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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Journal The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Besaung : Jurnal Seni Desain dan Budaya International Journal of Visual and Performing Arts VCD (Journal of Visual Communication Design) Jurnal Visual Indonesian Journal for Social Responsibility Narada : Jurnal Desain dan Seni Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Journal La Sociale Mavis : Jurnal Desain Komunikasi Visual Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Jurnal Bahasa Rupa Serat Rupa: Journal of Design Jurnal Bahasa Rupa
Wirania Swasty
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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MEMBANGUN IDENTITAS PRODUK: PELATIHAN DESAIN LABEL KEMASAN MENGGUNAKAN CANVA DAN PACDORA BAGI PENYULUH PERTANIAN Swasty, Wirania; Komariah, Siti Hajar; Triani, Ananda Risya
Charity : Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2025): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v8i2.9397

Abstract

Kemasan berperan dalam menjaga keamanan saat pengiriman, membantu pemasaran, hingga membangun identitas produk, Untuk itu diperlukan desain dan label kemasan sebagai identitas produk. Sebagai lembaga pelatihan pertanian yang terkemuka, Balai Besar Pelatihan Pertanian (BBPP) Lembang berfokus melaksanakan pelatihan fungsional di bidang pertanian, termasuk pelatihan pasca panen, mulai dari pengolahan produk pertanian hingga pembuatan desain kemasan. Namun, sebagian besar penyuluh pertanian adalah lulusan sarjana pertanian yang tidak memiliki latar belakang pendidikan atau pelatihan dalam desain grafis. Untuk mengatasi permasalahan ini, diperlukan pelatihan yang berorientasi pada pembelajaran praktis dalam merancang kemasan produk. Pelatihan pembuatan desain label kemasan menggunakan aplikasi Canva dan Pacdora ini dilaksanakan secara online dan onsite di kantor BBPP Lembang, Bandung Barat, Jawa Barat, Indonesia dengan masyarakat sasar adalah penyuluh pertanian, pegawai dan widyaiswara BBPP Lembang. Kegiatan ini dilaksanakan pada bulan Februari – Juli 2024. Metode pelatihan berupa penyampaian materi mengenai desain grafis dilanjutkan dengan praktek didampingi tutor. Manfaat kegiatan ini dapat meningkatkan softskill penyuluh pertanian dalam menggunakan aplikasi Canva dan Pacdora untuk membuat desain label kemasan, sehingga penyuluh pertanian dapat menularkan pengetahuan kepada para pengusaha pertanian yang memiliki produk yang dikemas. Berdasarkan survey yang dibagikan setelah kegiatan, terungkap bahwa 69.2% peserta sangat setuju bahwa materi kegiatan sesuai dengan kebutuhan dan  berharap kegiatan seperti ini dilanjutkan di masa yang akan datang.  
PERANCANGAN MEDIA PROMOSI DESTINASI WISATA DI PULAU SIMEULUE Alafanta, Bayu Riski; Swasty, Wirania; Aditia, Patra
eProceedings of Art & Design Vol. 11 No. 3 (2024): Juni 2024
Publisher : Telkom University

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Abstract

Pembangunan sektor pariwisata bertujuan untuk memperkuat kontribusinya dalam ekonomi, menciptakan lapangan kerja, dan memperkaya pendapatan masyarakat serta daerah. Pulau Simeulue, dengan pesona alamnya yang memukau, menawarkan pengalaman tak terlupakan dengan pantai pasir putih, air laut yang bening, dan ombak tinggi yang menarik peselancar dari segala penjuru dunia. Namun, kemajuan pariwisata di Kabupaten Simeulue terkendala oleh tantangan serius. Kesadaran rendah akan potensi pariwisata dan kurangnya informasi menjadi hambatan utama. Dengan populasi hampir 94,368 jiwa, menggerakkan pengembangan destinasi wisata di wilayah ini semakin rumit. Tujuan penelitian ini adalah menyusun strategi promosi yang dapat mengatasi kendala tersebut. Melalui metode observasi, wawancara, dan studi pustaka, data dikumpulkan dan dianalisis menggunakan matriks perbandingan. Dengan tagline "Carving Memories on a Hidden Paradise Island". Hasilnya adalah rancangan media promosi beragam, dari brosur hingga media sosial Instagram, dengan harapan meningkatkan pengetahuan tentang keindahan Pulau Simeulue dan mendorong pertumbuhan ekonomi lokal. Diinginkan pula agar Pulau Simeulue menjadi tujuan yang dikenal luas, baik secara lokal maupun internasional, serta memberikan manfaat berkelanjutan bagi masyarakat setempat. Kata kunci: promosi, merek destinasi, Pulau Simeulue.
STRATEGI PEMASARAN PRODUK BATIK MELALUI EVENT MARKETING DENGAN PENDEKATAN DESAIN (Studi Kasus: Hasan Batik Bandung) Azhari, Irfan; Soewardikoen, Didit Widiatmoko; Swasty, Wirania
eProceedings of Art & Design Vol. 11 No. 3 (2024): Juni 2024
Publisher : Telkom University

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Abstract

Pameran dagang menjadi salah-satu tempat bagi para industri batik untuk memasarkan produk seperti halnya yang dilakukan oleh Hasan Batik Bandung. Hasan Batik Bandung dikenal sebagai pelopor industri batik di Bandung serta memiliki ciri khas motif batik geometris. Namun, keunggulan dan ciri khas tersebut masih belum ditampilkan pada pameran dagang sehingga mengurangi daya tarik pengunjung terhadap produk batik dan merek Hasan Batik Bandung. Adapun persaingan kompetitif dari para industri batik yang sadar akan pentingnya menampilkan citra produk dan merek pada pameran dagang. Penelitian ini menggunakan pendekatan desain, melalui pengumpulan data wawancara, kuesioner, studi literatur, dan observasi serta dokumentasi terhadap pameran dagang yang dilakukan oleh Hasan Batik Bandung di INACRAFT 2023. Analisis data menggunakan analisis AIDA, analisis matriks perbandingan, dan matriks penarikan kesimpulan. Hasil Penelitian menunjukkan pentingnya desain booth pameran menarik yang memperhatikan aspek kelengkapan informasi dan dekorasi booth dengan tetap menghadirkan karkateristik Hasan Batik Bandung sehingga pengunjung dapat menyadari akan produk dan merek yang ditawarkan. Penelitian ini difokuskan menjadi rekomendasi strategi desain booth pameran dalam ranah pemasaran produk batik. Hasil penelitian diharapkan dapat membantu Hasan Batik Bandung dalam memasarkan produk batiknya melalui pameran dagang agar dapat meningkatkan kesadaran pengunjung. Kata kunci: Batik, Industri Batik, Booth Pameran, Pameran Dagang, Pemasaran
Pengungkit Kredibilitas dan Brand Trust pada Website Bank Digital di Indonesia Riadi, Ari; Widiatmoko Soewardikoen, Didit; Swasty, Wirania
Serat Rupa: Journal of Design Vol 7 No 1 (2023): SRJD - JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i1.5310

Abstract

Digital banking is the newest business model in the banking industry. These industries that implement this financial technology system, consumers are still hesitant and afraid to use digital banks because of the high number of cyber-attacks. In this case, digital banks need to build brand trust to gain the trust of their target consumers. The website is an effective communication channel to build brand trust in consumers. Each bank has a variety of digital communication strategies in adding aspects that are presented on the website. This study aims to analyze and review the burden of responsibility for digital bank websites in Indonesia. Purposively selected three digital bank brands: Neobank, Jenius, and Blu. Data were collected by observation and documentation methods on digital bank websites, then analyzed using comparative analysis and content analysis. The study results mention the content of relevant visual communication elements, consistent use of visual identity, and completeness of the information presented on digital bank brand websites to establish brand trust. Through this research, it is expected that industries that apply financial technology can optimize the website as a medium for forming brand trust and basic considerations to determine the company's competitive advantage strategy.
Reverse Commerce (Re-Commerce) Design for the Sale of Secondhand Eco print Products as an Implementation of Circular Economy in Indonesia Sasti, Rilis Akista Tria; Soewardikoen, Didiet Widiatmoko; Swasty, Wirania
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8873

Abstract

The fashion industry contributes greatly to environmental pollution due to high production waste. One solution to reduce this impact is through the concept of a circular economy by encouraging sustainable consumption behavior, including re-commerce or reselling used goods. This study aims to design a re-commerce platform for used ecoprint products as an implementation of a circular economy in Indonesia. The methods used are the Double Diamond and Empathy Map approaches to understand user needs and design a wireframe-based UI/UX prototype. The results of the study indicate that there is great potential in the development of ecoprint re-commerce in Indonesia, supported by consumer awareness of environmentally friendly products. The designed platform, "Selaras", offers main features such as buying and selling used ecoprint products, online garage sales, and upcycling boutiques. In conclusion, this re-commerce design can be an innovative solution in extending the life cycle of fashion products and encouraging sustainable consumption behavior in Indonesia.
DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI (STUDI KASUS : IKLAN MIZONE 2012 VERSI “TILT”) Utama, Jiwa; Swasty, Wirania
Jurnal Bahasa Rupa Vol. 2 No. 1 (2018): Jurnal Bahasa Rupa Oktober 2018
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v2i1.228

Abstract

The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.
PERANCANGAN SIGN SYSTEM YANG TERINTEGRASI WEBSITE SEBAGAI MEDIA INFORMASI Ramzy Adzhar; Swasty, Wirania
Jurnal Bahasa Rupa Vol. 3 No. 1 (2019): Jurnal Bahasa Rupa Oktober 2019
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i1.422

Abstract

Setu Babakan Betawi Culture Village is one of the tourist attractions in the capital area. Locating in the middle of the capital, this tourist attraction can be used as a place for relaxation. Problems begin as it is currently happening in wayfinding and a sign system that does not get the attention of the management, which is less informative and inappropriate placement. The thing to concern is by creating a website that provides various information and directions for tourist objects and existing facilities. Data collection is done through interviews, questionnaires, and observations to find out more about the object of research. The process of analysis is done by comparing similar objects. This study produces a sign system that integrates a website using the QR Code as an information media in the Setu Babakan Betawi Village area. It is expected to help informing the location and facilities there for visitors.
SIGNAGE YANG INFORMATIF DAN INTERAKTIF PADA THE HERITAGE PALACE KOTA SURAKARTA JAWA TENGAH Hanifunisa, Aulia; Swasty, Wirania
Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i2.452

Abstract

The Heritage Palace is located in Surakarta City of Central Java which formerly was the sugar factory that is currently used as a tourist attraction. However, this place has the problem of lacking its informative and interactive signage, less by the branding of the tourist spots, and less proper in material selection. The data collection used were the literature study, observation, interviews and questionnaires, using comparison matrix as data analysis method. The concept of the design takes the modern and old heritage concept using a font that matches the clear language and adds pictogram. The purpose of this design is to provide informative and interactive information using signage ang interactive media that is useful to help visitors get information when they visit the tourist site
BEDA CARANYO, SAMO ENAKNYO : MEDIA PROMOSI TALAMAK BOWL Ramadhanty, Windy; Swasty, Wirania
Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v3i2.563

Abstract

Indonesia has a great and priceless culinary potential of the archipelago. The culinary industry sector in Indonesia currently has a vast and increasing market, because this culinary sector is quite promising because it has economic value but still has advantages. Talamak Bowl is a small and medium enterprise (SME) in Bandung that is engaged in culinary specialties of West Sumatra. This business is still not well known by the public and there has been no increase in sales. Seeing the increasing number of culinary industry SMEs in the city of Bandung, it is necessary to have strong and effective promotional activities in offering products to many audiences in order to be superior than the others. Overcoming the problems above, then the design of promotional media is carried out by using data collection methods through observation, interviews, questionnaires and literature and the analytical method used is a comparison matrix to form the design concept. After getting conclusions from the method, the promotional media that created are applied to the name card, ambient media, brochures, e-posters and other supporting media. This design was made by combining two concept which is illustration and product photography. This design is expected that the problems faced will be resolved
REDESAIN SIGN SYSTEM PADA KAWASAN OBYEK WISATA YANG INFORMATIF SEBAGAI USAHA UNTUK MEMBANGUN CITRA TEMPAT Wirasasmita, Darin Nugraha; Swasty, Wirania
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.590

Abstract

Sign system applied to the nature tourism object of Situ Gunung is still lacked in its placement, with conditions that are weathered, not maintained, not unity, and a less informative gate. In terms of design, the existing sign system in Situ Gunung nature tourism object is less in accordance with the theory of proper sign system.  Therefore, the authors are interested to redesign the sign system in Situ Gunung natural tourism object in Sukabumi Regency as an effort to build the image of the place by showing the identity of the place in the natural tourism object. The study used a qualitative approach by conducting various data collection techniques such as observation, interviews, and literature review.  The concept of the design is to bring out the tree of resin and fauna of the monkey Lutung as a characteristic element of the place of this natural tourism object.  The design of this signage is willing to make visitors easy to get information about the location and other information about the area of the tourist attraction
Co-Authors AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Alafanta, Bayu Riski Aldi Hendrawan Ananda Risya Triani Andreas Rio Adriyanto Annisa, Naira Pelangi Ari Riadi Arry Mustikawan Arumsari, Risky Yantami Arumsari, Rizky Yantami Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Azhari, Irfan Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Darmawan, Raden Muhammad Angga Didit Widiatmoko Diena Yudiarti Dikmas Yanfaunas Putera, Dikmas Yanfaunas Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Fayyaza, Naira Rizqa Fitriani Nur Utami Hanifunisa, Aulia Hibatullah, Muhammad Raihan Jiwa Utama Lailla Nur Rohmah Lasmana, Ravi Julian Lira Anindita Utami Marheni Eka Saputri Mediany Kriseka Putri Mohammad Isa Pramana Koesoemadinata Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Nadia Sigi Prameswari Nisa Eka Nastiti Nur Auliani Puteri Rushar Nur Sheha Gunawan, Ahmad Nurul Fitriana Bahri Pasha, Dea Amelia Patra Aditia Pratama, Federico Doriana Rahmawardani, Aulia Rahmiati Aulia Rama Sadrakh Situmorang Ramadhanty, Windy Ramzy Adzhar Ramzy Adzhar Riadi, Ari Rizka Rachmawati Rizki Yantami Arumsari Rizky Arie Prima Rizqullah, Mohamad Farid Riztama Prawita Romadhoni, Bobby Ronggowarsito, Bimahadi Ilmawan Rushar, Nur Auliani Puteri Rysanti, Alya Sabariah, Nur Sabrina, Keysia Shafa Salsabila, Salma Alya Sasti, Rilis Akista Tria Sheila Andita Putri Siti Clara Siti Hajar Komariah Soewardikoen, Didiet Widiatmoko Sri Soedewi Sugandani, Muhamad Al Bait Syifa Nurgaida Yutia Widiatmoko Soewardikoen, Didit Windy Ramadhanty Wirasasmita, Darin Nugraha Yanuar Rahman