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Journal : AGRI-SOSIOEKONOMI

 1 
Analisis Preferensi Konsumen Terhadap Pembelian Rangkaian Bunga Pada Toko Quinn Florist Di Kelurahan Winangun Dua Kecamatan Malalayang Kota Manado Sulfiana; Maweikere, Audrey Julia Maria; Katiandagho, Theodora Maulina
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.54494

Abstract

The aim of the research is to analyze consumer preferences for purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City. This research lasted for six months from May to October 2023. The data used in this research was primary data obtained based on questionnaires and secondary data from various online media. The sampling method is by chance (accidental sampling). The sampling method used was random (random sampling). The number of respondents was 100 people using sample calculations, namely the Slovin formula, producing 50 respondents. The data analysis used is chi square analysis with the help of SPSS statistics. The results of the chi square analysis show that for all consumer preference variables regarding purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City, there are differences in consumer preferences for flower arrangements. The research results show that the price, quality, promotions and service are the same, but differ in the type and consumer preferences for purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City, namely flower arrangements at a price of IDR35,000 to IDR150,000, the type of series is pot/table, the quality is seen from the beauty, promos namely discounts, and fast responsive service.
Co-Authors A. Anniza Putri Aulia Abu, Nur Afnil Ahmad AHMAD FAHRIZAL Alihkzan, Dedi Ameilany Dwi Anjani Amir, Annisa Umniya Andi Ardani, Mutiara Cahya Puspita Andi Nursiah Angkejaya, Ony W Anieq Mumthi’ah Al Kautzar AR, Irmayanti Arminah, St Arsylawati, Hajrah Asmayani Charles Y. Konjol Chatarina Umbul Wahyuni Darwin K. Inggamer de Lima, Filda Vionita Irene Dewi Rizky Purnama Dylan Tamalsir Dzaky Arif, Muh. Fadhil Eka Astuty Erwing Fachry Abda El Rahman Fadliah, Rizkah Ferawati Taherong Fitrayadi, Andi Ghela, Maria Marselina Gusnawati, Yesi Hardianti A, Fatimah Hasnawati Amqam Hasriani Hasrianti Hasrina Helda Ibrahim Hermimin Ida Suryani Ilham Ilham Isnar, Irsandy Jumria Saet Katiandagho, Theodora Maulina Kayatun, Siti Nur Kelibay, Amirula Kiki La Ibal M. Zain, Majdah MARIA BINTANG Masniar Maweikere, Audrey Julia Maria Muh. Judrah Muhammad Jufri Pusung Muhammad Junan Muhammad Saleh murni murni Mus, Rosdiana Musdalipa Muslimin, Istyqamah Mutmainnah Abbas Nahdatunnisa Asry Natsir, Muh. Fajaruddin Neneng Suarno Kalidi Nurfadillah.s Nurfin Moha Nurhasanah Nurhayati Nurliana Nurul Faizah Kamaruddin Nurul Ulmi P, Sudirman Panessai, Muhammad Kesnal Ramdan Putri Firda Y. Lestari Putri Nabila Rahayu, Andi Rahmi Ratna ReshiHadriyahrahmadana Rikasari Riska Dewi Riska Yanti Rismawati Serliana Sherlie G.L.Weyai Sinta Sirajuddin Sirajuddin Subakti, Ervin Suci Syahrawani Sufardin Suherdi Sulfiani, Besse Suriyati, Suriyati Syahrani Astuti, Nia Syamsurijal, Vivi Alfina Damayanti Tanasali, Fadalia Tengku Riza Zarzani N Tuanaya, Syafira Arfani Usman, Mahyudin Wijhah