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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ProBisnis : Jurnal Manajemen Husnayain Business Review Jurnal Pengabdian Mandiri JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Digital Business Progress Manajemen : Jurnal Ekonomi Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Community Service Progress Economic Development Progress ACCUMULATED JOURNAL Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Shofyan Roni
Universitas Potensi Utama
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH DISIPLIN KERJA, BEBAN KERJA, DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PADA PT. DELKA KARYA MARITIM Safira Hayati; Shofyan Roni
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.214

Abstract

This study aims to analyze the effect of work discipline, workload, and work environment on turnover intention among employees at PT. Delka Karya Maritim. The method used in this research is multiple linear regression analysis with partial (t-test) and simultaneous (F-test) testing. The partial test results show that the work discipline variable does not have a significant effect on turnover intention, with a t-count value of -1.876 < t-table 1.98896 and a significance value of 0.064 > 0.05. On the other hand, workload has a positive and significant effect on turnover intention, with a t-count of 9.785 > 1.98896 and a significance value of 0.000 < 0.05. Meanwhile, the work environment does not significantly affect turnover intention, as indicated by a t-count of 0.407 < 1.98896 and a significance value of 0.685 > 0.05. However, the simultaneous test results show that work discipline, workload, and work environment together have a positive and significant effect on turnover intention. These findings indicate that although not all variables have a partial influence, collectively they contribute to employees’ intention to leave the company.
ANALISIS PERSEPSI HARGA, KEPUASAN PELANGGAN DAN MEDIA SOSIAL MARKETING TERHADAP KEPUTUSAN MENGINAP Muhammad Rizal; Aisyah Azhar Adam; Shofyan Roni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/320pts56

Abstract

Penelitian ini menganalisis dampak dari estimasi harga, kepuasan konsumen, dan pemasaran media sosial terhadap keputusan menginap di Grand Darussalam Hotel Medan. Keputusan untuk menginap merupakan aspek penting dari kesuksesan dalam industri perhotelan, dimana strategi penetapan harga, kualitas layanan, dan promosi digital secara signifikan mempengaruhi perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif, mengumpulkan data melalui survei yang disebarkan kepada 100 responden yang pernah menginap di hotel tersebut. Analisis data dilakukan dengan menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa 49,1% dari variasi keputusan untuk menginap dipengaruhi oleh persepsi harga, kepuasan konsumen, dan pemasaran media sosial. Hal ini mengindikasikan bahwa ketiga faktor tersebut secara bersama-sama memainkan peran penting dalam menentukan preferensi tamu. Sementara itu, sisanya sebesar 50,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti lokasi, fasilitas, citra merek, atau rekomendasi pribadi. Temuan ini menunjukkan bahwa meningkatkan ketiga variabel ini dapat secara strategis meningkatkan retensi tamu dan keunggulan kompetitif di sektor perhotelan. Penelitian di masa depan disarankan untuk mengeksplorasi faktor-faktor lain yang mempengaruhi.
Pengaruh Konten Marketing, Kepercayaan dan Brand Image Terhadap Keputusan Pembelian Skincare Glad2Glow pada Gen Z di Tiktikshop Rizki Wulanita Batubara; Ayu Sartika Siregar; Shofyan Roni
Digital Business Progress Vol. 5 No. 1 (2026): Digital Business Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v5i1.330

Abstract

This study aims to analyze the influence of marketing content, trust, and brand image on the purchasing decisions of Glad2Glow skincare among Generation Z on TikTok Shop through a qualitative approach. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation of Generation Z informants who actively use TikTok and have been exposed to or purchased the skincare product. The results show that interesting, informative, and authentic marketing content plays a role in shaping consumers' initial interest. Consumer trust is formed through information transparency, honest reviews, and seller credibility, which function to reduce the perception of risk in online purchases. Meanwhile, a positive brand image provides a sense of security, strengthens confidence, and builds emotional closeness with consumers. These three variables are interrelated and shape the gradual purchasing decision process in Generation Z.
Co-Authors Abednego Ketaren Adam Saman Prakoso Aditya Pratama Aisyah Azhar Adam Aisyah Azhar Adam Alimul Hakim Amanda, Fatia Antika, Tiara Ari Prabowo Atmaja, Tri Aulia, Muhammad Ayu Sartika Siregar Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Fahrozi, Gilang Fauziah Nur Fauziah Nur Fikri Khairullah Fikri Khairullah Frengki Anugrah Siregar Habibi, Setia Suci Hakim, Alimul Handoko, Diki Ikbar, M. Irvansyah Irvansyah Irvansyah Irvansyah Jumeida Simatupang Ketaren, Abednego Khairullah, Fikri lubis, kartika sari Muhammad Rizal Nanda Fitria Aulanda Nasution, Syifa Aura Rizkika Nur, Fauziah Pinondang Nainggolan Purba, Rakhmawati Rahmat Kurniawan Rakhmawati Purba Rakhmawati Purba Rakhmawati Purba Rizki Wulanita Batubara Rizki Wulanita Batubara Rizki Wulanita Batubara Rizki Wulanita Batubara Rumiris Siahaan Rumiris Siahaan Rumiris Siahaan Safira Hayati Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Siahaan, Rumiris Sihaloho, Japenton Simaremare, Tesya Prysilia Claudia M. Siregar, Frengki Anugrah Siti Aulia Zahra Suwadi Suwadi Syabaniah, Syabaniah Syahputra, Andry Tiara Antika Yahya Tanjung Yahya Tanjung Yuli Arnida Pohan Zahra, Siti Aulia