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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN SEGMEN Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Mitra Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Review Pendidikan dan Pengajaran (JRPP) Maker: Jurnal Manajemen KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Abdimas Komunikasi dan Bahasa Jurnal Administrasi Bisnis (J-Adbis) Jurnal Administrasi Kantor Jurnal Manajemen dan Bisnis Journal of Innovation Research and Knowledge International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Advance Social Sciences and Education (IJASSE) International Journal of Sustainable Applied Sciences (IJSAS) Jurnal Ekonomi Bisnis Antartika JGEN : Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

Slamet Heri Winarno

Universitas Bina Sarana Informatika

Author-ID : 646812

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Transportation Other

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PENGGUNAAN SISTEM BUKU AGENDA ELEKTRONIK DALAM PERSURATAN GUNA MENCAPAI EFISIENSI KERJA KARYAWAN (Studi kasus pada Yayasan Tifa Jakarta) Slamet Heri Winarno
Cakrawala - Jurnal Humaniora Vol 9, No 2 (2009): PERIODE SEPTEMBER 2009
Publisher : Universitas Bina Sarana Informatika

We know that the use of electronic agenda book as a letter management media contribute in employee efficiency. The work efficiency covered this book are labor efficiency, which requires faster to distribute and search for letters, space efficiency, which letter file cabinet is no longer necessary, cost efficiency which minimize salary, office equipment, , and space rent for document facility.Keywords: Elektronic Agenda BookLetter, Work Efficiency

Determinan Kepuasan dan Loyalitas Pengguna Jasa Hotel Syariah di Jakarta (Studi Pada Sofyan Hotel Betawi) Slamet Heri Winarno
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v6i1.2984

This study aims to identify and test the factors that can affect customer satisfaction and customer loyalty, especially in hotels that apply sharia principles such as Sofyan Hotel Betawi. The subjects of this study were guests staying overnight with a sample size of 170 people who met the research criteria and requirements using a purposive sampling technique. The research design uses quantitative research survey methods, interviews and questionnaires. Data collection tools use a Likert scale as quantitative data. Quantitative data were analyzed using descriptive analysis and inferential analysis using the SEM path analysis method. The results showed that service quality and price perception had a positive and significant effect on customer satisfaction by 24.6%. Customer loyalty is influenced by factors of service quality and customer satisfaction positively and significantly by 51.9%.

Determinan Loyalitas Pelanggan pada Operator Telepon Selular Slamet Heri Winarno; Bryan Givan; Y. Yudhistira
Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 2 (2018)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v8i2.7586

The Determinants of Customers' Loyalty in Celuler Phone ProviderFor cellular network providers to create customer satisfaction and customer loyalty is very important and become the primary business objectives. The current competition is more on improving the quality of their products and competing with each other to enhance optimal service. This study aims to identify customer loyalty determination through product quality, switching cost, price perceived, and customer satisfaction. The subjects of this study are students of several universities using Indosat IM3 Ooredoo with the number of respondents 170 by using purposive sampling technique. Methods of data analysis using descriptive analysis and inferential analysis using SEM Path Analysis technique. The results showed that 18.1% customer satisfaction variable could be explained by variable switching cost and price perceived. Those variables have a positive impact on customer loyalty. On the other hand, 60.5% customer loyalty variables can explain by price perceived and customer satisfaction variables.DOI: 10.15408/ess.v8i2.7586

The Effect of Service Quality, Corporate Image, and Price Perceived in Creating Customer Satisfaction and Loyalty on Education Business Slamet Heri Winarno; Aloysius Rangga Aditya Nalendra; Bryan Givan
Esensi: Jurnal Bisnis dan Manajemen Vol 10, No 1 (2020)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v10i1.14468

Competition in business services, especially education services show a trend that increasingly tight nowadays. Each school is required to be able to create a level of satisfaction and loyalty for its service users. This study was conducted to determine the effect of service quality, corporate image and price perception in creating customer satisfaction and loyalty. In this study using 173 respondents as a sample by using the method of saturated sampling. This research is a quantitative research using the observation method, interview, and spreading of the questionnaire. The analysis technique used is Structural Equation Modeling (SEM) with the path diagram. Variables used include quality of service (X1), corporate image (X2), price perception (X3), customer satisfaction (Y1) and customer loyalty (Y2). The results showed that customer satisfaction is influenced by corporate image and price perception of 18.4% while customer loyalty is influenced by price perception and customer satisfaction of 60.5%. This suggests that service quality is not always a decisive factor in customer satisfaction and loyalty.

Analisa IPA dan CSI terhadap Kepuasaan Konsumen E-Commerce di Era Pandemi Covid 19 ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; Agus Priadi
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 3 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i3.7462

Penelitian ini berfokus kepada kepuasaan konsumen terhadap layanan E-Commerce Shoope Food dengan pendeakatan metode IPA dan CSI untuk menganalisa data lapangan. Penelitian ini menggunakan instrumen kuisioner dengan jumlah sampel 200 responden dengan teknis penarikan sampel adalah insidental sampling. Hasil dalam penelitian ini adalah layanan Shopee Food memberikan kepuasaan kepada konsumen Shoppe Food dengan indikator nilai CSI yang berada di angka 72,32 serta atribut kepuasan konsumen berada di kuadran 2 atau B artinya bahwa Shopee Food harus mempertahankan kinerja yang ada dikarenakan telah membuat konsumen Shopee food merasa puas terutama dalam masa pandemi Covid 19.

PENGARUH PENGGUNAAN LABEL HALAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN UNTUK PEMBELIAN PIRANTI MASAK ALOYSIUS RANGGA ADITYA NALENDRA; SLAMET HERI WINARNO; AGUS PRIADI
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 2 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i2.7231

Halal certification programs for various types of products, both food and non-food, have become a necessity at this time, as a form of corporate responsibility in marketing products that are safe for use. It is believed that halal labeling on each brand will be able to be a determining factor for consumers to buy goods. However, to what extent is the effectiveness of this, it is necessary to research to prove it. This study aims to find the relationship or influence of halal labeling and the quality of non-food product brands on purchasing decisions, especially Teflon Maxim products. The method used in this research is descriptive quantitative using correlation analysis techniques that determine the level of relationship and influence between variables. The results showed that partially the halal label (X1) and product quality (X2) variables had a significant effect on purchasing decisions, as well as simultaneously the two variables showed a significant effect on purchasing decisions, as well as answering the proposed hypothesis.

PENGARUH PENERAPAN GREEN ADVERTISING DAN HARGA PREMIUM TERHADAP KEPUTUSAN PEMBELIAN slamet heri winarno
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 16 No. 1 (2019)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v16i1.2204

Bisnis produk hijau saat ini telah berkembang sangat pesat, menerapkan bisnis hijau yang ramah lingkungan telah mampu menjadi bisnis utama. Perkembangan bisnis ini salah satunya dipengaruhi oleh perubahan gaya hidup masyarakat yang saat ini memprioritaskan faktor kesehatan dalam mengkonsumsi produk. Diyakini bahwa dalam 10 tahun terakhir pengembangan produk hijau telah mencapai keuntungan yang signifikan. Melalui pemasaran ramah lingkungan, perusahaan telah berhasil menciptakan perilaku pembelian konsumen sehingga produk hijau lebih disukai. Salah satu strategi pemasaran ramah lingkungan adalah dengan melakukan periklanan ramah lingkungan dan strategi penetapan harga premium, yang diharapkan dapat meningkatkan minat konsumen dalam memutuskan untuk membeli produk ramah lingkungan. Penelitian ini bertujuan untuk mengetahui pengaruh iklan ramah lingkungan dan harga premium terhadap keputusan pembelian konsumen. Objek utama adalah produk kopi hijau yang sangat populer dengan berbagai lapisan masyarakat, menggunakan responden 100 orang pecinta kopi dari berbagai latar belakang di Jabodetabek menggunakan metode statistik kuantitatif deskriptif. Hasil penelitian menunjukkan bahwa R square adalah 67,2%, yang menunjukkan bahwa keputusan pembelian oleh penikmat kopi secara positif dan signifikan dipengaruhi oleh iklan hijau dan harga premium, sedangkan 32,8% dipengaruhi oleh faktor lain yang tidak termasuk dalam penelitian ini dengan persamaan regresi Y = 0,550 + 0.287X1 + 0.184X2. Secara simultan dan sebagian dapat dikatakan bahwa ada hubungan yang kuat antara iklan ramah lingkungan dan harga premium dengan keputusan pembelian

Determinan Loyalitas Pelanggan Shopee Segar dalam Persaingan Bisnis Digital Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8, No 1 (2022): Volume 8 Nomor 1 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i1.435

Penelitian ini menggunakan metode Path Analysis dengan penggunaan SEM. Jumlah sampel dalam penelitian ini berjumlah 170 dengan teknik pengambilan sampel, yakni purposive sampling. Objek penelitian ini adalah pengguna Shopee Segar yang berada di daerah Salemba Tengah Jakarta Pusat. Penelitian ini menghasilkan temuan bahwa determinan loyalitas pelanggan ditentukan oleh kepuasan pelanggan dengan nilai 18.8 %, dan kepuasan pelanggan terbangun oleh faktor harga dengan nilai 51% dan factor kualitas layanan sebesar 41%. Variabel promosi tidak memberikan pengaruh sehingga tidak menjadi determinan loyalitas pelanggan.

Analysis Of The Implementation Of The Marketing Strategy Of Kokita Cooking Seasoning Products In PT. Ikafood Putramas Adrian Hijrah Kusuma; Slamet Heri Winarno; Irwan Raharja
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.639

In business competition where more and more competitors are emerging, marketing strategies are used to attract consumers' attention. The better the strategy used will greatly affect the level of product sales offered by the company. As one of the companies in Indonesia, PT. Ikafood Putramas must be smart and astute in choosing marketing strategies to develop companies in the business world. This study aims to determine the marketing strategy of kokita 4p products (product, place, price, and promotion) at PT. Ikafood Putramas and knowing the obstacles and looking for solutions faced in the kokita product of PT. Ikafood Putramas. Analysis of the data used in this research is by using qualitative descriptive analysis, where the purpose of this analysis is to describe a systematic, factual and accurate. Data analysis consisted of data reduction, data presentation and conclusion drawing. Data were collected through observation and interviews with the area manager of PT. Ikafood Putramas. The results of the study concluded that the marketing strategy used by PT. Ikafood Putramas is a marketing strategy oriented to the 4P theory (Product, Price, Place, Promotion) as the basis of their marketing strategy, by creating a variety of products, setting prices according to product grammar, distributing products to consumers, and conducting promotions using salesmen. and also use advances in technology.

Pelaksanaan Rekrutmen, Seleksi dan Penempatan Kerja Karyawan (Studi pada Karyawan PT Gemala Kempa Daya) Risnawati Dewi; Bryan Givan; Slamet Heri Winarno
Jurnal Administrasi Bisnis Vol. 1 No. 1 (2021): Mei 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Pelaksanaan rekrutmen karyawan sangat penting dalam mencari dan mendapatkan sumber daya manusia yang bermutu dan profesional. PT Gemala Kempa Daya adalah perusahaan investasi swasta domestic yang terjun di bidang otomotif dengan produk utamanya yaitu frame chassis dan press part, dalam melakukan rekrutmen karyawan berdasarkan kebutuhan karyawan setiap tahunnya, karena ada pengurangan karyawan seperti meninggal dunia, pensiun, serta waktu kontrak per tahun. Tujuan penelitian ini adalah untuk mengetahui bagaimana prosedur pelaksanaan rekrutmen pada PT Gemala Kempa Daya, dan apa saja kendala yang terjadi serta solusinya. Metode penelitian menggunakan analisis deskriptif kualitatif, dengan pengumupulan data menggunakan metode observasi, wawancara, dan dokumentasi. Berdasarkan hasil penelitian pada PT Gemala Kempa Daya, pelaksanaan rekrutmen dan seleksi melalui dua cara dalam rekrutmen karyawan, yaitu melalui sumber dari dalam (internal) dan sumber dari luar (eksternal) dengan menggunakan prosedur, antara lain: 1.Identifikasi kebutuhan, 2.People Review, 3.Contigency Plan, 4.Menyusun, merekap rekrutmen, 5.Proses seleksi (seleksi berkas pelamar, tes fisik I, tes fisik II, tes tertulis, tes psikotest, interview, tes kesehatan, training in class ) 6. Menginformasikan hasil seleksi, 7.Penempatan kerja. Kendala yang di hadapi yaitu pelamar yang tidak datang dan kurang teliti mengisi data pribadi di web. Cara mengatasi dengan mencari karyawan melebihi target dan member pengarahan pada pelamar.

Co-Authors Adrian Hijrah Kusuma Agus Priadi ALOYSIUS RANGGA ADITYA NALENDRA, ALOYSIUS RANGGA Amannudin Arman Syah Putra Arman Syah Putra Azizah, Amalia Ekaputri Bryan Givan Bryan Givan Bryan Givan Bryan Givan Dahlia Sarkawi Dede Mustomi Dewi Retno Budiastuti Dwiyatmoko Puji Widodo Eigis Yani Pramularso Elpa Hermawan Elvira, Lela Faif Yusuf Fitri Rahmiyatun, Fitri Gaby Cynthia Dewi Henny Armaniah Hudiyah, Dewi Ida Zuniarti, Ida Imelda Sari Inggit Dessy Susanti Irwan Raharja Jeffry Latumahina Lela Elvira Lela Elvira Mahmud Syarif Martinus Wahyu Purnomo Mety Titin Herawaty Novita Indriyani Nurhaliza, Mia Nurvi Oktiani Octa Pratama Putra Priadi, Agus Rachmat Suryadithia Risnawati Dewi Romadona, Suci Roy Irawan RR Roosita Cindrakasih Sabil Sabil sabil sabil, sabil Sofyan Marwansyah SRI LESTARI Suryadithia, Rachmat Syamsul Arifin Syarif , Mahmud Taat Kuspriyono, Taat Wiwin Wianti, Wiwin Y. Yudhistira Yudhistira Yudhistira

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