Articles
<![CDATA[Pengungkit Kredibilitas dan Brand Trust pada Website Bank Digital di Indonesia ]]>
<![CDATA[Riadi, Ari]]>;
<![CDATA[Widiatmoko Soewardikoen, Didit]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Serat Rupa: Journal of Design Vol 7 No 1 (2023): SRJD - JANUARY ]]>
Publisher : <![CDATA[Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design) ]]>
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DOI: 10.28932/srjd.v7i1.5310
<![CDATA[Digital banking is the newest business model in the banking industry. These industries that implement this financial technology system, consumers are still hesitant and afraid to use digital banks because of the high number of cyber-attacks. In this case, digital banks need to build brand trust to gain the trust of their target consumers. The website is an effective communication channel to build brand trust in consumers. Each bank has a variety of digital communication strategies in adding aspects that are presented on the website. This study aims to analyze and review the burden of responsibility for digital bank websites in Indonesia. Purposively selected three digital bank brands: Neobank, Jenius, and Blu. Data were collected by observation and documentation methods on digital bank websites, then analyzed using comparative analysis and content analysis. The study results mention the content of relevant visual communication elements, consistent use of visual identity, and completeness of the information presented on digital bank brand websites to establish brand trust. Through this research, it is expected that industries that apply financial technology can optimize the website as a medium for forming brand trust and basic considerations to determine the company's competitive advantage strategy.]]>
<![CDATA[DAYA TARIK VISUAL SEBAGAI BRAND RECALL PADA IKLAN TELEVISI (STUDI KASUS : IKLAN MIZONE 2012 VERSI “TILTâ€) ]]>
<![CDATA[Utama, Jiwa]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 2 No. 1 (2018): Jurnal Bahasa Rupa Oktober 2018 ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Indonesia ]]>
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DOI: 10.31598/bahasarupa.v2i1.228
<![CDATA[The power of visual and audio messages on television commercial (TVC) is critical to create the advertised brand awareness. The use of popular songs as an advertisement attraction is often used in television commercials. This paper is a case study of Mizone TVC in 2012. The popular song should be able to help the visual appeal used in helping audiences remember brands and advertisements. This study aims to determine the role and impact of visual appeal on TVC that use popular song as the appeal of music to brand reminders. The method used in this study is based on marketing approach and advertisement evaluation research through advertising stimulus recall test method. The first stage is an audio stimulus test by playing a popular song from the case study. The second stage is a visual stimulus test by showing some advertising frames as a visual stimulus. The third stage is to show the ads as a whole to know the response about the attractiveness of the ad to brand recall. This method is tested on the respondent which is the target audiences of Mizone. The analysis of the visual stimulus visual recall shows the use of visual appeal not only from TVC talents but also through advertising messages packaged with unique, distinct visual approaches and identity that can help audiences to better remember the brand.]]>
<![CDATA[PERANCANGAN SIGN SYSTEM YANG TERINTEGRASI WEBSITE SEBAGAI MEDIA INFORMASI ]]>
<![CDATA[Ramzy Adzhar]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 3 No. 1 (2019): Jurnal Bahasa Rupa Oktober 2019 ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Indonesia ]]>
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DOI: 10.31598/bahasarupa.v3i1.422
<![CDATA[Setu Babakan Betawi Culture Village is one of the tourist attractions in the capital area. Locating in the middle of the capital, this tourist attraction can be used as a place for relaxation. Problems begin as it is currently happening in wayfinding and a sign system that does not get the attention of the management, which is less informative and inappropriate placement. The thing to concern is by creating a website that provides various information and directions for tourist objects and existing facilities. Data collection is done through interviews, questionnaires, and observations to find out more about the object of research. The process of analysis is done by comparing similar objects. This study produces a sign system that integrates a website using the QR Code as an information media in the Setu Babakan Betawi Village area. It is expected to help informing the location and facilities there for visitors.]]>
<![CDATA[SIGNAGE YANG INFORMATIF DAN INTERAKTIF PADA THE HERITAGE PALACE KOTA SURAKARTA JAWA TENGAH ]]>
<![CDATA[Hanifunisa, Aulia]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020 ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Indonesia ]]>
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DOI: 10.31598/bahasarupa.v3i2.452
<![CDATA[The Heritage Palace is located in Surakarta City of Central Java which formerly was the sugar factory that is currently used as a tourist attraction. However, this place has the problem of lacking its informative and interactive signage, less by the branding of the tourist spots, and less proper in material selection. The data collection used were the literature study, observation, interviews and questionnaires, using comparison matrix as data analysis method. The concept of the design takes the modern and old heritage concept using a font that matches the clear language and adds pictogram. The purpose of this design is to provide informative and interactive information using signage ang interactive media that is useful to help visitors get information when they visit the tourist site]]>
<![CDATA[BEDA CARANYO, SAMO ENAKNYO : MEDIA PROMOSI TALAMAK BOWL ]]>
<![CDATA[Ramadhanty, Windy]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 3 No. 2 (2020): Jurnal Bahasa Rupa April 2020 ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Indonesia ]]>
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DOI: 10.31598/bahasarupa.v3i2.563
<![CDATA[Indonesia has a great and priceless culinary potential of the archipelago. The culinary industry sector in Indonesia currently has a vast and increasing market, because this culinary sector is quite promising because it has economic value but still has advantages. Talamak Bowl is a small and medium enterprise (SME) in Bandung that is engaged in culinary specialties of West Sumatra. This business is still not well known by the public and there has been no increase in sales. Seeing the increasing number of culinary industry SMEs in the city of Bandung, it is necessary to have strong and effective promotional activities in offering products to many audiences in order to be superior than the others. Overcoming the problems above, then the design of promotional media is carried out by using data collection methods through observation, interviews, questionnaires and literature and the analytical method used is a comparison matrix to form the design concept. After getting conclusions from the method, the promotional media that created are applied to the name card, ambient media, brochures, e-posters and other supporting media. This design was made by combining two concept which is illustration and product photography. This design is expected that the problems faced will be resolved]]>
<![CDATA[REDESAIN SIGN SYSTEM PADA KAWASAN OBYEK WISATA YANG INFORMATIF SEBAGAI USAHA UNTUK MEMBANGUN CITRA TEMPAT ]]>
<![CDATA[Wirasasmita, Darin Nugraha]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020 ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Indonesia ]]>
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DOI: 10.31598/bahasarupa.v4i1.590
<![CDATA[Sign system applied to the nature tourism object of Situ Gunung is still lacked in its placement, with conditions that are weathered, not maintained, not unity, and a less informative gate. In terms of design, the existing sign system in Situ Gunung nature tourism object is less in accordance with the theory of proper sign system. Therefore, the authors are interested to redesign the sign system in Situ Gunung natural tourism object in Sukabumi Regency as an effort to build the image of the place by showing the identity of the place in the natural tourism object. The study used a qualitative approach by conducting various data collection techniques such as observation, interviews, and literature review. The concept of the design is to bring out the tree of resin and fauna of the monkey Lutung as a characteristic element of the place of this natural tourism object. The design of this signage is willing to make visitors easy to get information about the location and other information about the area of the tourist attraction]]>
<![CDATA[INFORMATION ARCHITECTURE PADA APLIKASI E-COMMERCE: (STUDI KOMPARASI APLIKASI SHOPEE DAN TOKOPEDIA) ]]>
<![CDATA[Sri Soedewi]]>;
<![CDATA[Swasty, Wirania]]>;
<![CDATA[Mustikawan, Arry]]>;
<![CDATA[Naufalina, Fariha Eridani]]>
<![CDATA[ Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021 ]]>
Publisher : <![CDATA[Institut Bisnis dan Teknologi Indonesia ]]>
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DOI: 10.31598/bahasarupa.v5i1.848
<![CDATA[Shopee and Tokopedia are popular marketplace applications in Indonesia that provide facilities for buying and selling goods online from various sellers or stores. Application is very influential for user convenience in the preparation of information architecture. The Information Architecture uses to compile the information. It is easier to understand for users when interacting with mobile applications. This study uses quantitative research methods by conducting observations, questionnaires distributing, and literature studies to analyzing the information architecture or structure, and knowing the user experience on the Shopee and Tokopedia applications using the tool Optimal Workshop. Information Architecture on Shopee and Tokopedia results is conducted based on the research and analysis, as a whole are good.]]>
<![CDATA[Design of 2D Animation Character Concept Art as a Promotional Medium for the Dewi Sartika Museum and Bandung Good Guide ]]>
<![CDATA[Rahmi, Lutfia Fatihah]]>;
<![CDATA[Isa Pramana Koesoemadinata, Mohammad]]>;
<![CDATA[Belasunda, Riksa]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ Indonesian Journal of Multidisciplinary Science Vol. 5 No. 4 (2026): Indonesian Journal of Multidisciplinary Science ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/ijoms.v5i4.1246
<![CDATA[Dewi Sartika is an Indonesian education pioneer who fought for women’s right to education in the early 20th century. However, her values are gradually being forgotten, even at SD–SMP Dewi Sartika Bandung, which carries her educational legacy. The institution faces challenges such as weak identity, limited promotion, and low appeal to young audiences and tourists. This study focuses on designing 2D character concept art as part of a digital promotional strategy for the Living Museum Sakola Kaoetamaan Istri, in collaboration with Bandung Good Guide. The characters are designed as local tourists joining cultural walking tours, serving as visual representations that connect Dewi Sartika’s educational heritage with Bandung’s creative tourism. with design thinking approach, the research applies the empathize and define stages to understand audience behavior, and the ideate and prototype stages to visualize character designs using user persona–based character design approach within the framework of participatory design for character design. The results show that character-based storytelling supported by Bandung Good Guide’s media network is more effective than conventional methods in attracting young audiences and cultural tourists. This approach helps revitalize historical values while strengthening the museum’s role as a cultural heritage destination in Bandung.]]>
<![CDATA[Signage and Wayfinding Design of DR. H. Kumpulan Pane Regional General Hospital in Tebing Tinggi North Sumatera ]]>
<![CDATA[Situmorang, Rama Sadrakh]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ VCD: Journal of Visual Communication Design Vol. 1 No. 1 (2016): VCD: Journal of Visual Communication Design ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v1i1.318
<![CDATA[The General Hospital Dr. H. Kumpulan Pane is a type B hospital with the largest and the most complete facilities compare to other hospitals in Tebing Tinggi, North Sumatera. Signage and wayfinding in this hospital have not been well integrated. There are a lot of signage which is small so that the text and symbol that are unclear, installation of signage are not proper, the color used are not appropriate and typography used are different. Those signage and wayfinding make people difficult to find direction and found the location so that signage have not been effective. This study used field observation, interviews and questionnaires to collect data, as well as comparison matrix to analyze data. The signage design is created by combining text and symbols (pictograms). The theme used is clean, hygienic and simple in accordance with the identity of the characters of the hospital. The shape used on the signage is taken from the shape of the hospital logo and colors taken from the typical icon from North Sumatera namely kenanga flowers and parrots. The color obtained are yellow, black and white, so that the results of signage has its own character. The results are expected to design signage that could help patients and hospital visitors in finding the intended location and improve the services in this Dr. H. Kumpulan Pane Hospital in Tebing Tinggi North Sumatera.]]>
<![CDATA[Sign System in Sport and Leisure Facility: A Study Case of Bandung Giri Gahana Golf & Resort ]]>
<![CDATA[Prima, Rizky Arie]]>;
<![CDATA[Swasty, Wirania]]>
<![CDATA[ VCD: Journal of Visual Communication Design Vol. 2 No. 1 (2017): VCD: Journal of Visual Communication Design ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v2i1.569
<![CDATA[Sign systems are presented in sign programs in which there is information as well as navigation for visitors to a destination. This paper is a case study of Bandung Giri Gahana Golf and Resort as one of the sport and leisure facilities in Bandung. The identified problem is that the signage does not have a single unified / clear system. In this case study, the methods used in data collection consist of observation, interviews, and literature study. For the analysis method using matrix analysis. The sign system design is made to add visual attractiveness that is presented to the visitors, to beautify the facility area location and to assist the visitors in finding the facilities in the area. The purpose of this study is to create a sign system as an informative and effective visual communication to local and foreign visitors, as well as to provide a visual appeal to increase brand awareness.]]>
