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All Journal Jurnal Fakultas Ekonomi : OPTIMAL JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Ekonomi & Studi Pembangunan Jurnal Terapan Abdimas Journal of Management and Business Review Jurnal Bisnis, Manajemen, dan Informatika Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Indonesian Journal of Strategic Management Agregat: Jurnal Ekonomi dan Bisnis Jurnal Aplikasi Bisnis Distribusi Bisma: Jurnal Bisnis dan Manajemen PRIVE: Jurnal Riset Akuntansi dan Keuangan Ekono Insentif JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ilmiah Administrasi Bisnis dan Inovasi (JRAMB) Jurnal Riset Akuntansi Mercu Buana eBA Journal: Journal Economic, Bussines and Accounting EAJ (ECONOMICS AND ACCOUNTING JOURNAL) BENING Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Cultural and Community Development Insight Management Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Development eCo-Fin Blantika : Multidisciplinary Journal Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) TarbiyahMU JIS Jurnal Bisnis dan Pemasaran Digital
Sulaeman, Maman
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Determining Factors in the Use of Digital Marketing and Its Effect on Marketing Performance in the Creative Industries in Tasikmalaya Gunawan, Gun Gun; Sulaeman, Maman
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1239

Abstract

The economic development of creative industries is an important aspect as a potentially good force for the national economy for the future. However, the creative industry in Tasikmalaya lacks product innovation, still maintaining the authenticity of its products by 67%, products that are easily replicated by 83%. Utilization of digital marketing concepts provides hope for MSMEs to develop into economic power centers. This research aims to analyze the determining factors of digital marketing usage and its influence on digital marketing in the creative industries in Tasikmalaya. This research is categorized as explanatory research which is a study that aims to explain the causal relationship between variables through hypothesis testing. The Inference Statitic method used in the analysis of this research data is the path of analysis. The results showed knowledge of ICT (Information and Communication Technology) adoption had a significant effect on digital marketing. Innovation has a significant impact on digital marketing. Digital marketing is influenced by the knowledge of ICT adoption and Innovation. Knowledge of ICT adoption and innovation affects digital marketing through digital marketing.
Integrated Marketing Communication Model in Shaping Brand Equity and Business Performance in the Creative Industries of Embroidery Sector Maman Sulaeman; Hasan Fahmi Kusnandar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1444

Abstract

At this time, competition in the business world is getting tighter, no exception with the embroidery industry. In order to survive in the middle of the competition, they must have the right marketing communication strategy. Marketing communication plays a very important role for marketers. Without communication, consumers and society as a whole will not know the existence of products in the market. This research aims to analyze the integrated marketing communication model in shaping brand equity and business performance in the embroidery industry in Tasikmalaya Regency. The research method used is descriptive causality, by creating a description or description systematically, factually and accurately about the fact or nature of the object and interpreting the relationship between the phenomena investigated. The population of this research is the owner of the embroidery industry in Tasikmalaya of 949 people, sampling in this study is using accidental sampling method obtained 150 people. The results showed that partially and simultaneously direct marketing, personal selling, sales promotion, public relations and advertising on purchasing decisions and impact on business performance. Market attractiveness in addition to influencing purchasing decisions is also very potential to increase market share and growth of a company's business performance.
Determinant of Selection of Offline Marketing Model of Agricultural Products in Banjar Agropolitan City Sri Mulyati; Hasan Fahmi Kusnandar; Maman Sulaeman
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1244

Abstract

The agricultural sector still plays an important role at both the national and regional levels, but that role tends to decrease in line with the increase in per capita income reflecting a process of structural transformation. This decrease is due to the interaction of various processes that work on the demand side, supply and activity shifts. This research aims to analyze the determinant of the selection of offline marketing models of agricultural products in the agropolitan city of Banjar West Java. This research is categorized as explanatory research which is a study that aims to explain the causal relationship between variables through hypothesis testing. The Inference Statitic method used in the analysis of this research data is the path of analysis. Based on the results of research shows that the most influential factor on offline marketing selection is affordability that there are still consumers who have not yet reached information technology, then is trust, booster promotion, doubt and Competition.
Empowerment of People with Disabilities through the Establishment of Joint Ventures and Entrepreneurship Training in Banjar City Riza Faizal; Hasan Fahmi Kusnandar; Maman Sulaeman
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1445

Abstract

The issue of disabilities is an always hot topic to be discussed not only in developing countries but also in developed countries. This is because groups with disabilities are a minority group whose fulfillment of their rights by the State often go unnoticed. Various efforts have been made by the central and local governments so that every element of society can be empowered in accordance with existing rules, but those efforts do not run smoothly, so that every program that aims to empower the community, as if it becomes a program that is normatively able to be treated with minimal. The purpose of this research is to analyze the empowerment of people with disabilities through the establishment of joint ventures and entrepreneurship training in Banjar City. The research method used is causality by analyzing the relationship between the phenomena examined. The population of this study is disability in Banjar City of 139 people and the determination of samples is carried out in a census. The results showed that the formation of joint ventures and entrepreneurial training can empower people with disabilities, in this case people with disabilities have business and income.
Co-Authors A Mundzir Abdul Aziz Ahmad Adi Irfan Marjuqi Aji Priambodo Andriani, Sandi Asep Rachmat Asmedi, Syamsul Azis, Nur Barima, Hima Bayu Mahendra Dea Restika Debara, Rangga Puja Dedeh Sundarsih Desi Ratnasari Devy Kustantini Diksi Metris Dinnas Purnomo Elin Rahmawati Endang Syarif Erna Rusmiwati F Prisanto, Guntur Faizal, Riza Ferardi, Ferardi Gun Gun Gunawan Gun Gun Gunawan, Gun Gun Gunawan, Gun Gun Hargiani, Fransisca Xaveria Hasan Fahmi Kusnandar Hasan Fahmi Kusnandar Hasan Fahmi Kusnandar Hasan Fahmi Kusnandar Hasibuan, Reza Rahmadi Hima Barima Hima Barima Indra Permana, Indra Irwan Sugiarto krisdayanti, devi Kusnandar, Hasan Fahmi Lina Marlina lina marlina, lina Lingga Arti Saputra, Lingga Arti Manulang, Fatma Riskiya Meiyanti Widyaningrum Metris, Diksi Miftahul Ulum Mundzir, A Nana Supriatna Nur Mustadjabah Nurhidayah, Rika Nyoman Bayu Mahendra Prakoso, Riyan Dwi Yulian Pribadi, Pandu Rahmiati Rangga Puja Debara Rasyiddin, Ahmad Riyanto, Ari Budi Riza Faizal Rusmiwati, Erna Saban, Heru Sandi Andriani Sidqi, Abdul Gani Sopiah Herawati Sri Mulyati Sri Mulyati Sri Sudiarti Sri Wahyuni Sufia Widi Kasetyaningsih Suharno Suharno Sumarni, Reny Surahman, Mumun Suwali Syaiful Anwar, Agus Setiadi, Suwali, Syarif, Endang Teguh Djuharyanto Wahdah, Ulya Wahdan Budi Setiawan Wakhidah, Esti Nur Wasesa, Meditya Yayan Rudianto Yuliani, Gina Nur Yulizar, Ismayudin