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All Journal Jurnal Perangkat Lunak Jurnal Riset Sistem Informasi dan Teknologi Informasi (JURSISTEKNI) Jurnal Mahasiswa Sistem Informasi (JMSI) Instal : Jurnal Komputer Jurnal Kolaboratif Sains Jurnal Teknik Informatika Journal of Social And Economics Research Journal of Scientech Research and Development Journal Of Informatics And Busisnes Gudang Jurnal Multidisiplin Ilmu Indonesian Journal of Science, Technology, and Humanities MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Riset Teknik Komputer Jurnal Riset Sistem Informasi Jurnal SINTA: Sistem Informasi dan Teknologi Komputasi journal of social and economic research PESHUM Menulis: Jurnal Penelitian Nusantara
Fenny Purwani
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Efektivitas Sistem Informasi Manajemen Pemasaran Dalam Penerapan CRM Untuk Meningkatkan Loyalitas Pelanggan Pada Perusahaan Ritel Fenny Purwani; Dzurriya Alkarimah; Irmalia, Irmalia; Lilis Anderwani; Mesi Kurniawan
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6300

Abstract

This article discusses the effectiveness of Marketing Management Information System (MIS) in implementing Customer Relationship Management (CRM) to increase customer loyalty in retail companies. In the midst of increasingly fierce business competition, the implementation of CRM is considered a strategic solution to strengthen relationships with customers. This research uses the literature review method to identify and analyze various relevant literature regarding the application of CRM and its impact on customer loyalty. Evaluation of CRM effectiveness can be done by comparing whether CRM implementation is effective in increasing customer loyalty compared to conditions without CRM. This comparison can be seen from the results of the literature review that has been collected. The results of the analysis show that the use of CRM can increase customer satisfaction and loyalty through better data management, more personalized interactions, and effective loyalty programs in its application. However, challenges in CRM implementation, such as system integration, employee training needs, and limited technology resources, are also identified. This article provides recommendations for the optimization of marketing management information systems through increased use of technology and continuous training for employees. With a deeper understanding of the effectiveness of CRM, it is expected that retail companies can improve their marketing strategies and create a sustainable competitive advantage.
Co-Authors Adhis Shifa Aulia Alisa Almadira Almahira Mutia Zakia Almahira Muti’a Zakia Apriani Apriani Arsika Arya Bharata Sena Cica Serioktawa Claria Dwi Saputri Defri Henzen Heriawan Dempi Ariska Dimis Agustian Dina Olyvia Dini Hermiyani Dino Attila Zaky Duwi Febyanti Dzurriya Alkarimah Elda Fitriani Elvisa Dwian Emilia Endrika Syahrani Erdi Gunawan Putra Erin Aryanti fatikah aulia farhah Fatimah Azzahra Faza Intaniansyah Ferry Kurniawan Hari Matahari Hasti Fatriya Hasti Fatrya Hesyah Mayusdila Hilda Septiani Ilmia Tanjung Ilmiah Tanjung Iqwa Guntur Afdal Irfan Candra Ramadhan Irfan Dwi Jaya Irmalia Irmalia Irmalia Irmalia, Irmalia Jeni Astuti Khairul Amin Awari Khoironi Wirananda Kms Muhammad Revaldi Koiriah Maula Nanda Kristin Kristin Kristin Latif Nurakhman Lia Syaputri Lilis Anderwani M Kevin Rizki Pratama M Raihan Abdul Aziz M. Abdus Salam M. Dicky Abimanyu M. Faqih Ibrahim Al-Fathi M. Ridho Karunia M. Ridho Kurniawan M. Rizki Ramadhan Marlingga Marlingga Marlingga Marlinggi Marlinggi Mesi Kurniawan MIFTAHUL JANNAH Muhamad Faris Hidayat Muhammad Alfaaiz Ilham Muhammad Alfaiz Ilham Muhammad Faiz Maulana Muhammad Farhan Muhammad Farhan Al-Muntashir Muhammad Indra Irillah Muhammad Prasetyo Muhammad Rafiq fadillah Muhammad Rifky Andreawan Muhammad Rifqi Thoohaa Anas Muhammad Rizki Apriyansyah Mutiara Agustiyyani Nabila Miftha Huljanah Nindy Tri Buana Pandu Wira Buana Putri Delarani Azzahra Putri Maharani Raisa Humaida Raka Ramadhan Rama Antonius Ramdan Eka Saputra Ratih Tarina Utami Putri Redho Zulfanur Rendy Febriayana Rendy Febriyana Resa Ayu Sari Ridho Dermawan Rio Ananda Pratama Rizki Triwahyudi Rizky Amalia Safitri Safitri Safitri Salman Al Fahiri Salya Amiria Yuska Santriyani MY SAPUTRA, Muhammad Aldo Saputra Sari Yuliani Siti Aulia Zuriati Siti Monalisa Subarkah, Ahmad Suhartini Yulianti Sundari Melisa Syafira Ramadani Taufik Kurrahman Tiara Meftahul Jannah Yogi Pratama Yora Veronica Ananda Yuniar Antika Sari Zahra Ramadhani