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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi ECSOFiM (Economic and Social of Fisheries and Marine Journal) YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION Procuratio : Jurnal Ilmiah Manajemen Management Studies and Entrepreneurship Journal (MSEJ) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia West Science Business and Management West Science Interdisciplinary Studies JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling West Science Interdisciplinary Studies Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Sri Wahyuni Wildah
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Social Sciences Other

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The Impact of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Buying Mediated by Positive Emotion among Online Marketplace Users in Pekanbaru Anggita, Adelia Dwi; Noviasari, Henni; Wildah, Sri Wahyuni; Siregar, Prima Andreas
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.287

Abstract

This study examined the influ ence of hedonic shopping value and shopping lifestyle on impulsive buying among online marketplace users in Pekanbaru, Indonesia. The study used path analysis to analyse data from 112 respondents and found that hedonic shopping value had no significant effect on impulsive buying, while shopping lifestyle had a positive and significant relationship with impulsive buying. Additionally, hedonic shopping value had a positive and significant effect on positive emotions. The results suggest that to decrease impulsive buying, it is important to focus on creating a positive shopping experience and consider the shopping lifestyle of consumers.
Determinants of Micro Social Media Influencers (Micro SMIs) Existence Attributes in Pekanbaru City   Wildah, Sri Wahyuni; Berampu, Lailan Tawila
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7351

Abstract

Abstract This article aims to analyze determination of existence attributes of Micro Social Media Influencers (Micro SMIs) and find the highest contribution value in existence attributes. This study focused on respondents aged between 18-34 years who were followers of Instagram @mahasiswa_universitasriau (MUR) accounts and used as a reference. There are 5 variables used in existence attributes of Micro SMIs, Such as Content, Expertise, Attractiveness, credibility, and Trustworthiness. The biggest cross loading values for each variable is perception of usefulness, communication skills, empathy, popularity, trusted followers. The lowest cross loading value of each variable is the frequency of posts, experience, background similarity, close to followers, and honest.
The Influence Of Digital Marketing, Brand Ambassador And Electronic Word Of Mouth On Purchasing Decisions For Nivea Body Lotion Product In Pekanbaru Nazwa Aqiila Putri; Henni Noviasari; Sri Wahyuni Wildah
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1313

Abstract

This research was conducted with the aim of knowing the effect of Digital Marketing, Brand Ambassadors and Electronic Word Of Mouth on Purchasing Decisions for Nivea Body Lotion products in Pekanbaru. The population in this study were Pekanbaru people who had bought Nivea Body Lotion. The method used in this research is descriptive and quantitative, with research data sources coming from primary and secondary data. The number of samples in this study amounted to 105 people with the sampling technique using purposive sampling technique. The method of analysis of this research is multiple linear regression analysis and through validity tests and reliability tests. In this study, the results obtained that Digital Marketing has a significant influence on purchasing decisions for Nivea body lotion products in Pekanbaru, Brand Ambassadors have a significant effect on purchasing decisions for Nivea body lotion products in Pekanbaru, and Electronic Word of Mouth on purchasing decisions for Nivea body lotion products in Pekanbaru.
Community Empowerment Strategy Based on Social Capital in Supporting Accelerated Mangrove Rehabilitation (Case Study in Kateman District, Indragiri Hilir Regency, Riau Province) Ramadona, Tomi; Darwis, Darwis; Nugroho, Firman; Wildah, Sri Wahyuni; Septya, Fanny
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 12, No 1 (2024): ECSOFiM October 2024
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2024.012.01.02

Abstract

Kateman District in Indragiri Hilir Regency, Riau Province, is known for its extensive mangrove forests. However, ongoing damage and coastal erosion have led to significant deforestation. This study examines the socio-economic characteristics and social capital of communities near mangrove areas to create empowerment strategies for mangrove rehabilitation. Data was collected using PRA methods, observation, in-depth interviews, and literature review, and analyzed qualitatively and quantitatively. Findings reveal strong community support for the rehabilitation program, with local social capital playing a key role in these efforts. In Kateman District’s coastal communities, key social capital elements include (a) awareness and responsibility, (b) groups and networks, (c) trust and solidarity, (d) collective and cooperative actions, (e) information and communication, and (f) cohesion and inclusion. Community empowerment strategies are designed based on these social capital factors. Based on the AHP results, five alternative priority strategies need to be developed, namely: 1) bottom-up approach (0.155); 2) institutional strengthening (0.136); 3) training and capacitation (0.130); 4) Pentahelix collaboration (0.130); and 5) participatory monitoring and evaluation (0.123). The analysis suggests that to support mangrove rehabilitation, local governments and agencies should strengthen institutions through regional or village regulations and build partnerships with stakeholders, leveraging local social capital.
The Influence of Integrated Marketing Communication (IMC) on Purchase Decision on Culture Products at Viera Oleh - Oleh in Pekanbaru City Moniqa, Nadya; Berampu, Lailan Tawila; Wildah, Sri Wahyuni
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5370

Abstract

this study aims to find out and analyze how the Influence of Integrated Marketing Communication (IMC) on Purchase Decion on Culture Products in Viera Oleh-Oleh of Pekanbaru City. This study used 125 respondents as samples taken from the purposive sampling technique. The approach used in this study is quantitative by using the Partial Least Square model and SmartPls 4.0 software as tools for this research. The results of this study reveal that there is a significant effect of Advertising on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Sales Promotion on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Public Relations on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a positive and significant effect of Personal Selling on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Direct Marketing on Perceived Quality on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Perceived Quality on Purchase Decision on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Integrated Marketing Communication (IMC) on Purchase Decision on Culture Product at Viera Oleh - Oleh Pekanbaru City, there is a significant effect of Integrated Marketing Communication (IMC) on Purchase Decision with Perceived Quality as a intervening variable on Culture Product at Viera Oleh - Oleh Pekanbaru City.
The Influence of Brand Elements on Purchase Decision on Culture Product at Viera Oleh-Oleh - Oleh in Pekanbaru City Syanura, Bilqhis Luthfiyya; Berampu, Lailan Tawila; Wildah, Sri Wahyuni
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5368

Abstract

this study investigates the impact of brand elements on purchase decision and examines how these elements influence decisions through brand association, specifically for Ketan Talam Durian at Viera Oleh-Oleh-Oleh Pekanbaru. Utilizing a quantitative descriptive approach, primary data was gathered from a questionnaire distributed to 115 respondents, and the analysis was conducted using Partial Least Square (PLS) second-order statistical techniques to test the hypotheses. The findings reveal that various brand elements—including brand name, logo, slogan/tagline, Packaging, and character—significantly affect brand association. Furthermore, brand association itself has a notable impact on purchase decision for Ketan Talam Durian at Viera Oleh-Oleh-Oleh Pekanbaru.  These results underscore the necessity of enhancing brand elements directly to improve purchasing decision. While brand association serves as a mediator in this relationship, it does not emerge as the primary factor influencing consumer choices. This highlights the importance for Viera Oleh-Oleh-Oleh to focus on strengthening its brand identity to effectively drive consumer purchasing behavior in a competitive market.
The Influence of Digital Marketing on Purchase Decision on Culture Products at Viera Oleh - Oleh in Pekanbaru City Aulia, Viska; Berampu, Lailan Tawila; Wildah, Sri Wahyuni
JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Vol 3, No 1 (2025): Februari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jamparing.v3i1.5369

Abstract

this study aims to find out and analyze how the Influence of Digital Marketing on Purchase Decion on Culture Products in Viera Oleh-Oleh of Pekanbaru City. This study used 112 respondents as samples taken from the purposive sampling technique. The approach used in this study is quantitative by using the Partial Least Square model and SmartPls 4.0 software as tools for this research. The results of this study reveal that there is a significant influence of social media marketing on brand awareness on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of electronic word of mouth on brand awareness on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of brand awareness on purchase decision on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of digital marketing on purchase decision on Ketan Talam Durian at Viera Oleh-Oleh, there is a significant influence of digital marketing on purchase decision through brand awareness on Ketan Talam Durian at Viera Oleh-Oleh.
Pengaruh Social Media Marketing dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Beli Melalui Brand Image Produk Moisturizer The Originote di Kota Pekanbaru Munzaro’ah, Munzaro’ah; Noviasari, Henni; Wildah, Sri Wahyuni
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9449

Abstract

Penelitian ini bertujuan untuk mengalisis pengaruh Social Media Marketing dan Electronic Word Of Mouth (E-WOM) terhadap Minat Beli melalui Brand Image produk Moisturizer The Originote di kota Pekanbaru. Dalam penelitian ini, sampel yang diperoleh sejumlah 108 dengan metode purposive sampling menggunakan data primer yang diperoleh dari penyebaran kuesioner yang di bagikan kepada calon konsumen produk Moisturizer The Originote di kota Pekanbaru dengan SPSS. Hasil penelitian menunjukkan bahwa: 1) Social Media Marketing berpengaruh terhadap Brand Image Produk Moisturizer The Originote di Kota Pekanbaru, 2) E-WOM berpengaruh terhadap Brand Image Produk Moisturizer The Originote di Kota Pekanbaru, 3) Social Media Marketing berpengaruh terhadap Minat Beli Produk Moisturizer The Originote di Kota Pekanbaru, 4) E-WOM berpengaruh terhadap Minat Beli Produk Moisturizer The Originote di Kota Pekanbaru, 5) Brand Image berepengaruh terhadap Minat Beli Produk Moisturizer The Originote di Kota Pekanbaru, 6) Social Media Marketing berpengaruh terhadap Minat Beli melalui Brand  Image Produk Moisturizer The Originote di Kota Pekanbaru, 7) E-WOM berpengaruh terhadap terhadap Minat Beli melalui Brand  Image Produk Moisturizer The Originote di Kota Pekanbaru. Kata Kunci:  Social Meida Marketing, Electronic Word Of Mouth, Brand Image, Minat Beli.
Peta Persepsi Persaingan Jasa Karaoke Keluarga pada Generasi Z di Kota Pekanbaru Ramadani, Arfina; Noviasari, Henni; Wildah, Sri Wahyuni
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.731

Abstract

Penelitian ini menganalisis peta persepsi konsumen Generasi Z di Pekanbaru terhadap persaingan bisnis karaoke menggunakan analisis Multidimensional Scaling (MDS). Dengan pendekatan kuantitatif, survei dilakukan terhadap 100 responden berusia 20-24 tahun yang terdiri dari siswa SMA dan mahasiswa. Hasilnya menunjukkan bahwa Family Box dipersepsikan unggul dalam dimensi keandalan (Reliability) dan daya tanggap (Responsiveness). Sementara itu, Happy Puppy unggul dalam dimensi jaminan (Assurance) dan paling mendekati persepsi positif pada aspek bukti fisik (Tangible). Adapun Koro-Koro tidak menonjol secara signifikan pada dimensi mana pun. Penelitian ini menyimpulkan adanya persepsi yang berbeda-beda terhadap setiap merek dan merekomendasikan penelitian lanjutan untuk memperluas variabel dan demografi responden guna mendapatkan pemahaman yang lebih komprehensif tentang persaingan di industri hiburan ini.
Pengaruh Kualitas Produk dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian melalui Brand Trust pada Sneakers Merek VANS di Kota Pekanbaru Bangkit, Hendrawan; Nursanti, Aida; Wildah, Sri Wahyuni; Syamsuri, Abd. Rasyid
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.733

Abstract

Penelitian memiliki tujuan untuk mengetahui pengaruh Kualitas Produk dan e-WOM terhadap Keputusan Pembelian melalui Brand Trust pada Sneakers VANS di Kota Pekanbaru. Pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan teknik purposive sampling dengan menggunakan rumus Lameshow sehingga jumlah sampel dalam penelitian ini sebanyak 100 responden. Metode analisis data penelitian ini menggunakan metode analisis SEM-PLS dengan software Smart-PLS versi 4.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara Kualitas Produk terhadap Keputusan Pembelian. Terdapat pengaruh positif dan signifikan antara e-WOM terhadap Keputusan Pembelian. Terdapat pengaruh positif dan signifikan antara Kualitas Produk terhadap Brand Trust. Terdapat pengaruh positif dan sigifikan antara e-WOM terhadap Brand Trust. Terdapat pengaruh positif dan signifikan antara Kualitas Produk terhadap Keputusan Pembelian melalui Brand Trust. Terdapat pengaruh positif dan signifikan antara e-WOM terhadap Keputusan Pembelian melalui Brand Trust.
Co-Authors Abd. Rasyid Syamsuri Adelia Dwi Anggita Agnes Alvionita Agnes Alvionita Aida Nursanti Andi Junaidi Anggita, Adelia Dwi Arwinence Pramadewi Aulia, Viska Azmi, Fauzan Bangkit, Hendrawan Berampu, Lailan Tawila darwis darwis, darwis Elviani, Rahma Fauzan Azmi Firman Nugroho Gatot Wijayanto Henni Noviasari Henni Noviasari Henni Noviasari Henni Noviasari Hutapea, Evita Romaito Ishadi Ishadi Ishadi Ishadi Junaidi, Andi Jushermi Jushermi Jushermi Jushermi, Jushermi Kiki, Karisma Laurencia, Cristine Maha Martabar Mangatas Lumbanraja Maha Martabar Mangatas Lumbanraja Moniqa, Nadya Muhammad, Muhammad Fadhil Munzaro’ah, Munzaro’ah Nasution, Hafiza Oktasia Nazwa Aqiila Putri Nindia, Nindia Noviasari , Henni Pramitha, Anggia Prima Andreas Siregar Prima Andreas Siregar Putri Diolanda, Elora Putri, Nazwa Aqiila Rahmat Junaidi Ramadani, Arfina Rio Fandy Sitepu Septya, Fanny Syahriva, Fellia Rahmi Syanura, Bilqhis Luthfiyya Tengku Firli Musfar Tomi Ramadona Wigatiningrum, Retno Putri Yaningsih, Ria Dini Tuti Yutiandry Rivai Zulkarnain Zulkarnain