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Implementation of the business model canvas in designing business development strategies for Loush Bath MSME Marliani, Ismawati Putri; Gandhy, Abel; Prasetyo, Bayu Dwi
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6626

Abstract

The growth of the natural soap industry in Indonesia encourages Micro, Small, and Medium Enterprises (MSMEs) to design sustainable and adaptive business strategies. Loush Bath, an MSME in Bogor, produces natural exfoliating soap made from soap nuts, loofah, and orange peel, which is the subject of this research. This study focuses on the application of the Business Model Canvas to illustrate how to create, deliver, and capture business value (BMC) in designing Loush Bath's business development strategy, which aligns with the increasing consumer trend towards environmentally friendly and ethically sourced products. The primary objective of this research is to understand the nine elements of BMC about the current business situation and to identify strengths and areas for improvement. The method employed was a descriptive qualitative approach, utilizing data collection techniques that included semi-structured interviews, direct observation, and internal documentation. Data analysis was done thematically based on the BMC framework. The results showed that Loush Bath has effectively implemented most of the BMC elements, especially in value proposition, customer relationships, and digital distribution channels. However, challenges still exist, such as the lack of product diversification and the absence of a structured financial recording system. The conclusion of this study states that the application of BMC can provide a systematic, contextual, and responsive strategic framework for natural product-based MSMEs. Recommendations include product diversification, financial digitalization, optimizing digital distribution, strengthening local partnerships, and ensuring product legality.
Pemberdayaan Masyarakat Desa Bantarsari dalam Pemanfaatan Tanaman Jambu Kristal Melalui Pelatihan Produk Teh Daun Jambu Kristal Guna Menambah Nilai Produk Reziannisa, Restu -; Gandhy, Abel; Syafaat, Fitra
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.916

Abstract

Kegiatan pengabdian masyarakat di desa Bantarsari, Kecamatan Rancabungur, Kabupaten Bogor, mengatasi masalah pemanfaatan jambu kristal yang belum optimal dan ketergantungan petani pada penjualan buah segar. Solusinya adalah pelatihan pembuatan teh daun jambu kristal, membekali masyarakat dengan pengetahuan dan keterampilan untuk mengolah daun menjadi produk bernilai tambah. Metode yang digunakan adalah deskriptif kuantitatif, meliputi observasi langsung, wawancara, dan dokumentasi. Hasilnya menunjukkan peningkatan efisiensi produksi, kemasan yang lebih baik, dan diversifikasi produk yang dapat meningkatkan pendapatan petani. Analisis kuantitatif harga pokok produksi (HPP) menggunakan metode full costing menghasilkan total HPP Rp 2.397.400,00 untuk 300 pcs teh, dengan harga jual Rp 10.000,00 per pcs dan laba 25% sebesar Rp 599.350,00. Pelatihan ini berhasil meningkatkan pengetahuan dan keterampilan masyarakat dalam mengolah daun jambu kristal, serta mendorong pembentukan unit usaha kecil pengolahan teh untuk meningkatkan kesejahteraan Desa Bantarsari.
Pengembangan Produk Olahan Jambu Kristal Menjadi Selai sebagai Upaya Pemberdayaan dan Peningkatan Kesejahteraan Masyarakat di Desa Bantarsari, Kabupaten Bogor Zakaria, Muhammad; Rully, Tutus; Gandhy, Abel
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.1134

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan masyarakat Desa Bantarsari, Kabupaten Bogor, melalui inovasi produk olahan jambu kristal menjadi selai sebagai solusi terhadap rendahnyan hasil pemanfaatan hasil panen nonstandar. Metode yang digunakan adalah Participatory Action and Learning System PALS dengan pendekatan partisipatif yang melibatkan petani, Kelompok Wanita Tani KWT, UMKM, dan ibu-ibu PKK. Kegiatan dilakukan melalui tahapan observasi, Focus Group Discussion FGD, uji coba formulasi, pelatihan produksi, hingga evaluasi produk. Hasil pelatihan menunjukkan adanya peningkatan keterampilan dan pemahaman masyarakat dalam mengolah jambu kristal menjadi produk bernilai ekonomi tinggi. Produk yang dihasilkan telah melalui uji proksimat di laboratorium untuk memastikan kualitas dan kandungan nutrisinya. Selain itu, pemasaran dilakukan secara daring dan luring guna menjangkau pasar yang lebih luas. Program ini tidak hanya meningkatkan pendapatan petani dan pelaku UMKM, tetapi juga menumbuhkan kemandirian ekonomi berbasis potensi lokal untuk meningkatkan kesejahteraan masyarakat sekitar. Kegiatan ini mendapat respon positif dari berbagai pihak, termasuk pemerintah desa, dan direkomendasikan untuk terus dilanjutkan melalui pendampingan usaha dan pelatihan lanjutan di bidang kewirausahaan dan pemasaran digital.
Financial Feasibility Analysis of Crystal Guava as Soft Candy The Krisjam's Bantarsari Anggraini, Vira; Gandhy, Abel; Herdiyana, Herdiyana
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6668

Abstract

This study aims to examine and analyze ways to enhance employee performance, investigate a conceptual model, and fill a research gap on transformational leadership style and work motivation through work discipline at PT Adis Dimension Footwear Balaraja-Tangerang Stockfit division.  This study employs a causal approach and a descriptive quantitative method.  This study used a sample of 190 respondents and focused on the PT Adis Dimension Footwear Balaraja-Tangerang Stockfit division.  An interval scale of 1 to 10 was used to measure questionnaire responses.  Software called SmartPLS Version 4.0 was used to evaluate the data. The study's findings indicate that:  1. According to the study's findings, transformational leadership significantly impacts employee performance. 2) Employee performance is significantly impacted by job motivation. 3. Work discipline is significantly impacted by transformational leadership. 4. Job discipline is significantly impacted by job motivation. 5. Employee performance is significantly impacted by work discipline. 6. The Impact of a transformative leadership style on staff performance is mediated by work discipline. 7. The relationship between work motivation and employee performance is mediated by work discipline.