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All Journal Jurnal Pilar Nusa Mandiri JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Applied Data Sciences International Journal of Social and Management Studies (IJOSMAS) SABBHATA YATRA : Jurnal Pariwisata dan Budaya Indonesian Journal of Society Engagement (IJSE) International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Abdimas Ekonomi dan Bisnis Golden Ratio of Mapping Idea and Literature Format Jurnal Social Society Fundamentum: Jurnal Pengabdian Multidisiplin
Ida Zuniarti, Ida
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Analysis of Purchasing Decisions and Customer Satisfaction on Sports Equipment Brand MOKS Fitryana, Destika; Zahwa, Putri; Ula, Masrifatul; Zuniarti, Ida; Basudani, Wahid Akbar
EAJ (Economic and Accounting Journal) Vol. 8 No. 2 (2025): EAJ (Economics and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v8i2.y2025.p155-171

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions and customer satisfaction for the Moks brand of sports equipment among taekwondo athletes in the Jabodetabek area. Data was collected through a questionnaire distributed to 105 respondents and analyzed using the Structural Equation Model (SEM) with Smart PLS 3.2.9. The results showed that brand image and promotion had a positive and significant influence on purchasing decisions and customer satisfaction, while product quality did not significantly affect purchasing decisions and customer satisfaction. Promotion also had an indirect effect on customer satisfaction through purchasing decisions. These findings highlight the importance of brand strength and effective promotional strategies in increasing customer satisfaction, especially in the competitive sports equipment market. Companies are advised to continue to strengthen their brand image and optimize promotion programs to enhance purchasing decisions and customer satisfaction.
DAYA TARIK SAUCIKO SEBAGAI COFFEE TOURIST ATTRACTION DI BEKASI Yudha Andriansyah Putra, Nova; Zuniarti, Ida; Mazia, Lia
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 4 No 2 (2023): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v4i2.886

Abstract

Bekasi merupakan salah satu kota yang terdapat di wilayah Provinsi Jawa Barat, Kota ini merupakan bagian dari Metropolitan Jabodetabek dan menjadi kota satelit dengan jumlah penduduk terbanyak se-Indonesia. Saat ini Kedai kopi tak hanya sebagai tempat bertualang menikmati secangkir kopi nikmat, tetapi sebagai media tempat bertemu manusia lain dan berbagi kisah yang belum tentu kamu dapatkan di tempat lain. Studi ini mempergunakan metode analisis deskriptif, yaitu dengan mengumpulkan beragam data dan berkembang melalui media baru, yaitu internet. Berbagai informasi yang berkembang tentang Sauciko dipergunakan untuk mendeskripsikan sauciko dan kemudian dianalisis sesuai dengan pisau analisis yang digunakan, misalnya berita yang berkembang di website, liputan di Youtube, dan testimony diblog. Dengan ini penulis tertarik untuk mengkaji tentang aya Tarik Sauciko sebagai Coffee Tourist Attraction di Bekasi.
IMPLEMENTASI DIGITAL MARKETING PADA HOTEL LOR IN SOLO JAWA TENGAH: IMPLEMENTASI DIGITAL MARKETING PADA HOTEL LOR IN SOLO JAWA TENGAH Yudha Andriansyah Putra, Nova; Mazia, Lia; Zuniarti, Ida
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 5 No 1 (2024): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v5i1.1160

Abstract

Implementasi digital marketing melibatkan serangkaian langkah dan strategi untuk memanfaatkan platform online guna mencapai tujuan pemasaran. Digital marketing adalah proses mempromosikan produk atau layanan menggunakan platform digital seperti internet, media sosial, ponsel, dan perangkat lainnya. Ini mencakup berbagai taktik pemasaran yang dirancang untuk menjangkau, melibatkan, dan mempengaruhi audiens target secara online. Melalui Jurnal ini peneliti meneliti terkait implementasi digital marketing yang ada di Hotel Lor In Solo Jawa Tengah dan mengkaji dengan teori yang telah ada. Metodologi dalam penelitian ini menggunakan metodologi penelitian deskriptif yakni pendekatan penelitian yang bertujuan untuk menggambarkan karakteristik suatu fenomena atau kejadian, tanpa menghasilkan inferensi atau menjelaskan hubungan sebab-akibat di antara variabel-variabel yang diamati. Implementasi digital marketing membutuhkan komitmen, konsistensi, dan pemahaman yang kuat tentang audiens dan tujuan dari Hotel Lor In ini sendiri. Dengan merencanakan dengan baik dan melaksanakan strategi dengan efektif, Hotel Lor in telah dapat memanfaatkan kekuatan pemasaran digital untuk mengembangkan bisnis secara signifikan.
Impact Promotion on Awareness Product and Organizational Performance : Case Study of the Mineral Water Industry Zuniarti, Ida; Rusiyati, Sri; Karlina, Eulin; Rukiastiandari, Sinta; Ariawan, Joko; Zahra, Zahra
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2351

Abstract

Research This aim For investigate impact promotion on awareness product , goal organization , determination price products , and revenue sales in the mineral water industry on Lombok Island , with focus on PT. Narmada Drinking Water . Study use method survey with data collection via questionnaire to 121 respondents who were staff company . Research result show that promotion own significant relationship _ with all variables studied . _ First , promotion impact positive on awareness product , where changes by 1% in activity promotion can cause change of 52.7% in awareness product . This shows the importance of promotional strategies in introduce product to market and create awareness more products _ high among _ consumer . Second , promotion also has an impact significant for the purpose organization , with change by 1% in promotion can cause change of 89.6% in achievement objective organization . This confirms that promotion is tool important in reach objective organization in a way whole . Third , results study indicated that promotion influence determination price product or brand company . Companies need consider promotional strategies they in connection with price product For reach optimal and maximizing balance mark brand they . Lastly , promotion own impact positive on income sale company , which confirms that the promotional strategy is effective can help increase performance sale . Study This give outlook important about role promotion in reach various objective business . The implications is that company need designing and implementing appropriate promotional strategies _ For reach objective they . along with market and technological developments , companies must Keep going reviewing and updating promotional strategies them to stay relevant and effective in reach objective business that has set .
Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas Rusiyati, Sri; Zuniarti, Ida; Elyana, Instianti; Mulyadi, Hary
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 1 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v3i1.1980

Abstract

Komunitas UMKM Naik Kelas, merupakan wadah organisasi yang dibentuk dari rasa kebersamaan sebagai dampak Pandemi Covid 19, dimana pelaku UMKM sangat merasakan dampak penurunan usaha yang sangat signifikan, didalam Komunitas UMKM Naik Kelas Pelaku UMKM diberikan pelatihan dan workshop yang dapat membantu mengatasi penurunan penjualan dan strategi penjualan pada masa pandemi covid 19. Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas sangat bemanfaat untuk UMKM karena dengan menggunakan Laporan Keuangan Maka UMKM dapat mengambil keputusan untuk keberlanjutan dari bisnisnya serta laporan keuangan juga dapat dijadikan bukti yang sangat konkrit bahwa bisnis dari UMKM layak untuk mendapatkan kredit dari Lembaga keuangan maupun bank. Tanggapan baik dari mitra terhadap pelatihan yang sangat bermanfaat dalam menambah keterampilan mitra dalam penyusunan laporan keuangan dan para peserta sangat antusias serta aktif dalam mengikuti pelatihan dengan mengajukan pertanyaan terkait prosedur penyusunan laporan keuangan. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan kemampuan dalam penyusunan laporan keuangan, dari pencatanan transaksi ke dalam persamaan dasar akuntansi, kemudian disusun laporan keuangan sebesar 80%. Dengan kemampuan yang dimiliki oleh mitra dalam penyusunan laporan keuangan maka mitra yaitu anggota komunitas UMKM naik kelas dapat mengukur kinerja usahanya secara periodik.
Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia's Purchase Intentions Suleman, Dede; Zuniarti, Ida; Puspasari, Aprilia; Joesah, Nurzalinar; Hakim, Lukman
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.30

Abstract

This study examines the influence of digital marketing experience, engagement, and brand awareness on the purchase intentions of Generation Z in Indonesia. Drawing from the Stimulus–Organism–Response (SOR) and Cognitive–Affective–Conative (CAC) models, this research integrates emotional and behavioral responses to short-form digital marketing content. A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed on 220 active Gen Z social media users. The results reveal that digital marketing experience significantly affects engagement and brand awareness, which in turn drive purchase intention. The findings underscore the importance of emotional engagement and authenticity in enhancing consumer response to short video marketing. The study extends the CAC model into the short video marketing context and offers practical implications for digital marketers.re effective and impactful digital marketing strategies.
Pelatihan Penguatan Branding, Storytelling, dan Promosi Berbasis Media Sosial Bagi Komunitas Sahabat GTI Mazia, Lia; Zuniarti, Ida; Astuti, Widi; Rusmawati, Cikal Pustiprayata; Zhafira, Ryanne
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 4 (2025): November : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i4.1366

Abstract

Workshop on strengthening branding, storytelling, and social media-based promotion has been carried out to help female culinary entrepreneurs in the Sahabat Genggam Teman Indonesia (GTI) Community in Bekasi City enhance their digital skills. The training took place on Saturday, September 20, 2025, at the computer laboratory of Universitas Nusa Mandiri Jatiwaringin, Central Jakarta, as part of the 2025 DPPM Grant Program from the Ministry of Higher Education, Science, and Technology (Kemdiktisaintek). This community service activity aimed to improve the digital skills of female culinary entrepreneurs in the Sahabat GTI Community in Bekasi City through training in branding, storytelling, and social media-based promotion. The challenges faced were low understanding of consistent branding, effective storytelling techniques, and appropriate digital promotion. The methods used in this activity included practical training, simulations, and interactive discussions focused on improving participants' skills in creating logo designs, crafting product narratives, and utilizing social media as an effective promotional tool. The results of the training showed significant improvement, with an average increase of 85%, especially in branding and the use of social media for promotion. This training successfully provided a positive impact in enhancing participants' digital competence, which in turn can improve the competitiveness of their culinary businesses in the digital market. Empowering female MSME entrepreneurs through this training opens opportunities for the development of more professional and sustainable local culinary businesses in the global market.
The Influence Of Consumer Decisions On The Desire To Shopping: Easy Of Use And Usefulness Zuniarti, Ida; Pramularso, Eigis Yani; Kuspriyono, Taat; Winarno, Slamet Heri; Marwansyah, Sofyan; Irawan, Roy; Mustomi, Dede; Rahmiyatun, Fitri
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.442 KB) | DOI: 10.5555/ijosmas.v3i2.176

Abstract

This study examines the relationship between the desire to shop and consumer decisions. And for the focus of this research is how usability and convenience variables that directly affect the desire to buy and consumer buying decisions. In online purchases, the population is all consumers who have ever shopped online, therefore in the study the number of populations is large and the number is not known precisely, so the researcher decided to make a sampling using random sampling method which is part of the quota sampling technique using respondents aged over 19 years and resides in the Jakarta area. The sample taken amounted to 120 respondents. The results of this study indicate that usability and convenience have a significant and significant effect on consumer spending. Usefulness of use is a variable that has a contribution and influence on the decision to spend. While the desire to buy has a significant and significant effect on consumer decisions to buy. So that the usability factor of a better way and the convenience of the shopping system directly affect consumer decisions.
Mediation Of Consumer Satisfaction On Product Quality And Quality Of Service To Customer Loyalty Hanamasa Restaurant In Jakarta Rusiyati, Sri; Suleman, Dede; Zuniarti, Ida; Nurhayaty, Ety; Puspasari, Aprilia; Mustomi, Dede; Ariawan, Joko; Hakim, Lukman
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.255

Abstract

This study aims to analyze the mediating effect of customer satisfaction on product quality and service quality variables on customer loyalty at Hanamasa restaurant in Jakarta. Sampling used purposive sampling method, the collected data was processed using SmartPLS 3.0 software. The results showed that customer satisfaction was not significant as a mediating variable on the effect of product quality on loyalty, while on the effect of service quality on loyalty, customer satisfaction became a significant mediating variable. The findings of this study also show that service quality has a significant impact on customer satisfaction, and customer satisfaction has a significant impact on loyalty
Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Tas Ransel pada Anugrah Mulya Djaya di Jakarta Timur Zahara, Zakia; Zuniarti, Ida
Journal Social Society Vol. 6 No. 1 (2026): Januari - Maret 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.1.2026.1024

Abstract

Urgensi penelitian ini yaitu untuk memberikan pemahaman dampak kualitas produk dan citra merek dalam mempengaruhi keputusan konsumen untuk meningkatkan daya saing dan penjualan produk tas ransel di pasar lokal yang kompetitif. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan citra merek terhadap keputusan pembelian tas ransel pada Anugrah Mulya Djaya di Jakarta Timur. Latar belakang penelitian ini didasari oleh adanya penurunan volume penjualan selama dua tahun terakhir yang diduga disebabkan oleh menurunnya persepsi konsumen terhadap mutu produk dan kekuatan citra merek perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 120 responden yang dipilih secara purposive sampling, dengan kriteria responden yang telah atau pernah melakukan pembelian produk. Data yang diperoleh kemudian dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan perangkat lunak SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk dan citra merek secara simultan berpengaruh signifikan terhadap keputusan pembelian, ditunjukkan dengan nilai signifikansi 0,000. Secara parsial, kualitas produk memiliki pengaruh dominan dengan nilai t sebesar 11,651 dan citra merek juga berpengaruh signifikan dengan nilai t sebesar 8,381. Koefisien determinasi sebesar 0,813 menunjukkan bahwa kedua variabel independen menjelaskan 81,3% variasi dalam keputusan pembelian. Temuan ini mengindikasikan bahwa upaya peningkatan kualitas produk yang mencakup desain, daya tahan, dan kenyamanan, serta penguatan citra merek melalui strategi komunikasi yang tepat, menjadi kunci penting dalam meningkatkan minat beli konsumen terhadap produk tas ransel lokal.
Co-Authors Agus Setyo Pranowo Alimin, Ismet Amin Setio Lestiningsih Aziz, Faruq Candrasari, Ati Dede Mustomi Dede Suleman Devy Sofyanty Dinar Riftiasari Eigis Yani Pramularso Eka Dyah Setyaningsih Fitri Rahmiyatun, Fitri Fitryana, Destika Gata, Windu Givan, Bryan Instianti Elyana, Instianti Isbat, Isbat Joko Ariawan Karlina, Eulin Lasut, Henry Lia Mazia, Lia Lukman Hakim Mayangky, Nissa Almira Muhammad Abdullah Mulyadi, Hary Nita Merlina, Nita Nono Arief Rachman Nurhayaty, Ety Nurmalasari Nurmalasari Nurzalinar Joesah Prasetio, Arfhan Priyo Sambodo Purwanto, Oby Eko Puspasari, Aprilia Raden Ati Haryati Roy Irawan Rusmawati, Cikal Pustiprayata Sabil Sienifa, Yuhelmis Sinta Rukiastiandari Slamet Heri Winarno Sofyan Marwansyah Sri Rusiyati Sulistyowati, Daning Nur Susan Rachmawati Taat Kuspriyono, Taat Titik Misriati Ula, Masrifatul Valentine Theresia Simamora Wahid Akbar Basudani Widi Astuti Widodo, Dwiyatmoko Puji Windi Windi, Windi Yudha Andriansyah Putra, Nova Yusuf, Nanang Qosim Zahara, Zakia Zahra Zahra Zahwa, Putri Zhafira, Ryanne