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All Journal Jurnal EMT KITA Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Journal Of Management Science (JMAS) Jurnal Suluh Pendidikan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Fokus Manajemen ProBisnis : Jurnal Manajemen Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management, Economic, and Accounting Journal of International Multidisciplinary Research Jurnal Ekonomi, Manajemen, Akuntansi
Harefa, Idarni
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The Effect of Distribution and Product Quality on The Purchase Decision of Prim-A Mineral Water at PT Delada Cahaya Mas Agro Gunungsitoli With Brand Awareness as A Mediation Variable Fredika Ade Pratama Agustiawan; Harefa, Idarni; Laia, Otanius; Mendrofa, Yupiter
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study examines the influence of distribution and product quality on purchasing decisions of Prim-A mineral water at PT. Delada Cahaya Mas Agro, with brand awareness as a mediating variable. The increasing competition in the bottled water industry requires companies not only to strengthen distribution networks but also to maintain product quality in order to build consumer trust and brand recognition. This research employs a quantitative approach using Partial Least Squares (PLS) with SmartPLS 4. A total of 100 respondents in Gunungsitoli were selected through accidental sampling. The findings indicate that distribution has a direct and significant positive effect on purchasing decisions (p-value < 0.05). Product quality, however, does not directly influence purchasing decisions (p-value > 0.05) but significantly affects them indirectly through brand awareness (p-value < 0.05), which acts as a full mediator. Brand awareness thus plays a critical role in linking product quality to consumer decision-making. The study suggests that companies should expand distribution reach while simultaneously implementing branding strategies to enhance awareness and consumer perception. The results provide theoretical implications for marketing management and practical recommendations for local distributors competing with established national brands such as Aqua and Le Minerale.
The Influence of Brand Image on Purchasing Decision Making at UD Serlin Gido District Nias Regency Halawa, Fanotona; Laia, Otanius; Harefa, Idarni; Bate'e, Maria Magdalena
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study investigates the influence of brand image on consumer purchasing decisions at UD. Serlin, a trading company in Gido District, Nias Regency, Indonesia. The research was driven by the increasingly intense competition in the trading sector, which requires businesses to establish a strong brand image to maintain customer loyalty. A quantitative associative method was applied with a population of 175 consumers, from which a sample of 35 respondents (20%) was selected. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, normality and heteroskedasticity tests, simple linear regression, t-test, and the coefficient of determination (R²) using SPSS 24. The findings revealed that all instruments were valid and reliable, the data were normally distributed, and no heteroskedasticity issues were detected, ensuring the regression model was feasible. The t-test yielded a significance value of 0.000 (<0.05), indicating that brand image significantly influences purchasing decisions. The coefficient of determination (R²) of 0.701 suggests that brand image explains 70.1% of purchasing decision variance, with the remaining 29.9% influenced by other factors. The study concludes that strengthening brand image is crucial for enhancing purchasing decisions. Companies should improve service quality and reinforce brand identity to sustain competitiveness.
The Effect of Demand Forecasting on Raw Material Inventory Control at CV Wery Group Gunungsitoli Zalukhu, Dinda Juliyana; Mendrofa, Martha Surya Dinata; Zai, Kurniawan Sarototonafo; Harefa, Idarni
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study examines the influence of demand forecasting on raw material inventory control at CV Wery Group Gunungsitoli. The research was motivated by challenges in managing inventory due to fluctuating market demand, which often caused overstocking or stock shortages, leading to inefficiencies in operations. A quantitative research method was employed, with data collected through questionnaires distributed to 30 employees. The data were analyzed using SPSS version 27, including validity and reliability tests, normality and heteroscedasticity tests, simple linear regression, and a T-test. The findings revealed a significant positive relationship between demand forecasting and raw material inventory control, indicated by a regression coefficient of 0.802 with a significance level of 0.000 (p < 0.05). The coefficient of determination (R²) was 0.711, meaning that 71.1% of the variation in inventory control can be explained by demand forecasting. This implies that the more accurate the demand forecasting, the more effective the inventory control. The study suggests that CV Wery Group should improve forecasting capabilities as a strategic tool to enhance operational efficiency and support production continuity.
The Influence of Communication and Counseling Guidance By Teachers on Bullying In Smp Negeri 2 Gunungsitoli Barat Wansyah Putra Harefa, Ider; Harefa, Idarni; Halawa, Odaligoziduhu; Ndraha, Ayler Beniah
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3280

Abstract

This study explores the influence of communication and counseling guidance on bullying behavior at SMP Negeri 2 Gunungsitoli Barat. Bullying cases in this school are still quite high, with around 60% of students reporting having experienced or witnessed bullying. This study used quantitative and qualitative approaches, with a purposively selected sample of 30 students. Data were collected through observation, questionnaires, and documentation. The results showed that good communication between teachers and students significantly reduced the incidence of bullying. Students with good communication only experienced 5 cases of bullying, while students with poor communication experienced 4 cases out of a total of 5 students. In addition, counseling guidance proved to be effective in dealing with students' emotional problems, although limited human resources were the main obstacle in its implementation. This study emphasizes the importance of effective communication and adequate counseling services as strategies to reduce bullying behavior in schools. The findings are expected to be the basis for better policy formulation in creating a safe and comfortable school environment for all students.
Pengaruh Inklusi Keuangan dan Pengelolaan Keuangan Terhadap Kinerja UMKM di Kota Gunungsitoli Telaumbanua, Widya Fransiska; Harefa, Idarni; Zai, Kurniawan Sarototonafo; Telaumbanua, Aferiaman
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4749

Abstract

Inklusi Keuangan dan Pengelolaan keuangan saling terkait dan saling mendukung dalam meningkatkan kinerja UMKM. Kombinasi keduanya dapat memperkuat kapasitas UMKM untuk mencapai tujuan finansial Metode penelitian ini menggunakan pendekatan kuantitatif dan menggunakan penelitian assosiatif dengan teknik pengumpulan data kuesioner. Populasi dalam penelitian ini berjumlah 31 orang pelaku UMKM di sektor pakaian di kota Gunungsitoli dengan usia minimal 24 tahun dan usia maksimal 55 Tahun dan penelitian ini menggunakan sampel jenuh yang mengambil semua populasi yang dijadikan sampel sebanyak 31 responden. Teknik analisis data dalam penelitian ini menggunakan metode analisis PLS-SEM yang diolah dengan program SmartPLS 4.1. Berdasarkan hasil penelitian ini, hasil statistik deskriptif menunjukkan bahwa inklusi keuangan di kalangan pelaku UMKM fashion memiliki dampak yang signifikan terhadap kinerja UMKM dengan nilai P-value 0,008, T- statistik 2,667. Pengelolaan keuangan juga memiliki pengaruh signifikan terhadap kinerja UMKMdengan nilai P- value 0,000, T-statistik 4,352 dan dengan pengujian simultan bahwa F hitung > F tabel yaitu 19,233 > 3,34 dan nilai P- value <0,05 maka Ha diterima dan jika nilai P- value >0,05 maka H0 diterima maka dari hasil pengujian simultan dari inklusi keuangan dan pengelolaan keuangan menunjukkan bahwa keduanya berpengaruh secara simultanterhadap kinerja UMKM di Kota Gunungsitoli. Kata Kunci : Inklusi Keuangan, Pengelolaan Keuangan, Kinerja UMKM
Pengaruh Literasi Keuangan Dan Teknologi Finansial Terhadap Inklusi Keuangan Masyarakat Di Des Hilibanua Kecamatan Namohalu Esiwa Kabupaten Nias Utara Lahagu, Maret Iman; Harefa, Idarni; Zai, Kurniawan Sarototonafo; Duha, Tiarni
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4750

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Literasi Keuangan dan Teknologi Finansia Terhadap Inklusi Keuangan Masyarakat Di Desa Hilibanua Kecamatan Namohalu Esiwa Kabupaten Nias Utara. Metode penelitian ini menggunakan pendekatan kuantitatif dan menggunakan penelitian assosiatif dengan teknik pengumpulan data kuesioner. Populasi dalam penelitian ini berjumlah 840 jiwa masyarakat desa Hilibanua, Kecamatan Namohalu Esiwa, Kabupaten Nias Utara dan penelitian ini menggunakan teknik convenience sampling, mengambil sampel sebanyak 90 responden. Hasil penelitian (1) Berdaisairkain haisil uji, vairiaibel literaisi keuaingain menunjukkain aidainyai pengairuh terhaidaip inklusi keuainain, yaing dibuktikain oleh nilaii P vailuessebesair 0,034 yaing airtinyai “berpengairuh”. Nilaii Originail Saimple dailaim penelitiain ini aidailaih "positif" dengain aingkai0,335, sertai nilaii t-staitistik sebesair 2,121, yaing berairti pengairuh tersebut signifikain. Sehingga literaisi keuaingain memiliki pengairuh signifikain terhaidaip inklusi keuaingain di kailaingain maisyairaikait Desai Hilibainuai, Kecaimaitain Naimohailu Esiwai, kaibupaiten Niais Utairai. (2) Berdaisairkain haisil uji, vairiaibel literaisi keuaingain menunjukkain aidainyai pengairuh terhaidaip inklusi keuainain, yaing dibuktikain oleh nilaii P vailues sebesair 0,000 yaing airtinyai “berpengairuh”. Nilaii Originail Saimpledailaim penelitiain ini aidailaih "positif" dengain aingkai 0,544, sertai nilaii t-staitistik sebesair 3,767, yaing berairti pengairuh tersebut signifikain. Sehingga teknologi finainsiail berpengairuh secairai signifikain terhaidaip inklusi keuaingain paidaimaisyairaikait Desai Hilibainuai, Kecaimaitain Naimohailu Esiwai, kaibupaiten Niais Utairai. (3) Berdasarkan hasil pengujian Summary ANOVA pada tabel 4.14, maka dapat dijelaskan bahwa F hitung > F tabel yaitu 85,289 > 2,36 dan nilai P value <0,05 maka Ha diterima dan jika nilai P value >0,05 maka H0 di diterima. Nilai P value pada tabel Summary ANOVA pada tabel 4.14 sebesar 0,000, yang artinya <0,05. Sehingga literaisi keuaingain dain teknologi finainsiail secairai bersaimaiain memengairuhi inklusi keuaingain di kailaingain maisyairaikait Desai Hilibainuai, Kecaimaitain Naimohailu Esiwai, kaibupaiten Niais Utairai. Kata kunci: Literasi Keuangan, Teknologi Keuangan, Inklusi Keuangan
Analisis Laporan Keuangan Untuk Mengukur Kinerja Keuangan PT. Maxis Paragon Ndruru, Efenis; Bu'ulolo, Nanny Artatina; Hulu, Perlindungan Faebuadodo; Harefa, Idarni
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4787

Abstract

Perkembangan di era globalisasi, perekonomian suatu negara berperan penting sebagai aspek kehidupan. Dalam perkembangan usaha sangatlah cepat dengan adanya dukungan sistem pembaruan secara global dan menjadikan setiap peirusahaan untuk dapat beirsaing. Seihingga peirputaran bisnis beirjalan deingan eifeiktif untuk meincapai tujuan utama dari peirusahaan yaitu meimpeiroleih keiuntungan. peiningkatan keiuntungan peirusahaan beirtujuan untuk peimbiayaan atau peindanaan seibagai keilangsungan hidup peirusahaan dalam meinjalankan opeirasional manajeimein keiuangan. Beirkeimbangnya dunia usaha yang teilah meinimbulkan peirsaingan yang keitat diantara peirusahaan seijeinis. Penelitian ini bertujuan untuk mengetahui kinerja keuangan PT. Maxis Paragon periode Tahun 2021-2023 berdasarkan Rasio Likuiditas, Rasio Solvabilitas dan Rasio Profitabilitas. Pendekatan penelitian yang digunakan dalam penelitian adalah pendekatan deskriptif dengan menggunakan data kuantitatif merupakan berupa angka-angka. Hasil penelitian ini menyatakan bahwa Rasio lancar PT. Maxis Paragon sangat baik, melampaui standar industri, mencerminkan stabilitas. Meningkatkan kepercayaan investor dan memperkuat posisi pasar. Saran: terus memantau dan mengelola aset lancar secara efisien. Rasio cepat turun signifikan tahun 2023, menunjukkan risiko likuiditas. Perlu evaluasi dan peningkatan efisiensi operasional untuk menjaga likuiditas dan kepercayaan pemangku kepentingan. PT. Maxis Paragon menunjukkan kinerja solid dalam rasio utang terhadap aset dan ekuitas selama tiga tahun terakhir, meskipun di atas standar industri. Status "Baik" menunjukkan kemampuan perusahaan dalam mengelola risiko utang. Ketergantungan tinggi terhadap utang meningkatkan risiko di masa depan. Penting bagi perusahaan memantau rasio ini dan mempertimbangkan strategi untuk meningkatkan ekuitas atau mengurangi utang guna menjaga stabilitas finansial dan keberlanjutan di masa mendatang. Kata kunci: Rasio Likuiditas, Rasio Solvabilitas dan Rasio Profitabilitas
PENGARUH KESEHATAN BANK TERHADAP TINGKAT INKLUSI KEUANGAN PADA BANK BNI KOTA GUNUNGSITOLI HENCE ANYCOLONY HUMENDRU Humendru, Hence Anycolony; Harefa, Idarni; Bate’, Maria M; Bu’ulolo, Nanny
Jurnal Suluh Pendidikan Vol 12 No 1 (2024): Maret 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v12i1.1318

Abstract

The aim of this research is to examine the effect of bank health on the level of financial inclusion. This research uses sample collection techniques by distributing questionnaires. The research sample is customers of PT. Bank Negara Indonesia, Gunungsitoli city, was screened based on certain criteria or a purposive sampling technique, totaling 100 respondents. SMART-PLS is used as an analytical tool to test research hypotheses. The research results obtained were that there was a positive and significant influence on the research entitled "The Influence of Bank Health on the Level of Financial Inclusion at Bank BNI in the city of Gunungsitoli". Based on the results of data analysis and discussion, it can be concluded that health has a significant positive effect on financial inclusion. From the results of the hypothesis test, it is known that the P-Values ​​that form the influence of Bank Health on Financial Inclusion is 0.000, which means the variable has an influence. Then look at the value of 10,882. This is of course in accordance with the standard T-Statistics value of >1.96, which means it is significant.
Analysis of Digital Marketing Strategy in Increasing Sales at Murai Coffee Gunungsitoli Mendrofa, Soterman Fotendo Kristian; Bate’e, Maria Magdalena; Harefa, Idarni; Gulo, Heniwati
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.252

Abstract

This research is motivated by the phenomenon of suboptimal digital marketing strategies implemented by Murai Coffee Gunungsitoli, which have resulted in decreased visibility and sales. The research objective is to analyze the implemented strategies, identify challenges, and formulate optimal strategies to increase sales. The approach used is qualitative with interview, observation, and documentation techniques, as well as descriptive data analysis. The results show that previous digital marketing strategies have contributed to increased visibility, but have not been managed consistently and creatively. Challenges faced include limited resources, content planning, and audience interaction. Research recommendations include content consistency and innovation, optimization of social media features, and regular evaluation of digital campaigns to encourage buying interest and sustainable sales
Optimizationfrench Fries Production Using the Just in Time Method in The Inventory Management Cost System at The Coral (Bar and Resto) in Fodo Village, Gunungsitoli City Laowo, Ridho Tri Aman; Buulolo, Nanny Artatina; Harefa, Idarni; Gea, Jeliswan Berkat Iman Jaya
Economics and Business Journal (ECBIS) Vol. 3 No. 6 (2025): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i6.263

Abstract

This research is motivated by the consequences of the raw material ordering method which is still subjective, namely based on visual estimates without a structured system. This results in The coral experiencing a decrease in revenue and losses. The purpose of this study is to find out how the inventory management system at The coral in Fodo Village, Gunungsitoli City, To find out the application of the Just-In-Time method in the potato raw material inventory management system increases the efficiency of producing French fries, To find out how the effectiveness of the Just-In-Time method in reducing raw material waste and ensuring optimal raw material availability for producing French fries at The coral. This study uses a quantitative research approach, namely a research method that emphasizes objective measurements and statistical analysis of numerical data to test the established hypothesis. This study uses a company method approach and a just-in-time method that aims to test the independent and dependent variables between the company method and the just-in-time method. Thus, from the comparison of the two methods above, it can be concluded that purchasing raw potato raw material inventory using the just-in-time method at The coral can minimize raw material inventory according to production needs, to avoid damage to raw material stocks that affect the quality of raw materials such as potatoes that are easily damaged.
Co-Authors Aceh, Masmunira Ayler Beniah Ndraha Bate'e, Maria Magdalena Batee, Maria Magdalena Bate’, Maria M Bate’e , Maria Magdalena Bate’e, Maria Magdalena Bate’e, Putri Clarita Bawamenewi Bu'ulolo, Nanny Artatina Buulolo, Nanny A. Buulolo, Nanny Artatina Bu’ulolo, Nanny Bu’ulolo, Nanny A. Bu’ulolo, Nany Artatina Daeli, Seniati Duha, Tiarni ELIYUNUS WARUWU Faebuadodo Hulu, Perlindungan Fanaetu, Yuternalis Juniter Fatolosa Hulu Fredika Ade Pratama Agustiawan Gea, Alberman Ekarius Gea, Herry Andrinata Gea, Jeliswan B.I.J Gea, Jeliswan Berkat Iman Jaya Gea, Mei Berkat Syukur Gea, Melianus Gea, Yosua Victorada Gulo, Boby Marthin Gulo, Erwinta Gulo, Heniwati Gulo, Pasti Kasih Gulo, Susimawati Gulo, Yenni Tri Yanti Halawa, Fanotona Halawa, Forman Halawa, Lidia Warisani Harefa, Feberni Harefa, Lican Nirmala Harefa, Ronand Sona Sowa’a Harefa, Sadari Haria, Reklis Putri Hondo, Elgius Hulu, Antonius Julius Hulu, Juli Herdiman Hulu, Parlindungan F Hulu, Perlindungan Faebuadodo Hulu, Protection F. Hulu, Yolan Selviana Humendru, Hence Anycolony Kakisina, Sophia Molinda Lahagu, Feberlius Lahagu, Maret Iman Laia, Aluiwa'auri Laia, Otanius Laia, Veronika Fatina Laoli, Jeni Astuti Laoli, Meri Eka Lestari Laowo, Ridho Tri Aman Larosa, Sri Nibenia Larosa, Sweecth Lestari Lase, Heseziduhu Lase, Kartini Lase, Kasiani Lase, Ramalan Wati Marulafau, Imadulhaq Meiman Hidayat Waruwu Mendrofa, Aftitin Desti Mendrofa, Martha Surya Dinata Mendrofa, Norbert Gabrielle Charasi Mendrofa, Sepriani Mendrofa, Soterman Fotendo Kristian Mendrofa, Syah Abadi Mendrofa, Yupiter Nazara, Delnovi Yanti Nazara, Setiaman Ndraha, Katharina Kaeni Wartey Jemefal Jens Ndraha, Oktaviani Ndruru, Bernada Ndruru, Efenis Odaligoziduhu Halawa Permana Harefa, Abdiwan Dixit Putra, Heri Melvin Sah S Zai, Kurniawan Saota, Imelda Wulansari Serniati Zebua Sukartini Hulu, Tri Hartati Tafonao, Sinta Ardiyanti Putri Telaumbanua, Aferiaman Telaumbanua, Daniel Anugrah Prima Telaumbanua, Ledi Triranto Telaumbanua, Otolius Telaumbanua, Widya Fransiska Wansyah Putra Harefa, Ider Waruwu, Frisca Angela Waruwu, Jhon Ervin Waruwu, Meiman H. Waruwu, Mira Mista Waruwu, Putri Destari Waruwu, Walina Yuterlin Zalukhu Zai , Kurniawan Sarototonafo Zai, Kurniawan S. Zai, Kurniawan Sarototonafo Zai, Vinsen April Linus Zalukhu, Dinda Juliyana Zalukhu, Risma Nelly Zalukhu, Sukur Puji Iman Zalukhu, Yuterlin Zebua, Alfandi Zebua, Dedi Irawan Zebua, Emanuel Zebua, Fakta Solala Zebua, Fransiska Riang Hati Zebua, Idam Eltri Zebua, Indirwan Zebua, Silvan Solaso Zebua, Sonifati Saro Zega, Sadarman Zendrato, Hasrat Damai Aprilliaman Zendrato, Lois Ihcasia Zendrato, Sejoiman