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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN SEGMEN Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Mitra Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Review Pendidikan dan Pengajaran (JRPP) Maker: Jurnal Manajemen KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal STEI Ekonomi Jurnal Akuntansi dan Manajemen International Journal Of Science, Technology & Management (IJSTM) International Journal of Social and Management Studies (IJOSMAS) International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdimas Komunikasi dan Bahasa Jurnal Administrasi Bisnis (J-Adbis) Jurnal Administrasi Kantor Jurnal Manajemen dan Bisnis Journal of Innovation Research and Knowledge International Journal of Management Analytics (IJMA) International Journal of Management and Business Intelligence (IJMBI) International Journal of Advance Social Sciences and Education (IJASSE) International Journal of Sustainable Applied Sciences (IJSAS) Jurnal Ekonomi Bisnis Antartika Horizon: Indonesian Journal of Multidisciplinary JGEN : Jurnal Pengabdian Kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Slamet Heri Winarno
Universitas Bina Sarana Informatika
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Effective Use of E-Money through Online Shopping in E-Commerce: English Givan, Bryan; Amalia, Rizky; Abdurrachman, Abdurrachman; Sari, Imelda; Heri Winarno, Slamet; Arman Syah Putra
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.245

Abstract

The background of the problem raised in this study is how to measure the effectiveness of using e-money for online shopping on an e-commerce shopping system. With the use of Imani, the use of cash will be limited so that it will be able to do more transactions on online shopping in e-commerce. The method used in this study is to use quantitative methods by conducting a survey to 100 users of online shopping in e-commerce, with the results of the survey, the data can be processed so that it can be seen whether the direction of the hypothesis raised in this study is directly proportional or proportional. The problem raised in this study is how to measure the effectiveness of a payment, especially payments using electronic money media. Therefore, with a non-cash payment system, the effectiveness of the payment will be known. The purpose and objective of this research is to find out how the effectiveness of using electronic money in payment systems that are carried out online and used in various places so that many transactions are carried out only using electronic money and not using cash.
Competition and Globalization of Business to Further Develop Creativity and Innovation for the Advancement of the Company ( Case Study at PT. Top Drink World) Slamet Heri Winarno, Slamet Heri Winarno; Lela Elvira, Lela Elvira; Jeffry Latumahina, Jeffry Latumahina; Sabil Sabil, Sabil Sabil; RR Roosita Cindrakasih, RR Roosita Cindrakasih; Syah Putra, Arman
International Journal of Educational Research & Social Sciences Vol. 3 No. 2 (2022): April 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i2.359

Abstract

The background of this research is how to determine competition and globalization in terms of business to increase creativity and innovation. For the sake of the progress of a company. Therefore, in this study, we will discuss how competition and what innovations are needed by a company so that the company can advance and develop in the future, hard right now. The method used in this study is to use the literature review method and use the market analysis method so that it can be ascertained what is needed by the company to develop so that the weaknesses and strengths of a company can be known. The problem raised in this research is how to develop creativity and innovation from a product. For the sake of the company's progress in the current era of global competition, innovation is very necessary in order to help sales in this increasingly difficult market. The purpose of this research is how to determine the innovations that can be developed by a company in order to increase sales and can help the company grow bigger so that it can compete in national and international markets.
Analysis Of The Implementation Of The Marketing Strategy Of Kokita Cooking Seasoning Products In PT. Ikafood Putramas Adrian Hijrah Kusuma; Slamet Heri Winarno; Irwan Raharja
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.639

Abstract

In business competition where more and more competitors are emerging, marketing strategies are used to attract consumers' attention. The better the strategy used will greatly affect the level of product sales offered by the company. As one of the companies in Indonesia, PT. Ikafood Putramas must be smart and astute in choosing marketing strategies to develop companies in the business world. This study aims to determine the marketing strategy of kokita 4p products (product, place, price, and promotion) at PT. Ikafood Putramas and knowing the obstacles and looking for solutions faced in the kokita product of PT. Ikafood Putramas. Analysis of the data used in this research is by using qualitative descriptive analysis, where the purpose of this analysis is to describe a systematic, factual and accurate. Data analysis consisted of data reduction, data presentation and conclusion drawing. Data were collected through observation and interviews with the area manager of PT. Ikafood Putramas. The results of the study concluded that the marketing strategy used by PT. Ikafood Putramas is a marketing strategy oriented to the 4P theory (Product, Price, Place, Promotion) as the basis of their marketing strategy, by creating a variety of products, setting prices according to product grammar, distributing products to consumers, and conducting promotions using salesmen. and also use advances in technology.
Pemafaatan Sosial Media Sebagai Digital Marketing Pada Karang Taruna RT016 Kapuk Jakarta Slamet Heri Winarno; Dahlia Sarkawi; Wiwin Wianti
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i1.343

Abstract

Maraknya penggunaan sosial media saat ini memungkinkan seseorang untuk berkreasi dengan memanfaatkan konten-konten yang di dalamnya. Salah satu pengguna sosmed yang paling dominan adalah generasi remaja yang termasuk dalam generasi millennial terutama bagi mereka yang aktif dalam organisasi semisal Karang Taruna. Kegiatan-kegiatan yang dilakukan oleh Karang Taruna tentunya sangat bermafaat bagi masyarakat sekitar. Keberadaan sosmed juga menyentuh para anggota Karang Taruna baik dalam berkomunikasi maupun ikde-ide kreatif lain. Permasalahan yang sering timbul di kalangan remaja saat berinteraksi dengan sosial media adalah masih kurangnya pengetahuan tentang pemanfaatan sosial media kearah yang lebih produktif semisal digital marketing, juga masih minimnya pengenalan bisnis khususnya digital marketing di kalangan remaja Karang Taruna sehingga belum dapat memanfaatkan peluang dari sosial media yang mereka punya Melihat permasalahan tersebut, program pengabdian kepada masyarakat (PkM) khususnya di Karang Taruna RT 016 Kapuk Cengkareng memberikan solusi untuk menyelesaikan persoalan tersebut dengan memberikan pelatihan pemanfaatan sosial media sebagai sarana digital marketing. Selain memberikan pengenalan akan pentingnya sosial media saat ini, tujuan pelaksanaan abdimas ini adalah wujud sumbangsih dari tiap dosen dalam mengembangkan pengetahuannya serta sebagai transfer knowledge.
Pelatihan Pengenalan Sistem Informasi Manajemen Dan Sukses Menjadi Content Creator Slamet Heri Winarno; Wiwin Wianti; Dahlia Sarkawi
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 2 (2021): Desember
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i2.848

Abstract

Kegiatan pengabdian kepada masyarakat (PkM) dosen Program Studi Administrasi Perkantoran Fakultas Ekonomi dan Bisnis Universitas BSI difokuskan pada pelatihan pengenalan sistem informasi manajemen dan sukses menjadi content creator bagi pengurus dan anggota Karang Taruna Rt 016 Kapuk Cengkareng yang merupakan organisasi kepemudaan yang memiliki visi mengembangkan setiap potensi personil anggotanya sekaligus sebagai mitra PkM. Permasalahan yang terdapat pada mitra diantaranya: terbatasnya pengetahuan mengenai penerapan Sistem Informasi Manajemen sebagai alat untuk pengembangan organisasi, belum maksimalnya pemanfaatan sarana digital seperti internet, handphone dalam menghasilkan konten kreatif, ide-ide atau gagasan yang inovatif masih belum tergali dengan baik. Solusi yang ditawarkan meliputi memberian pengetahuan secara komprehensif tentang konsep dasar sistem informasi manajemen, emberikan kiat sukses menjadi seorang content creator merubah midset peserta untuk lebih berpikir kreatif. Pelaksanaan PkM ini dilakukan secara daring (online) menggunakan media zoom meeting. Hasil dari kegiatan ini berupa publikasi pada media dan jurnal serta peningkatan pengetahuan dan keterampilan mitra.
The Power of TikTok in Influencing MSME Consumer Impulse Buying Behavior Aloysius Rangga Aditya Nalendra; slamet Heri Winarno; Agus Priadi
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.17187

Abstract

This study examines the influence of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Flash Sale on Impulse Buying, with Perceived Value as a mediating variable, among consumers of micro, small, and medium enterprises (MSMEs) on TikTok. A quantitative approach was adopted, drawing on survey data from 196 active TikTok users residing in North Bekasi who had purchased MSME products via TikTok Shop or the live-streaming feature. Respondents were selected via purposive sampling, and the sample size was determined using the Lemeshow formula. The findings demonstrate that Social Media Marketing, E-WOM, and Flash Sale each exert a positive and significant effect on both Perceived Value and Impulse Buying. Perceived Value, in turn, significantly predicts Impulse Buying and fully mediates the relationship between the three marketing stimuli and impulsive purchase behavior. These results indicate that TikTok-based digital marketing strategies can meaningfully enhance consumers' perceived value and, consequently, stimulate impulse buying for MSME products. Theoretical and managerial implications are discussed in the context of social commerce and MSME digital transformation.
Strategi Impulsive Buying Shoppe Live: Pengaruh Influencer, E-WOM, dan Promosi Melalui Harga sebagai Variabel Intervening Agus Priadi Agus Priadi; Slamet Heri Winarno; Aloysius Rangga Aditya Nalendra
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5678

Abstract

This study aims to analyze the effect of influencer, Electronic Word of Mouth (E-WOM), and promotion on impulse buying on Shopee Live, with price as an intervening variable. This research adopts a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The population consists of Shopee users in the Greater Jakarta area (Jabodetabek), with a sample of 196 respondents determined using the Lemeshow method.The results indicate that influencer, E-WOM, promotion, and price have a positive and significant effect on impulse buying. Price is found to be the most dominant factor with a coefficient of 0.392, followed by promotion (0.267), E-WOM (0.241), and influencer (0.218). Furthermore, price significantly mediates the relationship between influencer, E-WOM, promotion, and impulse buying. The R-square value of 0.703 demonstrates that the model has strong explanatory power for impulse buying behavior.These findings suggest that impulse buying behavior on Shopee Live is not purely spontaneous but is influenced by emotional stimuli, social validation, and rational evaluation of price. Therefore, effective marketing strategies should integrate promotion, influencer marketing, and E-WOM with appropriate price management to enhance consumers’ impulse buying decisions.
The E-Commerce Customer Loyalty: The Role Of Digital Innovation And Paylater Feature With Experiential Marketing As Intervening Slamet Heri Winarno
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 28 No 2 (2026): July-December 2026
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2026.28.2.9970

Abstract

The study aims to explain how much the role of experiental marketing as intervening in influencing digital innovation and paylater features on e-commerce customer loyalty in Shoppe customers. Using non-probability sampling method, namely simple random sampling, with 100 samples, and quantitative methods. Data analysis using SEM (Stuctural Equation Modelling) analysis. The results showed that digital innovation and paylater feature variables have a big role in influencing customer loyalty, as well as the paylater feature has a big role in influencing experiential marketing. But on the other hand, digital innovation does not have an impact on building customer experiential marketing, and experiential marketing also does not have a significant effect on customer loyalty. As an intervening experiential marketing, it also does not provide a significant role for digital innovation and the paylater feature in realising customer loyalty. This study also provides suggestions for Shopee in implementing an optimal strategy, namely Shopee can add more attractive features to each of its services so that more customer loyalty will be created.
Strategi Brand Kopi Lokal: Faktor-Faktor Penentu Keputusan Pembelian Konsumen Kopi Kenangan Aloysius Rangga Aditya Nalendra; Slamet Heri Winarno; Agus Priadi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5845

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perilaku Konsumen, Harga, dan Gaya Hidup terhadap Keputusan Pembelian dengan Kualitas Layanan sebagai variabel intervening pada Kopi Kenangan. Dengan pendekatan kuantitatif dan metode Structural Equation Modeling (SEM), data dikumpulkan dari 300 responden yang merupakan pelanggan Kopi Kenangan di Indonesia. Hasil penelitian menunjukkan bahwa Perilaku Konsumen, Harga, dan Gaya Hidup memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian. Selain itu, Kualitas Layanan terbukti menjadi variabel intervening yang memperkuat hubungan antara variabel-variabel independen dengan Keputusan Pembelian. Implikasi manajerial dari hasil ini mencakup pentingnya peningkatan kualitas layanan, penyesuaian strategi harga yang kompetitif, dan upaya branding yang selaras dengan gaya hidup konsumen modern. Dengan demikian, temuan ini memberikan wawasan bagi Kopi Kenangan untuk mengembangkan strategi pemasaran yang efektif dan mempertahankan loyalitas pelanggan.
FDR Dan NPF Terhadap ROA dalam Lanskap Perbankan Syariah: Analisis Empiris Bank Syariah Indonesia Slamet Heri Winarno; Lela Elvira; Mahmud Syarif; Dewi Hudiyah
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 9 No. 2 (2025): September 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v9i2.11410

Abstract

This research explores the influence of the Financing to Deposit Ratio (FDR) and Non-Performing Financing (NPF) on Return on Assets (ROA) at Bank Syariah Indonesia over the 2021-2024 period. The study adopts the Partial Least Squares-Structural Equation Modelling (PLS-SEM) approach, which is suitable for analyzing latent variables simultaneously, even when the sample size is relatively small and the data distribution deviates from normality. Data were obtained from Bank Syariah Indonesia’s quarterly financial statements, sourced from the Financial Services Authority (OJK) and the bank’s annual reports. The empirical findings indicate that FDR has a positive but statistically insignificant effect on ROA, while NPF exerts a significant negative influence on ROA. The structural model demonstrates an R² value of 0.745, suggesting that 74.5% of the variation in ROA is explained by the two independent variables. Additionally, the model’s Goodness of Fit index reaches 0.928, indicating strong predictive relevance and model robustness. These results highlight the critical role of managing financing risk and optimizing intermediary functions to enhance the profitability of Islamic banking institutions. The study contributes to the growing body of literature on Islamic finance performance and offers practical insights for policymakers and financial managers in improving asset efficiency through better risk control and strategic financial intermediation.
Co-Authors Abdurrachman, Abdurrachman Adrian Hijrah Kusuma Agus Priadi Agus Priadi Agus Priadi ALOYSIUS RANGGA ADITYA NALENDRA, ALOYSIUS RANGGA Amannudin Arman Syah Putra Arman Syah Putra Azizah, Amalia Ekaputri Bryan Givan Bryan Givan Bryan Givan Bryan Givan Dahlia Sarkawi Dede Mustomi Dewi Hudiyah Dewi Retno Budiastuti Dwiyatmoko Puji Widodo Eigis Yani Pramularso Elpa Hermawan Elvira, Lela Faif Yusuf Fitri Rahmiyatun, Fitri Gaby Cynthia Dewi Givan, Bryan Henny Armaniah Ida Zuniarti, Ida Imelda Sari Imelda Sari Inggit Dessy Susanti Irwan Raharja Jeffry Latumahina Jeffry Latumahina, Jeffry Latumahina Lela Elvira Lela Elvira Lela Elvira, Lela Elvira Mahmud Syarif Martinus Wahyu Purnomo Mety Titin Herawaty Mia Nurhaliza Novita Indriyani Nurhaliza, Mia Nurvi Oktiani Octa Pratama Putra Priadi, Agus Rachmat Suryadithia Risnawati Dewi Rizky Amalia Romadona, Suci Roy Irawan RR Roosita Cindrakasih RR Roosita Cindrakasih, RR Roosita Cindrakasih Sabil Sabil sabil sabil, sabil Sabil Sabil, Sabil Sabil Sofyan Marwansyah SRI LESTARI Suci Romadona Suryadithia, Rachmat Syah Putra, Arman Syamsul Arifin Syarif , Mahmud Taat Kuspriyono Wiwin Wianti, Wiwin Y. Yudhistira Yudhistira Yudhistira