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Peta Persepsi Persaingan Jasa Mall Pada Generasi Z di Kota Pekanbaru Syahriva, Fellia Rahmi; Wildah, Sri Wahyuni; Noviasari, Henni
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.739

Penelitian ini bertujuan untuk menganalisis peta persepsi konsumen generasi Z di Kota Pekanbaru terhadap berbagai dimensi pada mall, dalam upaya untuk memahami dinamika persaingan di pasar mall. Penelitian ini menggunakan pendekatan kuantiatif dengan tipe penelitian deskriptif, dengan metode pengumpulan data kuesioner. Penelitian ini menerapkan teknik sampling yaitu non probability. Jumlah sampel dalam penelitian ini berjumlah 100 responden berupa generasi Z di Kota Pekanbaru. Teknik analisis data dalam penelitian ini menggukanan analisis multidimensional scalling (MDS) dengan menggunakan perangkat SPSS Versi 27.0. Penelitian ini menghasilkan peta persepsi yang menunjukkan bahwa Mall SKA memiliki kedekatan dengan dimensi fokus pemasaran dan kenyamanan. Mall Ciputra Seraya terlihat unggul pada dimensi keamanan. Sementara itu, Living World Pekanbaru terlihat unggul dalam dimensi ambience. Pada dimensi infrastruktur fisik tidak ada merek mall yang secara khusus mendominasi dimensi tersebut. Namun, Living World Pekanbaru menjadi merek mall yang lebih dekat dengan dimensi infrastruktur fisik. Penelitian selanjutnya disarankan untuk menambahkan dimensi baru, memperluas sampel menyertakan generasi lain seperti generasi milenial atau generasi alpha, mempertimbangkan menggunakan pendekatan kualitatif atau metode campuran untuk menggali lebih dalam alasan di balik persepsi konsumen terhadap mall.

Pelatihan Pencatatan Keuangan Sederhana Bagi Pelaku UMKM Binaan PT. BPR Duta Perdana Pekanbaru Pramadewi, Arwinence; Noviasari , Henni; Pramitha, Anggia; Jushermi, Jushermi; Nasution, Hafiza Oktasia; Wildah, Sri Wahyuni
JCOMMITS: Journal of Community Empowerment, Inovation, and sustainability Vol. 3 No. 1 (2025): Jcommits (The Journal of Community Empowerment, Innovation, and Sustainability)
Publisher : LPPM UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar

UMKM merupakan tulang punggung perekonomian nasional, namun banyak pelaku usahanya belum memahami pentingnya pencatatan keuangan sederhana, yang berdampak pada lemahnya akuntabilitas dan pengambilan keputusan usaha. Minimnya literasi keuangan pada UMKM binaan PT BPR Duta Perdana Pekanbaru menjadi alasan penting dipilihnya topik pengabdian ini. Tujuan kegiatan adalah untuk meningkatkan kemampuan pencatatan keuangan sederhana bagi pelaku UMKM agar dapat mengelola dan memantau usahanya secara efisien. Metode pengabdian menggunakan pendekatan partisipatif melalui empat tahapan: motivasi kewirausahaan, pemberian materi, pelatihan interaktif, dan praktik pencatatan keuangan. Kegiatan dilakukan selama empat bulan dengan melibatkan 10 pelaku UMKM terpilih berdasarkan evaluasi debitur triwulan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan sebesar 85% berdasarkan hasil pre-post test, dan sebanyak 80% peserta mampu menyusun buku kas dan laporan laba rugi sederhana secara mandiri. Kesimpulannya, pelatihan ini memberikan kontribusi signifikan terhadap peningkatan literasi keuangan dan penguatan tata kelola usaha mikro melalui sistem pencatatan keuangan yang mudah dan aplikatif.

Analysis of Customer Satisfaction Levels with Service Quality at BPR Cempaka Wadah Sejahtera in Teluk Kuantan Nindia, Nindia; Jushermi, Jushermi; Wildah, Sri Wahyuni
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2142

Customer satisfaction is customer feedback on the mismatch between previous expectations and the actual performance they feel after use. This satisfaction is strongly influenced by the quality of service provided by the bank. One important aspect of service quality is assurance, which includes security, trust, and employee competence in providing services to customers. So that quality becomes a major factor for every bank as an indicator of being able to compete with its competitors. This study aims to determine the level of customer satisfaction with service quality and to determine strategies to improve customer satisfaction. The sampling technique was purposive random sampling of 100 respondents of BPR Wadah Cempaka Sejahtera customers. The analysis method used in this research is IPA (Importance Perfomance Analysis) analysis. The results of the Importance Performance Analysis (IPA) analysis of service quality at BPR Cempaka Wadah Sejahtera that in general the services provided have met and even exceeded customer expectations. Therefore, BPR Cempaka Wadah Sejahtera should be able to continue to improve the quality of services provided.

Analysis of Customer Satisfaction Levels with Service Quality at BPR Cempaka Wadah Sejahtera in Teluk Kuantan Nindia, Nindia; Jushermi, Jushermi; Wildah, Sri Wahyuni
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2142

Customer satisfaction is customer feedback on the mismatch between previous expectations and the actual performance they feel after use. This satisfaction is strongly influenced by the quality of service provided by the bank. One important aspect of service quality is assurance, which includes security, trust, and employee competence in providing services to customers. So that quality becomes a major factor for every bank as an indicator of being able to compete with its competitors. This study aims to determine the level of customer satisfaction with service quality and to determine strategies to improve customer satisfaction. The sampling technique was purposive random sampling of 100 respondents of BPR Wadah Cempaka Sejahtera customers. The analysis method used in this research is IPA (Importance Perfomance Analysis) analysis. The results of the Importance Performance Analysis (IPA) analysis of service quality at BPR Cempaka Wadah Sejahtera that in general the services provided have met and even exceeded customer expectations. Therefore, BPR Cempaka Wadah Sejahtera should be able to continue to improve the quality of services provided.

Analisis Tingkat Kepuasan Pengguna Kartu By.U di Kota Pekanbaru Dengan Metode Importance Performance Analysis (IPA) Hutapea, Evita Romaito; Noviasari, Henni; Wildah, Sri Wahyuni
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6414

Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pengguna kartu by.U di Kota Pekanbaru dengan menggunakan metode Importance Performance Analysis (IPA). Populasi pada penelitian ini adalah seluruh pengguna kartu By.U di Kota Pekanbaru yang jumlahnya diketahui dengan teknik purposive sampling dengan jumlah sampel sebanyak 100 responden. Data yang diperoleh dianalisis menggunakan metode Importance Performance Analysis (IPA) untuk mengetahui atribut layanan yang dianggap penting oleh pengguna serta menilai kinerja dari layanan tersebut. Hasil dari penelitian ini menunjukkan bahwa secara keseluruhan Pengguna Kartu By.U di Kota Pekanbaru puas terhadap layanan yang diberikan, dan seluruh dimensi berpengaruh signifikan terhadap kepuasan pengguna kartu By.U di Kota Pekanbaru. Untuk hasil Index Performance Analysis dari 20 atribut penilaian, kuadran I terdapat 3 atribut yang perlu ditingkatkan kinerjanya, kuadran II terdapat 7 atribut yang perlu dipertahankan kinerjanya, kuadran III terdapat 6 atribut yang memiliki prioritas rendah, kuadran IV terdapat 4 atribut yang dianggap tidak terlalu penting oleh pengguna sehingga perusahaan dapat memprioritaskan atribut lain.

The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Anggita, Adelia Dwi; Noviasari, Henni; Wildah, Sri Wahyuni; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.

The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Anggita, Adelia Dwi; Noviasari, Henni; Wildah, Sri Wahyuni; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.

Consumer Satisfaction and Loyalty Towards Chatime Beverage Products: Evidence from Pekanbaru, Indonesia Noviasari, Henni; Junaidi, Andi; Wildah, Sri Wahyuni; Azmi, Fauzan; Ishadi, Ishadi; Siregar, Prima Andreas
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.691

This study examines the influence of taste, price, and service quality on consumer satisfaction and loyalty towards Chatime beverage products in Pekanbaru, Indonesia. Understanding consumer behavior is crucial for sustaining business growth in the rapidly growing food and beverage industry. By leveraging theories of consumer satisfaction and loyalty, this study adopts a quantitative approach through multiple regression analysis of data collected from 108 respondents. The findings revealed that taste, price, and service quality significantly affect consumer satisfaction and loyalty. Interestingly, while satisfaction significantly fosters loyalty, it does not mediate the relationship between price and loyalty, suggesting price sensitivity among students’ demographics. Despite perceiving Chatime's products as relatively expensive, their willingness to recommend the brand indicates recognition of quality. This study contributes to a nuanced understanding of the factors driving consumer loyalty in the competitive beverage industry, emphasizing the need for strategic pricing and quality enhancement to foster consumer satisfaction and loyalty.

The Influence Of Digital Marketing, Brand Ambassador And Electronic Word Of Mouth On Purchasing Decisions For Nivea Body Lotion Product In Pekanbaru Putri, Nazwa Aqiila; Noviasari, Henni; Wildah, Sri Wahyuni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1313

This research was conducted with the aim of knowing the effect of Digital Marketing, Brand Ambassadors and Electronic Word Of Mouth on Purchasing Decisions for Nivea Body Lotion products in Pekanbaru. The population in this study were Pekanbaru people who had bought Nivea Body Lotion. The method used in this research is descriptive and quantitative, with research data sources coming from primary and secondary data. The number of samples in this study amounted to 105 people with the sampling technique using purposive sampling technique. The method of analysis of this research is multiple linear regression analysis and through validity tests and reliability tests. In this study, the results obtained that Digital Marketing has a significant influence on purchasing decisions for Nivea body lotion products in Pekanbaru, Brand Ambassadors have a significant effect on purchasing decisions for Nivea body lotion products in Pekanbaru, and Electronic Word of Mouth on purchasing decisions for Nivea body lotion products in Pekanbaru.

Pengaruh Brand Ambassador dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Sunscreen Azarine Melalui Brand Image pada Gen Z di Kota Pekanbaru Wigatiningrum, Retno Putri; Noviasari, Henni; Wildah, Sri Wahyuni
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 5, No 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.6395

Dengan meningkatnya populasi generasi muda dan kesadaran akan pentingnya perawatan kulit, industri kecantikan di Indonesia mengalami pertumbuhan yang signifikan. Penelitian ini bertujuan untuk menganalisis bagaimana brand ambassador dan E-wom dapat mempengaruhi persepsi konsumen terhadap brand image, yang pada gilirannya mempengaruhi keputusan pembelian merek. Metode yang digunakan adalah deskriptif kuantitatif, Sumber data berasal dari responden kalangan Generasi Z yang pernah membeli sunscreen azarine di Kota Pekanbaru sebanyak 112 reponden, dengan pengambilan sampel menggunakan metode purposive sampling. Analisis data dilakukan melalui pendekatan Partial Least Squares – Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa baik brand ambassador maupun E-wom memiliki pengaruh positif yang signifikan terhadap keputusan pembelian, dengan brand image sebagai mediator yang memperkuat hubungan tersebut. Temuan ini diharapkan dapat memberikan wawasan bagi pemasar dalam merancang strategi pemasaran yang lebih efektif di kalangan gen z.

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