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All Journal Jurnal Pariwisata Journal on Education Jurnal Ilmiah Poli Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Pengabdian kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Bhinneka International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Economics and Management Scienties Jurnal Pengabdian Masyarakat dan Riset Pendidikan Adabi: Journal Of Public Administration And Business Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Intelek Insan Cendikia Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Journal of Multidimensional Management Jurnal Bisnis Digital dan Enterpreneur (BISENTER) Jurnal Ragam Pengabdian
Azmen Kahar
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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The Influence of Online Promotion, Customer Trust, and Perceived Value on Repurchase Intention at Harper Premier Nagoya Batam Oktavia Rahmadani; Azmen Kahar; Yonas Sara Lugistara
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.102

Abstract

This study aims to analyze the influence of online promotion, customer trust, and perceived value on guest repurchase intention at the Harper Premier Nagoya Hotel, Batam. The study employed a quantitative approach with a survey method. A sample of 150 respondents was selected using purposive sampling. The results show that consumer trust, perceived value, internet promotion, and repurchase intention are all generally in the good range. Perceived value has a significant negative impact on repurchase intention (β = −0.131; p = 0.039), but online promotion (β = 0.335; p < 0.001) and customer trust (β = 0.348; p < 0.001) have positive and significant effects. This negative correlation could mean that visitors' perceptions of the advantages have fallen short of their expectations in terms of cost, level of service, or overall experience. The measurement items, including any potential reverse-coded items, should be reexamined, and this result should be regarded cautiously. Online promotion, customer trust, and perceived value all had a substantial simultaneous impact on repurchase intention (F = 37.290; p < 0.001). The three factors account for 42.2% of the variance in repurchase intention, according to an Adjusted R² of 0.422. These results imply that improving customer trust and digital marketing tactics is crucial to boosting visitors' desire to return to the Harper Premier Nagoya Batam Hotel.
Tingkat Kepuasan Pengunjung pada Daya Tarik Ekowisata dan Edukasi Green Talao Park di Kabupaten Padang Pariaman Anisa Febriani Putri; Feri Ferdian; Azmen Kahar
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 2 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v4i2.60772

Abstract

This research was motivated by problems regarding visitor dissartisfaction with existing attractions, inadewuate acces, unavailability of souvenir and souvenir sellers, lack of health facilities and inadequate maintenance of available facilities.This type of research is classified into quantitative descriptive with a causal associative approach. The sampling technique used in this study is a non-probability sampling technique with purposive sampling. The number of samples used amounted to 379 people. The data collection technique was carried out by distributing questionnaires using a Likert scale that has been tested for validity and reliability. Data processing was carried out using the continuum line method. Based on the research conducted, the following results were obtained: The level of satisfaction in terms of the attraction indicator with an average acquisition of 2.43 in the dissatisfied category, The level of satisfaction in terms of accessibility indicators with an average acquisition of 2.42 in the unsatisfied category satisfied, the satisfaction level in terms of facility indicators with an average acquisition of 2.21 with the dissatisfied category, and the satisfaction level in terms of supporting service indicators with an average acquisition of 2.43 with the dissatisfied category
The Influence of Internal Communication On Employee Productivity At The Axana Hotel Padang Arda Dian Nugraha Arda; Azmen Kahar
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.83

Abstract

This study aims to analyze the effect of internal communication on employee productivity at The Axana Hotel Padang. The research employs an associative quantitative approach with a population of 61 employees, using a total sampling technique. Data were collected through a Likert-scale questionnaire that had been tested for validity and reliability. The results of multiple linear regression analysis show that internal communication (regression coefficient = 0.401; t = 3.892; p = 0.000) has a positive and significant effect on employee productivity. Path analysis indicates that the direct influence of internal communication on employee productivity is 0.605, while the indirect effect through other variables is 0.088, resulting in a total effect of 0.693. These findings demonstrate that effective internal communication can significantly enhance employee productivity. The results of this research are expected to serve as a reference for hotel management in formulating more effective and productive human resource policies
Work Motivation, Competence, and Employee Performance in a Four-Star Hotel: Evidence from Bedrock Hotel Kuta Bali Ari Maulana Yusro; Azmen Kahar
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.95

Abstract

The intensifying competition in Bali's four-star hotel segment requires sustained human-resource performance to maintain international service standards. This study examines the partial and simultaneous effects of work motivation and competence on employee performance at Bedrock Hotel Kuta Bali, where an internal appraisal indicated that the overall performance score rose from 10.6 (2024) to 11.9 (2025) while the competence sub-score remained stagnant at 3.0. A quantitative causal-associative design was employed using a saturated sample of 60 permanent employees. Data were collected through a five-point Likert questionnaire (29 items) adapted from established instruments and analysed using multiple linear regression in IBM SPSS Statistics 29. The instrument satisfied validity (r-count > 0.254) and reliability (Cronbach's α = 0.872–0.911), and all classical-assumption tests were met. The regression results show that work motivation (β = 0.390, t = 3.739, p < 0.001) and competence (β = 0.330, t = 3.247, p = 0.002) have positive and significant partial effects on employee performance, and jointly explain 31.9% of its variance (Adjusted R² = 0.295; F(2, 57) = 13.32, p < 0.001). Work motivation emerged as the more dominant predictor. The findings suggest that hotel management should implement department-specific competence-development programmes and motivation-enhancing practices—such as structured on-the-job training, supervisor coaching, and performance-based recognition—to sustain service quality during high-occupancy periods.
The Influence of Price, Place, and Promotion on Guests' Repurchase Intention at Pangeran City Hotel Muhammad Aidil Irsan; Azmen Kahar
Journal of Multidimensional Management Vol. 3 No. 1 (2026): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v3i1.96

Abstract

This study aims to analyze the influence of price, place, and promotion on guests' repurchase intention at Pangeran City Hotel, Padang. The research was motivated by occupancy-rate fluctuations and guest complaints concerning the mismatch between room rates and facilities, limited parking availability, and underperforming promotional activities. A quantitative causal-associative design was employed. Data were collected through a structured questionnaire distributed to 100 respondents who had checked out from Pangeran City Hotel, selected using purposive sampling. The instrument was measured using a five-point Likert scale and tested for validity and reliability prior to data collection. Data were analyzed using multiple linear regression in IBM SPSS Statistics version 26 after fulfilling the classical assumption tests of normality, heteroscedasticity, and multicollinearity. The results show that price (β = 0.363; p = 0.011) and place (β = 0.422; p = 0.001) have positive and significant effects on repurchase intention, while promotion (β = 0.245; p = 0.119) has a positive but insignificant effect. Place is the most dominant predictor. Simultaneously, the three variables explain 63.3% of the variance in repurchase intention. The findings imply that hotel management should align room prices with delivered facilities, sustain location-based service advantages, and redesign promotional strategies to be more relevant and attractive to repeat guests.
Pengaruh Kualitas Pelayanan Dan Citra Merek Terhadap Repurchase Intention Melalui Kepuasan Tamu Di Daima Gardenstay Padang Azzahra.w, lathifa; Kahar, Azmen; Febrianto, Beni
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/tm0xdg11

Abstract

This study is intended to examine the effects of service quality and brand image on repurchase intention through guest satisfaction serving as a mediating variable among guests of Daima Gardenstay Padang. The study is motivated by a relatively high occupancy rate that is not matched by an adequate repeat guest percentage, along with online reviews that continue to highlight several service and facility aspects. A quantitative causal-associative approach was employed using a survey method. Purposive sampling was applied to select the study sample, yielding 160 respondents who had previously stayed at Daima Gardenstay Padang. Data were gathered through a 1-5 Likert-scale questionnaire and subsequently analyzed using two multiple linear regression models and the Sobel test to assess the mediating role of guest satisfaction. The findings revealed that service quality and brand image each exerted positive and significant effects on both guest satisfaction and repurchase intention. Guest satisfaction likewise had a positive and significant effect on repurchase intention, while the three variables simultaneously exerted a significant effect on repurchase intention (F = 51.509; R² = 0.498). The Sobel test results demonstrated that the effects of service quality (z = 3.446) and brand image (z = 3.645) on repurchase intention were partially mediated by guest satisfaction. These findings indicate that improving repurchase intention requires simultaneously strengthening service quality and brand image, with guest satisfaction serving as the key link between service experience and repurchase behavior  
Co-Authors Abdul Karim Afriyus Missiyona Agus Nurofik Ahmad Rafli Al Fajar Quata Al Hambra Al Ikhsan Nul Kamil Alif Muhammad Hafiz Alvina Mardelina Anggun Kurniati Anisa Febriani Putri Arda Dian Nugraha Arda Ari Maulana Yusro Arista Nidia Putri Asrul Mulyadin Asrul Mulyadin Azkarni Kamal Azzahra.w, lathifa Belayan Suci Clarisa Nadine Alfarisi Cut Afifah Yoriska Dabitha Wise Maliha Desniati Baene Febrianto, Beni Feri Ferdian Feriantano Sundang Pranata Gilang Pratama Gita Lista Hanifa Nurul Khaira Harmawan, Violintikha Hasbi Akilla Adry Helzira Trijavalia Adha Hermansyah Hermansyah Hermansyah Hermansyah Hilda Nurhidayati Ilham Ibnu Qalbi YK Indah Purnamasari Ingrid Frestika Zai Jefri Muhamad Ridho Jefriyan Putra Deska Kamal Abdullah Khairani Saladin Khairul Ikhwan Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari Meci Nilam Sari, Meci Nilam Melisa Diah Miftahur Rahmayuni Muhammad Adzkia Madani Muhammad Aidil Irsan Muhammad Althof Fauzan Zain Muhammad Dzaki Muhammad Hafizd Muhammad Zahran Nadia Angraini Nasywa Farhanah Izan Nisa Ul Anija Nur Putri Khalbi Nurlatifa Syahara Oktavia Rahmadani Putri Arisya Ningsih Qauratunnada Qauratunnada Rahayu Melani Ravel Dwi Septia Andika Rezki Pratama Rezkia Lailatul Rahmah Ridho Ryswaldi Rika Septrizarty Rika Septrizarty Rika Septrizarty Riska Dina Mailani Sal Sabila Rahmi Ismael Saladin, Khairani Salma Mutia Rahmi Sartika Yuliana Septrizarty, Rika Sharnuke Asrilsyak Silvia Silvia Sri Nova SUPRAPTO Tesia Fadillah Vischa Mansyera Pratama Vischa Mansyera Pratama Wiken Zelmiyas Wila Farlina Yessica Amelia Agustin Yonas Sara Lugistara Yudi Mubarok Yulia Rahmi Zahwa Putri Derisanz