelitian ini adalah menggunakan Kepuasan Pelanggan sebagai ukuran untuk mengetahui seberapa besar kualitaslayanan dan kualitas produk berdampak pada niat pembelian ulang. Penelitian ini menggunakan metodologi kuantitatifdeskriptif. Teknik sampel purposive berdasarkan pemilihan non-probabilitas digunakan untuk memilih total 100responden. Tujuan dari survei ini adalah untuk mengumpulkan umpan balik dari pelanggan yang telah melakukanpembelian di Mie Gacoan Buah Batu Bandung. Analisis data dalam penelitian ini dilakukan dengan menggunakanSmartPLS 4.0. Kualitas produk memiliki efek yang menguntungkan pada niat pembelian ulang, menurut hasilinvestigasi. Tidak ada korelasi antara kualitas produk dan kesenangan pelanggan. Ketika pelanggan puas denganlayanan yang mereka dapatkan, mereka cenderung membeli dari perusahaan lagi. Kepuasan pelanggan, yang didorongoleh layanan berkualitas tinggi, memiliki efek yang menguntungkan pada kemungkinan pelanggan akan melakukanpembelian ulang. Diyakini bahwa studi ini akan membantu bisnis dalam menilai kualitas produk mereka secarakonsisten, yang akan mengarah pada kebahagiaan konsumen dan retensi pelanggan. Kata Kunci-produk, layanan, kepuasan, beli ulang.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Nike Melalui Persepsi Nilai Barus, Viljen Kaginta; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pasar sneaker global diperkirakan mencapai 84,5 miliar dolar AS pada 2024 dan diproyeksikan tumbuh hingga 109 miliar dolarAS pada 2029. Kota Bandung mencatat penjualan sepatu Nike tertinggi di Indonesia sebesar 16,90%. Penelitian ini memilikitujuan dalam melakukan analisis pengaruh yang dimiliki Citra merek beserta kualitas produk kepada keputusan pembeliansepatu Nike, melalui persepsi nilai yang menjadi variabel mediasinya. Terdapat sebuah metode yang dipakai yaitu berupakuantitatif melalui metode purposive sampling terhadap sejumlah 100 responden pengguna sepatu Nike di Bandung. Analisisdata dilakukan menggunakan SEM-PLS melalui aplikasi SmartPLS4. Hasil menampilkan bahwasanya Citra merek kemudianjuga kualitas produk mempengaruhi dengan positif serta signifikan kepada persepsi nilai dan keputusan pembelian yang ada,bisa dengan langsung ataupun tidak langsung melalui persepsi nilai. Dimiliki oleh citra merek memiliki pengaruh terbesarkepada persepsi nilai (T-value 5,425), sedangkan kualitas produk juga menunjukkan pengaruh kuat terhadap persepsi nilai (Tvalue6,059). Persepsi nilai terbukti mempengaruhi dengan signifikan kepada aspek keputusan pembelian yang ada (T-value2,416). Temuan menampilkan bahwasanya konsumen cenderung mempertimbangkan nilai fungsional dan emosional dalampembelian. Oleh karena itu, perusahaan perlu memperkuat strategi pemasaran digital dan memanfaatkan ulasan positif untukmeningkatkan pengaruh sosial kepada keputusan pembelian.Kata Kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian, Perceived Value
Pengaruh Kemudahan Penggunaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Aplikasi Dana Wicaksono, Yoga Tri; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 4 (2025): Agustus 2025
Publisher : eProceedings of Management

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Abstract

Perkembangan teknologi digital telah menunjang prnduduk dalam beralih ke transaksi yang lebih praktis melaluidompet digital. DANA termasuk ke dalam e-wallet terkemuka pada Indonesia. Namun, dengan tingginya persainganantarplatform, menjaga loyalitas pelanggan menjadi tantangan tersendiri. Penelitian ini memiliki tujuan dalammenganalisis pengaruh kemudian penggunaan dan kualitas pelayanan kepada aspek loyalitas pelanggan, melaluiadanya kepuasan pelanggan dalam menjadi variabel mediasi. Penelitian dilakukan kepada pengguna aktif aplikasiDANA di kalangan mahasiswa Universitas Telkom melalui pendekatan kuantitatif beserta teknik SEM-PLS. Datanyadiperoleh atas 200 responden menggunakan kuesioner skala Likert. Hasil menunjukkan bahwa kemudahanpenggunaan dan kualitas pelayanan mempengaruhi dengan positif serta yang signifikan kepada aspek kepuasanpelanggan. Selain itu, kedua variabel tersebut juga memberikan pengaruh langsung kepada loyalitas pelanggan.Adanya kepuasan pelanggan terbukti memediasikan adanya hubungan diantaranya kemudahan penggunaan dankualitas pelayanan terhadap aspek loyalitas. Temuan ini menekankan pentingnya pengalaman pengguna dalammenciptakan loyalitas jangka panjang. Rekomendasi diberikan kepada pengelola aplikasi DANA untuk terusmeningkatkan kemudahan fitur, kecepatan, dan kualitas pelayanan agar mampu mempertahankan kepuasan danloyalitas pelanggan.Kata Kunci: Kemudahan Penggunaan, Kualitas Pelayanan, Kepuasan Pelanggan, Loyalitas Pelanggan, DompetDigital.
Co-Authors A.Cut Indah Adi Wirawan Agus Maolana Hidayat Aldi Akbar Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Arif Kuswanto Arif Partono Prasetio, Arif Partono Arry Widodo Aryapermana, Rizqy Fathurrahman Asti, Elvina Syafira Ayu Setyaningrum Az-Zahra, Putri Bagja Abdullah Sufyan Banu Surya Ganea Wijaya Barus, Viljen Kaginta Baskara, Muhamad Boby Jamis Hari Sel Brady Rikumahu Bunga Adelia Putri Choirie, Achmad Thariqul Citra Kusuma Dewi Clarisa Salsabila Davide Calandra Delanera Rizkia Devia Setiawati, Devia Dhiya Shafa Dian Indiyati Dicky Hidayat Dudi Pratomo Ella Manisa Br Karo Erlangga, Yogi Erlita Fadhlullah, Ahmad Fahira, Luwisca Fajar Soefany Fakhira Azzahra Farida Titik Kristanti Fauziah, Farizsa Rianka Federico Lanzalonga Fina Septiani Fuji Dwi Rani Ghaluh Iedmu’ammar Iedmu’ammar Gunardi, Muhammad Raihan Aufa Haifa Salsabila Handono, Artiar Anjani Hidayat, Dani Rizki Ida Nurnida Imanuddin Hasbi Indah Fransiska Insani, Nabilah Alya Ita Nursita Sari Jayabaya, Petrus Jella Zumalia Fitri Krisdamayanti, Sintya Lucky Roy Saputra Madani, Akmal Mulki Mahir Pradana Michele Oppioli Mitha Permata Pura Mohamad Ridwan Noor Mokhamad Wildan Marzuqon Muhamad Baskara Muhammad Maulvi Mussalman Nabilah Alya Insani Nabilla Dyah Eka Pramudhita Negara, Arif Bijaksana Prawira Ni Ketut Tiara Astiti Nila Dewi A. Nindy Resti Puranda Nugroho, Nova Azhar Nur Kholifah, Cantika Nur Sheha Gunawan, Ahmad NURUL RAHMAWATI Nuslih Jamiat Otari Adelia Tambunan Ovio Destiana Sugiono Pane, Eryanda Rizki Pardede, Nova Lina Kristin Pratama, Agung Putra Pratiwi, Nabila Puranda, Nindy Resti Puranda, Nindy Resti Purba, Hera Glatia Friskilia Putra, Kurniawansyah R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Raihana, Annisa Lathifah Rama Ramadhani, Zahira Hasna Aulia Ramadhanny, Allisyah Noer Fitri Rania Salsabila Ratih Hendayani Robi Latansa Rohmah, Hannah Nasriatun Najah Nur Roza Tri Meilani Rozy Fauzana Saefudin, Miftah Fauzil Adhim Sanusi, Dede Sukmadyanto Saradha Kirana Sarah Miranda Sazkia Alifia Rachmah Setyaningrum, Ayu Sherly Artadita Shilmy Diyani Sitohang, Fitri Melani Sukmadia Sumpena Sulistijono Sulistijono Syahdan Muhamad Rezky Syahputra Syahputra Syahputra Syahputra Tiara Maharani, Tiara Tri Indra Wijaksana Udayanti, Imel Valencia Sahanaya Wicaksono, Yoga Tri Wulandari, Alivia Trisnanda Ynry Purnamasari Yogi Suprayogi Yudha Aditya Gozali Tahir Zamaludin Abdulah Zidan Basyarahil Rais Pambudi