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All Journal BAHAS Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Journal on Education AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA AKUNTANSI JURNAL MUTIARA MANAJEMEN PROJECT (Professional Journal of English Education) Maslahah: Jurnal Pengabdian Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Movere Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal ABDIMAS Budi Darma LINGUISTIK TERAPAN Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences
Siregar, Horia
Universitas Muslim Nusantara Al Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Journal : JURNAL MUTIARA MANAJEMEN

 1 
PENGARUH PERSEPSI HARGA TERHADAP MINAT BELI SMARTPHONE OPPO Melisa Zuriani Hasibuan; Horia Siregar
JURNAL MUTIARA MANAJEMEN Vol 6 No 1 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price perception on Oppo smartphone buying interest in the community of Sukamulia Village Dusun II, Pagar Merbau District. This research uses a quantitative descriptive approach. With a population of 1,174 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, a total sample of 92 respondents was obtained with a sampling technique using random sampling techniques. Data collection was carried out by giving a list of statements to respondents, namely the people of Sukamulia Village Dusun II, Pagar Merbau District. This study uses the technique of simple Linear Regression Analysis, t test, and the coefficient of determination. The results of multiple linear regression analysis obtained Y = 3.292 + 0.389X. Partial test results (t test) indicate that price perception variable it has a significant effect on buying interest in oppo smartphones. This can be seen from the value of t arithmetic (3,080)> t table (1,662) with a significant 0.003 < 0.05. With an R square value of 0.521. This means that the effect of variable X on variable Y is 52.1%, while the remaining 47.9% is influenced by other variables not included in this study.
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Di Ayam Penyet Lamongan Lubuk Pakam Herawansyah. S, Fadly; Rahmat , Muhammad; Hilman Fikri , Mhd.; Siregar, Horia
JURNAL MUTIARA MANAJEMEN Vol 9 No 1 (2024): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v9i1.5077

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Di Ayam Penyet Lamongan Lubuk Pakam. Jenis penelitian adalah kuantitatif. Sampel pada penelitian ini berjumlah 96 responden yang diambil menerapkan rumus Lemeshow. Instrumen penelitian memanfaatkan kuesioner dengan skala pengukuran data Skala Likert. Teknik analisa data menerapkan pengujian validitas, reliabilitas dan asumsi klasik. Metode analisis data menerapkan regresi linear berganda dibantuan program SPSS. Hasil penelitian menampilkan dengan parsial promosi memberi pengaruh signifikan dan positif pada keputusan pembelian di Ayam Penyet Lamongan Lubuk Pakam. Harga memberi pengaruh signifikan dan positif pada keputusan pembelian di Ayam Penyet Lamongan Lubuk Pakam. Secara Simultan penelitian ini menampilkan promosi dan harga dengan bersamaan memberi pengaruh positif dan signifikan pada keputusan pembelian di Ayam Penyet Lamongan Lubuk Pakam. Nilai koefisien determinasi (R Square) pada penelitian ini senilai 0,764. Artinya 76,4% variabel dependen bisa diterangkan dari variabel independent sementara sisa hasil diterangkan dari variabel lainnya selain variabel yang diamati.
PENGARUH PERSEPSI HARGA TERHADAP MINAT BELI SMARTPHONE OPPO Hasibuan, Melisa Zuriani; Siregar, Horia
JURNAL MUTIARA MANAJEMEN Vol 6 No 1 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v6i1.2116

Abstract

This study aims to analyze the effect of price perception on Oppo smartphone buying interest in the community of Sukamulia Village Dusun II, Pagar Merbau District. This research uses a quantitative descriptive approach. With a population of 1,174 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, a total sample of 92 respondents was obtained with a sampling technique using random sampling techniques. Data collection was carried out by giving a list of statements to respondents, namely the people of Sukamulia Village Dusun II, Pagar Merbau District. This study uses the technique of simple Linear Regression Analysis, t test, and the coefficient of determination. The results of multiple linear regression analysis obtained Y = 3.292 + 0.389X. Partial test results (t test) indicate that price perception variable it has a significant effect on buying interest in oppo smartphones. This can be seen from the value of t arithmetic (3,080)> t table (1,662) with a significant 0.003 < 0.05. With an R square value of 0.521. This means that the effect of variable X on variable Y is 52.1%, while the remaining 47.9% is influenced by other variables not included in this study.
Co-Authors Afrida, Shanti Anggi Wansyah Prayogi Anggia Sari Lubis, Anggia Sari Anjani, Mila Ayu Dwi Lestari Ayunda Mayyona Azzarah, Nurhalimah batubara, mutia syahreza Busmin Gurning Busmin Gurning Cintya Mayang Sari Dewi Kartika Lestari Dwi Indah Lestari Dwi, Dara Fitrah Fathin Nazirah Aulia Fikri, Mhd. Hilman Habra, M. Dani Habra, Mhd Dani Habra, Mhd.Dani Hasibuan, Melisa Zuriani Herawansyah. S, Fadly Hidayat, Toni Hilman Fikri , Mhd. Indriani Adha Intan Nur Fatma Ira Hairani Br Damanik Lai See May Lutvi Noviyanti Mahfujah, Afni Mahira Zhubda Rangkuti Mariana Mariana Melisa Zuriani Muhammad Al Qodri Munawaroh Munawaroh Munawaroh Munawaroh, Wilda Sri Murni Dahlena Nasution N. Nurjanah Nasution, Ferdi Salim Novita Andini Nurhafni Siregar Nurhasah Febriyanti Harahap Nurjannah Nurjannah Nurlaili, Horia Siregar Nurmairina Nur’ain Harahap Oktavyana, Kaniya Ovami, Debbi Chyntia Padilah Rahmi Lubis Purwana, Rudi Rahmat , Muhammad Ramadhan Cik, Muhammad Rizky Ratna Sari Dewi Raudhatul Husna Reza Hanafi Lubis Ricka Putri Risnawaty Rukmini Safina, Wan Dian Sari Wulandari shara, yuni Sri Fitria Jayusman Sri Rahayu Suginam Suhaila Husna Samosir Sujarwo Sujarwo Sutarini, Sutarini Syafina, Wan Dian Syahwitri, Syahwitri Teguh Satria Amin, Teguh Satria Toni Hidayat Toni Hidayat Tumanggor, Mutawaqil Bilah Utama, Indra Wan Dian Safina Yulia Arfanti Zumarnis, Wan Azizah Azra Zuriani Hsb, Melisa