p-Index From 2021 - 2026
9.321
P-Index
This Author published in this journals
All Journal INFORMASI Sosial Budaya Channel : Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Jurnal The Messenger ARISTO JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora urnal Interaksi: Jurnal Ilmu Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Representamen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Metafora: Education, Social Sciences and Humanities Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Jurnal Dakwah dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Society Engagement (IJSE) Da'watuna: Journal of Communication and Islamic Broadcasting Indonesian Community Empowerment Journal Journal of Education Research Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi JOSAR (Journal of Students Academic Research) Socius: Social Sciences Research Journal Jurnal Komunikasi, Masyarakat Dan Keamanan RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Social, Economic, and Business Jurnal ISIP: Jurnal Ilmu Sosial dan Ilmu Politik
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : aristo

Skincare Education Analysis on TikTok Account @dokterdetektif Cindy Prastia Putri; Aulia Rahma wati; Ririn Puspita Tutiasri
ARISTO Vol 14 No 1 (2026): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v14i1.12118

Abstract

The development of social media has changed people's communication patterns, including in obtaining health and beauty information. TikTok, as a short video-based platform, is now used not only for entertainment but also as an educational medium by professionals, including doctors. One prominent account in providing skincare education is @dokterdetektif. This account is widely known for presenting information based on scientific data and laboratory test results related to various skincare products. This study aims to analyze the educational content on the @dokterdetektif TikTok account with a focus on how the content is structured, packaged, and delivered to the audience. The approach used in this study is a qualitative approach with the content analysis method according to Klaus Krippendorff. The analysis stages include unitizing, sampling, recording, reducing, inferring, and narrating. Data were obtained from 82 video content uploaded by the @dokterdetektif account between September 2024 and May 2025. The results show that the educational content on this account is divided into five main categories: scientific product education, reactions to viral products, information on the dangers of illegal products, skincare content literacy, and educational interactions. The content is delivered with a systematic, data-driven approach, yet remains light and entertaining. The use of casual language and interaction with the audience make the educational message more easily accepted. Furthermore, the credibility of the source as a doctor strengthens the audience's trust in the information conveyed. This study concludes that the TikTok account @dokterdetektif has successfully utilized social media optimally as a means of public education about skincare, while also demonstrating that doctors as influencers can play an active role in public health literacy. This research is expected to serve as a reference in the development of health education content in digital media, as well as provide academic contributions to the study of digital communication. Keywords: TikTok; Skincare Education; Content Analysis; Social Media; Influencer Doctors;
Co-Authors Achmad Fatchullah Minan Jauhari Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anto Kurniawan Anugrah, Yuni Esa Arfianti Valerina Alfi Arisanti, Mutiara Putri Aulia Rahma wati Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Bayu Setiawan Binti Qumairoh Cindy Prastia Putri Citra Rani Angga Riswari Clareta, Dyva Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dina Safira Putri Dwi Nuning Anggraeny Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Elsa Nikita Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Helenita Margareth br Tarigan Herlambang, Rahmat Noval Hidayat, Nurzillah Diannovita Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jimmy Pradana Jimmy Putra Pradana Jonathan Diven Setiawan Karim Nazri Karim Nazri Kevin Wijaya Sugiarto Kusnarto Kusuma, Ade Kusuma, Ade Kusumajanti Latif Ahmad Fauzan Lina Yuniati Marshanda Shafa Aliferica Wijaya Maulidya Rahmatika Aulia Mifa Amira Dewi Mohammad Syarrafah Muhammad Farhan Ramadhan Muhammad Febriyanto Muhammad Hilman Zafiri Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadhifah Bernice Tsaniyah Nadhirah Hasna , Aulia Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Nazwa Mutiara Ramadhani Niko Kurniawan Laminto Niko Kurniawan Laminto Novita Afra Mas'ud Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri Aniisah Putri, Ayudya Raharjo, Ari Puji Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rezananto Bimo Aryo Bhaskoro Rista Dwi Lestari Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Salsa Alfina Zhahra Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Triandini, Raisya Aqilah Wahyu Santoso Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zainul Muttaqin Zuhri4, Saifuddin