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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdi Insani JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Asian Journal of Management Analytics JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal ABDIMAS MUTIARA Jurnal Manajemen Dayasaing KAFEBIS
Berampu, Lailan Tawila
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Transportation Other

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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF WINDARO PERMAI VILLAS MEDIATED BY CONSUMER PURCHASING DECISIONS Ditya Jessica; Berampu, Lailan Tawila; Wasnury , Rendra
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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Abstract

The increasingly competitive property business requires developers to deliver high-quality products and services to improve customer satisfaction and purchasing decisions. Villa Windaro Permai, as a housing developer, needs to understand the factors influencing customer satisfaction, both directly and through purchasing decisions. This study aims to analyze the influence of product quality and service quality on customer satisfaction at Villa Windaro Permai, as well as to examine the mediating role of purchasing decisions in this relationship. This research uses a quantitative approach with a survey method. The data analysis technique applied is path analysis using SPSS software. The sample consists of 100 respondents who are customers of Villa Windaro Permai housing complex. The findings indicate that product quality and service quality have a positive and significant influence on customer satisfaction, both directly and indirectly through purchasing decisions as a mediating variable. Moreover, customer satisfaction has a dominant influence on purchasing decisions, positioning it as a strategic factor in encouraging property purchases.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR “BEAT” PADA MAHASISWA Prakasa, Raja Rio; Berampu, Lailan Tawila; Alvionita, Agnes
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

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This study aims to determine the price, product quality, and trust in the decision to purchase a Beat motorcycle among students of the Faculty of Economics and Business, University of Riau. The population of this study was 135 students of the Faculty of Economics and Business. The sampling technique used a non-probability sampling technique. The data collection technique used a questionnaire that was analyzed using multiple linear regression. The results of the study indicate that price, product quality and trust have an influence on the decision to purchase a BeAT motorcycle. Price has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 3.470> t-table 1.978 or sig of 0.001 <0.05. Product quality has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 4.075> t-table 1.978 or sig of 0.000 <0.05. Trust has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 5.377> t-table 1.978 or sig of 0.000 <0.05
Co-Authors Abd. Rasyid Syamsuri Agassi, Luthfiyah Alfifto Alvi Furwanti Alwie Alvionita, Agnes Aulia, Viska Beby K.F Sembiring Biran Affandi Yusriono Bunga Chintia Utami Dewita Suryati Ningsih Ditya Jessica Firmansyah, Sukri Fitri, Dilla Sari H, Putri Alisa Harahap, Indra Sakti Indra Sakti Harahap Islami, Fiqri Hadi Iwan Naulai Daulay, Iwan Naulai Lumbanraja, Maha Martabar Mangatas Machasin Machasin Mayla Khoiriyah Moniqa, Nadya Mulyono, Hardi Pangayung, Aden Zidane Prakasa, Raja Rio Prity Arlia Putri Rahmat Junaidi Rendra Wasnury Samsir Samsir, Samsir Sharnuke Asrilsyak Siregar, Taufik Sirojuzilam Hasyim Sri Wahyuni Wildah Suseno, Novri Irfan Nur Susi Hendriani Sutarman Sutarman Syanura, Bilqhis Luthfiyya Taufiqurrahman Taufiqurrahman Wan Suryani Windy Dian Sari Yetti Yetti