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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Journal The Winners CommIT (Communication & Information Technology) Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Jurnal Bahasa Rupa Visualita : Jurnal Online Desain Komunikasi Visual Humaniora Besaung : Jurnal Seni Desain dan Budaya International Journal of Visual and Performing Arts VCD (Journal of Visual Communication Design) Jurnal Visual Indonesian Journal for Social Responsibility Narada : Jurnal Desain dan Seni Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Journal La Sociale Mavis : Jurnal Desain Komunikasi Visual Jurnal Manajemen dan Kewirausahaan Jurnal Desain Komunikasi Visual Nirmana ASEAN Marketing Journal eProceedings of Art & Design Jurnal Indonesia Sosial Teknologi Jurnal Bahasa Rupa Serat Rupa: Journal of Design Jurnal Bahasa Rupa
Wirania Swasty
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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PERANCANGAN PROTOTYPE APLIKASI MOBILE TENTANG INFORMASI COFFEE SHOP YANG ADA DI KOTA BANDUNG Hibatullah, Muhammad Raihan; Arumsari, Rizki Yantami; Swasty, Wirania
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

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Abstract

Kegiatan hangout merupakan salah satu aspek penting dalam kehidupan anak muda. Tempat berkumpulnya anak muda dan wisatawan kota bandung diadakan di cafe dan tempat lainnya dengan suasana menarik khas bandung. Kedai kopi tersebar di setiap sudut kota Bandung dan dijadikan sebagai tempat pertemuan dan lokasi WFC (work from cafe). Namun, masih kurangnya informasi yang diberikan oleh para pengusaha kedai kopi kepada calon pengunjung mengenai bagaimana melakukan berbagai aktivitas yang diinginkan di kedai kopi di kota Bandung. Peningkatan penggunaan mobile apps saat ini dipengaruhi oleh beberapa faktor, antara lain perkembangan teknologi yang semakin canggih dan terjangkau. Oleh karena itu, penelitian ini akan menjadi dasar untuk mengembangkan sebuah aplikasi mobile yang memberikan informasi mengenai kedai kopi di kota Bandung bagi masyarakat lokal maupun wisatawan yang datang ke Bandung dan ingin menikmati suasana sambil beraktivitas. Perancangan dilakukan dengan menggunakan teknik design thinking. Penelitian ini dilatarbelakangi oleh ide penggunaan versi aplikasi mobile yang menyasar calon pengunjung kedai kopi yang mencari kedai kopi di kota Bandung. Tujuan dari penelitian ini adalah untuk mengembangkan aplikasi mobile informasi kedai kopi Kota Bandung yang memberikan informasi kedai kopi di Kota Bandung dan memudahkan calon pengunjung kedai kopi untuk menemukan kedai kopi yang sesuai dengan kebutuhan dan keinginannya. Kata Kunci: prototipe, aplikasi mobile, nongkrong, kedai kopi.
PERANCANGAN VISUAL BRAND COMMUNICATION TOKO ORGANIS YAKSA PELESTARI BUMI BERKELANJUTAN (YPBB) Lasmana, Ravi Julian; Swasty, Wirania; Arumsari, Rizky Yantami
eProceedings of Art & Design Vol. 12 No. 1 (2025): Februari 2025
Publisher : Telkom University

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Abstract

Bulk Store, atau toko zero-waste, adalah suatu konsep berupa toko yangberusaha mengurangi jumlah plastik yang digunakan dalam kemasan untuk mengurangidampak negatif terhadap lingkungan, Konsep toko tersebut mulai bermunculan diIndonesia, seperti Toko BUMI BULK STORE & REFILLERY yang ada di Bali. TOKO ORGANISmasih kalah saing dengan jumlah pengunjung dan konsumer jika dibandingkan dengankonsep bulk store lainnya. Di penelitian ini akan dibuat Brand Communication dari TOKOORGANIS agar memberikan identitas tersendiri. Penelitian ini menggunakan pendekatankualitatif. Teknik pengumpulan data yang digunakan adalah dengan observasi,wawancara, dan kuesioner. Kemudian, analisis menggunakan matrix perbandingan.Kemudian, dilakukan desain baru untuk identitas visual bagi TOKO ORGANIS. Hasilperancangan berupa Logo, Poster, banner, x-banner, feeds IG, Maskot, merchandise,brosur, dan motion graphics. Prinsip filosofis TOKO ORGANIS adalah menggunakankarakter yang berlatar belakang lingkungan dan alam. Maka, dilakukan pendekatanterhadap desain karakter yang berwarna hijau , cokelat , kuning. Setelah dibuat BrandCommunication, TOKO ORGANIS dapat diharapkan untuk menarik lebih banyakkonsumen dan diharapkan bisa bersaing dengan konsep bulk store lainnya dan dapatmemberikan pengalaman berbelanja yang lebih baik terhadap konsumen dibandingkanpengalaman sebelumnya. Kata Kunci : bulk store, zero waste, brand communication, identitas visual, TOKO ORGANIS
Pengembangan Desain Tote Bag melalui Pendekatan Design Thinking sebagai Upaya Pelestarian Tenun Buton Sabariah, Nur; Bahri, Nurul Fitriana; Swasty, Wirania; Putri, Sheila Andita
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1773

Abstract

Buton woven is one of the many Buton cultures that contain various symbolic meanings. Buton woven is a reflection of the identity of the Buton people who have developed from time to time. The current condition of the development of Buton woven has been made in the form of products, both fashion and functional. However, there is no product that explains in detail the meaning of the Buton woven used in the product. The purpose of this study is to make processed products from Buton woven that are not only aesthetic elements but can be used as souvenir as an effort to preserve Buton woven cloth. The method applied in this study is qualitative, namely descriptive analysis to rotate the potential contained in Buton woven. Using the Design Thinking design method to obtain innovations in Buton woven products that are suitable for souvenir products. In collecting data using literature studies, field observations, product making, documentation and in-depth interviews with Culturalist and business actors. The theory used in this study is related to Buton woven, souvenir and current conditions. Based on the results of the study, it can be identified that Buton woven can be developed through souvenir products in the form of Tote Bags without damaging the rules and values contained therein by including the meaning contained in the Buton woven motifs listed on the product.
Strategy to Build a Brand Image of Feminine Hygiene "Gendes" through Doctor's Educational Videos on Tiktok Pasha, Dea Amelia; Swasty, Wirania
Journal La Sociale Vol. 6 No. 2 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i2.1898

Abstract

The phenomenon of overclaim, which was first popularized by the TikTok account "Doctor Detective", has attracted public attention because it has dared to reveal facts based on the results of a skincare pregnancy laboratory test. The issue of overclaim can be a weapon in the brand image of a feminine hygiene whose existence is much more sensitive because it is related to the care of the reproductive organs. Therefore, this study aims to produce a strategy in building the brand image of "Gendes" as a sample, through the visual element in content of the doctor's TikTok video matrix to make it more attractive and reliable as one of the feminine hygiene. So that the target market is right on target, including educational campaigns about reproductive health care, especially for married women and children. The research method used is qualitative with a case study approach, involving data collection techniques such as literature studies, observations, documentation, interviews, and focus group discussions. The results of the study show that this strategy can improve the brand image of "Gendes" to be more reliable, because it is built from a strategy with a focus on visualization of the content of the doctor's video matrix that is convincing, credible and impresses the audience. In conclusion, a strategy to build a brand image when partnering with doctors is needed to build awareness, consideration, decision and retention/loyalty in the TikTok video visual container so that the content and safety are more reliable for consumers of the "Gendes" brand as a feminine wash product in accorandce with TikTok and health rules.
Signage and Wayfinding Design of DR. H. Kumpulan Pane Regional General Hospital in Tebing Tinggi North Sumatera Rama Sadrakh Situmorang; Wirania Swasty
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3223.54 KB) | DOI: 10.37715/vcd.v1i1.318

Abstract

The General Hospital Dr. H. Kumpulan Pane is a type B hospital with the largest and the most complete facilities compare to other hospitals in Tebing Tinggi, North Sumatera. Signage and wayfinding in this hospital have not been well integrated. There are a lot of signage which is small so that the text and symbol that are unclear, installation of signage are not proper, the color used are not appropriate and typography used are different. Those signage and wayfinding make people difficult to find direction and found the location so that signage have not been effective. This study used field observation, interviews and questionnaires to collect data, as well as comparison matrix to analyze data. The signage design is created by combining text and symbols (pictograms). The theme used is clean, hygienic and simple in accordance with the identity of the characters of the hospital. The shape used on the signage is taken from the shape of the hospital logo and colors taken from the typical icon from North Sumatera namely kenanga flowers and parrots. The color obtained are yellow, black and white, so that the results of signage has its own character. The results are expected to design signage that could help patients and hospital visitors in finding the intended location and improve the services in this Dr. H. Kumpulan Pane Hospital in Tebing Tinggi North Sumatera.
IDENTITAS VISUAL DAN PENERAPANNYA PADA SIGNAGE UNTUK KAWASAN WISATA EDUKASI AHMAD ZAKIYY MAYMUN; WIRANIA SWASTY
Serat Rupa: Journal of Design Vol 2 No 1 (2018): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v2i1.473

Abstract

Tourist attraction is a destination place for recreation on weekends or holidays. One of tourist attractions in Bandung is Kampung Batu Malaksari as a case of this study. With the theme 'Education Tourism', visitors are expected to enjoy the beauty of nature as well as get the knowledge. However, visitors cannot recognize the visual identity of the tourist attraction because it is not aligned with the theme. Moreover, the lack of signage that provides information in text and visual presentation of directions to the place, directory map, prohibitory, and warning that makes visitors confused and often lost to the tourist area. Therefore, the visual identity and its application to signage is considered necessary. Data collection methods used were observations, interviews and questionnaires using matrix analysis as a method of analysis. The purpose of this study is expected to create a strong visual identity that shows educational tourism as well as informative signage. This case study is expected to improve the visual appeal inherent in the visitor's mind. Keywords: educational tourism; signage; visual identity
Heterogeneous brand identities in Cross-IP mobile game collaborations: a case study of visual design characteristics Annisa, Naira Pelangi; Rahman, Yanuar; Swasty, Wirania
International Journal of Visual and Performing Arts Vol 7, No 1 (2025)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v7i1.1753

Abstract

The rise of mobile games has opened a new potential market for brands, but there is a lack of research focusing on mobile game collaboration designs, as they tend to focus on other industries despite the mobile game industry having a high rate of collaborations. The objective of this study is to extend the subject of brand collaboration design analysis into the mobile gaming landscape. In addition, we will analyze how mobile game collaborations incorporate brand identity extensions of heterogeneous visual identities into distinctive designs, and the rationale of how these collaborations work well despite the contrasting brand identities. To analyze, we used a qualitative case study method. The case study includes three cases of mobile game collaborations chosen based on heterogeneity, originality, and utilization. The main findings of this paper are the design characteristics of the collaborative product, which consists of six attributes. This study can be used as a reference for the key design characteristics in heterogeneous mobile game collaboration designs in the future.
Analisis Pengalaman Pengguna Digital Native dan Digital Immigrant Pada Transaksi Keuangan E-Wallet Dari Perspektif Desain Rahmawardani, Aulia; Adriyanto, Andreas Rio; Swasty, Wirania
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5127

Abstract

Perkembangan teknologi finansial (fintech) telah mendorong tingginya penggunaan aplikasi e-wallet di Indonesia, seperti GoPay, DANA, dan OVO. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor penghambat dalam penggunaan antarmuka fitur transaksi pada ketiga aplikasi tersebut. Pendekatan kualitatif digunakan dengan melibatkan delapan partisipan, terdiri dari empat digital native dan empat digital immigrant. Data diperoleh melalui usability testing, observasi langsung, dan wawancara semi-struktural, lalu dianalisis menggunakan metode user journey untuk memahami pengalaman pengguna dalam menyelesaikan transaksi. Hasil penelitian menunjukkan adanya berbagai hambatan usability, seperti navigasi yang kurang intuitif, informasi yang tidak konsisten, serta kesulitan dalam menemukan fitur penting, terutama pada aplikasi OVO. Di sisi lain, GoPay dan DANA dinilai memiliki antarmuka yang lebih mudah diakses meskipun tetap terdapat beberapa kendala. Temuan ini memberikan gambaran tentang aspek-aspek yang masih perlu diperbaiki untuk meningkatkan kemudahan penggunaan fitur transaksi pada aplikasi e-wallet.
Penerapan Alur Storyboard dan Desain Background pada Elemen Grafis Interaktif untuk Menunjang Pembelajaran Rachmawati, Rizka; Swasty, Wirania; Yutia, Syifa Nurgaida; Rysanti, Alya; Fayyaza, Naira Rizqa
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.410

Abstract

Lihai Islamic Preschool is an early childhood education institution that focuses on the seven center curriculum but has limitations in the quality of interactive educational play tools that support the seven center curriculum. Because of this, interactive graphic elements like busy-boards and busy-books need to be designed. They play important roles in background design and storyboard plot. Both of these aspects are inseparable in interactive books, yet their roles are often overlooked. The design of the background and storyboard significantly influences preschool children's attention, interest, and emotional response to the story; bright colors, textures, and simple interactions are very effective in enhancing their engagement and potentially affecting their understanding and cognitive aspects. Through active collaboration with 13 teachers from Lihai Islamic Preschool, the community service team from Telkom University presents solutions in designing interactive graphic elements that consider production and social aspects. This activity uses interview methods, product experiments, and questionnaires to obtain partner feedback. The final results transferred to the partners are busy boards and books that have storylines and background designs in accordance with the center's approach to supporting interactive play activities for early childhood.
PENGEMBANGAN STRATEGI DESAIN UNTUK MENINGKATKAN PESEPEDA KOMUTER DIKOTA BANDUNG Romadhoni, Bobby; Soewardikoen, Didit Widiatmoko; Swasty, Wirania
Narada : Jurnal Desain dan Seni Vol 10, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2023/v10.i3.005

Abstract

In 2023, there will be a phenomenon in the city of Bandung, namely that the number of vehicles is almost the same as the population, causing congestion and increased pollution levels which often occur on roads during commuter trips at times when vehicle volume is very dense, namely in the morning and evening. The existence of alternative transportation, namely bicycles, could be the answer to this phenomenon. However, there is a phenomenon that the number of cyclists in the city of Bandung is decreasing, especially for commuters. By looking at this potential, this research discusses design strategies for commuter cyclists with a case study in the city of Bandung. This research is a qualitative and quantitative research in the field of design to analyze cyclists commuting by bicycle by documenting visual samples as image aspect data, interviews with the creator aspect and questionnaires to consumers as the viewer aspect. Data obtained from various data collection methods is then analyzed using design strategies looking at internal and external factors. The results of this research will answer design strategies for commuter cyclists with a case study in the city of Bandung. Through this research, it is hoped that it can become a guide that makes it easier for people to commute on bicycles in the city of Bandung.
Co-Authors AHMAD ZAKIYY MAYMUN Ajie Nur Rochmawan Akmal Bintang Alafanta, Bayu Riski Aldi Hendrawan Ananda Risya Triani Andreas Rio Adriyanto Annisa, Naira Pelangi Ari Riadi Arry Mustikawan Arumsari, Risky Yantami Arumsari, Rizky Yantami Asri Dwiputri Atria N Fadilla Aulia Hanifunisa Azhari, Irfan Bijaksana Prabawa Citra Puspita Sari Darin Nugraha Wirasasmita Darmawan, Raden Muhammad Angga Didit Widiatmoko Diena Yudiarti Dikmas Yanfaunas Putera, Dikmas Yanfaunas Eko Cahyo Kusumo Wibowo Fariha Eridani Naufalina Fayyaza, Naira Rizqa Fitriani Nur Utami Hanifunisa, Aulia Hibatullah, Muhammad Raihan Jiwa Utama Lailla Nur Rohmah Lasmana, Ravi Julian Lira Anindita Utami Marheni Eka Saputri Mediany Kriseka Putri Mohammad Isa Pramana Koesoemadinata Mohd Pahme, Nur Faizah Mohd Shuib, Ahmad Sofiyuddin Nadia Sigi Prameswari Nisa Eka Nastiti Nur Auliani Puteri Rushar Nur Sheha Gunawan, Ahmad Nurul Fitriana Bahri Pasha, Dea Amelia Patra Aditia Pratama, Federico Doriana Rahmawardani, Aulia Rahmiati Aulia Rama Sadrakh Situmorang Ramadhanty, Windy Ramzy Adzhar Ramzy Adzhar Riadi, Ari Rizka Rachmawati Rizki Yantami Arumsari Rizky Arie Prima Rizqullah, Mohamad Farid Riztama Prawita Romadhoni, Bobby Ronggowarsito, Bimahadi Ilmawan Rushar, Nur Auliani Puteri Rysanti, Alya Sabariah, Nur Sabrina, Keysia Shafa Salsabila, Salma Alya Sasti, Rilis Akista Tria Sheila Andita Putri Siti Clara Siti Hajar Komariah Soewardikoen, Didiet Widiatmoko Sri Soedewi Sugandani, Muhamad Al Bait Syifa Nurgaida Yutia Widiatmoko Soewardikoen, Didit Windy Ramadhanty Wirasasmita, Darin Nugraha Yanuar Rahman