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All Journal Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Journal The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Besaung : Jurnal Seni Desain dan Budaya International Journal of Visual and Performing Arts VCD : Journal of Visual Communication Design Jurnal Visual Indonesian Journal for Social Responsibility Narada : Jurnal Desain dan Seni Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Journal La Sociale Mavis : Jurnal Desain Komunikasi Visual Indonesian Journal of Multidisciplinary Science Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies Interaksi : Jurnal Pengabdian Kepada Masyarakat Jurnal Bahasa Rupa Serat Rupa: Journal of Design Jurnal Bahasa Rupa Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Wirania Swasty
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Inovasi Desain Kemasan Terjangkau Berbasis Partisipatif untuk Pemberdayaan UKM Ikan Tradisional di Desa Cipagalo Maria Josef Retno Budi Wahyuni; Swasty, Wirania; Tohir, Mohamad; Ramadhani, Ayudhia Gita; Emiya Yolanda Br Kaban; Arzeli, Farand Ahmad
Interaksi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Interaksi - Desember
Publisher : PT. Faaslib Serambi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66341/interaksi.v2i2.311

Abstract

Usaha Kecil dan Menengah (UKM) pangan perdesaan memiliki peran strategis dalam mendukung ketahanan ekonomi dan pelestarian budaya lokal, namun kerap menghadapi keterbatasan pada aspek kemasan, identitas visual, dan pemasaran digital. Salah satu contohnya adalah UKM Pindang Ciganitri di Desa Cipagalo, Kecamatan Bojongsoang, Kabupaten Bandung, yang masih menggunakan kemasan konvensional sehingga kurang higienis, tidak terdiferensiasi, dan memiliki jangkauan pasar terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saint UKM melalui inovasi kemasan yang terjangkau, kontekstual, dan adaptif terhadap pemasaran digital. Metode pelaksanaan menggunakan pendekatan desain partisipatif berbasis design-based research, yang melibatkan pelaku UKM dan aparat desa dalam seluruh tahapan kegiatan mulai dari identifkasi masalah, perancangan solusi, hingga uji coba luaran. Hasil kegiatan menunjukkan bahwa penerapan kemasan plastik vakum dengan cetak saring satu sisi mampu menurunkan biaya produksi hingga 35%, meningkatkan higienitas, serta memperkuat identitas visual enam varian Pindang Ciganitri. Selain menghasilkan luaran fisik berupa prototipe kemasan, kegiatan ini juga berdampak pada peningkatan literasi desain, kesadaran mutu produk, dan kesiapan pelaku UKM untuk mengadopsi pemasaran digital. Secara keseluruhan, kegiatan ini menunjukkan bahwa pendekatan desain partisipatif efektif sebagai strategi pemberdayaan UKM perdesaan dan berpotensi direplikasi pada konteks pengabdian masyarakat serupa.
Reverse Commerce (Re-Commerce) Design for the Sale of Secondhand Eco print Products as an Implementation of Circular Economy in Indonesia Rilis Akista Tria Sasti; Didiet Widiatmoko Soewardikoen; Wirania Swasty
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8873

Abstract

The fashion industry contributes greatly to environmental pollution due to high production waste. One solution to reduce this impact is through the concept of a circular economy by encouraging sustainable consumption behavior, including re-commerce or reselling used goods. This study aims to design a re-commerce platform for used ecoprint products as an implementation of a circular economy in Indonesia. The methods used are the Double Diamond and Empathy Map approaches to understand user needs and design a wireframe-based UI/UX prototype. The results of the study indicate that there is great potential in the development of ecoprint re-commerce in Indonesia, supported by consumer awareness of environmentally friendly products. The designed platform, "Selaras", offers main features such as buying and selling used ecoprint products, online garage sales, and upcycling boutiques. In conclusion, this re-commerce design can be an innovative solution in extending the life cycle of fashion products and encouraging sustainable consumption behavior in Indonesia.
Pembuatan Video Profile MTs. Saiful Ulum Sebagai Media Promosi Online Mohammad Yusril Hidayatillah Emha; Bijaksana Prabawa; wirania Swasty
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Abstract

Pendidikan yang memiliki nilai-nilai Islam yang kuat di Kabupaten Bangkalanmenjadi peran penting untuk mencetak generasi muda yang unggul secara kemajuanteknologi namun tetap berpegang teguh dengan ajaran serta nilai – nilai Islam, mulai darilembaga pendidikan SD sampai SMA. Kurangnya pengetahuan masyarakat tentangadanya lembaga pendidikan yang mempunyai tujuan untuk mencetak generasi yang tidakhanya berfokus pada aspek akademik tetapi memperhatikan juga secara intensifpembinaan spiritual, moral, dan akhlak peserta didiknya. Penelitian ini bertujuan untukmerancang media promosi yang efektif untuk mempromosikan MTs. Saiful Ulum sehinggadapat lebih dikenal dan diminati oleh masyarakat, serta meningkatkan jumlah siswa padatahun ajaran selanjutnya. Dalam penelitian ini, metode pengambilan data menggunakanobservasi, wawancara, dan kuesioner. Metode analisis menggunakan analisis wawancara,analisis observasi, analisis kuesioner, matriks perbandingan dan analisis SWOT. Bentukperancangan media guna menunjang promosi MTs. Saiful Ulum diantaranya adalah videoprofile, brosur, x – banner, Instagram story, Instagram feeds, serta merchandise sepertitumbler dan notebook. Dari hasil perancangan media promosi untuk MTs. Saiful Ulumdiketahui bahwa dalam merancang media promosi yang efektif dibutuhkan media yangsaling berkolaborasi dalam kegiatan pemasaran agar dapat menghasilkan kegiatanpromosi yang efektif untuk meningkatkat kesadaran masyarakat tentang keunggulan yangdi miliki sekolah MTs. Saiful Ulum serta meningkatkan jumlah siswa baru di tahunselanjutnya.Kata kunci: video profile, media promosi, sekolah, pendidikan, perancangan.
ANALISIS SEMIOTIKA PADA LOGO CITY BRANDING KABUPATEN BANDUNG Takbir Maliek Muhammad; Riky Azharyandi Siswanto; Didit Widiatmoko Soewardikoen; Wirania Swasty
Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 22 No 1 (2026)
Publisher : Pendidikan Bahasa dan Sastra Indonesia Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/adweda24

Abstract

ABSTRAK: Kabupaten Bandung mempunyai sebuah citra yang merepresentasikan potensi alam dan budaya sebagai daya tarik wisata. Kehadiran logo city branding yang diharapkan dapat merepresentasikan citra tersebut ternyata kurang berdampak. Hal tersebut menjadi permasalahan yang dapat diteliti. Penelitian ini menggunakan pendekatan deskriptif kualitiatif dengan analisis menggunakan semiotika Roland Barthes .Teknik pengumpulan data menggunakan studi literatur, wawancara dan kuesioner. Analisis data yang dilakukan pada penelitian ini melewati tiga tahap diantaranya adalah: reduksi data, penyajian dan penarikan kesimpulan serta vertifikasi data. Hasil dalam penelitian ini adalah terdapat makna yang terdapat pada logo city branding menggunakan kajian semiotika Barthes. Dalam logo Kabupaten Bandung ditemukan makna potensi wisata alam, dengan wisata budaya di representasikan dalam bentuk karakter wayang Arjuna. Pengetahuan tentang makna logo dapat meningkatkan komunikasi terkait potensi wisata di Kabupaten Bandung. Sebuah daerah yang terepresentasi dengan baik membuat sebuah ekosistem partisipasi masyarakat lokal yang dapat mempromosikan daerahnya sendiri. Diharapkan akan berdampak pada pertumbuhan pariwisata dan perekonomian sekitar. KATA KUNCI: Semiotika; Barthes,;city branding,;Kabupaten Bandung   SEMIOTIC ANALYSIS OF THE BANDUNG REGENCY CITY BRANDING LOGO   ABSTRACT: Bandung Regency has an image that represents its natural and cultural potential as a tourist attraction. The city branding logo, which was expected to describe this image, has proven to have little impact. This issue requires further investigation. This study employed a qualitative descriptive approach with analysis using Roland Barthes' semiotics. Data collection techniques included literature review, interviews, and questionnaires. Data analysis in this study involved three stages: data reduction, presentation and conclusion drawing, and data verification. The results of this study reveal the meaning embedded in the city branding logo using Barthes' semiotics. The Bandung Regency logo reveals the potential for natural tourism, with cultural tourism represented by the wayang character Arjuna. Understanding the logo's meaning can improve communication regarding Bandung Regency's tourism potential. A well-represented region creates an ecosystem of local community participation that can promote its own region. This is expected to impact tourism growth and the surrounding economy. KEYWORDS: Semiotics; Barthes; city branding; Bandung Regency
DYNAMIC VISUAL IDENTITY DESIGN FRAMEWORK FOR LOCAL MSME BASED ON BRAND VALUE AND BRAND ACTIVATION STEPS Rahmadila Karimatun Nisa; Riky Azharyandi Siswanto; Wirania Swasty
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 5 No. 1 (2026): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of urban lifestyles in major cities in Indonesia has encouraged the emergence of various Micro, Small, and Medium Enterprises (MSMEs) from novice business players. This has led to many MSMEs experiencing differentiation challenges with competitors in the market. One of the challenges faced is the implementation of branding, including visual identity, which is not yet optimal, so that the brand value that is intended to be conveyed is not properly communicated to the audience. This study aims to develop a framework for designing a visual identity system for MSMEs that is dynamic and based on the brand value they wish to convey. This framework is developed based on academic and practical perspectives, with a synthesis of the results of a study of dynamic visual identity theory, observations of the workflow of practical branding designers, and categorization based on brand activation steps.
The Role of Co-Creation in Visual Strategies for Social Campaigns on Food Waste Issues on Instagram: A Case Study of Foodcycle Indonesia Utomo, Nabila Widjayanti; Siswanto, Riky Azharyandi; Swasty, Wirania
Eduvest - Journal of Universal Studies Vol. 6 No. 5 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i5.52650

Abstract

Food waste is a significant issue in Indonesia affecting social, economic, and environmental sectors, requiring active public participation to address it. Although social media is widely used by organizations to raise awareness, audience engagement remains relatively low. This research aims to analyze the factors influencing audience engagement in FoodCycle Indonesia’s Instagram campaigns and develop a visual campaign strategy based on a co-creation approach. This research uses a mixed method approach with quantitative data collection through questionnaires to 166 Instagram audience respondents, as well as qualitative data through semi-structured interviews, Instagram content observation, and a co-creation process involving 10 selected participants. Quantitative data was analyzed descriptively, while qualitative data was analyzed using Miles and Huberman's interactive analysis model. The results show that even though the audience is interested in the issue of food waste and finds the FoodCycle Indonesia campaign message relatively clear, the level of audience interaction with the content is still moderate. Qualitative findings reveal a gap between the campaign's informative visual strategy and the audience's preference for more relevant, participatory, and contextual content. Through a co-creation approach, the audience is actively involved in the campaign's visual design process, resulting in content concepts that are more in line with the audience's needs and expectations. This study contributes by showing that the co-creation approach can be a relevant strategy in increasing audience engagement in social campaigns on social media, especially in the context of food waste issues in Indonesia.
Co-Authors AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Alafanta, Bayu Riski Aldi Hendrawan Ananda Risya Triani Andreas Rio Adriyanto Annisa, Naira Pelangi Ari Riadi Arry Mustikawan Arumsari, Risky Yantami Arumsari, Rizky Yantami Arzeli, Farand Ahmad Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Azhari, Irfan Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Darmawan, Raden Muhammad Angga Didiet Widiatmoko Soewardikoen Didit Widiatmoko Diena Yudiarti Dikmas Yanfaunas Putera, Dikmas Yanfaunas Eko Cahyo Kusumo Wibowo Emiya Yolanda Br Kaban Fariha Eridani Naufalina Fayyaza, Naira Rizqa Fitriani Nur Utami Hanifunisa, Aulia Hibatullah, Muhammad Raihan Jiwa Utama Lailla Nur Rohmah Lasmana, Ravi Julian Lira Anindita Utami Marheni Eka Saputri Maria Josef Retno Budi Wahyuni Mediany Kriseka Putri Mohamad Tohir Mohammad Isa Pramana Koesoemadinata Mohammad Yusril Hidayatillah Emha Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Nadia Sigi Prameswari Nisa Eka Nastiti Nur Auliani Puteri Rushar Nur Sheha Gunawan, Ahmad Nurul Fitriana Bahri Pasha, Dea Amelia Patra Aditia Pratama, Federico Doriana Prima, Rizky Arie Rahmadila Karimatun Nisa Rahmawardani, Aulia Rahmi, Lutfia Fatihah Rahmiati Aulia Ramadhani, Ayudhia Gita Ramadhanty, Windy Ramzy Adzhar Ramzy Adzhar Riadi, Ari Riksa Belasunda Riky Azharyandi Siswanto Rilis Akista Tria Sasti Rizka Rachmawati Rizki Yantami Arumsari Rizqullah, Mohamad Farid Riztama Prawita Romadhoni, Bobby Ronggowarsito, Bimahadi Ilmawan Rushar, Nur Auliani Puteri Rysanti, Alya Sabariah, Nur Sabrina, Keysia Shafa Salsabila, Salma Alya Sheila Andita Putri Siti Clara Siti Hajar Komariah Situmorang, Rama Sadrakh Sri Soedewi Sugandani, Muhamad Al Bait Syifa Nurgaida Yutia Takbir Maliek Muhammad Utomo, Nabila Widjayanti Widiatmoko Soewardikoen, Didit Windy Ramadhanty Wirasasmita, Darin Nugraha Yanuar Rahman