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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Jurnal Ekonomi & Studi Pembangunan Binus Business Review Jurnal Ilmiah KOMPUTASI Agregat: Jurnal Ekonomi dan Bisnis JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Organisasi Dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Mantik Jurnal Ilmiah Manajemen Kesatuan Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial AgriHumanis: Journal of Agriculture and Human Resource Development Studies Unri Conference Series: Community Engagement Journal of Entrepreneurship & Business Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Abdimas Kartika Wijayakusuma
Gandhy, Abel
University Pakuan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Implementation of the institutional level financial application (sakti) in financial management at pusdatin, ministry of atr/bpn : the user acceptance analysis using the technology acceptance model Cahaya Nisrina Salsabila; Abel Gandhy; Herdiyana Herdiyana
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.7072

Abstract

The process of digital transformation in public financial management has sped up the use of integrated financial information systems, nevertheless empirical evidence on user acceptance in mandatory institutional Financial Application System (SAKTI) at Pusat Data dan Informasi (PUSDATIN), Kementerian ATR/BPN, Indonesia, using the Technology Acceptance Model (TAM). A descriptive quantitative method was employed to collect data from five SAKTI operators and finance department staff through likert scale questionnaires, direct observations, and semi structured interviews. The four TAM constructs : Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Behavioral Intention to Use (BI), and Actual System Use (AU) all archieved very high mean scores (over 4.25 on 5 point scale), indicating strong user acceptance. However, technical challenges such as system lag during peak periods, module glitches, and OTP delivery failures were identified as barriers impacting PEOU and overall system reliability. This study provides an empirical application of TAM in a mandatory government financial system context, demonstrating that while perceptions of usefulness drive acceptance, infrastructure quality significantly moderates system performance. The findings suggest that policymakers and system administrators should prioritize infrastructure investments and optimized maintenance schedules to sustain user adoption. This study is limited by its small sample size and single agency focus, future research should incorporate larger samples, structural equation modeling (SEM), and multi agency comparisons to enhance generalizability.
Digital marketing development strategy of rama cassava chips at tajur halang village Abel Gandhy; Mutia Raras Respati; Haqi Fadillah; Aries Maesya; Adi Surya Panji Gumilang
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7195

Abstract

This study aims to formulate appropriate digital marketing strategies to increase brand awareness and sales for the Rama Cassava Chips SME amid increasingly competitive market dynamics. Unfortunately, Rama Cassava Chips has not yet implemented digital marketing and still relies on distributors, resulting in declining sales. The implementation of digital marketing strategies is essential given the behavior of the target market Millennials and Generation Z who are known as digital natives. Unfortunately, previous research has not specifically addressed digital marketing strategies suitable for the subject’s circumstances. This is a descriptive study utilizing the IFE, EFE, IE Matrix, and SWOT Matrix as analytical tools. The analysis results show that an IFE score of 3.15 and an EFE score of 2.30 place the business in the grow and build position. This indicates that the business possesses strong internal strengths but faces significant external pressures. The recommended strategic alternatives include strengthening digital branding through storytelling, developing an omnichannel marketing system, enhancing brand identity, pursuing product differentiation, and leveraging digital data. The findings of this study theoretically contribute to research in the field of digital marketing, particularly in the context of agro-industrial SMEs producing local products such as cassava chips, and practically provide guidance for SMEs, specifically Rama Cassava Chips in designing more targeted digital marketing strategies.
Instagram content management strategy of the digital business study program to increase the number of visitors Hana Nafisah; Abel Gandhy; Dewi Taurusyanti
Jurnal Mantik Vol. 10 No. 2 (2026): August : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i2.7332

Abstract

Instagram has become an important medium for academic communication, promotion, and institutional branding in higher education. This study aims to analyze the Instagram content management strategy of the Digital Business Study Program of Universitas Pakuan using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE), and SWOT approaches. A mixed-method approach was employed through interviews with three purposively selected informants, observations, and Instagram Insight documentation. Data validity was ensured through source triangulation. The findings indicate an IFE score of 3.12 and an EFE score of 3.22, positioning the study program in the Grow and Build category. The SWOT analysis identified the Strengths–Opportunities (SO) strategy as the most appropriate alternative, including optimizing Reels, increasing student activity publications, utilizing digital trends, and maintaining content consistency. This study contributes to strategic social media management and provides practical recommendations for improving audience engagement, institutional branding, and digital communication in higher education.
Co-Authors Adi Surya Panji Gumilang Adriani, Aisyah Rahma Agus Ismangil Aiyshah Izaty binti Roslan Ambara Purusottama Amelia, Siti Ana Frasipa Anggraini, Vira Aries Maesya Asep Saepulrohman Azha, Arrazy Banjarnahor, Susi Belinda Arintya Dewi Cahaya Nisrina Salsabila Chang , Michael Desti Anggraini Dewi Taurusyanti Dicky Sutanto Dr. Adolf J.N. Parhusip Drajar, Muhamamd Bintang Endang Sari Simanullang Febri Budiman Firman Zulpikar Fitra Syafaat Gumilang, Adi Surya Panji Hana Nafisah Haqi Fadillah Hardini, Sri Yuniati P.K Hari Gursida Harianto Herdiyana Herdiyana Herdiyana, Herdiyana Heru Fachrezie Ing Grace Phang Jelin Tria Karmila Jojo Jojo Julio Arthur Hairuddin Karmila, Jelin Tria Marliani, Ismawati Putri Muhammad Rizal Nurrohman Muhammad Taufiq Muhammad Zakaria Mutia Raras Respati Nala Ratri Santika Nurlaela, Arini Nurrohman, Muhammad Rizal Oktori Kiswati Zaini Pakpahan, Reynaldy Pramono, Rudy Prasetyo, Bayu Dwi Putra, Gustian Rama Rahmi , Siti Reynaldy Pakpahan Reziannisa, Restu - Rita Nurmalina Rochman Marota Rully, Tutus Shinta Dewi Kurniawati Siti Amelia Sri Hardini, Sri Sri Yuniati P.K Hardini Suharno Sunarta, Ketut Susi Riswani Banjarnahor Teddy Trilaksono Ternando Situmeang Venty F Nurunisa Venty Fitriany Nurunisa Vira Anggraini Warsono El Kiyat Wilistanti, Mareta Gangsar Yahuda Dipo Prabowo Zaini, Oktori Kiswati