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All Journal jurnal hukum das sollen International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM) JIPM: Jurnal Indragiri Penelitian Multidisiplin IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Asian Journal of Management, Entrepreneurship and Social Science
Bambang Sasmita Adi Putra
Universitas Islam Indragiri
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Ugrading Digital Marketing UMKM Produsen Gula Juruh di Desa Terusan Kempas Gaung Kamaruzzaman; Ramadani, Nia; Apriani, Risma; Sari, Ratna; Hera Ravida MJ; Husaini, Ahmad; Azizi, Khairul; Geri, Nove; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1375

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the main pillars of the economy, contributing significantly to community welfare, including coconut-based palm sugar producers. However, they often face problems such as simple packaging, the absence of a brand identity, lack of business legality, and reliance on traditional marketing strategies, which limit product competitiveness. This community service program aimed to strengthen the capacity of palm sugar producers by providing training and mentoring in four key areas: hygienic and attractive product packaging, the creation of a local brand with consumer appeal, assistance in obtaining business legality through the issuance of a Business Identification Number (NIB), and the use of digital marketing strategies through social media and marketplaces. The method applied was Participatory Action Research (PAR), directly involving MSME actors at every stage from problem identification, planning, implementation, to evaluation. The results showed improved technical skills, the establishment of the local brand “Gula Juruh Angah Unggal,” the successful issuance of a business license (NIB), and the adoption of digital marketing strategies tested through sales at a local bazaar with positive consumer responses. In conclusion, this program effectively enhanced the competitiveness of palm sugar MSMEs, although sustainability requires further mentoring, halal certification, and stronger marketing networks.
Pendampingan UMKM Dodol Melalui Branding Digital di Desa Lahang Baru Kecamatan Gaung Kurniawan, Danny; Nisa, Khaerun; Nurkhapiza, Salma; Ardiansyah Putra, David; Hakri, M. Akmal; Prorina, Riska; Indah Putri, Marisa; Nurkafi, Febriyana; Pertiwi, Kamia; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1376

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, particularly in preserving the sustainability of regional traditional products. However, limited branding and digital marketing often become obstacles in business development. This study aims to analyze the assistance provided to “Dodol Ibu Lina,” a traditional dodol producer from Lahang Baru Village, Gaung District, Indragiri Hilir Regency, through strategies including logo and brand identity creation, packaging development, business legalization, as well as the creation and optimization of online sales accounts on Shopee and TikTok Shop. The research method used is a case study approach with field observations, interviews, and documentation. The results show that prior to the assistance, Dodol Ibu Lina was marketed conventionally through word-of-mouth promotion, using plain plastic packaging without labels, having no logo, not being officially registered as an MSME, and not utilizing online marketing. After the assistance, the business successfully obtained a clear brand identity, cardboard packaging with attractive designs and product information, a registered location on Google Maps, official business permits, and active online sales accounts with integrated digital promotion strategies. These changes expanded the market reach from only.
Pemberdayaan UMKM Turunan Nanas Melalui Platform Digital di Desa Belantaraya Kecamatan Gaung Rahayu Putri, Eka Indah; Rahmat Saputra, Randi; Ruvita, Diana; Ulandari, Ratu; Mukhlis, Fezli; Sartika; Riskifitriadi; Agung; Rizkan, Muhammad; Suhardi; Suriansyah; Sakrani; M.Sopyan; Jumiati; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1378

Abstract

The Community Service Program (KKN) in Belantaraya Village, Gaung District, Indragiri Hilir Regency, focused on empowering Micro, Small, and Medium Enterprises (MSMEs) producing pineapple-based products such as dodol and jam. The main challenges faced by local entrepreneurs were limited marketing strategies, simple packaging, and the absence of business legality. This program was carried out through a participatory approach involving observation, interviews, mentoring, and training related to product innovation and digital marketing strategies. The results showed an increased awareness of MSME actors regarding the importance of business identity through logo design, improved and more hygienic packaging, and the utilization of digital platforms such as social media for product promotion. In addition, entrepreneurs were assisted in obtaining a Business Identification Number (NIB) as a form of legal recognition. Through this digital-based empowerment, pineapple dodol and jam products have greater potential to compete, expand their market reach, and contribute to the local economy
Pendampingan Media Sosial untuk Pemasaran UMKM Keripik Singkong Kelurahan Kuala Lahang Gaung Juliyakta, M.Rangga; Ferliansyah; Yuliati; Khairunnisa; uswatun hasanah, Rezva; Sapi’i, M. Ilham; Abdussalam, Ridho; Fatmala Dewi, Artika; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1380

Abstract

The production of cassava chips in Kuala Lahang Village, Gaung District, holds great potential for sustainably improving the local economy. This study analyzes the impact of cassava chip businesses on the village’s economic growth, focusing on increasing entrepreneurs’ income, creating job opportunities, and developing local community skills. This business provides opportunities for residents, especially farmers and housewives, to process local agricultural products into high-value goods with strong market demand. In addition to offering extra income, cassava chip production also opens up new job opportunities across various stages such as peeling, slicing, frying, packaging, and distribution. This initiative also fosters entrepreneurial skills at the village level. Thus, the activity not only enhances individual welfare but also contributes to strengthening the local economy and empowering the community. This analysis highlights the importance of government and stakeholder support in the form of training, access to capital, as well as adequate production and marketing facilities to maximize the economic potential of the cassava chip industry in Kuala Lahang Village
Strategi Pengembangan Produk UMKM Kerupuk Sagu di Desa Jerambang Kecamatan Gaung Rumiati; Putri, Resi Dwi; Syahriansyah, M.Alfi; Azzikrie, Teguh Wajar; Nur Amin, Muhammad; Nuralamsyah, Fikri; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1381

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a strategic role in supporting economic stability. MSMEs offer an alternative business model for improving the welfare of entrepreneurs, fostering technological development, absorbing labor with relatively low capital, and preserving a culture that is resistant to product modernization. This study aims to examine the product development strategy of MSMEs producing sago crackers in Jerambang Village, Gaung District, Indragiri Hilir Regency. The method used was descriptive qualitative, using surveys, observations, and interviews. The results indicate that the Bu Ulfa Sago Cracker MSME faces several challenges, including a lack of business permits, unattractive packaging, and conventional marketing. To address these challenges, several development strategies were implemented, including creating a logo and brand to create a clear product identity, developing stronger and more attractive packaging, registering a business permit through the OSS (Owner-Owned Enterprises) to obtain legality, and creating social media and marketplace accounts to expand marketing. These strategies have been proven to increase product competitiveness, expand market reach, and open up greater business opportunities. This study recommends continuous innovation and strengthening digital marketing to support business sustainability.
Co-Authors AA Sudharmawan, AA Abdussalam, Ridho Achmad Fathoni Agung Akbar, M.Rifqi Andi Yusapri Apriani, Risma Ardiansyah Putra, David Arief Rachman. B Azhar , Ali Azizi, Khairul Azzikrie, Teguh Wajar Bakri Desmawini Elisa Fatmala Dewi, Artika Ferliansyah Fitri Wahyuni Geri, Nove Gushairi Hakri, M. Akmal Hamzah Mardiansyah Haniyah Hera Ravida MJ Herdi Nata, M.Zul Heri Budianto Indah Putri, Marisa Ismawardi Juliyakta, M.Rangga Jumiati JUPITA Kalijunjung Hasibuan Kamaruzzaman Khairul Ihwan, Khairul Khairunnisa Khasanah, Dian Ratu Ayu Uswatun Kurniawan, Danny M.Sopyan Muannif Ridwan Muhammad Amin Mukhlis, Fezli Nining Suningrat Nisa, Khaerun Nur Amin, Muhammad Nuralamsyah, Fikri Nurkafi, Febriyana Nurkhapiza, Salma Patmawati Pertiwi, Kamia Prorina, Riska Putri, Resi Dwi Rahayu Putri, Eka Indah Rahmat Saputra, Randi Ramadani, Nia Ratna Sari Rengga Kusuma Putra Restia Reyhan Riskifitriadi Rizkan, Muhammad Rumiati Ruvita, Diana Sakrani Sapi’i, M. Ilham Sartika Siti Wardah, Siti Sri Indrawati Wahyuni Suhardi Suherman Suherman Suriansyah Suryandana, Dedy Syahriansyah, M.Alfi Syaputra, Didi Syariffuddin Tengku Riza Zarzani N Tumian Lian Daya Purba Ulandari, Ratu uswatun hasanah, Rezva Wardah, Siti Wardah Yanto Irianto Yeni Santi YULIATI Yusriwarti Zainal Arifin Zatriawan Zayn Fuadi, Ahmad