Articles
<![CDATA[Pelatihan Pengenalan Sistem Informasi Manajemen Dan Sukses Menjadi Content Creator ]]>
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Wiwin Wianti]]>;
<![CDATA[Dahlia Sarkawi]]>
<![CDATA[ Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 2 (2021): Desember 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/abdikom.v1i2.848
<![CDATA[Kegiatan pengabdian kepada masyarakat (PkM) dosen Program Studi Administrasi Perkantoran Fakultas Ekonomi dan Bisnis Universitas BSI difokuskan pada pelatihan pengenalan sistem informasi manajemen dan sukses menjadi content creator bagi pengurus dan anggota Karang Taruna Rt 016 Kapuk Cengkareng yang merupakan organisasi kepemudaan yang memiliki visi mengembangkan setiap potensi personil anggotanya sekaligus sebagai mitra PkM. Permasalahan yang terdapat pada mitra diantaranya: terbatasnya pengetahuan mengenai penerapan Sistem Informasi Manajemen sebagai alat untuk pengembangan organisasi, belum maksimalnya pemanfaatan sarana digital seperti internet, handphone dalam menghasilkan konten kreatif, ide-ide atau gagasan yang inovatif masih belum tergali dengan baik. Solusi yang ditawarkan meliputi memberian pengetahuan secara komprehensif tentang konsep dasar sistem informasi manajemen, emberikan kiat sukses menjadi seorang content creator merubah midset peserta untuk lebih berpikir kreatif. Pelaksanaan PkM ini dilakukan secara daring (online) menggunakan media zoom meeting. Hasil dari kegiatan ini berupa publikasi pada media dan jurnal serta peningkatan pengetahuan dan keterampilan mitra.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN INDOSAT IM3 OOREDOO ]]>
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Bryan Givan]]>;
<![CDATA[Yudhistira Yudhistira]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 1 No 2 (2018): Jesya Volume 1 Nomor 2 Periode Juni 2018 ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v1i2.9
<![CDATA[Penggunaan jaringan internet dan telepon yang telah menyebar ke daerah terpencil membuat masyarakat menjadi lebih konsumtif dalam melakukan pembelian pulsa mereka sendiri. Dengan meningkatnya frekuensi penggunaan komunikasi dan data internet, Indonesia menjadi negara yang menguntungkan bagi operator seluler. Pada pertengahan 2015, Indosat memiliki 68,5 juta pelanggan, naik 24,7% dibanding periode yang sama tahun lalu 54,9 juta pengguna. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor penentu loyalitas pelanggan khususnya kualitas dan harga produk. Metode penelitian yang digunakan adalah deskriptif kuantitatif, dengan menggunakan sampel 100 mahasiswa pengguna IM3 Ooredoo dari tiga perguruan tinggi di Jabodetabek. Hasil peneltian menunjukkan nilai R square sebesar 62,9% , yang mengindikasikan loyalitas pelanggan ditentuka oleh kualitas produk dan harga secara posistif dan signifikan dengan persamaan regresi Y = 2, 942 + 0, 683 X1 +0, 346 X2. Terjadi hubungan atau pengaruh dalam menciptakan loyalitas pelanggan baik secara simultan atau parsial.]]>
<![CDATA[Analisis NPM, ROA, dan ROE dalam Mengukur Kinerja Keuangan ]]>
<![CDATA[Slamet Heri Winarno]]>
<![CDATA[ Jurnal Ekonomi Vol 28 No 02 (2019): [Jurnal STEI Ekonomi - JEMI] Vol. 28 No. 02 (Desember - 2019) ]]>
Publisher : <![CDATA[Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE) ]]>
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DOI: 10.36406/jemi.v28i02.254
<![CDATA[This research aims to determine the financial performance of an expedition company based on company profitability analysis. Indicators of profitability used include the ratio of Net Profit Margin (NPM), Return On Assets (ROA) and Return On Equity (ROE) in 2016 to 2018. Assessment of company performance is done by comparing the rentability ratio with the average ratio Industry and Bank Indonesia standards. The data used are financial statement data that is balance sheet and income statement report for year 2014 until 2016. Result of research indicate that overall rentability performance show good value, but compared with industry average performance of NPM year 2014 show less result Good, while ROA and ROE performance during 2015 and 2016 has not shown satisfactory results because it is below the industry average. Overall financial performance of the company can be said good.]]>
<![CDATA[Determinasi Kepuasan dan Loyalitas Pengguna Jasa Pendidikan pada Kinderfield School Cabang Bekasi Jawa Barat ]]>
<![CDATA[Sri Lestari]]>;
<![CDATA[Slamet Heri Winarno]]>
<![CDATA[ Jurnal Manajemen Vol 15 No 1 (2018) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta ]]>
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DOI: 10.36406/jam.v15i01.146
<![CDATA[Competition in business services, especially education services show a trend that increasingly tight nowadays. Each school is required to be able to create a level of satisfaction and loyalty for its service users. Similarly, conducted by Kinderfield School branch Bekasi which is one of the providers of education services that always strive for the purpose. This study was conducted to determine the effect of service quality, corporate image and price perception in creating customer satisfaction and loyalty at Kinderfield School Bekasi. In this study using 173 respondents as sample by using method of saturated sampling. This research is a quantitative research using observation method, interview and spreading of questionnaire. The analysis technique used is Structural Equation Modeling (SEM) with Likert scale. Variables used include: quality of service (X1), corporate image (X2), price perception (X3), customer satisfaction (Y1) and customer loyalty (Y2). The results showed that customer satisfaction is influenced by corporate image and price perception of 18.4% while customer loyalty is influenced by price perception and customer satisfaction of 60.5%. This suggests that service quality is not always a decisive factor of customer satisfaction and loyalty.]]>
<![CDATA[Pengelolaan Sistem Informasi Dalam Mencapai Competitive Advantage Pada Supply Chain Management ]]>
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Novita Indriyani]]>;
<![CDATA[Rachmat Suryadithia]]>
<![CDATA[ JURNAL ADMINISTRASI KANTOR Vol 5 No 2 (2017): Jurnal Administrasi Kantor (Desember 2017) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani ]]>
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<![CDATA[Abstrak: Penerapan sistem informasi (SI) dan teknologi informasi (TI) dalam supply chain management (SCM) telah menciptakan sebuah sistem yang efektif mulai dari supplier hingga customer. Meskipun tidak seluruhnya supply chain mampu memenuhi setiap permintaan yang ada, informasi antara pihak-pihak sebagai mitra dalam supply chain hanya dapat dimanfaatkan sepenuhnya dalam proses integrasi diantara mereka. Proses integrasi dapat diartikan sebagai hubungan kolaboratif antara supplier dan customer, dengan pengembangan produk, sistem umum dan sharing informasi. Penelitian ini berupaya menganalisis sejauhmana supply chain management mampu menghasilkan keunggulan kompetitif yang lebih efektif dalam memberikan keuntungan dari sisi margin perusahaan. Pelaksanaan dari SCM juga harus memperhatikan kualitas dari segi layanan kepada pelanggan. Dalam aplikasi business to business perkembangan para pelanggan dikembangkan dengan melakukan otomatisasi atau memperbaiki sistem atau cara mereka melakukan bisnis dengan para pemasok. Keunggulan kompetitif dapat terwujud dengan memberi perhatian pada aktifitas utama dan pendukung supply chain management yang menambahkan nilai bagi produk dan jasa perusahaan di mana sistem informasi paling baik diterapkan. Kata kunci: Competitive Advantage, Efektivitas, Supply Chain Management Abstract: The application of information systems and information technology in supply chain management (SCM) has created an effective system ranging from suppliers to customers. While not all supply chains are capable of meeting every demand, information between the parties as partners in the supply chain can only be fully utilized in the integration process between them. The integration process can be interpreted as a collaborative relationship between suppliers and customers, with product development, general systems and information sharing. Efforts to make supply chain management more effective will be able to benefit from the margin side of the company. The implementation of SCM should also pay attention to quality in terms of service to customers. In business to business applications the development of customers is developed by automating or improving systems or the way they do business with suppliers. Competitive advantage can be realized by paying attention to the main activities and supply chain management support that add value to the company's products and services where the information system is best applied Keywords: Competitive Advantages, Effectiveness, Supply Chain Management]]>
<![CDATA[PENGARUH KUALITAS LAYANAN, HARGA, PROMOSI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Aloysius Rangga Aditya Nalendra]]>;
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Agus Priadi]]>
<![CDATA[ KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol 10, No 1 (2022): KREATIF ]]>
Publisher : <![CDATA[Prodi Manajemen Fakultas Ekonomi Universitas Pamulang ]]>
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DOI: 10.32493/jk.v10i1.y2022.p1-12
<![CDATA[This research is a qualitative method with the use of a causal approach to see the cause and effect relationship between variables, where the variables used are variables that give influence (independent) and other variables are dependent variables, and the variable involving intervention is a variable. which gives an indirect effect. This study examines E-commerce Shopee food with variables of price, service quality, giving promotion. They had effect to consumer satisfaction and customer loyalty. a sample of 64 respondents. The sampling technique used is purposive sampling. The data analysis technique used is path analysis which is useful in knowing the relationship between each variable. and consumer loyalty.]]>
<![CDATA[Analisis Dampak Kebijakan Loan To Deposit Ratio (Ldr) Terhadap Perubahan Tingkat Pengembalian Modal (Roe) ]]>
<![CDATA[slamet heri winarno]]>
<![CDATA[ MONETER - JURNAL AKUNTANSI DAN KEUANGAN Vol 4, No 1 (2017): April 2017 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/moneter.v4i1.1394
<![CDATA[Measurement of health of a financial institution (bank) can be determined on several factors, including the level of liquidity and profitability. By knowing the liquidity and profitability, we can find out if a bank is still able to function as an institution intermediaris in meeting the funding needs for the community. In order to produce optimum gain level, naturally required optimal management of the funds between deposits and borrowed funds are reflected in the Loan to Deposit Ratio (LDR). Optimal management of the funds is expected to produce significant changes on the return obtained (profit) which looks at the value of Return On Equity (ROE). LDR is a measure of how much the bank's ability to refinance withdrawals and ROE is a profitability performance comparison results net profit after tax with their own capital. This study aims to analyze the impact, influence and relationships of policy Loan to Deposit Ratio (LDR) to changes in return on equity (ROE) in PT Bank Tabungan Negara (Persero) Tbk . The data used are secondary data obtained through the analysis of financial statements for the period 2004-2013. The results showed Based on hypothesis testing using correlation that produce numbers -0.890. For the calculation of the coefficient of determination obtained a value of 0.792. ROE can be explained by this equation model at 79.2%, while the remaining 20.8% is influenced by other factors. While the results of the calculation of the amount of 75.716 constant regression equation and regression coefficient of X by -0.598]]>
<![CDATA[Impact Of Services, Marketing And Halal Tourism On Tourism Recovery Strategies During The Covid-19 Pandemic ]]>
<![CDATA[slamet heri winarno]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 3 (2022): July - September, 2022 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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DOI: 10.32424/1.jame.2022.24.3.7038
<![CDATA[The arrival of the covid-19 pandemic has made many places affected, one of which is the tourism industry. Ministry of tourism and creative economy is planning that halal tourism can help tourism become better, because halal tourism is currently in demand by many people because it is prospective and very potential also supported by many residents who are majority Muslim. To encourage this, the need for a maximum strategy in restoring tourism that has been declining from various aspects such as visits that affect income, and one of these efforts is service. Service is very important to be optimized, because the quality of excellent service will make guests more comfortable in visiting tourist attractions. If connected with halal tourism that the concept looks to be able to apply a very friendly service with the aim of being able to provide their needs and desires when traveling supported by amenity development strategies, attraction development, accessibility development, HR development, and friendly tourism that applies sharia principles. The method used is quantitative data in the form of primary data resulting from the dissemination of questionnaires directly to tourists who visit.]]>
<![CDATA[Customer Satisfaction Index (CSI) of Gojek User Post Fuel Prices Changes ]]>
<![CDATA[Aloysius Rangga Aditya Nalendra]]>;
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Agus Priadi]]>;
<![CDATA[Imelda Sari]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v10i2.8822
<![CDATA[This study aims to examine the correlation between fuel prices and service tariffs towards customer satisfaction. This study is conducted at post fuel price changes. The sample of this study uses Simple Random Sampling as 86 respondents. The result shows that the biggest factor which gives much impact to customer satisfaction is service tariff variable. The study findings highlight the significant and positive of fuel prices and service tariffs towards consumer service or so-called customer satisfaction.]]>
<![CDATA[Mixue Expansion Strategy: The Effect of Location, Price, Lifestyle on Purchasing Decision and Brand Image As Intervening ]]>
<![CDATA[Aloysius Rangga Aditya Nalendra]]>;
<![CDATA[Slamet Heri Winarno]]>;
<![CDATA[Agus Priadi]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 11, No 1 (2023): June 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v11i1.9986
<![CDATA[For culinary service providers, especially soft drinks (ice cream) today, knowing the pattern of buying decisions of consumers is very important. Efforts need to be made to create an expansion strategy so that products can be recognized and consumed by consumers. Mixue as one of these business actors has succeeded in running its business during fierce competition. The Mixue network now spreads throughout all regions in Indonesia as a result of its success in implementing business strategies. This study aims to examine the factors that can influence the decision to purchase Mixue products such as location, price, lifestyle, and brand image as intervening variables as a means of implementing a business expansion strategy. The subjects of this study were Mixue connoisseurs who live in Central Jakarta with a sample size of 150 respondents using a simple random sampling technique. The data analysis method uses causative quantitative analysis using SEM analysis. The results showed that the location variable dominantly influences purchasing decisions, this proves that Mixue's expansion strategy is focused on increasing Mixue outlets that are affordable to the public, followed by the price variable. The role of brand image is believed to be a determining factor in the expansion strategy as a determinant of indirect influence. ]]>
