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All Journal Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) J-MACC : Journal of Management and Accounting Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Studi Kasus Inovasi Ekonomi Tafkir: Interdisciplinary Journal of Islamic Education Journal of Tourism Economics and Policy Jurnal Applied Research in Management and Business Jurnal Persaingan Usaha Strategic: Journal of Management Sciences JURNAL ECONOMINA Jurnal Pemberdayaan Umat Jurnal Pemberdayaan Ekonomi ARMADA : Jurnal Penelitian Multidisiplin Prapanca : Jurnal Abdimas Jurnal Nusantara Mengabdi Equalegum International Law Journal West Science Journal Economic and Entrepreneurship Jurnal Media Hukum Klabat Journal of Management Golden Ratio of Law and Social Policy Review (GRLSPR) Fundamental : Jurnal Ilmiah Hukum International Journal of Multidisciplinary Reseach Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Business and Entrepreneurship Research Academia Open
Sundari, Ariefah
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STRATEGI PEMBERDAYAAN MASYARAKAT MELALUI PENGEMBANGAN EKONOMI HIJAU DI PERTANIAN LAMONGAN Ahmad Yani Syaikuddin; Ariefah Sundari; Muhammad Imam Aminudin; Umi Nur Nadzifah; Andini Dwi Prameswari; Moh. Agung Budi Hermawan
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 6 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i6.34902

Abstract

Abstrak: Program pengabdian masyarakat ini dilaksanakan untuk menjawab tantangan Desa Sungelebak, Lamongan, yang masih bergantung pada energi fosil, pupuk kimia, dan pemasaran konvensional. Tujuan kegiatan adalah meningkatkan hardskill dan softskill masyarakat dalam penerapan teknologi energi terbarukan, pengolahan limbah ternak menjadi pupuk organik, dan pemasaran digital produk pertanian. Metode pelaksanaan mencakup sosialisasi, pelatihan teknis, pendampingan intensif, dan evaluasi partisipatif yang melibatkan 50 anggota kelompok tani. Hasil kegiatan menunjukkan peningkatan keterampilan teknis masyarakat sebesar 85%, pemanfaatan limbah ternak mencapai 100%, pengurangan penggunaan pupuk kimia hingga 50%, serta penghematan biaya energi rata-rata Rp400.000/bulan/petani. Di bidang pemasaran, kemampuan digital meningkat signifikan dengan terbentuknya lima akun e-commerce aktif dan kenaikan omzet hingga 30%. Kegiatan ini berhasil mengintegrasikan aspek teknologi, lingkungan, dan ekonomi hijau, sekaligus memperkuat kemandirian masyarakat menuju pertanian berkelanjutan.Abstract: This community service program addressed the challenges in Sungelebak Village, Lamongan, which still depends on fossil energy, chemical fertilizers, and conventional marketing systems. The main objective was to improve the community’s hard and soft skills in applying renewable energy technologies, converting livestock waste into organic fertilizer, and utilizing digital marketing for agricultural products. The methods included socialization, technical training, intensive mentoring, and participatory evaluation involving 50 farmer group members. The results showed an 85% improvement in technical skills, 100% utilization of livestock waste, a 50% reduction in chemical fertilizer use, and average energy cost savings of IDR 400,000 per farmer per month. In marketing, digital literacy improved markedly with five active e-commerce accounts and a 30% increase in sales turnover. This program successfully integrated technological, environmental, and economic dimensions of green economy while strengthening community independence toward sustainable agriculture.
Strategic Determinants of MSME Sustainability: Market Competition Mediation and Institutional Regulation Moderation Effects Ariefah Sundari; Meithiana Indrasari; Sukesi Sukesi
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 2 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i1.343

Abstract

This study examines the strategic determinants of MSME sustainability in East Java by investigating the effects of credit facilities, digital marketing, innovation strategy, pricing strategy, distribution strategy, circular economy, and inclusive partnerships. Market competition is positioned as a mediating variable, while institutional regulation acts as a moderating variable. A quantitative explanatory research design was employed using survey data collected from 396 MSMEs selected through simple random sampling across East Java. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that credit facilities, digital marketing, innovation strategy, pricing strategy, distribution strategy, circular economy practices, and inclusive partnerships significantly influence MSME sustainability. Market competition mediates the relationship between strategic factors and sustainability, indicating that competitive dynamics enhance the effectiveness of internal business strategies. Institutional regulation also moderates the relationship between market competition and sustainability by supporting a fair and conducive business environment. These findings demonstrate that MSME sustainability is determined by the interaction of strategic capabilities, competitive market conditions, and supportive institutional frameworks.
Digital Financial Transformation on Retail MSME Scalability Through Customer Engagement Ariefah Sundari; Armanu; Meithiana Indrasari; Sukesi
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.364

Abstract

This study examines the effects of Digital Financial Inclusion, QRIS Utilization, and Embedded Finance Adoption on Retail MSME Scalability through Customer Engagement. The increasing adoption of digital financial services has created new opportunities for retail micro, small, and medium enterprises (MSMEs) to improve business performance and expand market reach. However, empirical evidence regarding how different dimensions of digital finance contribute to business scalability remains limited, particularly in emerging economies. This study employs a quantitative approach using primary data collected from 250 retail MSME owners who have adopted digital financial services. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Digital Financial Inclusion, QRIS Utilization, and Embedded Finance Adoption significantly influence Customer Engagement. Digital Financial Inclusion and Embedded Finance Adoption also have significant positive effects on Retail MSME Scalability. Customer Engagement demonstrates the strongest direct effect on scalability. In contrast, QRIS Utilization does not have a significant direct effect on Retail MSME Scalability. These findings suggest that digital payment technology alone is insufficient to drive business growth unless it contributes to stronger customer relationships. The study highlights the strategic role of Customer Engagement in translating digital financial transformation into sustainable business expansion. The results contribute to the growing literature on digital finance and MSME development by providing evidence that customer-centered digital financial strategies are essential for improving scalability in the retail sector.
INCOME DYNAMICS OF MICRO-TRADERS AMIDST CLIMATE CHANGE AND ECONOMIC PRESSURES: A QUALITATIVE STUDY OF MICRO-TRADERS IN KEMBANGBAHU DISTRICT, LAMONGAN REGENCY Jessica Lia febriyanti; Muhammad Hafidh Nasrullah; Ariefah Sundari
International Journal of Multidisciplinary Reseach Vol. 2 No. 4 (2026): Agustus
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Climate change and economic pressures pose challenges to the business sustainability of micro-traders, primarily due to erratic weather patterns, rising raw material costs, and declining public purchasing power. These conditions cause fluctuations in the income of micro-traders in Kembangbahu District, Lamongan Regency, necessitating an examination of the influencing factors. This study aims to describe the income dynamics of micro-traders, analyze the impact of climate change and economic pressures on income, and identify the adaptation strategies employed by traders to sustain their businesses. The study employs a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observation, and documentation involving micro-traders as key informants, and subsequently validated using source and technique triangulation. The results indicate that micro-traders' income fluctuates, influenced by climate change, which leads to a reduction in the number of consumers and disruptions in the distribution of goods. Furthermore, economic pressures manifesting as rising raw material prices, increased operational costs, and declining public purchasing power further reduce traders' profits. To sustain their businesses, traders implement various adaptation strategies, such as adjusting operating hours, diversifying products, cutting operational costs, and utilizing social media for marketing. The study concludes that climate change and economic pressures significantly impact the income dynamics of micro-traders. Therefore, government support is required through business capacity building, access to capital, and business digitalization. Future research is encouraged to expand the study area to obtain more comprehensive results.  
Analysis Of The Mediating Role Of Service Quality On The Influence Of Employee Communication Competence And Price On Customer Satisfaction Ivan Dwi Septiyan; Rifky Ardhana Kisno Saputra; Ariefah Sundari
ARMADA : Jurnal Penelitian Multidisiplin Vol. 4 No. 5 (2026): ARMADA : Jurnal Penelitian Multidisplin, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v4i5.2327

Abstract

The existence of Small and Medium Enterprises (SMEs), particularly in the coffee shop sector, is significantly influenced by customer satisfaction levels. This research aims to analyze the influence of employee communication competence and price on customer satisfaction, with service quality as a mediating variable at Warung Kopi Sekar Jagad in Tuban Regency. The study adopts a quantitative associative methodology. Data are collected through structured questionnaires distributed to customers using accidental sampling techniques. The data analysis is performed using Path Analysis to examine both direct and indirect effects within the research model. The findings indicate that employee communication competence and price significantly influence service quality. Furthermore, service quality has a significant impact on customer satisfaction and serves as a vital mediator that links communication competence and price to overall satisfaction levels. In conclusion, to enhance customer satisfaction, SMEs must prioritize improving communication skills among staff and maintaining competitive pricing policies, both of which are manifested through superior service quality.
Co-Authors Abdul Hadi Afiyah, Siti Ahmad Fathurrozi Ahmad Jarullah El-Khotib Ahmad Munir Ahmad Yani Syaiichudin Ahmad Yani Syaikhudin Ainiyah, Latifatul Ali muhajir, Ali Amaliyah, Cinta Ayu Ana Fitriyatul BILGIES Ana Fitriyatul Bilgies Ana Fitriyatul Bilgies Andini Dwi Prameswari Armanu Armanu, Armanu Azahrotussholikha, Nahdhiya Bagus, Salahudin Serba Bagus, Shalahuddin Serba Bahary, Achmad Rizal Bilgies, Ana Fitriyatul Dwiyanti, Dias Efendi, Moh. Rifki Fahrudin, Ahmad Fikri Feryani, Dwin Haniyah, Nailul Aisyiyal Hari SUSANTO Hayati Heni Purnama Putra Indriani, Arya Dhita Iqbal Maulana Irawan, Mohamad Rizal Nur Ivan Dwi Septiyan Jessica Lia febriyanti Khamim, Abdul Khotib Khotib Khotib Kuncoro, Cipto Kusmayasari, Dewi Martha Laila Arisandra, Martha Laila Masruroh, Ainul Maulidah, Nur Meithiana Indrasari Meithiana Indrasari Meithiana Indrasari, Meithiana Moh. Agung Budi Hermawan Moh. Hudi Muh. Nur Ali Khoirun Nasikhin Muhammad Hafidh Nasrullah Muhammad Imam Aminudin Muslikh Nadzifah, Umi Nur Nasihin, Muh Nur Ali Khoirun Nasikhin, Muh. Nur Ali Khoirun Nasrullah, Muhammad Hafidh Nisye Reza Alfa Fadlilah Nur Azizah Nur Qomariyah Nurul Nilam Safitri Putri, Dita Karunia Malika Putri, Windy Anissa Amilia Rahmawati, Rahmawati Ramadlan, A.Alfi Syahri Rifky Ardhana Kisno Saputra Riza, Cahyani Syahrur Rohman, Ahmad Maulana Rozi, Ahmad Fathur Rusydi Saifuddin Zuhri Sari, Melani Putri Dewita Setiabudi, David Wahyu Sholihan Shonaliya, Indra Putra Siswahyudianto Siti Lathifatus Sun'iyah Siti Lathifatus Suniyah Sukesi Sukesi . Sukesi Sukesi Sulistiyowati, Anjar Sulistyawati Sulistyawati Syaikhuddin, Ahmad Yani Syaikuddin, Ahmad Yani Syaikudin, Ahmad Yani Tyas, Sekar Nining Umi Nur Nadzifah Umi Nur Nadzifah Wafiyatun Hikmatul Uliyyah Wahyudin Wahyudin Wulandari, Adinda Yuli Sintha ASI Yuli Sintha Asi