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All Journal jurnal hukum das sollen International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM) JIPM: Jurnal Indragiri Penelitian Multidisiplin IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Asian Journal of Management, Entrepreneurship and Social Science
Bambang Sasmita Adi Putra
Universitas Islam Indragiri
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Pendampingan UMKM Dodol Melalui Branding Digital di Desa Lahang Baru Kecamatan Gaung Kurniawan, Danny; Nisa, Khaerun; Nurkhapiza, Salma; Ardiansyah Putra, David; Hakri, M. Akmal; Prorina, Riska; Indah Putri, Marisa; Nurkafi, Febriyana; Pertiwi, Kamia; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1376

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, particularly in preserving the sustainability of regional traditional products. However, limited branding and digital marketing often become obstacles in business development. This study aims to analyze the assistance provided to “Dodol Ibu Lina,” a traditional dodol producer from Lahang Baru Village, Gaung District, Indragiri Hilir Regency, through strategies including logo and brand identity creation, packaging development, business legalization, as well as the creation and optimization of online sales accounts on Shopee and TikTok Shop. The research method used is a case study approach with field observations, interviews, and documentation. The results show that prior to the assistance, Dodol Ibu Lina was marketed conventionally through word-of-mouth promotion, using plain plastic packaging without labels, having no logo, not being officially registered as an MSME, and not utilizing online marketing. After the assistance, the business successfully obtained a clear brand identity, cardboard packaging with attractive designs and product information, a registered location on Google Maps, official business permits, and active online sales accounts with integrated digital promotion strategies. These changes expanded the market reach from only.
Pemberdayaan UMKM Turunan Nanas Melalui Platform Digital di Desa Belantaraya Kecamatan Gaung Rahayu Putri, Eka Indah; Rahmat Saputra, Randi; Ruvita, Diana; Ulandari, Ratu; Mukhlis, Fezli; Sartika; Riskifitriadi; Agung; Rizkan, Muhammad; Suhardi; Suriansyah; Sakrani; M.Sopyan; Jumiati; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1378

Abstract

The Community Service Program (KKN) in Belantaraya Village, Gaung District, Indragiri Hilir Regency, focused on empowering Micro, Small, and Medium Enterprises (MSMEs) producing pineapple-based products such as dodol and jam. The main challenges faced by local entrepreneurs were limited marketing strategies, simple packaging, and the absence of business legality. This program was carried out through a participatory approach involving observation, interviews, mentoring, and training related to product innovation and digital marketing strategies. The results showed an increased awareness of MSME actors regarding the importance of business identity through logo design, improved and more hygienic packaging, and the utilization of digital platforms such as social media for product promotion. In addition, entrepreneurs were assisted in obtaining a Business Identification Number (NIB) as a form of legal recognition. Through this digital-based empowerment, pineapple dodol and jam products have greater potential to compete, expand their market reach, and contribute to the local economy
Pendampingan Media Sosial untuk Pemasaran UMKM Keripik Singkong Kelurahan Kuala Lahang Gaung Juliyakta, M.Rangga; Ferliansyah; Yuliati; Khairunnisa; uswatun hasanah, Rezva; Sapi’i, M. Ilham; Abdussalam, Ridho; Fatmala Dewi, Artika; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1380

Abstract

The production of cassava chips in Kuala Lahang Village, Gaung District, holds great potential for sustainably improving the local economy. This study analyzes the impact of cassava chip businesses on the village’s economic growth, focusing on increasing entrepreneurs’ income, creating job opportunities, and developing local community skills. This business provides opportunities for residents, especially farmers and housewives, to process local agricultural products into high-value goods with strong market demand. In addition to offering extra income, cassava chip production also opens up new job opportunities across various stages such as peeling, slicing, frying, packaging, and distribution. This initiative also fosters entrepreneurial skills at the village level. Thus, the activity not only enhances individual welfare but also contributes to strengthening the local economy and empowering the community. This analysis highlights the importance of government and stakeholder support in the form of training, access to capital, as well as adequate production and marketing facilities to maximize the economic potential of the cassava chip industry in Kuala Lahang Village
Strategi Pengembangan Produk UMKM Kerupuk Sagu di Desa Jerambang Kecamatan Gaung Rumiati; Putri, Resi Dwi; Syahriansyah, M.Alfi; Azzikrie, Teguh Wajar; Nur Amin, Muhammad; Nuralamsyah, Fikri; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1381

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a strategic role in supporting economic stability. MSMEs offer an alternative business model for improving the welfare of entrepreneurs, fostering technological development, absorbing labor with relatively low capital, and preserving a culture that is resistant to product modernization. This study aims to examine the product development strategy of MSMEs producing sago crackers in Jerambang Village, Gaung District, Indragiri Hilir Regency. The method used was descriptive qualitative, using surveys, observations, and interviews. The results indicate that the Bu Ulfa Sago Cracker MSME faces several challenges, including a lack of business permits, unattractive packaging, and conventional marketing. To address these challenges, several development strategies were implemented, including creating a logo and brand to create a clear product identity, developing stronger and more attractive packaging, registering a business permit through the OSS (Owner-Owned Enterprises) to obtain legality, and creating social media and marketplace accounts to expand marketing. These strategies have been proven to increase product competitiveness, expand market reach, and open up greater business opportunities. This study recommends continuous innovation and strengthening digital marketing to support business sustainability.
Analisis Undang-Undang Nomor 40 Tahun 1999 Terhadap Tindak Pidana Kekerasan Bagi Jurnalis: Analysis of Law Number 40 of 1999 on Violent Crimes for Journalists Bambang Sasmita Adi Putra; Dian Ratu Ayu Uswatun Khasanah; Yeni Santi; Achmad Fathoni; Heri Budianto
Jurnal Kolaboratif Sains Vol. 7 No. 3: MARET 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i3.5161

Abstract

Undang-undang Republik Indonesia Nomor 40 Tahun 1999 merupakan lexs spesialis yang mengatur tentang kebebasan dan perlindungan hukum bagi Pers atau jurnalis dalam menjalankan tugasnya. Perlindungan hukum yang diberikan kepada jurnalis ke dalam bentuk yang bersifat preventif atau tindakan yang mengurangi kejadian di masa depan maupun yang bersifat represif atau pengendalian sosial yang dilakukan setelah terjadi suatu permasalahan. Perlindungan hukum jurnalis sesuatu yang terdiri dari hukum itu sendiri, konsep bahwa hukum memberikan suatu keadilan, ketertiban, kepastian, kemanfaatan dan kedamaian. Tindak pidana kekerasan terhadap jurnalis yang dilakukan baik oleh individu tau kelompok ataupun korporasi, itu dikenakan pasal berlapis, disamping Undang-undang Pers juga dapat dikenakan KUHP dan juga pelaku dinilai melanggar Undang-undang Nomor 39 Tahun 1999 tentang Hak Asasi Manusia, dan Peraturan Kapolri Nomor 8 Tahun 2009 tentang Mengimplementasi Hak Asasi Manusia.
Co-Authors AA Sudharmawan, AA Abdussalam, Ridho Achmad Fathoni Agung Akbar, M.Rifqi Andi Yusapri Apriani, Risma Ardiansyah Putra, David Arief Rachman. B Azhar , Ali Azizi, Khairul Azzikrie, Teguh Wajar Bakri Daniel Happy Putra Desmawini Elisa Fatmala Dewi, Artika Ferliansyah Fitri Wahyuni Geri, Nove Gushairi Hakri, M. Akmal Hamzah Mardiansyah Haniyah Hera Ravida MJ Herdi Nata, M.Zul Heri Budianto Indah Putri, Marisa Ismawardi Juliyakta, M.Rangga Jumiati JUPITA Kalijunjung Hasibuan Kamaruzzaman Khairul Ihwan, Khairul Khairunnisa Khasanah, Dian Ratu Ayu Uswatun Kurniawan, Danny M.Sopyan Muannif Ridwan Muhammad Amin Muhammad Luthfi Mukhlis, Fezli Nining Suningrat Nisa, Khaerun Nur Amin, Muhammad Nuralamsyah, Fikri Nurkafi, Febriyana Nurkhapiza, Salma Patmawati Pertiwi, Kamia Prorina, Riska Putri, Resi Dwi Rahayu Putri, Eka Indah Rahmat Saputra, Randi Ramadani, Nia Ratna Sari Rengga Kusuma Putra Restia Reyhan Riskifitriadi Rizkan, Muhammad Rumiati Ruvita, Diana Sakrani Sapi’i, M. Ilham Sartika Siti Wardah, Siti Sri Indrawati Wahyuni Suhardi Suherman Suherman Suriansyah Suryandana, Dedy Syahriansyah, M.Alfi Syaputra, Didi Syariffuddin Syariffuddin Tengku Riza Zarzani N Tumian Lian Daya Purba Ulandari, Ratu uswatun hasanah, Rezva Wardah, Siti Wardah Yanto Irianto Yeni Santi Yusriwarti Zainal Arifin Zatriawan Zayn Fuadi, Ahmad