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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Journal The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Besaung : Jurnal Seni Desain dan Budaya International Journal of Visual and Performing Arts VCD (Journal of Visual Communication Design) Jurnal Visual Indonesian Journal for Social Responsibility Narada : Jurnal Desain dan Seni Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Journal La Sociale Mavis : Jurnal Desain Komunikasi Visual Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Jurnal Bahasa Rupa Serat Rupa: Journal of Design Jurnal Bahasa Rupa
Wirania Swasty
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Strategi Brand Portfolio Untuk Perusahaan Menengah: Studi Kasus Pada Lifestyle Brand Saputri, Marheni Eka; Swasty, Wirania; Nastiti, Nisa Eka; Utami, Fitriani Nur; Sabrina, Keysia Shafa
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.64573

Abstract

The lifestyle brand industry is highly competitive, with many brands competing for consumer attention and loyalty. This study aims to: 1) understand the adoption of the company's existing brand management, and 2) determine the optimal number of brands a company should own. Qualitative data were collected through in-depth interviews with key stakeholders, such as the co-founder, to understand the company's brand management practices. Secondary data in document reviews were used to assess the optimal number of brands. Based on the interviews, the company adopted the House of Brands and Sub-Branding strategies. From the document review, it was revealed that companies in the lifestyle brand industry in Indonesia tend to diversify their portfolios and expand product categories to reach various market segments and respond to trends. Having multiple brands provides flexibility in marketing strategies, positioning, and growth potential, which supports the overall development of the company.Industri lifestyle brand sangat kompetitif, dengan banyak merek bersaing untuk mendapatkan perhatian dan loyalitas konsumen. Penelitian ini bertujuan untuk: 1) mengetahui adopsi manajemen merek eksisting perusahaan saat ini, dan 2) menentukan jumlah merek optimal yang sebaiknya dimiliki perusahaan. Data kualitatif dikumpulkan melalui wawancara mendalam dengan pemangku kepentingan utama, seperti co-founder, untuk memahami praktik manajemen merek perusahaan. Data sekunder berupa review dokumen digunakan untuk meninjau jumlah merek optimal. Berdasarkan wawancara, perusahaan mengadopsi strategi House of Brands dan Sub-Branding. Dari document review, terungkap perusahaan-perusahaan dalam industri lifestyle brand di Indonesia cenderung melakukan diversifikasi portofolio dan ekspansi kategori produk untuk menjangkau berbagai segmen pasar serta merespons tren. Memiliki banyak merek memberikan fleksibilitas dalam strategi pemasaran, positioning, dan potensi pertumbuhan yang mendukung keseluruhan perkembangan perusahaan.
DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI (STUDI KASUS : IKLAN MIZONE 2012 VERSI “TILT”) Jiwa Utama; Wirania Swasty
Jurnal Bahasa Rupa Vol. 2 No. 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v2i1.228

Abstract

The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.
PERANCANGAN SIGN SYSTEM YANG TERINTEGRASI WEBSITE SEBAGAI MEDIA INFORMASI Ramzy Adzhar; Wirania Swasty
Jurnal Bahasa Rupa Vol. 3 No. 1 (2019): Jurnal Bahasa Rupa Oktober 2019
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i1.422

Abstract

Setu Babakan Betawi Culture Village is one of the tourist attractions in the capital area. Locating in the middle of the capital, this tourist attraction can be used as a place for relaxation. Problems begin as it is currently happening in wayfinding and a sign system that does not get the attention of the management, which is less informative and inappropriate placement. The thing to concern is by creating a website that provides various information and directions for tourist objects and existing facilities. Data collection is done through interviews, questionnaires, and observations to find out more about the object of research. The process of analysis is done by comparing similar objects. This study produces a sign system that integrates a website using the QR Code as an information media in the Setu Babakan Betawi Village area. It is expected to help informing the location and facilities there for visitors.
SIGNAGE YANG INFORMATIF DAN INTERAKTIF PADA THE HERITAGE PALACE KOTA SURAKARTA JAWA TENGAH Aulia Hanifunisa; Wirania Swasty
Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i2.452

Abstract

The Heritage Palace is located in Surakarta City of Central Java which formerly was the sugar factory that is currently used as a tourist attraction. However, this place has the problem of lacking its informative and interactive signage, less by the branding of the tourist spots, and less proper in material selection. The data collection used were the literature study, observation, interviews and questionnaires, using comparison matrix as data analysis method. The concept of the design takes the modern and old heritage concept using a font that matches the clear language and adds pictogram. The purpose of this design is to provide informative and interactive information using signage ang interactive media that is useful to help visitors get information when they visit the tourist site
BEDA CARANYO, SAMO ENAKNYO : MEDIA PROMOSI TALAMAK BOWL Windy Ramadhanty; Wirania Swasty
Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i2.563

Abstract

Indonesia has a great and priceless culinary potential of the archipelago. The culinary industry sector in Indonesia currently has a vast and increasing market, because this culinary sector is quite promising because it has economic value but still has advantages. Talamak Bowl is a small and medium enterprise (SME) in Bandung that is engaged in culinary specialties of West Sumatra. This business is still not well known by the public and there has been no increase in sales. Seeing the increasing number of culinary industry SMEs in the city of Bandung, it is necessary to have strong and effective promotional activities in offering products to many audiences in order to be superior than the others. Overcoming the problems above, then the design of promotional media is carried out by using data collection methods through observation, interviews, questionnaires and literature and the analytical method used is a comparison matrix to form the design concept. After getting conclusions from the method, the promotional media that created are applied to the name card, ambient media, brochures, e-posters and other supporting media. This design was made by combining two concept which is illustration and product photography. This design is expected that the problems faced will be resolved
REDESAIN SIGN SYSTEM PADA KAWASAN OBYEK WISATA YANG INFORMATIF SEBAGAI USAHA UNTUK MEMBANGUN CITRA TEMPAT Darin Nugraha Wirasasmita; Wirania Swasty
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.590

Abstract

Sign system applied to the nature tourism object of Situ Gunung is still lacked in its placement, with conditions that are weathered, not maintained, not unity, and a less informative gate. In terms of design, the existing sign system in Situ Gunung nature tourism object is less in accordance with the theory of proper sign system.  Therefore, the authors are interested to redesign the sign system in Situ Gunung natural tourism object in Sukabumi Regency as an effort to build the image of the place by showing the identity of the place in the natural tourism object. The study used a qualitative approach by conducting various data collection techniques such as observation, interviews, and literature review.  The concept of the design is to bring out the tree of resin and fauna of the monkey Lutung as a characteristic element of the place of this natural tourism object.  The design of this signage is willing to make visitors easy to get information about the location and other information about the area of the tourist attraction
INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE: (STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA) Sri Soedewi; Wirania Swasty; Arry Mustikawan; Fariha Eridani Naufalina
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.848

Abstract

Shopee and Tokopedia are popular marketplace applications in Indonesia that provide facilities for buying and selling goods online from various sellers or stores. Application is very influential for user convenience in the preparation of information architecture. The Information Architecture uses to compile the information. It is easier to understand for users when interacting with mobile applications. This study uses quantitative research methods by conducting observations, questionnaires distributing, and literature studies to analyzing the information architecture or structure, and knowing the user experience on the Shopee and Tokopedia applications using the tool Optimal Workshop. Information Architecture on Shopee and Tokopedia results is conducted based on the research and analysis, as a whole are good.
Identifying the Meaning of Colors as Design Information for Design Tools: A Systematic Literature Review Swasty, Wirania; Utami, Lira Anindita; Ronggowarsito, Bimahadi Ilmawan; Yudiarti, Diena
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.5

Abstract

The meaning of colors has been widely researched in various disciplines. In design, understanding the contextual meaning of color influences design decisions and, hence, is important design information. This research aimed to compile information about the meaning of colors that can be used as design information in design tools so that users can choose the right color palette. This research used a qualitative approach by conducting a contextual document review of reference books about color. Data collection was carried out by identifying relevant data regarding the meaning of colors. The data collected included color association, positive-negative meanings, and cultural links. Although the information derived from these three sources varied in terms of information themes, we could observe some consistent meanings shared by the sources. This research output can be implemented as design information in design tools such as web-based color palette generation applications, graphic design tools and others. It is hoped that the results of this research can provide comprehensive guidance in choosing an appropriate color palette based on the meaning of the colors contained.
Penerapan Prinsip Desain pada Kemasan Oleh-Oleh Makanan Bandung Aulia, Rahmiati; Swasty, Wirania; Eka Nastiti, Nisa
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i1.4354

Abstract

A souvenir can be interpreted as a reminder of an experience from a particular tourist trip. From all kind of souvenirs, food is a type of souvenir that tourist favours so much as a local identity for specific places. This research aims to document and map souvenir packaging for Bandung’s special food that existed between 1930 to 2020 and evaluate the application of design principles while also evaluating the application of design principles such as balance, unity/harmony, emphasis,contrast, scale/proportion/alignment, patterns/repetition, and movement/rhythm/flow on that packaging. The research also records the design elements used in the packaging, identifying those that are present and those that are not. These elements include typography/typeface, images/illustrations, color, graphic forms, layout, branding, and logos. This research uses qualitative methods by using Nvivo calculation. The result of this research is expected to know how far the application of principal design for Bandung’s special food between 1930 to 2020 was used. The packaging is classified into several criteria: legendary and well-established Bandung brands, brands that have entered modern retail (souvenir shops), authentic local cuisine brands, and newly established brands (startups). After filtering, nine brands representing different product categories were selected according to these criteria. The study aims to offer insights that contribute to the main objective: creating value in SME product labeling and packaging in Bandung. The findings of this paper can also be used for further research involving samples from various case studies.
PERANCANGAN MEDIA PROMOSI KABUPATEN PARIWISATA LEBAK Sugandani, Muhamad Al Bait; Arumsari, Risky Yantami; Swasty, Wirania
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pariwisata memiliki peran penting dalam perkembangan ekonomi, sosial,budaya, dan lingkungan suatu daerah. Kabupaten Lebak di Provinsi Banten,Indonesia, memiliki potensi pariwisata yang belum dimanfaatkan secara maksimal.Dengan keindahan alam, kekayaan budaya, dan pantai-pantai yang indah, KabupatenLebak menawarkan berbagai objek wisata menarik. Namun, karena promosi daninformasi yang kurang efektif, banyak orang belum mengetahui tentang destinasiwisata yang ada di daerah ini. Penelitian ini bertujuan untuk menjadi dasar dalammerancang media promosi dan informasi pariwisata untuk Kabupaten Lebak. Denganmeningkatkan promosi, baik secara langsung maupun melalui platform media digital,diharapkan masyarakat lebih mengenal potensi wisata Kabupaten Lebak. Langkah inidiharapkan bisa meningkatkan jumlah kunjungan wisatawan, memberikan dampakpositif bagi pertumbuhan ekonomi lokal, dan membantu mengurangi tingkatkemiskinan. Oleh karena itu, penelitian ini merupakan langkah awal untukmemperkenalkan potensi pariwisata dan budaya Kabupaten Lebak kepada lebihbanyak orang, sekaligus meningkatkan kesadaran akan pentingnya menjaga danmengembangkan sektor pariwisata dalam pembangunan daerah. Kata Kunci : promosi, merek destinasi, Kabupaten Lebak
Co-Authors AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Alafanta, Bayu Riski Aldi Hendrawan Ananda Risya Triani Andreas Rio Adriyanto Annisa, Naira Pelangi Ari Riadi Arry Mustikawan Arumsari, Risky Yantami Arumsari, Rizky Yantami Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Azhari, Irfan Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Darmawan, Raden Muhammad Angga Didit Widiatmoko Diena Yudiarti Dikmas Yanfaunas Putera, Dikmas Yanfaunas Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Fayyaza, Naira Rizqa Fitriani Nur Utami Hanifunisa, Aulia Hibatullah, Muhammad Raihan Jiwa Utama Lailla Nur Rohmah Lasmana, Ravi Julian Lira Anindita Utami Marheni Eka Saputri Mediany Kriseka Putri Mohammad Isa Pramana Koesoemadinata Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Nadia Sigi Prameswari Nisa Eka Nastiti Nur Auliani Puteri Rushar Nur Sheha Gunawan, Ahmad Nurul Fitriana Bahri Pasha, Dea Amelia Patra Aditia Pratama, Federico Doriana Rahmawardani, Aulia Rahmiati Aulia Rama Sadrakh Situmorang Ramadhanty, Windy Ramzy Adzhar Ramzy Adzhar Riadi, Ari Rizka Rachmawati Rizki Yantami Arumsari Rizky Arie Prima Rizqullah, Mohamad Farid Riztama Prawita Romadhoni, Bobby Ronggowarsito, Bimahadi Ilmawan Rushar, Nur Auliani Puteri Rysanti, Alya Sabariah, Nur Sabrina, Keysia Shafa Salsabila, Salma Alya Sasti, Rilis Akista Tria Sheila Andita Putri Siti Clara Siti Hajar Komariah Soewardikoen, Didiet Widiatmoko Sri Soedewi Sugandani, Muhamad Al Bait Syifa Nurgaida Yutia Widiatmoko Soewardikoen, Didit Windy Ramadhanty Wirasasmita, Darin Nugraha Yanuar Rahman