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Exploring the Dimensions of Service Quality and Customer Satisfaction of Mixue Product Slamet Heri Winarno; Lela Elvira
International Journal of Managemen Analytics (IJMA) Vol. 1 No. 1 (2023): April 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v1i1.23

Abstract

This study aims to explain the effect of applying the service dimension on customer satisfaction. Quality service is a comparison between the service felt by customers and the quality of service that customers expect through its dimensions. Research is descriptive and quantitative, looking for causality between the variables studied. This research focused on 100 sample people who were customers of Mixue start-up products located in Depok, West Java, and surrounding areas. Data collection used questionnaires and was obtained using the SEM method of path analysis. The results showed that of the five dimensions of service, one, namely responsiveness, did not have a significant influence on customer satisfaction. The validity test results show that all question items are valid, and the research model is feasible or reliable to use. This study also resulted in a squared multiple correlation (R2) value of 0.604, where customer satisfaction can be explained by service dimensions of 60.4%
Pengaruh Kualitas Layanan, Harga, Promosi, terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol 10, No 1 (2022): KREATIF
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jk.v10i1.y2022.p1-12

Abstract

Penelitian ini merupakan penelitian dengan metode kualitatif dengan penggunaan pendekatan kausalitas untuk melihat hubungan sebab dan akibat antar variable, dimana variable yang digunakana merupakan variable yang memberi pengaruh( independent) dan variable lainnya merupakan variable yang terpengaurh ( depedent), serta pelibatan variable intervening yakni sebuah variable yang memberikan pengaruh tidak langsung.Penelitian ini meneliti E commerce Shopee food dengan variable harga, kualitas layanan, promosi yang memberikan pengaruh kepada kepuasaan konsumen dan loyalitas pelanggan. Sampel sejumlah 64 responden. Adapun teknik pengambilan sampel yang dipakai adalah purposive sampling.Teknik analisis data yang digunakan adalah Analisa jalur yang berguna mengetahui hubungan setiap variable yang ada.Penelitian ini menggunakan Hasil dari penelitian ini adalah terdapat pengaruh positif signifikan ketiga variable yakni harga, kualitas layanana dan promosi terhadap variable kepuasaan layanan dan loyalitas konsumen.
Peningkatan Produktifitas Kerja Melalui Budaya Kerja dan Motivasi Kerja Pada PT Pelita Air Service Tangerang Oktiani, Nurvi; Winarno, Slamet Heri
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 18, No 1 (2020): Maret 2020
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v18i1.7551

Abstract

This study aims to analyze and test the relationship or influence of work culture and work motivation on the work productivity of airline employees of PT Pelita Air Service Tangerang. Respondents in this study amounted to 100 employees from various parts of the company using purposive sampling techniques. The research design uses quantitative research survey methods, interviews and questionnaires. Data collection was carried out by distributing questionnaires using a Likert scale. The analysis technique uses descriptive analysis and inferential analysis using the correlation regression analysis method. The results showed that work culture and work motivation had a positive and significant effect on work productivity by 71% while 29% were influenced by other factors.
The Effect of Work Environment, Competence, and Motivation on Employee’s Performance in Electronic Companies in the Industrial District of Bekasi Regency Sabil, Sabil; Suhartono, Suhartono; Winarno, Slamet Heri; Putra, Octa Pratama; Widodo, Dwiyatmoko Puji
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 19, No 1 (2021): Maret 2021
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v19i1.9584

Abstract

Employee performance is an important element to assess the level of success of the company is running its business. Many factors can affect employee performance, including the environment, work, competence, and employee motivation. This study aims to explore the relationship of influence between these three factors on employee performance. The sample of respondents selected were employees who worked at several electronic companies in the Bekasi Industrial Area, West Java, Indonesia. This study uses structural equation modeling (SEM) and path analysis to test the level of influence of the variables used. The use of 183 employees who come from different characteristics, age, sex, length of work, education, and income are used to test the effect of the work environment, competence and motivation on performance. The results showed that performance was more significantly influenced by the work environment and motivation as intervening, while competence did not significantly influence performance. Motivation also directly influences performance. Companies must be able to create attractive work environments so that employees can be motivated and make optimal use of employee competency planning. This study focuses more on how the work environment, competence, and motivation affect performance both partially and simultaneously.Keywords: Work Environment, Competence, Motivation, Employee’s Performance
Exploring the Influence of Digital Innovation and Paylater Features on Customer Loyalty in E-Commerce: The Mediating Role of Experiential Marketing Slamet Heri Winarno; Lela Elvira; Bryan Givan; RR Roosita Cindrakasih
International Journal of Management and Business Intelligence Vol. 1 No. 3 (2023): October 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i3.515

Abstract

The purpose of the study is to establish the manner in which experiential marketing has affected digital innovation and pay-later choices on Shoppe customers e-commerce customer loyalty.  using quantitative methods and a method of non-probability sampling like simple random sampling with 100 samples. SEM (Stuctural Equation Modelling) examination of data. The research results shown that paylater's feature and characteristics related to digital innovation have a significant impact in affecting loyalty among customers, as well as how experiential marketing can be affected by paylater. However, experiential marketing fails to significantly impact consumer loyalty, and neither does digital innovation, which aims to establish customer relationships. It also has a minimal part in experiential marketing that intervenes.
The Decline of Transmart: How Brand Image, Price, and Lifestyle Affect Consumer Satisfaction and Purchasing Decision Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.11424

Abstract

This study is of the quantitative causative kind, meaning that it searches for causal links resulting. The sampling technique used by researchers is a convenience sampling technique where the subject is chosen because of the ease of access and location of the respondent with the researcher while the object under study is one of the closed Transmart branches located at ITC Cempaka Mas. The sample size was 150 people. This study investigates the problem of the closure of numerous Transmart stores. This study hypothesizes that factors such as brand image, pricing, and lifestyle affect consumer satisfaction and purchase decisions. The study's conclusions indicate that all of the hypotheses put forth are true, and every variable shown to have a substantial impact on the dependent variable is also accepted.
Implementation of Standard Operating Procedures, Quality of Work Environment, and Employee Performance: A Quantitative Approach Slamet Heri Winarno; Lela Elvira; Mahmud Syarif; Mety Titin Herawaty
International Journal of Advance Social Sciences and Education (IJASSE) Vol. 2 No. 3 (2024): June 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijasse.v2i3.1934

Abstract

This study investigates the impact of the implementation of Standard Operating Procedures (SOPs) and the influence of the workplace's quality on workers performance using a quantitative approach. In today's competitive business landscape, optimizing employee performance is crucial, and this research aims to identify key factors contributing to performance enhancement. A structured survey was administered to employees across various sectors, and the data were analysed using statistical methods to determine the relationships between the variables. The findings reveal a significant positive correlation between the rigorous implementation of SOPs and improved worker productivity. Furthermore, the standard of the workplace was found to play a critical role in moderating this relationship, suggesting that a supportive and well-maintained work environment enhances the effectiveness of SOPs. The study provides empirical evidence that both SOPs and work environment quality are integral to boosting employee performance. These results underscore the importance of well-defined procedures and a conducive work environment in organizational strategies aimed at improving workforce productivity. Recommendations for managers include ensuring consistent application of SOPs and investing in creating a positive work environment to foster better performance outcomes.
Pemafaatan Sosial Media Sebagai Digital Marketing Pada Karang Taruna RT016 Kapuk Jakarta Winarno, Slamet Heri; Sarkawi, Dahlia; Wianti, Wiwin
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.254 KB) | DOI: 10.31294/abdikom.v1i1.343

Abstract

Maraknya penggunaan sosial media saat ini memungkinkan seseorang untuk berkreasi dengan memanfaatkan konten-konten yang di dalamnya. Salah satu pengguna sosmed yang paling dominan adalah generasi remaja yang termasuk dalam generasi millennial terutama bagi mereka yang aktif dalam organisasi semisal Karang Taruna. Kegiatan-kegiatan yang dilakukan oleh Karang Taruna tentunya sangat bermafaat bagi masyarakat sekitar. Keberadaan sosmed juga menyentuh para anggota Karang Taruna baik dalam berkomunikasi maupun ikde-ide kreatif lain. Permasalahan yang sering timbul di kalangan remaja saat berinteraksi dengan sosial media adalah masih kurangnya pengetahuan tentang pemanfaatan sosial media kearah yang lebih produktif semisal digital marketing, juga masih minimnya pengenalan bisnis khususnya digital marketing di kalangan remaja Karang Taruna sehingga belum dapat memanfaatkan peluang dari sosial media yang mereka punya Melihat permasalahan tersebut, program pengabdian kepada masyarakat (PkM) khususnya di Karang Taruna RT 016 Kapuk Cengkareng memberikan solusi untuk menyelesaikan persoalan tersebut dengan memberikan pelatihan pemanfaatan sosial media sebagai sarana digital marketing. Selain memberikan pengenalan akan pentingnya sosial media saat ini, tujuan pelaksanaan abdimas ini adalah wujud sumbangsih dari tiap dosen dalam mengembangkan pengetahuannya serta sebagai transfer knowledge.
Pengaruh Standard Operating Procedure (SOP) dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada Perusahaan Expedisi Nurhaliza, Mia; Winarno, Slamet Heri
Jurnal Administrasi Bisnis Vol. 3 No. 2 (2023): November 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v3i2.2376

Abstract

Sebuah organisasi yang mengirimkan barang disebut Perusahaan Ekspedisi. Menjaga kualitas untuk konsumen adalah hal yang penting untuk mendapatkan posisi teratas dalam industri jasa pengiriman. Teknik observasi, kuesioner, dan penelitian literatur yang dianalisis secara kuantitatif digunakan dalam proses pengumpulan data. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana prosedur operasi standar (SOP) dan budaya tempat kerja mempengaruhi produktivitas pekerja dalam organisasi ekspedisi. Sebanyak 100 karyawan menjadi populasi dan sampel dalam penelitian ini. Dengan menggunakan skala Likert dan pengambilan sampel non-probabilitas dengan sampel jenuh, data dikumpulkan. Uji instrumen, analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi, dan hipotesis dengan menggunakan SPSS adalah pendekatan analisis data yang digunakan. Berdasarkan hasil penelitian, baik variabel kedua yaitu lingkungan kerja dan variabel pertama yaitu standard operating procedure (SOP) memiliki pengaruh yang baik dan signifikan terhadap kinerja karyawan. Dengan hasil uji koefisien determinasi sebesar 0,816, hal ini berarti pengaruh SOP (X1) dan lingkungan kerja (X2) terhadap kinerja karyawan (Y) pada perusahaan ekspedisi adalah sebesar 81,6%. Secara bersama-sama variabel standard operating procedure (SOP) dan lingkungan kerja berpengaruh positif dan simultan terhadap kinerja karyawan pada perusahaan ekspedisi
Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keinginan Membeli Konsumen: Studi Kasus PT Sumber Alfaria Trijaya Romadona, Suci; Winarno, Slamet Heri
Jurnal Administrasi Bisnis Vol. 4 No. 1 (2024): Mei 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v4i1.3514

Abstract

Studi ini berfokus pada dua variabel independen: kualitas produk dan persepsi harga, dan satu variabel dependen: minat beli. Tujuan dari studi ini adalah untuk mengevaluasi bagaimana persepsi harga dan kualitas produk mempengaruhi minat beli pelanggan PT Sumber Alfaria Trijaya Tbk. Observasi, wawancara, pengisian kuesioner, dan pengumpulan dokumen adalah bagian dari proses penelitian; data dikumpulkan melalui pendekatan kuantitatif statistik, terutama dalam analisis data di PT Sumber Alfaria Trijaya. Jumlah seratus orang yang disurvei di seluruh wilayah Jakarta menerima kuesioner yang bertanya tentang bagaimana persepsi harga dan kualitas produk memengaruhi keinginan pembeli. Hasil studi menunjukkan bahwa persepsi harga dan kualitas produk memengaruhi minat beli pelanggan Alfamart, sebuah jaringan minimarket yang menyediakan barang sehari-hari berkualitas tinggi dengan harga terjangkau pada masyarakat.