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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAIM (Jurnal Abdi Masyarakat) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Ekonomi Perjuangan (JUMPER) eMBeJi : Manajemen dan Bisnis Jurnal Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Pengabdian Masyarakat dan Riset Pendidikan EKOBIMA Ekonomi Bisnis dan Manajemen Jurnal Simki Economic
Alfin Nur Arifah Alfin
Universitas Cipasung Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pemberdayaan UMKM Melalui Rebranding, Legalitas, dan Digitalisasi: Studi Kasus Program Level Up UMKM di Desa Banyuresmi, Tasikmalaya: Pengabdian Arifah, Alfin nur; Nishfy Sya’bani , Ghina; Siti Nurmalia, Aida; Septiana, Fajar; Nugraha, Adi; Riski Triana, Muhammad; Haedar, Habib; Indri Oktavian, Sri; Luthfiyyah, Nabila; Angraeni, Nadia; Kustiani, Adinda; Kania Suryani, Sindy; Khoerunnisa, Sinta; Aziz Kelinsman, Abdul; Putri Maharani, Anisa; Khoerulrijjal Salsabila J, Muhammad; Aenun Naja, Syifa; Amirul Rizki, Muhamad; Maulana, Ikbal; Selyandra, Vanesa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5148

Abstract

The objective of this Community Service Program is to to empower MSMEs in Banyuresmi Village through strengthening rebranding, legality, and digitalization to enhance business competitiveness and sustainability in the Industry 4.0 era. The community service activity employed a participatory approach involving 28 selected MSMEs from 62 registered MSMEs based on business sustainability criteria and willingness to participate in the mentoring program. The implementation method was divided into three stages: (1) planning and problem identification through field observations, discussions with MSME owners and village officials, and needs analysis; (2) education and training on the importance of branding, business legality (NIB, PIRT, Halal certification), and digital media utilization; and (3) implementation and direct mentoring, including logo design, brand development, packaging, digital promotion, and facilitation of legality arrangements in collaboration with relevant agencies. The results indicated that prior to the program, approximately 90% of MSMEs lacked brand identity, only 15% possessed business legality, and 85% had not utilized digital marketing. Following the mentoring program, the majority of MSMEs acquired logos and simple packaging, approximately 85% successfully obtained NIB (Business Identification Number), and most began actively using social media as promotional platforms. These findings indicate that the integration of rebranding, legality, and digitalization through a participatory approach constitutes an effective empowerment strategy for strengthening the capacity and competitiveness of rural MSMEs.
Pengaruh Content Marketing dan Storytelling Marketing di Media Sosial Instagram terhadap Brand Awareness Perusahaan : Studi Kasus pada Perkebunan Durian Aa Kadu Tazkia Normatiena Muhyiddin; Aditia Abdurachman; N. Nelis Febriani SM; Alfin Nur Arifah
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1502

Abstract

This study aims to determine the effect of content marketing and storytelling marketing on Instagram social media on brand awareness at AA Kadu Plantation. The background of this study departs from the increasing importance of social media as a digital marketing tool, especially in building brand awareness. This study uses a quantitative method with a survey technique by distributing questionnaires to 100 respondents who are consumers of AA Kadu Plantation. The data obtained were then analyzed using multiple linear regression analysis to test the influence between variables. The results show that content marketing has a positive and significant effect on brand awareness, as well as storytelling marketing has a positive and significant effect on brand awareness. The conclusion of this study is that the implementation of consistent, high-quality, and creative content marketing and storytelling marketing strategies through Instagram can increase consumer brand awareness of AA Kadu Plantation.
Co-Authors Adi Nugraha Aditia Abdurachman Aenun Naja, Syifa Agustian, Aldy Aldy Agustian Amirul Rizki, Muhamad Angraeni, Nadia Aprilia, Nabila Ardhiansyah Ardiansyah Ardiansyah Ariswara, Resma Aziz Kelinsman, Abdul Della Apriani Dheri Febiyani Lestari dheri, Dheri Febiyani Lestari Dyah Pekerti, Retno Febiyani, Dheri Haedar, Habib Herdiyanti, Herdiyanti Indri Oktavian, Sri Jaenudin, Ujang Eri Kania Suryani, Sindy Khoerulrijjal Salsabila J, Muhammad Khoerunnisa, Sinta Kustiani, Adinda Luthfiyyah, Nabila Madyasari, Rina Maulana, Ikbal Media Aditia Abdurachman1 Muhamad Nur Ihsan, Adi Muhyiddin, Tazkia Normatiena N. Nelis Febriani SM Nishfy Sya’bani , Ghina Nurherawati Nurherawati Nurjanah, Sinta Pramesti Melyna Mustofa Pramesti Melyna Mustofa Putri Maharani, Anisa Ramdani Al Falah Ramdani Al Falah Rina Madyasari Riski Triana, Muhammad Rizky Ridwan Selyandra, Vanesa Septiana, Fajar Siti Nurmalia, Aida Sopiyudin, Lutfi Taupik Akbar Taupik Akbar Tazkia Normatiena Muhyiddin Yudi Setia Rachmanda