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Berampu, Lailan Tawila
Universitas Riau
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The Moderating Effect of Firm Size on Determinant Factor of Firm Value of IDX F&B's Subsector Junaidi, Rahmat; Lumbanraja, Maha Martabar Mangatas; Berampu, Lailan Tawila; Firmansyah, Sukri
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7383

Abstract

Research early finding show us that Food & beverages's (F&B) industry facing the competion to maintain the sustainability amidst tight competition in various economy sector. This requires companies in F&B trying to be seen as companies that are worthy of investment for potensial investors, one of which is by increasing the value of the company. This research aims to examine the influence of Earning Per Share (EPS) & Debt to Equity Ratio (DER) on Firm Value with Firm Size as a Moderating Variable (Study of Food & Beverages Subsector Companies Listed in BEI 2017-2021). The observation emiten in this study were companies listed on F&B subsector of the Indonesia Stock Exchange from 2017 to 2021, with a total of 32 of total 72 companies by purphosive sampling method that contains of 160 Financial Statement. This research uses Structural Equation Modeling-Partial Least Square (SEM-PLS) to analyze the data, show that EPS and DER has a positive and significant effect on Firm value, but Firm size is unable to moderate either relationship between EPS and DER to Firm Value.
Analisis Faktor Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Peserta BPJS Kesehatan di Fasilitas Kesehatan Tingkat Pertama (FKTP) Swasta Kota Pekanbaru Fitri, Dilla Sari; Alwie, Alvi Furwanti; Berampu, Lailan Tawila
Jurnal Manajemen Dayasaing Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v26i1.4806

Abstract

Penelitian ini bertujuan untuk menganalisa hubungan antara kualitas pelayanan di FKTP dengan tingkat kepuasan dan loyalitas peserta BPJS Kesehatan. Penelitian dilakukan dengan menyebarkan kuesioner di 13 FKTP yang memiliki jumlah peserta di atas 10.000 jiwa. Jumlah sampel yang diambil sebanyak 100 responden. Pengujian dilakukan dengan menggunakan metode SEM-PLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan di klinik-klinik tersebut berpengaruh positif dan signifikan terhadap kepuasan dan loyalitas peserta BPJS Kesehatan. Selain itu, kepuasan peserta juga berperan sebagai mediator dalam hubungan antara kualitas pelayanan dan loyalitas. Penelitian ini memberikan implikasi praktis bagi BPJS Kesehatan dan pemilik FKTP untuk meningkatkan standar pelayanan kesehatan guna memperbaiki kepuasan dan loyalitas peserta BPJS Kesehatan.
The Influence of Integrated Marketing Communication (IMC) on Purchase Decision on Culture Products at Viera Oleh - Oleh in Pekanbaru City Moniqa, Nadya; Berampu, Lailan Tawila; Wildah, Sri Wahyuni
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5370

Abstract

this study aims to find out and analyze how the Influence of Integrated Marketing Communication (IMC) on Purchase Decion on Culture Products in Viera Oleh-Oleh of Pekanbaru City. This study used 125 respondents as samples taken from the purposive sampling technique. The approach used in this study is quantitative by using the Partial Least Square model and SmartPls 4.0 software as tools for this research. The results of this study reveal that there is a significant effect of Advertising on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Sales Promotion on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Public Relations on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a positive and significant effect of Personal Selling on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Direct Marketing on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Perceived Quality on Purchase Decision on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Integrated Marketing Communication (IMC) on Purchase Decision on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Integrated Marketing Communication (IMC) on Purchase Decision with Perceived Quality as a intervening variable on Culture Product at Viera Oleh - Oleh Pekanbaru City.
The Influence of Brand Elements on Purchase Decision on Culture Product at Viera Oleh-Oleh - Oleh in Pekanbaru City Syanura, Bilqhis Luthfiyya; Berampu, Lailan Tawila; Wildah, Sri Wahyuni
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5368

Abstract

this study investigates the impact of brand elements on purchase decision and examines how these elements influence decisions through brand association, specifically for Ketan Talam Durian at Viera Oleh-Oleh-Oleh Pekanbaru. Utilizing a quantitative descriptive approach, primary data was gathered from a questionnaire distributed to 115 respondents, and the analysis was conducted using Partial Least Square (PLS) second-order statistical techniques to test the hypotheses. The findings reveal that various brand elements—including brand name, logo, slogan/tagline, Packaging, and character—significantly affect brand association. Furthermore, brand association itself has a notable impact on purchase decision for Ketan Talam Durian at Viera Oleh-Oleh-Oleh Pekanbaru.  These results underscore the necessity of enhancing brand elements directly to improve purchasing decision. While brand association serves as a mediator in this relationship, it does not emerge as the primary factor influencing consumer choices. This highlights the importance for Viera Oleh-Oleh-Oleh to focus on strengthening its brand identity to effectively drive consumer purchasing behavior in a competitive market.
The Influence of Digital Marketing on Purchase Decision on Culture Products at Viera Oleh - Oleh in Pekanbaru City Aulia, Viska; Berampu, Lailan Tawila; Wildah, Sri Wahyuni
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5369

Abstract

this study aims to find out and analyze how the Influence of Digital Marketing on Purchase Decion on Culture Products in Viera Oleh-Oleh of Pekanbaru City. This study used 112 respondents as samples taken from the purposive sampling technique. The approach used in this study is quantitative by using the Partial Least Square model and SmartPls 4.0 software as tools for this research. The results of this study reveal that there is a significant influence of social media marketing on brand awareness on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of electronic word of mouth on brand awareness on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of brand awareness on purchase decision on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of digital marketing on purchase decision on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of digital marketing on purchase decision through brand awareness on Ketan Talam Durian at Viera Oleh-Oleh.
Analysis SWOT Quantitative Strategic Planning Matrix (QSPM) Integration Analytic Hierarchy Process Berampu, Lailan Tawila; Taufiqurrahman, Taufiqurrahman; Agassi, Luthfiyah
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7066

Abstract

This research aims to analyze and determine the best marketing strategy for Expressive Coffee in Pekanbaru using an integrated approach of SWOT (Strengths, Weaknesses, Opportunities, Threats), Analytical Hierarchy Process (AHP), and Quantitative Strategic Planning Matrix (QSPM). The study employs a mixed quantitative and qualitative methodology through a case-study approach involving 15 respondents, including the owner, coffee experts, and regular customers of Expressive Coffee. Results indicate that Expressive Coffee possesses significant strengths such as specialty-grade coffee beans, open bar service, comprehensive facilities, and strategic location. However, weaknesses include relatively high product pricing, limited promotional activities, and restricted parking space. Major opportunities identified involve the rising healthy lifestyle trend, increasing premium coffee consumption, strategic partnerships with local farmers, and positive customer reviews. Primary threats are intense competition from emerging coffee shops and shifting consumer preferences toward convenient coffee products. Based on the QSPM analysis, the recommended strategy is the SO (Strength-Opportunities) strategy, scoring the highest Total Attractiveness Score (TAS) of 14.40, which emphasizes leveraging internal strengths to optimally exploit market opportunities.
The Effect of Product Innovation, Location, and Service Quality on the Competitive Advantage of Senusa Coffeeshop in Pekanbaru City Suseno, Novri Irfan Nur; Samsir, Samsir; Asrilsyak, Sharnuke; Syamsuri, Abd. Rasyid; Berampu, Lailan Tawila
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9249

Abstract

The Senusa Coffee Shop on Jalan Bangau Sakti Pekanbaru is where this study was carried out. The purpose of this study is to ascertain how Senusa Coffee Shop Jalan Bangau Sakti’s competitive advantage is impacted by product innovation, location, and service quality. All patrons of Senusa Coffee Shop on Jalan Bangau Sakti make up the population of this study. With a sample of 385 customers, this study employed the incidental sampling technique. Product innovation, location, and service quality are the independent factors under investigation. Where the dependent variable is a competitive advantage. The Structural Equation Modeling-Partial Least Square (SEM-PLS) analytical approach is used in this study. The study’s findings indicate that at Senusa Coffee Shop Jalan Bangau Sakti, product innovation significantly boosts competitive advantage, location significantly boosts competitive advantage, and service quality significantly boosts competitive advantage. The R-Square value of 90,5% demonstrates the extent of the relationship between the variables of product innovation, location, and service quality.
THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF WINDARO PERMAI VILLAS MEDIATED BY CONSUMER PURCHASING DECISIONS Ditya Jessica; Berampu, Lailan Tawila; Wasnury , Rendra
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly competitive property business requires developers to deliver high-quality products and services to improve customer satisfaction and purchasing decisions. Villa Windaro Permai, as a housing developer, needs to understand the factors influencing customer satisfaction, both directly and through purchasing decisions. This study aims to analyze the influence of product quality and service quality on customer satisfaction at Villa Windaro Permai, as well as to examine the mediating role of purchasing decisions in this relationship. This research uses a quantitative approach with a survey method. The data analysis technique applied is path analysis using SPSS software. The sample consists of 100 respondents who are customers of Villa Windaro Permai housing complex. The findings indicate that product quality and service quality have a positive and significant influence on customer satisfaction, both directly and indirectly through purchasing decisions as a mediating variable. Moreover, customer satisfaction has a dominant influence on purchasing decisions, positioning it as a strategic factor in encouraging property purchases.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR “BEAT” PADA MAHASISWA Prakasa, Raja Rio; Berampu, Lailan Tawila; Alvionita, Agnes
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the price, product quality, and trust in the decision to purchase a Beat motorcycle among students of the Faculty of Economics and Business, University of Riau. The population of this study was 135 students of the Faculty of Economics and Business. The sampling technique used a non-probability sampling technique. The data collection technique used a questionnaire that was analyzed using multiple linear regression. The results of the study indicate that price, product quality and trust have an influence on the decision to purchase a BeAT motorcycle. Price has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 3.470> t-table 1.978 or sig of 0.001 <0.05. Product quality has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 4.075> t-table 1.978 or sig of 0.000 <0.05. Trust has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 5.377> t-table 1.978 or sig of 0.000 <0.05
PENGUATAN WOMENPRENEUR DALAM PENINGKATAN PENDAPATAN PEREMPUAN PADA KELOMPOK UMKM SAMBAL DAN LAUK KEMASAN KHAS RIAU Berampu, Lailan Tawila; Utami, Bunga Chintia; Siregar, Taufik; Khoiriyah, Mayla
Jurnal Abdi Insani Vol 12 No 1 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i1.2200

Abstract

The number of formal employment sectors available in Indonesia is very limited so the employment participation rate is not proportional to the available jobs. This causes the unemployment rate to increase, which has an impact on the increase in poverty rates. To encourage economic growth and reduce poverty levels, the government encourages people to work in the self-employed sector. The non-formal sector that is strongly encouraged by the current government is MSMEs. Based on data from the Ministry of Entrepreneurship and Cooperatives, in 2024 the number of micro business ownership and management will be dominated by women at 64%. This figure shows that women have a dual role in addition to being housewives, women also play a role as a booster of the ladder economy.  Therefore, this paper aims to increase women's income as entrepreneurs through several trainings, especially in the fish processing business. The sampling method of this study is a census, where all members of the group of 10 people receive training. This research was conducted for 5 months (July-November 2024). The training and assistance carried out includes 4 (four) types of activities with the following results: (1) MSME actors have been able to make profit and loss statements and cash flow statements, so that business actors can separate business capital and personal finance. (2) MSME actors can explore creative ideas in design so that the appearance of MSME product packaging becomes more attractive. (3) MSME actors already have social media to help market their products, in this case the social media is Instagram (4) The technology that seeks to help MSME actors extend the product expiration period is a retorch machine.
Co-Authors Abd. Rasyid Syamsuri Agassi, Luthfiyah Alfifto Alvi Furwanti Alwie Alvionita, Agnes Aulia, Viska Beby K.F Sembiring Biran Affandi Yusriono Bunga Chintia Utami Dewita Suryati Ningsih Ditya Jessica Firmansyah, Sukri Fitri, Dilla Sari H, Putri Alisa Harahap, Indra Sakti Indra Sakti Harahap Islami, Fiqri Hadi Iwan Naulai Daulay, Iwan Naulai Lumbanraja, Maha Martabar Mangatas Machasin Machasin Mayla Khoiriyah Moniqa, Nadya Mulyono, Hardi Pangayung, Aden Zidane Prakasa, Raja Rio Prity Arlia Putri Rahmat Junaidi Rendra Wasnury Samsir Samsir, Samsir Sharnuke Asrilsyak Siregar, Taufik Sirojuzilam Hasyim Sri Wahyuni Wildah Suseno, Novri Irfan Nur Susi Hendriani Sutarman Sutarman Syanura, Bilqhis Luthfiyya Taufiqurrahman Taufiqurrahman Wan Suryani Windy Dian Sari Yetti Yetti