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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Jurnal Ekonomi & Studi Pembangunan Binus Business Review Jurnal Ilmiah KOMPUTASI Agregat: Jurnal Ekonomi dan Bisnis JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Organisasi Dan Manajemen JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR Shirkah: Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Mantik Jurnal Ilmiah Manajemen Kesatuan Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial AgriHumanis: Journal of Agriculture and Human Resource Development Studies Unri Conference Series: Community Engagement Journal of Entrepreneurship & Business Jurnal Abdimas Kartika Wijayakusuma
Gandhy, Abel
Department Of Management, Universitas Pakuan, Bogor, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Persepsi Konsumen Terhadap Keputusan Pembelian Di Bukalapak Gandhy, Abel; Karmila, Jelin Tria; Pakpahan, Reynaldy; Hardini, Sri Yuniati P.K
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1731

Abstract

The development of information technology is increasing rapidly. The internet is widely used in various ways, one of which is e-commerce applications for online shopping. One of the popular e-commerce in Indonesia is Bukalapak. The purpose of this study was to determine consumer perceptions of purchasing decisions at Bukalapak. The data used in this study were obtained by distributing questionnaires. The number of respondents in this study were 100 people. Data analysis techniques using multiple regression analysis consists of simultaneous tests and partial tests. The results in this study showe that the independent variables consisting of shopping experience, service quality, product perception and perceived risk partially influence purchasing decisions. Simultaneously the consumer perception variable has a significant effect on purchasing decisions. Service quality variable has a strong influence on purchasing decisions. For this reason, Bukalapak companies need to improve online services so consumers can make decisions and buy from Bukalapak. Companies are expected to work with online payment media and delivery services that can be trusted.
The Influence of the Marketing Mix on Consumer Satisfaction with La Fonte Spaghetti Pasta Gandhy, Abel; Banjarnahor, Susi; Hardini, Sri
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The competition within the food sector has significantly increased, particularly in the spaghetti pasta product category. Numerous brands are competing in the market, necessitating effective marketing strategies for companies to maintain market share and boost product sales. This research aims to analyze the impact of the marketing mix (product, price, place, and promotion) on consumer satisfaction with La Fonte pasta spaghetti. The study employs a quantitative descriptive research method, utilizing both primary and secondary data sources. The population consists of individuals who have consumed La Fonte pasta spaghetti at least twice, with a sample size of 100 respondents selected through purposive sampling. The data analysis technique involves multiple linear regression using SPSS software. The results indicate that the marketing mix has a positive and significant impact on consumer satisfaction with La Fonte pasta spaghetti when considered collectively, as evidenced by a significant value of 0.000 < 0.005. However, when examined individually, the product, price, and place variables show positive but non-significant effects on consumer satisfaction, with significant values of 0.076 > 0.05. The study suggests improving the promotion variable, recommending the addition of promotional activities on social media platforms such as Facebook and Instagram.
Maggot Cultivation Business Development Strategy at the Siliwangi Unit Waste Bank Gandhy, Abel; Gursida, Hari; Sunarta, Ketut; Marota, Rochman; Zaini, Oktori Kiswati
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2785

Abstract

Research on maggot farming business development strategies is still relatively limited. This research is important because it provides recommendations for business strategies that can maximize the development of the company's business. The Black Soldier Fly (BSF) larval cultivation business at the Siliwangi Unit Waste Bank has the potential to grow bigger. Business strategy provides sustainable planning to manage resources comprehensively and identify conditions for achieving future business success and gaining maximum profit. This research was conducted at the Siliwangi Unit Waste Bank, Bogor City, which was selected purposively because the BSF larval cultivation activities there have the potential to be developed further. This research uses quantitative and qualitative data sourced from primary and secondary data. Primary data were collected through surveys and direct observations by researchers, while secondary data were obtained from institutional reports, journals, books, news articles, and other library sources. Internal environment (IFE) and external environment (EFE) analysis were conducted to identify factors that could influence business success. The results of this analysis were used in the Internal-External Matrix (IE) which produced three main strategies: Growth, Stability, and Reduction Strategies. These strategies are the basis for developing the maggot cultivation business at the Siliwangi Unit Waste Bank.
Digital Marketing Development Strategy to Increase the Number of Tourists Gumilang, Adi Surya Panji; Gandhy, Abel; Prasetyo, Bayu Dwi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2904

Abstract

The increase in number of tourists is inseparable from the strategies used by tourist attractions by utilizing social media and Generation Z as a potential segmentation because they are known as digital natives. As happened to Bigstone Riverside located in Bogor, West Java, which once utilized social media by collaborating with influencers and getting an increase in visitors. Unfortunately, because the strategy used was inconsistent, there was a decline in visitors. This research aims to formulate a digital marketing development strategy for Bigstone Riverside. The selection of this research location was carried out purposively because this tourist destination has the potential to be developed and become a source of income for the surrounding community. This research uses qualitative data sourced from primary data and secondary data. The strategy formulation method used SWOT matrix by analyzing internal and external factors. The results of the strategy in this study are alternative strategies such as creating content that highlights advantages, creating promotions so that tourists share their excitement, conducting digital marketing training for administrators, collaborating with influencers and tourist information accounts, utilizing content generated by UGC users, optimizing SEO, and forming a team.
Pelatihan Pembuatan Selai Jambu Kristal Sebagai Upaya Peningkatan Pendapatan Petani Jambu Kristal di Desa Bantarsari Amelia, Siti; Adriani, Aisyah Rahma; Gandhy, Abel; Anggraini, Desti
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

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Abstract

Bantarsari Village, Rancabungur District, Bogor Regency is one of the centers for crystal guava cultivation in Bogor Regency, Bantarsari Village is even nicknamed the National Crystal Guava Village. Farmers in Bantarsari Village mostly sell their products in the form of fresh guava fruit. To increase farmers' income, it is necessary to process crystal guava into products with high added value. One potential processed product is jam. The aim of this training activity is to increase the understanding of crystal guava farmers in producing jam products. The methods used include the observation method, interviews with farmers to measure the success of this activity, while the training method is to provide innovative development for making jam products to the community. Therefore, the existence of a program to strengthen the capacity of student organizations (PPK Ormawa) of the Pakuan Management Student Association can help the Bantar Sari village community in producing derivative products with high added value in the form of Crystal Guava Jam Products. It is hoped that this product can become a sustainable alternative source of income for farmers in Bantarsari village. The result of the training activities was that guava farmers were able to process crystal guava into good quality jam products.
Penerapan Algoritma Deep Learning Pada Robot Deteksi Botol Ismangil, Agus; Gandhy, Abel; Saepulrohman, Asep; Putra, Gustian Rama; Drajar, Muhamamd Bintang; Taufiq, Muhammad; Azha, Arrazy
Jurnal Ilmiah Komputasi Vol. 23 No. 4 (2024): Jurnal Ilmiah Komputasi : Vol. 23 No 4, Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32409/jikstik.23.4.3759

Abstract

Dalam penelitian ini, algoritma deep learning digunakan untuk robot otonom yang mendeteksi botol. Pengembangan robot yang mampu berinteraksi dengan lingkungan bergantung pada kemampuan robot untuk mendeteksi objek. Dalam penelitian ini, algoritma deep learning digunakan untuk mengidentifikasi dan mendeteksi botol dalam berbagai kondisi pencahayaan dan sudut pengambilan gambar. Algoritma ini terutama menggunakan model berbasis jaringan saraf tiruan (neural networks), seperti Convolutional Neural Networks (CNN). Studi ini menunjukkan bahwa penggunaan model deep learning meningkatkan akurasi deteksi botol hingga 95%. Ini menunjukkan bahwa model ini dapat digunakan dengan baik dalam sistem robotika kontemporer
Feasibility study of catfish cultivation business using independent feed using maggot Prasetyo, Bayu Dwi; Gandhy, Abel
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6321

Abstract

This research was conducted with the aim of determining the financial feasibility of cultivating catfish using an artificial feed using maggot as source of protein. The indicators used in analyzing financial feasibility are Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Payback Period (PP), and Benefit Cost Ratio (B/C Ratio). The results of the business feasibility analysis on catfish cultivation are feasible because they meet the criteria that have been applied, namely the NPV with a value of IDR. 3,253,672, an IRR value of 94.58%, a net B/C value of 2.81, a payback period of 1 year and 1 month, and a BEP of 171 kg. The results of the analysis show that cultivating catfish using artificial feed is feasible in all indicators. Therefore, the recommended strategy to increase the advantages of using artificial feed with maggot as source of protein is to provide education and training to the public on how to make and produce artificial feed with maggot as protein source
Inovasi Produk Turunan Jambu Kristal Soft Candy sebagai Upaya Pemberdayaan Masyarakat Desa Bantarsari Kabupaten Bogor Nurrohman, Muhammad Rizal; Gandhy, Abel; Syafaat, Fitra
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.920

Abstract

Pemberdayaan masyarakat melalui pemanfaatan potensi lokal menjadi sebuah strategi dalam meningkatkan kemandirian dan kesejahteraan masyarakat pedesaan. Bantarsari sebagai desa yang menjadi sentra jambu kristal memiliki potensibesar yang masih belum dimaksimalkan pemanfaatannya, sehingga membutuhkan inovasi baru berupa produk turunan seperti soft candy untuk mendorong kesejahteraan dan pertumbuhan ekonomi masyarakat. Kegiatan pemberdayaan masyarakat di Desa Bantarsari dilakukan melalui metode PAR (Participatory Action Research) dengan observasi, focusgroup discussion, dan pelatihan pembuatan soft candy berbahan dasar jambu kristal. Pelatihan ini melibatkan masyarakat termasuk pelaku usaha di Desa Bantarsari, dengan pendampingan langsung dari mahasiswa untuk meningkatkan pemahaman dan keterampilan peserta dalam mengolah produk bernilai ekonomis. Pelaksanaan pelatihan dilakukan pada tanggal 5 Agustus 2024. Pelatihan pembuatan soft candy dari jambu kristal berhasil meningkatkan wawasan dan keterampilan masyarakat Desa Bantarsari dalam mengolah komoditas lokal. Produk yang dihasilkan telah lolos uji proksimat dan dipasarkan secara online maupun offline. Hasil kegiatan tersebut menunjukkan pendapatan masyarakat meningkat hingga 64% serta munculnya usaha mikro baru berbasis potensi lokal.
Financial Feasibility Analysis of Crystal Guava Cultivation in Bantarsari Village, Bogor Wilistanti, Mareta Gangsar; Gandhy, Abel; Syafaat, Fitra
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6436

Abstract

Bantarsari Village, Rancabungur Sub-district, Bogor Regency, is known as the National Crystal Guava Village. However, as long as this business has been running, there has never been an analysis of financial feasibility. For this reason, this study was made with the aim of analyzing the financial feasibility of crystal guava cultivation in Bantarsari Village based on indicators of NPV, IRR, Net B/C, PP and sensitivity analysis to a 5% decrease in price and 10% decrease in production. The results showed that this cultivation is financially feasible with an NPV value of IDR. 187,308,181, IRR of 20%, Net B/C of 1.41, and PP for 3 years and 7 months; even in the scenario of a 5% decrease in selling prices and 10% production, the business remains feasible. Therefore, based on the results of this study, it is known that the crystal guava cultivation business in Bantarsari Village is financially feasible to run because it is financially profitable, and has the resilience to business risks such as a decrease in selling prices and a decrease in production
Production cost analysis using full costing method of crystal guava business in bantarsari village Nurlaela, Arini; Gandhy, Abel; Zaini, Oktori Kiswati
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6507

Abstract

Crystal guava contains many nutrients such as vitamins B and A, as well as antioxidants that are good for health, such as boosting the immune system, aiding digestion, improving skin health, and reducing the risk of heart disease. Conducting a cost analysis is an important step that must be taken by business operators. The purpose of this study is to assist crystal guava farmers in Bantarsari in achieving fair profits through an analysis of the Production Cost Analysis for Crystal Guava Fruit in Bantarsari Village, aiming to determine the appropriate and competitive selling price for this business. Production Cost Analysis can be conducted using either the Full Costing or Variable Costing method. In this study, the Full Costing method was used, where the researcher included all production costs, such as fixed costs and variable costs, in the COGS calculation analysis. From the analysis conducted, the COGS was determined to be Rp 3,173 per kilogram, meaning that this price is the minimum selling price that can be applied for the business to reach the break-even point, where income and expenses are balanced
Co-Authors Adriani, Aisyah Rahma Agus Ismangil Amelia, Siti Ana Frasipa Anggraini, Vira Asep Saepulrohman Azha, Arrazy Banjarnahor, Susi Chang , Michael Desti Anggraini Dicky Sutanto Dr. Adolf J.N. Parhusip Drajar, Muhamamd Bintang Endang Sari Simanullang Febri Budiman Firman Zulpikar Fitra Syafaat Gumilang, Adi Surya Panji Hardini, Sri Yuniati P.K Hari Gursida Harianto Herdiyana, Herdiyana Jelin Tria Karmila Jojo Jojo Julio Arthur Hairuddin Karmila, Jelin Tria Marliani, Ismawati Putri Muhammad Taufiq Muhammad Zakaria Nurlaela, Arini Nurrohman, Muhammad Rizal Pakpahan, Reynaldy Pramono, Rudy Prasetyo, Bayu Dwi Putra, Gustian Rama Rahmi , Siti Reynaldy Pakpahan Reziannisa, Restu - Rita Nurmalina Rochman Marota Rully, Tutus Shinta Dewi Kurniawati Sri Hardini, Sri Sri Yuniati P.K Hardini Suharno Sunarta, Ketut Susi Riswani Banjarnahor Ternando Situmeang Venty F Nurunisa Venty Fitriany Nurunisa Warsono El Kiyat Wilistanti, Mareta Gangsar Yahuda Dipo Prabowo Zaini, Oktori Kiswati