Article Per Year (5 Year)
p-Index From 2021 - 2026
4.359
P-Index
This Author published in this journals
All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Al-Iqtishad JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdi Insani JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Sociale Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Asian Journal of Management Analytics Journal of Education Technology Information Social Sciences and Health Journal of Economics, Entrepreneurship, Management Business and Accounting JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal ABDIMAS MUTIARA Jurnal Manajemen Dayasaing KAFEBIS
Berampu, Lailan Tawila
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
The Influence of Online Reviews and Online Ratings on Consumer Purchase Decisions of Somethinc Products in Pekanbaru Area with Korean Wave as a Moderating Variable H, Putri Alisa; Berampu, Lailan Tawila; Taufiqurrahman, Taufiqurrahman
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14897

Abstract

In Indonesia's growing beauty industry, online reviews and online ratings are critical in shaping consumer purchase decisions. Local beauty brands like Somethinc leverage eWOM to build trust, while the Korean Wave (Hallyu) influences consumer preferences. This study explores the impact of online reviews and online ratings on Somethinc product purchases, with the Korean Wave as a moderating factor. This study designed using a quantitative research design, data was collected via structured questionnaires, and analyzed using Structural Equation Modeling (SEM). The results reveal that online ratings significantly influence purchase decisions, while online reviews show a weaker effect. The Korean Wave moderates the relationship between online ratings and purchase decisions, enhancing their effect, but has a negative moderating effect on online reviews. These results suggest that local beauty brands like Somethinc can benefit from aligning their marketing strategies with global cultural trends, especially those related to Korean beauty standards.
Pengaruh Cyberloafing dan Budaya Kerja terhadap Kinerja Karyawan dengan Self Control sebagai Variabel Moderasi pada PT Besmindo Materi Sewatama Islami, Fiqri Hadi; Berampu, Lailan Tawila; Syamsuri, Abd. Rasyid
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.754

Abstract

Penelitian ini bertujuan menganalisis pengaruh cyberloafing dan budaya kerja terhadap kinerja karyawan dengan self control sebagai variabel moderasi pada karyawan PT Besmindo Materi Sewatama. Fokus penelitian ini didasarkan pada meningkatnya penggunaan internet di tempat kerja untuk aktivitas non-pekerjaan serta pentingnya peran budaya kerja dan kontrol diri dalam memengaruhi performa karyawan. Metode penelitian yang digunakan adalah kuantitatif dengan survei melalui kuesioner kepada 110 karyawan tetap. Analisis data dilakukan menggunakan SPSS untuk uji instrumen dan SmartPLS 4.0 untuk analisis model struktural. Hasil penelitian menunjukkan bahwa cyberloafing dan budaya kerja berpengaruh positif dan signifikan terhadap kinerja. Self-control juga berpengaruh langsung terhadap kinerja, namun tidak memoderasi hubungan antara cyberloafing maupun budaya kerja terhadap kinerja. Temuan ini mengindikasikan bahwa cyberloafing yang terkontrol dapat berfungsi sebagai jeda psikologis yang mendukung produktivitas, dan budaya kerja yang baik mampu meningkatkan kinerja karyawan secara langsung.
Bimbingan Teknis Strategi Meningkatkan Daya Saing Usaha Bagi UMKM Mitra Binaan Laznas PHR (Lembaga Amil Zakat Nasional Pertamina Hulu Rokan) Provinsi Riau Machasin, Machasin; Hendriani, Susi; Taufiqurrahman, Taufiqurrahman; Ningsih, Dewita Suryati; Berampu, Lailan Tawila; Alvionita, Agnes
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 4 No. 3 (2025): Jurnal Penyuluhan dan Pemberdayaan Masyarakat (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v4i3.1700

Abstract

LAZnas Pertamina Hulu Rokan (PHR) Indonesia, sejak tahun 2024 telah berubah nama menjadi LAZ Energi Kebaikan Rokan. Menjadi lembaga pengelola zakat yang menerapkan digitaliasi dalam pengelolaan zakat. Lembaga ini memiliki berbagai program unggulan, dan salah satunya adalah ekonomi produktif. Program ekonomi produktif ini merupakan program yang dilaksanakan berupa program bantuan akses modal berupa pemberian pinjaman modal dan pendampingan usaha kepada masyarakat dhuafa. Bantuan akses modal diberikan kepada Usaha Mikro Kecil Menengah ( UMKM) yang sudah berjalan tetapi mengalami kekurangan modal atau masyarakat yang ingin memulai usaha mikro dengan akad pemberian modal qordhul hasan atau pinjaman tanpa bunga. Sementara itu, sistem pembinaannya berupa pendampingan oleh fasilitator, pembinaan secara mandiri melalui visit ke lokasi usaha, pembinaan kelompok melalui pertemuan bersama, dan pemberian edukasi menabung untuk penerima manfaat. Namun dalam pelakanaannya LAZ energi kebaikan menghadapi beberapa kendala dalam menyiapkan model program pembinaan UMKM. diantaranya adalah kendala terkait kemampuan tim fasilitator dalam pendampingan bagi UMKM dan cara mengubah mindset mitra binaannya. Selain kedua kendala tersebut, terdapat kendala lain dalam melakukan pembinaan terhadap UMKM antara lain: 1) Pendidikan dan kompetensi UMKM masih berada pada kategori rendah, ini berakibat kualitas produk yang dihasilkan tidak konsisten. 2) Belum memiliki pengetahuan manajemen usaha yang baik. 3) Pelaku UMKM masih perlu memahami pentingnya strategi meningkatkan daya saing usaha agar usaha yang ada dapat mengalami kemajuan secara berkelanjutan. Tujuan yang ingin dicapai dari kegiatan pengabdian ini adalah: 1) Memberikan konsep dan pemahaman bahwa strategi itu sangat penting agar produk yang ada mampu memiliki daya saing di pasar; 2) Memberikan bekal pengetahuan tentang manajemen pengelolaan usaha kepada para pelaku UMKM agar kinerja usahanya meningkat; dan 3) Memberikan pengetahuan pentingnya desain produk agar memiliki daya saing di pasar.
Pengaruh Pengadaan, Produksi, dan Distribusi Hijau Terhadap Kinerja Perusahaan pada Industri Kecil ban Menengah di Pekanbaru Rahmawati, Riska; Berampu, Lailan Tawila; Daulay, Iwan Nauli
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 2 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Desember
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i2.6530

Abstract

The manufacturing industry in Pekanbaru is showing growth along with increased productivity, reflecting improved performance in small and medium-sized industrial companies. The implementation of green supply chain management (GSCM) is one strategy believed to improve firm performance. This study aims to analyze the influence of three dimensions of GSCM—green procurement, green production, and green distribution—on firm performance. This study used a quantitative approach by distributing questionnaires to 45 small and medium-sized industrial companies in Pekanbaru. Data analysis was performed using SPSS software. The results of this study indicate that green production and green distribution have a significant effect on firm performance, while green procurement does not have a significant effect on firm performance.
Halal Food Supply Chain Management, For Small And Medium Enterprises Food & Beverages Berampu, Lailan Tawila; Taufiqurrahman, Taufiqurrahman; Latif, Muhammad; Efni, Yulia
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2824

Abstract

This study aims to analyze the influence of Halal Food Supply Chain Management (HFSCM) on the competitive advantage of Food & Beverages MSMEs fostered by Pekanbaru SOE Houses. The background of the research is based on the low level of halal certification and the lack of optimal implementation of halal supply chains in the culinary MSME sector, even though Indonesia has great potential in the halal industry. The study used a quantitative approach with the SEM-PLS method and involved 130 active MSME respondents. HFSCM is measured through six dimensions: halal raw material, halal process, halal packaging, halal warehousing, halal transportation, and halal distribution. Competitive advantage is measured through product quality, innovation, delivery accuracy, service, and differentiation. The results of the study show that the entire hypothesis is accepted. HFSCM has been proven to have a positive and significant influence on the competitive advantage of MSMEs. Supplier Partnership is the most dominant factor in increasing competitiveness, while Human Development is the strongest predictor of HFSCM. The R² value of 74.3% in the competitive advantage variable and 69.2% in HFSCM indicates the high predictive power of the model. This study confirms that the implementation of a halal supply chain as a whole increases consumer confidence, operational quality, and the competitive position of MSMEs. These findings make a practical contribution to the development of MSMEs, especially in strengthening human resource competencies, supplier partnerships, and digital literacy to support the sustainable implementation of HFSCM.
The Effect Of Strategic Supply Partnership And Customer Relationship On Business Performance Through Competitive Advantage (Study on Tofu Industry in Kampar Regency) Paramitha, Anggia; Berampu, Lailan Tawila; Nurfiansyah, Ulfah
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1120

Abstract

This study aims to test and analyze the effect of strategic supplier partnership and customer relationship on business performance through competitive advantage as an intervening variable in the tofu industry in Kampar Regency. The population in this study were all tofu industries in Kampar Regency in 2023, namely 124 businesses. This study used a quantitative approach with the technique of probability sampling, namely by using cluster sampling in as many as 53 tofu industries. The analysis method used is SmartPLS. The results showed that strategic supplier partnership has a positive and significant effect on competitive advantage. Customer relationship has a positive and significant effect on competitive advantage. Strategic supplier partnership has a positive and significant effect on business performance. Customer relationship has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on business performance. Competitive advantage can mediate the effect between strategic supplier partnerships on business performance. Competitive advantage can mediate the effect of customer relationships on business performance.
Comparison of Service Quality, Price, and Physical Evidence of RG Fried Chicken and Richeese Factory on Millennial Generation and Gen Z in Pekanbaru City Elviani, Rahma; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1121

Abstract

This study aims to compare the service quality, price, and physical evidence between local and national fast food restaurants in Pekanbaru City, specifically RG Fried Chicken and Richeese Factory, among Millennial and Gen Z consumers. A quantitative approach was used with data collection through questionnaires distributed to respondents who had made purchases at both restaurants. The data were analyzed using descriptive analysis and hypothesis testing with the Paired Sample t-Test method assisted by SPSS version 21 to test the differences between the two research objects. The results showed that there was no significant difference in service quality among Millennials, while there was a significant difference among Generation Z. In addition, there was a significant difference in physical evidence for both generations. However, no significant difference was found in the price variable among Millennials, while a significant difference was found among Generation Z. These findings indicate that generational characteristics influence consumer perceptions of service quality, price, and physical evidence at local and national fast food restaurants in Pekanbaru City and in similar urban markets in Indonesia.
Comparison of Product Quality, Promotion Strategy, Physical Evidence of Holland Bakery and Vanhollano Bakery in Millennial and Generation Z in The City Of Pekanbaru Laurencia, Cristine; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1122

Abstract

This study aims to find out the comparison of product quality, promotional strategies, and physical evidence  of Holland Bakery and Vanhollano Bakery in the Millennial Generation and Generation Z in the city of Pekanbaru. This study uses a qualitative approach with a survey method to collect data. The population needed is the Millennial Generation and Generation Z in the city of Pekanbaru who have bought and consumed products from Holland Bakery and Vanhollano Bakery. Data analysis was carried out by descriptive analysis and hypothesis testing using the paired sample t-test method and SPSS software version 22 to find out if there is a difference between the two objects studied. The results of this study show that there is a significant difference between Millennials and Generation Z regarding the promotional strategies of Holland Bakery and Vanhollano Bakery. However, in the variables of product quality and physical evidence, no difference was found between the two brands compared to the two generations. This shows that the rpomosi strategy is one of the distinguishing factors in assessing Holland Bakery and Vanhollano Bakery among the two generations
Comparison of Product Quality, Location, and Promotion of Kopi Kenangan and Leton Coffee Among Millennials and Generation Z in Pekanbaru City Putri Diolanda, Elora; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1123

Abstract

This study aims to compare consumer perceptions of product quality, location, and promotion between Kopi Kenangan as a domestic brand and Leton Coffee as a local brand in Pekanbaru city. This study uses a quantitative approach. The population in this study consists of Kopi Kenangan and Leton Coffee consumers from the Millennial and Generation Z generations in Pekanbaru City. The sampling technique was obtained by distributing questionnaires to 100 respondents, then analyzed using descriptive analysis, data quality testing, normality testing, and Paired Sample T-Test with the help of SPSS software. The results show that there is no significant difference between the product quality of Kopi Kenangan and Leton Coffee among Millennials, but there is a significant difference between the product quality of Kopi Kenangan and Leton Coffee among Generation Z. Furthermore, there is a significant difference between the locations of Kopi Kenangan and Leton Coffee among Millennials and Generation Z. However, there was no significant difference between the promotion of Kopi Kenangan and Leton Coffee among Millennials and Generation Z
Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru Pamela Aisya Feliatra; Lailan Tawila Berampu; Rendra Wasnury
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5604

Abstract

This study aims to analyze the influence of media exposure and consumer awareness on purchasing decisions of McDonald's during the boycott movement in Pekanbaru. A quantitative approach with a survey method was conducted among 146 respondents who had purchased McDonald's products and were aware of the boycott movement. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The findings reveal that both media exposure and the boycott movement significantly and positively affect purchasing decisions. Media exposure and boycott movements also significantly influence consumer awareness. Meanwhile, consumer awareness has a negative impact on purchasing decisions and mediates the relationship between media exposure, boycott movements, and purchasing decisions. The model explains 60.7% of the variance in consumer purchasing decisions in Pekanbaru. These results highlight that purchasing decisions are not only influenced by rational factors but also by moral awareness and social solidarity. This study contributes to the literature on ethical consumer behavior and provides practical implications for companies in formulating communication strategies amid boycott issues.
Co-Authors Abd. Rasyid Syamsuri Agassi, Luthfiyah Alfifto Alvi Furwanti Alwie Alvionita, Agnes Anggia Paramitha Aulia, Viska Beby K.F Sembiring Biran Affandi Yusriono Bunga Chintia Utami Dewita Suryati Ningsih Ditya Jessica Elviani, Rahma Firmansyah, Sukri Fitri, Dilla Sari H, Putri Alisa Harahap, Indra Sakti Henni Noviasari Indra Sakti Harahap Islami, Fiqri Hadi Iwan Naulai Daulay, Iwan Naulai Iwan Nauli Daulay Khusnul Fikri Lapeti Sari Laurencia, Cristine Lumbanraja, Maha Martabar Mangatas Lusiawati Lusiawati Machasin Machasin Mayla Khoiriyah Moniqa, Nadya Muhammad Latif Mulyono, Hardi Nurfiansyah, Ulfah Pamela Aisya Feliatra Pangayung, Aden Zidane Prakasa, Raja Rio Prity Arlia Putri Putri Diolanda, Elora Rahmat Junaidi Rahmita Budiarti Ningsih Rendra Wasnury Rendra Wasnury Riska Rahmawati Samsir Samsir Samsir, Samsir Sharnuke Asrilsyak Sirojuzilam Hasyim Sri Indarti Sri Wahyuni Wildah Suseno, Novri Irfan Nur Susi Hendriani Sutarman Sutarman Syanura, Bilqhis Luthfiyya Taryono Taryono Taufik Siregar Taufiqurrahman Taufiqurrahman Taufiqurrahman Vira Aulia Rahmi Wan Suryani Windy Dian Sari Yetti Yetti Yulia Efni