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Pendampingan UMKM Dodol Melalui Branding Digital di Desa Lahang Baru Kecamatan Gaung Kurniawan, Danny; Nisa, Khaerun; Nurkhapiza, Salma; Ardiansyah Putra, David; Hakri, M. Akmal; Prorina, Riska; Indah Putri, Marisa; Nurkafi, Febriyana; Pertiwi, Kamia; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1376

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, particularly in preserving the sustainability of regional traditional products. However, limited branding and digital marketing often become obstacles in business development. This study aims to analyze the assistance provided to “Dodol Ibu Lina,” a traditional dodol producer from Lahang Baru Village, Gaung District, Indragiri Hilir Regency, through strategies including logo and brand identity creation, packaging development, business legalization, as well as the creation and optimization of online sales accounts on Shopee and TikTok Shop. The research method used is a case study approach with field observations, interviews, and documentation. The results show that prior to the assistance, Dodol Ibu Lina was marketed conventionally through word-of-mouth promotion, using plain plastic packaging without labels, having no logo, not being officially registered as an MSME, and not utilizing online marketing. After the assistance, the business successfully obtained a clear brand identity, cardboard packaging with attractive designs and product information, a registered location on Google Maps, official business permits, and active online sales accounts with integrated digital promotion strategies. These changes expanded the market reach from only.
Pemberdayaan UMKM Turunan Nanas Melalui Platform Digital di Desa Belantaraya Kecamatan Gaung Rahayu Putri, Eka Indah; Rahmat Saputra, Randi; Ruvita, Diana; Ulandari, Ratu; Mukhlis, Fezli; Sartika; Riskifitriadi; Agung; Rizkan, Muhammad; Suhardi; Suriansyah; Sakrani; M.Sopyan; Jumiati; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1378

Abstract

The Community Service Program (KKN) in Belantaraya Village, Gaung District, Indragiri Hilir Regency, focused on empowering Micro, Small, and Medium Enterprises (MSMEs) producing pineapple-based products such as dodol and jam. The main challenges faced by local entrepreneurs were limited marketing strategies, simple packaging, and the absence of business legality. This program was carried out through a participatory approach involving observation, interviews, mentoring, and training related to product innovation and digital marketing strategies. The results showed an increased awareness of MSME actors regarding the importance of business identity through logo design, improved and more hygienic packaging, and the utilization of digital platforms such as social media for product promotion. In addition, entrepreneurs were assisted in obtaining a Business Identification Number (NIB) as a form of legal recognition. Through this digital-based empowerment, pineapple dodol and jam products have greater potential to compete, expand their market reach, and contribute to the local economy
Pendampingan Media Sosial untuk Pemasaran UMKM Keripik Singkong Kelurahan Kuala Lahang Gaung Juliyakta, M.Rangga; Ferliansyah; Yuliati; Khairunnisa; uswatun hasanah, Rezva; Sapi’i, M. Ilham; Abdussalam, Ridho; Fatmala Dewi, Artika; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1380

Abstract

The production of cassava chips in Kuala Lahang Village, Gaung District, holds great potential for sustainably improving the local economy. This study analyzes the impact of cassava chip businesses on the village’s economic growth, focusing on increasing entrepreneurs’ income, creating job opportunities, and developing local community skills. This business provides opportunities for residents, especially farmers and housewives, to process local agricultural products into high-value goods with strong market demand. In addition to offering extra income, cassava chip production also opens up new job opportunities across various stages such as peeling, slicing, frying, packaging, and distribution. This initiative also fosters entrepreneurial skills at the village level. Thus, the activity not only enhances individual welfare but also contributes to strengthening the local economy and empowering the community. This analysis highlights the importance of government and stakeholder support in the form of training, access to capital, as well as adequate production and marketing facilities to maximize the economic potential of the cassava chip industry in Kuala Lahang Village
Strategi Pengembangan Produk UMKM Kerupuk Sagu di Desa Jerambang Kecamatan Gaung Rumiati; Putri, Resi Dwi; Syahriansyah, M.Alfi; Azzikrie, Teguh Wajar; Nur Amin, Muhammad; Nuralamsyah, Fikri; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1381

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a strategic role in supporting economic stability. MSMEs offer an alternative business model for improving the welfare of entrepreneurs, fostering technological development, absorbing labor with relatively low capital, and preserving a culture that is resistant to product modernization. This study aims to examine the product development strategy of MSMEs producing sago crackers in Jerambang Village, Gaung District, Indragiri Hilir Regency. The method used was descriptive qualitative, using surveys, observations, and interviews. The results indicate that the Bu Ulfa Sago Cracker MSME faces several challenges, including a lack of business permits, unattractive packaging, and conventional marketing. To address these challenges, several development strategies were implemented, including creating a logo and brand to create a clear product identity, developing stronger and more attractive packaging, registering a business permit through the OSS (Owner-Owned Enterprises) to obtain legality, and creating social media and marketplace accounts to expand marketing. These strategies have been proven to increase product competitiveness, expand market reach, and open up greater business opportunities. This study recommends continuous innovation and strengthening digital marketing to support business sustainability.
Analisis Undang-Undang Nomor 40 Tahun 1999 Terhadap Tindak Pidana Kekerasan Bagi Jurnalis: Analysis of Law Number 40 of 1999 on Violent Crimes for Journalists Bambang Sasmita Adi Putra; Dian Ratu Ayu Uswatun Khasanah; Yeni Santi; Achmad Fathoni; Heri Budianto
Jurnal Kolaboratif Sains Vol. 7 No. 3: MARET 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i3.5161

Abstract

Undang-undang Republik Indonesia Nomor 40 Tahun 1999 merupakan lexs spesialis yang mengatur tentang kebebasan dan perlindungan hukum bagi Pers atau jurnalis dalam menjalankan tugasnya. Perlindungan hukum yang diberikan kepada jurnalis ke dalam bentuk yang bersifat preventif atau tindakan yang mengurangi kejadian di masa depan maupun yang bersifat represif atau pengendalian sosial yang dilakukan setelah terjadi suatu permasalahan. Perlindungan hukum jurnalis sesuatu yang terdiri dari hukum itu sendiri, konsep bahwa hukum memberikan suatu keadilan, ketertiban, kepastian, kemanfaatan dan kedamaian. Tindak pidana kekerasan terhadap jurnalis yang dilakukan baik oleh individu tau kelompok ataupun korporasi, itu dikenakan pasal berlapis, disamping Undang-undang Pers juga dapat dikenakan KUHP dan juga pelaku dinilai melanggar Undang-undang Nomor 39 Tahun 1999 tentang Hak Asasi Manusia, dan Peraturan Kapolri Nomor 8 Tahun 2009 tentang Mengimplementasi Hak Asasi Manusia.
Peran Jaksa dalam Pengawasan Penyidikan Perkara Pidana Putra, Bambang Sasmita Adi; Ridwan, Muannif
Jurnal Indragiri Penelitian Multidisiplin Vol. 6 No. 1 (2026): Jurnal Indragiri Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication

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Abstract

This study examines the role of prosecutors in supervising criminal investigations as an integral component of the Indonesian criminal justice system. The research aims to analyze the legal foundation of prosecutorial authority, the practical mechanisms of supervision, the challenges encountered in its implementation, and policy recommendations for strengthening oversight to ensure due process and protection of human rights. Using a qualitative approach with a document study design, the research analyzes primary legal materials, statutory provisions including Law No. 11 of 2021, and secondary sources such as academic literature and empirical studies. The findings show that prosecutorial supervision is normatively supported through pre-prosecution mechanisms, the issuance of investigative instructions, and institutional coordination between prosecutors and investigators. Effective supervision has been found to enhance the coherence of evidentiary construction and reduce procedural defects in case files. However, several obstacles persist, including institutional coordination gaps, high caseloads, limited resources, and inconsistent implementation of standard operating procedures. The study concludes that strengthening prosecutorial oversight is essential to improving the quality, accountability, and transparency of investigations. Clearer coordination mechanisms, adequate resources, and standardized guidelines are needed to ensure that prosecutorial supervision contributes effectively to safeguarding justice and human rights within the criminal process.
Sosialisasi Pencegahan Korupsi dan Penguatan Integritas Aparatur Pemerintah Desa Sasmita Adi Putra, Bambang; Azhar, Ali; Puspita Sari , Feni; Gushairi; Syaputra, Didi; Herdiansyah; Jamri; Syahfitri, Triyana
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

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Abstract

This Community Service activity aims to enhance legal awareness and integrity of village government officials through anti-corruption socialization. Conducted in Desa Pintasan, Kecamatan Gaung, Kabupaten Indragiri Hilir, the activity employed a participatory approach using interactive lectures, discussions, and case studies. The results indicate an increased understanding among village officials regarding the limits of authority, accountability principles, and legal consequences of administrative actions that may violate regulations. Furthermore, the socialization successfully instilled values of integrity and transparency in village governance. The activity also provided a platform for dialogue between village officials and academics, fostering a more contextual understanding of law implementation in everyday governance practices. These findings highlight the importance of legal literacy as a preventive strategy in fostering clean, accountable, and sustainable village administration. Practically, the activity strengthened village officials’ capacity to prevent corrupt practices and improve public service quality. From an academic perspective, the results provide important empirical evidence on the effectiveness of participatory approaches in enhancing the integrity of village government officials.