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All Journal Katalogis Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Pengabdian Masyarakat Indonesia Tadulako International Journal of Applied Management (TaJAM) Research Horizon
Syahir Natsir
Fakultas Ekonomi Universitas Tadulako
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Strengthening Human Resources to Enhance Competitiveness Using SWOT Analysis Borman, Restutanti; Natsir, Syahir; Hasanudin, Bakri; Muzakir
Research Horizon Vol. 5 No. 6 (2025): Research Horizon - December 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.6.2025.835

Abstract

Human resource management is a key factor in service industries, as employee competence, motivation, and professionalism directly affect service quality and organizational performance. Effective Human resource practices, including structured recruitment, continuous training, performance management, and reward systems, not only enhance productivity but also strengthen organizational culture and employee commitment. This study aims to identify the strengths, weaknesses, opportunities, and threats in Human resource management, analyze the organization’s strategic position using Internal Factor Evaluation and External Factor Evaluation, and formulate strategies to improve service quality. A descriptive qualitative approach was used, with purposively selected informants, including leaders, Human resource managers, and senior employees. Data were collected through in-depth interviews, observations, and documentation, then analyzed interactively using the Miles and Huberman model and supplemented with SWOT analysis. Findings show that internal strengths, such as a supportive work environment, strong leadership-employee relationships, and employee loyalty, can be leveraged to exploit external opportunities, including market growth and supportive policies. Recommended strategies include promotional initiatives, performance-based rewards, structured recruitment, and regular training. The study concludes that effective Human resource management is essential for creating a competent, motivated, and service-oriented workforce, aligning internal capabilities with external opportunities, and sustaining a competitive advantage in dynamic service industries.
Co-Authors Adfiyani Fadjar Adfiyani Fadjar Andi Indriani Ibrahim Apriliati, Rulya Awwab, Ashril Dahlan, Mardiana Djibran, Moch Aedil Dwi Sulistiawati Eka Rosyida Eko Kenang Hari Purnama Ernawaty Ernawaty Faruq A. H. Lamusa Fitri Sari Ningsih Harnida Wahyuni Adda Hasanudin, Bakri Hedriel Setiawan Heriyanti Rukka Idris Idris IRA NURIYA SANTI KORNELIUS, YOBERTH Lina Mahardiana Miru, Sulaiman Muzakir Nasmia Niluh Putu Evvy Rossanty Pantih, Suwardhi Pratiwi Munthe, Julyandani Putranto, Bayu Reza Hadi Rahmadi, Rahadian Restutanti Borman, Restutanti Risnawati Risnawati Risnawati Robi Rosida P. Adam Rudy Gosal Safi’i, Ahmad Salahudin Salahudin Shilvyana Soegoto, Suryatno Wiganepdo Sugyarso Sulaeman Miru Wiri Wirastuti Zakirah Raihani Ya’la