Article Per Year (5 Year)
p-Index From 2021 - 2026
4.631
P-Index
This Author published in this journals
All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Doktor Manajemen (JDM) Jurnal Pendidikan dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH KOHESI Jurnal Tunas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Jurnal IPTEK Bagi Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Medani : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Pada Masyarakat METHABDI IIJSE Jurnal Pengabdian Masyarakat dan Riset Pendidikan Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Oikonomia : Journal of Management Economics and Accounting
Petrus Loo
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search
Journal : PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)

 1 
Sustainability Objective of Tourism Industry Investment in Original Income Recovery in Indonesia Loo, Petrus
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.1

Abstract

The purpose of this study is to explain whether directly or indirectly the variables of economic growth and the regional minimum wage (UMR) on original income in Indonesia (GDP) through the variable amount of investment in the tourism sector. In this study, the independent variable is the variable of economic growth and the regional minimum wage (UMR), while the dependent variable is original income in Indonesia (GDP) and the intervening variable is the variable amount of investment in the tourism sector. The data obtained in this study are data on Indonesia's economic growth, Indonesian UMR data, Indonesian GDP data and investment data in the tourism sector for 2016-2020 using the path analysis method. The research method used in this study is a quantitative descriptive research method using path analysis with Based on the results of research analysis, the conclusion of this study is that partially the economic growth and UMR variables have a significant effect on the GDP variable and the investment variable in the tourism sector. Simultaneously, the variables of economic growth and the minimum wage have an effect on the GDP variable through the investment variable in the tourism sector. Through the results of research that has been stated that good economic growth, data will increase good GDP, where economic growth and increased GDP, economic growth and increased GDP will be able to increase investment in tourism, where this investment will indirectly increase GDP in tourism and will boost economic growth. If the UMR increases, it will increase productivity, so that it will be able to increase GDP and at the same time boost economic growth, and vice versa if the UMR does not increase, then productivity will decrease and GDP will decrease and this will result in a decrease in economic growth.
The Influence of Service Quality and Digital Payment on Purchasing Decisions at PT. Plangkaraya Semi Mart Sirwindy; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.84

Abstract

The retail business in the city of Medan is growing day by day, this makes retail business managers have to work harder to stay in the competition. This study aims to analyze the effect of service quality, digital payments influence on purchasing decisions at PT. Plangkaraya Semi Mart. This research is a descriptive research with a quantitative approach. The sample of 104 respondents selected through non-probability sampling were consumers at PT. Plangkaraya Semi Mart. Data collected through questionnaires collected data analyzed by multiple linear regression. The results showed that the quality of service and digital payments had a partial or simultaneous effect on purchasing decisions at PT.Plangkaraya Semi Mart and Service Quality are the most dominant variables affecting purchasing decisions at PT. Plangkaraya Semi Mart. In this study proves that good service quality is able to direct and ultimately will encourage the formation of purchasing decisions. With the existence of digital payments, and the increasing use of digital payment applications indicate that consumers have been fulfilled and satisfied with their needs.
The Influence of Lifestyle and Brand Image on Purchasing Decisions for Mundo Products with Purchase Intention as an Intervening Variable Pratama Perangin-angin, Muhammad Farid; Hommy Dorthy Ellyany Sinaga; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.99

Abstract

The textile industry in Indonesia has great potential with various types of raw materials, including cotton, silk, rattan, and polyester. An integrated supply chain is the key to success in this industry, which is currently experiencing positive growth. Socks are an important textile product and have become part of the lifestyle, especially in the digital era. This study aims to understand the effect of lifestyle and brand image in the digitalization era on purchasing decisions for Mundo socks products through purchase intention as an intervening variable. This research uses descriptive quantitative methods and involves 250 retail stores spread across the city of Medan. The research sample size was determined by the Slovin method with an error rate of 5% resulting in 154 respondents. data was collected with various research instruments, literature studies and research questionnaires. The results showed that Lifestyle and Brand Image and Purchase Intention as intervening variables had a partial and simultaneous effect on Purchasing Decisions at PT. Jumbo Niaga Lestari. And Lifestyle is the most dominant variable influencing Purchasing Decisions at PT. Jumbo Niaga Lestari.
The Effect of Digital Marketing and Service Quality on Consumer Decisions to Visit Maimun Palace Tourist Attractions in Medan City Qadisa Putri Maharani; Petrus Loo
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.116

Abstract

The tourism sector in Sumatra is growing rapidly from day to day, this can be seen from the development of tourist attractions around the city of Medan which are already numerous and crowded with visitors, this makes competitors in the tourism service business have to work extra hard for each tourist spot to exist and survive in competition. This study aims to analyze the effect of Digital Marketing and Service Quality both partially and simultaneously on consumer decisions to visit the Maimun Palace Tourism site in the city of Medan. This research is descriptive research with a quantitative approach. The sample amounted to 140 respondents, the data was collected through a questionnaire. The data that has been collected is then analyzed by multiple linear regression. And the results of the study show that digital marketing and service quality have a partial or simultaneous effect on consumer decisions to visit Maimun Palace tours and service quality is the most dominant variable influencing consumer decisions to visit Maimun Palace tours.
Analysis Of Fintech Payment Apps And Hedonistic Lifestyle On The Impulsive Buying Habits To UNPRI Students (Impact On Online Shopping Habits): Analisis Financial Technology dan Lifestyle Hedonis Terhadap Kebiasaan Impulsive Buying Mahasiswa UNPRI (Dampak Terhadap Kebiasaan Belanja Online) Fransisca, Caroline; Loo, Petrus
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.303

Abstract

Motivated by the growing adoption of financial technology and the rise of hedonistic lifestyles among students, this research aims to analyze the effect of financial technology and hedonistic lifestyles on the impulsive buying habits of students at Universitas Prima Indonesia (UNPRI) Medan. This study employs a quantitative approach using a Using a quantitative survey of 100 Management students of Universitas Prima Indonesia (UNPRI) Medan selected via incidental sampling, considering the characteristics of Generation Z, selected through incidental sampling techniques. The analysis results indicate that financial technology and hedonistic lifestyle have a positive and significant impact on impulsive buying. The R² value of 0.482 indicates that 48.2% % of the variance in impulsive buying is explained by these predictors, with effect sizes of 0.111 (fintech, weak) and 0.215 (hedonistic lifestyle, moderate). We recommend enhancing financial literacy programs and embedding budget‑reminder features in fintech apps to curb impulsive spending, while future research can examine moderators such as emotional intelligence and peer influence
Analyzing the Impact of TikTok-Video Content Marketing Strategy and Entrepreneur Personal Branding on Consumer Purchase Intention in the Used Car Market: A Case Study of Mestika Jaya Mobil Showroom: Menganalisis Dampak Strategi Pemasaran Konten Video TikTok dan Personal Branding Pelaku Usaha terhadap Minat Beli Konsumen di Pasar Mobil Bekas: Studi Kasus Showroom Mestika Jaya Mobil Wiranata, Wilson; Loo, Petrus; Jupert Jasser Abellana; Abdullah Sirad
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.306

Abstract

The development of digital marketing has encouraged used car businesses to leverage social media, particularly TikTok. This study aims to analyze the influence of content marketing and personal branding on purchase intention for used cars at Mestika Jaya Mobil Showroom, Medan. The research design employed a descriptive quantitative approach with a sample of 100 respondents obtained through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression using SPSS, accompanied by validity and reliability tests, classical assumption tests, t-tests, F-tests, and the coefficient of determination. The findings reveal that content marketing and personal branding significantly affect purchase intention, both individually and simultaneously. The model explains 74.2% of the variance in purchase intention. These results highlight the effectiveness of content marketing strategy through TikTok and entrepreneurs’ personal branding in enhancing purchase intention in the used car market. This study offers practical insights for used car businesses to optimize their marketing strategies.
The Influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising: Pengaruh Strategi Konten Marketing dan Promosi terhadap Loyalitas Pelanggan di TOP Advertising Vesuvius, Deric; Loo, Petrus
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.330

Abstract

This study aims to analyze the influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising. This study uses a quantitative method with primary data obtained through distributing questionnaires to 126 respondents using a saturated sample method. Data analysis was carried out using descriptive statistics, classical assumption tests, multiple linear regression, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination (R²) tests. The results show that Marketing Strategy has a positive and significant effect on Customer Loyalty with a t-value of 1.660 > t-table 1.657 and a significance level of 0.000 < 0.05. This finding is in line with the research of Setiayasa et al. (2024) and Darado et al. (2023) which also stated that Marketing Strategy has a significant effect on Customer Loyalty. Meanwhile, Promotion does not have a significant effect on Customer Loyalty, with a t-value of 0.843 < t-table 1.657 even though it has a significance level of 0.000 < 0.05. Simultaneously, Marketing and Promotion Strategy does not have a significant effect on Customer Loyalty, indicated by the Fcount value of 1.770 < Ftable 3.07 with a significance of 0.000 < 0.05. The results of the determination coefficient (R²) test of 0.427 indicate that 42.7% of the variation in Customer Loyalty can be explained by Marketing and Promotion Strategy, while the remaining 57.3% is influenced by other factors outside this study, such as service quality, trust, and customer satisfaction.
Co-Authors - Afrizal Abdullah Sirad Afrizal Agam Sinaga Alfiana Aminuyati Amril Amril Asianna Martini Simarmata Budi Raharjo, Teguh Charles Jhony Mantho Sianturi, Charles Jhony Mantho Claudie Tiofanny Darmawati Darmawati Dedy Lazuardi Desma Erica Maryati M Desma Erica Maryati Manik Dewantara, Nowell Dian Setyorini Dina Hastalona Dina Rosmaneliana Edy Firmansyah EDY FIRMANSYAH Elisabeth Nainggolan Ersa Tarigan Eva Solita Pasaribu Febri Yanto Zai Fransisca, Caroline Gultom, Pesta Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Irvan Rolyesh Situmorang Jefri Jemmy Christian Rakinaung Junaedi Abas, Ahmad Junika Napitupulu Jupert Jasser Abellana Kelly Huang KRISTINA . Linda Wahyu Marpaung Loso Judijanto Luckyanto, Marvin Manik, Desma Erica Maryati MARDIAH HASANAH NASUTION Marihot Manullang Marpaung, Linda Wahyu Mashitah Binti Duralim Metyria Imelda Hutabarat Metyria Imelda Hutabarat Monetarist Butar Butar Nainggolan, Elisabeth Nainggolan, Susan G Nasution, Lisa Elianti Ngurah Pandji Mertha Agung Durya Nikous Soter Sihombing NIRWANA DEWI HARAHAP Norhaslina BT Asri Novilia, Fitri Nur Fadzillah Binti Jaafar Pratama Perangin-angin, Muhammad Farid Pristiyono Qadisa Putri Maharani Ramli Semmawi, Ramli Rebecca Evadine Rusmin Saragih, Rusmin SALEH SITOMPUL Sihombing, Marto Simarmata, Asiana Sinaga, Hommy Dorthy Ellyany Sirwindy SITORUS, ERBIN Situmorang, Frenky Situmorang, Irvan Rolyesh Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Suardi Yakub Sujinny, Sujinny SUNDAY ADE SITORUS Susan G.V Nainggolan Susan Grace Nainggolan Tiofanny, Claudie Togar Timoteus Gultom Vesuvius, Deric Widalicin Januarty Wiranata, Wilson Yonson Pane Yulianti Hidayah