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All Journal Jurnal Teknik Elektro Ekonomi Bisnis Agregat: Jurnal Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Wacana Ekonomi Journal of Management and Business Innovations eCo-Buss Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Informasi dan Teknologi Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Journal Economic and Strategy (JES) Jurnal Development GANESHA: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Sinergi International Journal of Management and Business Jurnal Ekonomi, Bisnis, dan Humaniora Perwira Journal of Community Development (PJCD) Indonesian Journal of Innovation Science and Knowledge Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat JEDBUS (Journal of Economic and Digital Business)
Rasyiddin, Ahmad
Universitas Tangerang Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Exploration Analysis of The Impact of Local Cultural Empowerment on Commercialization and Promotion of Tourism Objects Syefriani, Syefriani; W. A. N, Ayi Krisnha; Rasyiddin, Ahmad; Kusnadi, Iwan Henri; Hendra, Hendra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11282

Abstract

Penelitian ini bertujuan untuk mengetahui proses komersialisasi yang terkait dengan penggunaan praktik budaya warisan masyarakat lokal. Penelitian ini menggunakan pendekatan kualitatif. Penelitian menggunakan analisis dokumen, wawancara, dan observasi. Warisan budaya sering kali menjadi aspek yang dapat memperkuat ekonomi dan menjadi simbol pengelolaan pariwisata. Pentingnya memperlakukan warisan budaya dengan baik dan mengembangkannya akan berdampak terhadap peningkatan performa pariwisata. Pengelolaan wisata juga membuka akses bagi wisatawan baik lokal dan mancanegara untuk melakukan eksplorasi dengan cara yang lebih otentik. Dengan strategi komersialisasi yang tepat, pengelolaan wisata warisan budaya dapat tetap relevan dan berkontribusi terhadap keberlanjutan budaya dan ekonomi.
The Influence of Product Quality on Purchasing Decisions Mediated by Brand Trust for Injection Products At CV Surya Fajar Multitama Khodijah; Sari Siahaan, Febri; Rasyiddin, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 1 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i1.2842

Abstract

This study aims to analyze the effect of product quality on purchase decisions with brand trust as a mediating variable for injection products at CV Surya Fajar Multitama. The background of this research is based on the importance of product quality as one of the main factors in building trust in a brand, which in turn can encourage consumers to make purchases. In an era of increasingly intense business competition, companies are required to maintain consistent quality to create a brand image that is reliable and trustworthy. This research employs a quantitative approach with data analysis conducted using the Structural Equation Modeling (SEM) method based on SmartPLS. The sample consisted of 97 respondents, who were consumers of CV Surya Fajar Multitama, selected through purposive sampling. The data collection instrument was a questionnaire consisting of items measuring product quality, brand trust, and purchase decision variables. The results of the study show that product quality has a positive and significant effect on brand trust, with a coefficient value of 0.718 and a p-value of 0.000, indicating that the better the product quality perceived by consumers, the higher their trust in the brand. In addition, product quality was also found to have a direct influence on purchase decisions, with a coefficient of 0.460 and a p-value of 0.000, suggesting that consumers’ perception of product quality plays an important role in driving their purchasing decisions. Furthermore, brand trust was found to have a significant effect on purchase decisions, with a coefficient of 0.385 and a p-value of 0.000, indicating that consumers’ trust in a brand strengthens their confidence in making purchases. The indirect effect of product quality on purchase decisions through brand trust was also significant, with a coefficient value of 0.276 and a p-value of 0.000, showing that brand trust acts as a partial mediator in this relationship. These findings highlight the importance of continuously maintaining product quality to build brand trust and strengthen consumers’ purchasing decisions.
STRATEGI PENGEMBANGAN ORGANISASI: PENERAPAN METODE AGILE MELALUI TRANSFORMASI INOVASI, BUDAYA ORGANISASI, DIGITALISASI, DAN MANAJEMEN PEMASARAN UNTUK MENINGKATKAN KINERJA PERUSAHAAN Caesar Rismanto; Diksi Metris; Ahmad Rasyiddin; Rofik Priyanto
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 12, No 1 (2025)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v12i1.16352

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi pengembangan organisasi melalui penerapan metode Agile, dengan fokus pada transformasi inovasi, budaya organisasi, digitalisasi, dan manajemen pemasaran untuk meningkatkan kinerja perusahaan. Agile, sebagai pendekatan yang lincah dan adaptif, dianggap relevan dalam menghadapi tantangan perubahan cepat di lingkungan bisnis. Transformasi inovasi dan budaya organisasi diidentifikasi sebagai elemen krusial yang mendukung keberhasilan penerapan Agile. Selain itu, digitalisasi dan peningkatan strategi pemasaran digital juga dianggap penting untuk memaksimalkan efisiensi dan daya saing perusahaan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen untuk mendapatkan pemahaman yang mendalam tentang penerapan Agile di beberapa perusahaan. Hasil penelitian ini memberikan wawasan tentang bagaimana penerapan Agile dapat membantu perusahaan bertransformasi dan meningkatkan kinerja di tengah dinamika pasar yang kompleks.
Pengaruh Promosi, Kualitas Produk, Citra Merek, dan Harga Terhadap Keputusan Pembelian 6 Merek Wafer di Alfamart Pasir Kalong Wijaya Wijaya; Ahmad Rasyiddin; Hurian Kamela
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.2732

Abstract

Tumbuhnya masyarakat kelas menengah di tanah air mendorong Keputusan pembelian belanja di ritel modern. Adapun salah satunya jenis ritel yaitu adalah Alfamart Pasir Kalong. Penelitian ini bertujuan untuk menganalisis pengaruh dari promosi, kualitas produk, citra merek, dan harga terhadap keputusan pembelian 6 merek wafer di Alfamart Pasir Kalong. Objek yang diteliti dalam penelitian ini adalah Alfamart Pasir Kalong. Penelitian ini dilakukan kepada100 orang responden dengan menggunakan kuesioner. Metode sampling yang digunakan yaitu non-probability sampling dengan pendekatan convenience sampling yang disebarkan menggunakan kuesioner dan data yang diperoleh dianalisis menggunakan analisis regresi. Hasil dari penelitian ini adalah Promosi (X1), Kualitas Produk (X2), Citra Merek (X3), Harga (X4) berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian sebanyak 96,4%, sedangkan sisanya 3,6% dipengaruhi oleh variabel lain yang tidak ada dalam penelitian ini. Penulis juga menyarankan agar Alfamart agar memberikan masukan kepada produsen wafer agar tetap menjaga kualitas produk wafer sehingga masyarakat tetap membeli produk wafer tersebut.
Peran Inovasi Digital dalam Mengoptimalkan Kinerja Manajemen SDM dan Pemasaran Ahmad Rasyiddin; Diksi Metris; Febri Sari Siahaan; Indra Setiawan; Rosyidin Erlangga
Jurnal Development Vol. 12 No. 2 (2024): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v12i2.487

Abstract

Perkembangan inovasi digital telah membawa transformasi signifikan dalam berbagai aspek manajemen, termasuk manajemen sumber daya manusia (SDM) dan pemasaran. Penelitian ini bertujuan untuk menganalisis peran inovasi digital dalam meningkatkan kinerja manajemen SDM dan pemasaran, dengan fokus pada pemanfaatan teknologi seperti analitik data, kecerdasan buatan, dan platform digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada perusahaan teknologi yang telah berhasil mengintegrasikan inovasi digital dalam operasional mereka. Data dikumpulkan melalui wawancara mendalam, analisis dokumen, dan observasi langsung. Hasil penelitian menunjukkan bahwa inovasi digital berkontribusi pada efisiensi proses rekrutmen, peningkatan keterlibatan karyawan, dan personalisasi strategi pemasaran. Implementasi teknologi digital juga meningkatkan pengambilan keputusan berbasis data dan daya saing perusahaan. Kesimpulannya, inovasi digital merupakan faktor kunci dalam pengoptimalan kinerja manajemen SDM dan pemasaran, dengan syarat perusahaan memiliki strategi integrasi teknologi yang efektif. Temuan ini memberikan wawasan penting bagi praktisi dan akademisi dalam mengembangkan strategi bisnis berbasis digital.
Dampak Toxic Digital Culture terhadap Perilaku Organisasional dan Turnover Intention di Lingkungan Kerja Digital Metris, Diksi; Azis, Nur; Rasyiddin, Ahmad
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol. 22 No. 1 (2026): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v22i1.4883

Abstract

The development of digital technology has changed the way we work, but it has also brought new challenges such as a toxic digital culture, which can negatively impact organizational behavior and employees' intentions to leave their jobs. This research aims to analyze how unhealthy digital culture affects employee motivation, engagement, and the desire to leave the organization. This research uses qualitative methods, with data analysis based on literature review and documentation studies from various relevant sources. Unlike previous research that heavily relied on interviews and observations, this study explores the phenomenon of toxic digital culture through conceptual mapping and theoretical analysis. The research results show that digital overload, lack of work-life balance, and high work pressure due to instant communication expectations can increase employee stress and decrease job satisfaction. As a result, employees become less productive, experience conflicts within teams, and are more likely to have a desire to leave the company. The conclusion of this research emphasizes that toxic digital culture is an important factor that needs to be addressed in digital organization management. Companies need to implement healthy communication policies, support employee well-being, and create a more balanced work environment to reduce the negative impact of digital culture on employee retention.
Inovasi, Teknologi, dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif Diksi Metris; Ahmad Rasyiddin; Febri Sari Siahaan; Khansa Rayyani Aulia; Ananda Rinjani Faatihah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3570

Abstract

MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.
Understanding Brand Switching Intention: The Role of Consumer Animosity, Religiosity, and Perceived Economic Risk Mediated by Customer Engagement Ahmad Rasyiddin; Maman Sulaeman; Diksi Metris; Sindi Elvira Sagita; Yoan Yolanda
Jurnal Wacana Ekonomi Vol 25 No 02 (2026): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i02.43644

Abstract

Geopolitical conflicts have historically reshaped consumer behavior in profound ways, as powerfully evidenced by the widespread product boycotts observed in Muslim-majority countries following the escalation of the Middle East conflict in October 2023. This study examines how consumer animosity, Islamic religiosity, and perceived economic risk influence brand switching intention toward alternative products, with customer engagement as a mediating variable. Data were collected from 397 marketplace users in Indonesia via structured questionnaire and analyzed using PLS-SEM. All three independent variables significantly and positively influence both customer engagement and brand switching intention, with customer engagement partially mediating all three relationships. These findings offer two notable contributions: the empirical validation of customer engagement as a mediator across all three antecedents  a pathway not previously tested  and the Indonesian digital marketplace context, which provides an empirical anchor that existing literature has insufficiently addressed.
KONTRIBUSI KOMPETENSI DIGITAL DAN MOTIVASI KERJA KARYAWAN TERHADAP EFEKTIVITAS SISTEM MANAJEMEN KEUANGAN DIGITAL DENGAN KESIAPAN ORGANISASI SEBAGAI VARIABEL MEDIASI Maman Sulaeman; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi sistem manajemen keuangan digital pada UMKM batik di Tangerang, dengan kesiapan organisasi sebagai variabel mediasi dan ukuran UMKM sebagai variabel moderasi. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap data yang dikumpulkan dari 47 UMKM melalui survei langsung menggunakan kuesioner terstruktur. Validitas dan reliabilitas instrumen telah diuji melalui pilot test dan expert judgment. Hasil penelitian menunjukkan bahwa semua hipotesis diterima (H1–H7), dengan model mampu menjelaskan 62,3% varians efektivitas implementasi dan 54,8% varians kesiapan organisasi. Kesiapan organisasi terbukti memediasi secara parsial hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi, dengan VAF masing-masing sebesar 28,4% dan 27,2%. Analisis multi-group juga menunjukkan bahwa ukuran UMKM memoderasi pengaruh kompetensi digital, yang lebih kuat pada UMKM berukuran besar. Implikasi praktis dari penelitian ini menekankan pentingnya meningkatkan kesiapan organisasi dan pengembangan kompetensi digital, terutama pada UMKM berskala kecil, guna mengoptimalkan keberhasilan implementasi sistem digital dalam pengelolaan keuangan
Leverage on Firm Value with Two Diversifying Profitability and Investment Opportunities Preatmi Nurastuti; Ahmad Rasyiddin; Adrianna Syariefur Rakhmat
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.373

Abstract

This research contributes to scientific studies on the contribution of leverage structure to increasing firm value using mediation: profitability and Investment Opportunity Set. This is relevant considering 1. The importance of the leverage function for the company, 2. Profitability and investment opportunities as mediation in increasing firm value are ignored in previous studies. 3. This study also replicates leverage for value creation mediated by IOS, considering that leverage is important for the financial health of the company to grow in creating firm value. This study will help policy makers to have a greater focus on creating firm value. The research analysis was conducted using path analysis, Sobel test, which is used to test the hypothesis from quantitative data taken from manufacturing companies listed on the Indonesia Stock Exchange. This study shows that leverage cannot affect firm value. Profitability also cannot affect firm value. However, leverage can affect profitability or the ability to generate profits as the company's profit power. The company's profit power has the potential to open up investment opportunities and increase firm value.
Co-Authors Abdullah Sanusi, Abdullah Adrianna Syariefur Rakhmat Ahmad Roihan Alam, Ryan Saputra Alysa Azizah Ananda Rinjani Faatihah andy Januar Permana Ariansyah, Firman Dhani Azis, Nur Bambang Triputranto Bayangkari Karno, Adhitio Satyo Caesar Rismanto Caesar Rismanto Cecep Edi Hidayat Cecep Ilmansyah Dadah Muliansyah Dede Puspa Pujia Dedi Supiyadi Dharma, Budi Diksi Metris Diksi Metris Diksi Metris Eka Cipta Cendekia Naufal Eka cipta cendikia Naufal Eliana rosaliana Erin Soleha Fahrurozi Muarief Fauziyah, Destiana Febri Sari Siahaan Francis Kortey Mac-Doqu Ghani, Fauzi Kurnia Gilang Bhirawa Noraga Halawa, Jimmi Perdamaian Handy Januar Permana Hasanah, Ainul Hasibuan, Rizki Mayandi Hikmah, Diana Naylatul Hurian Kamela Hurian Kamela Hurian Kamela Hurian Kamela Ibrahim Tri Nugroho Ibrahim Tri Nugroho Ignatius Joko Dewanto, Ignatius Joko Indra Permana Indra Setiawan Iwan Harsono Juliani, Indah Cahaya Kamela, Hurian Kamilia, Nada Kardian, Aqwam Rosadi Khaerudin Sidik Patoni Khansa Rayyani Aulia Khodijah Kurniawan, Dediek Tri Kusnadi, Iwan Henri Limbong, Tien Oktaviani Lucky Mahesa Yahya Maman Sulaeman Masriyanda, Masriyanda Metris, Diksi Muhammad Yusuf Muhammad Yusuf Muhlasin Nabil Hawari Neti Budiwati Nugroho, Ibrahim Tri NUR FATIMAH Preatmi Nurastuti Pudyasari, Indah Purnawan, Lesna Puspo Dewi Dirgantari Putri, Adelia Eka Rama Wijaya Ratih Hurriyati Rayyani Aulia, Khansa Rhaditia, Ibnu Rifaatussalwa Hayati Rinjani Faatihah, Ananda Rismanto, Caesar Rofik Priyanto Rosyidin Erlangga Rudi, Adelia Ananda Saputri, Aliza Intan Saryani Saudara Dedi Saputra Selli Mariko Selvy Afrioza Sestri, Ellya Sindi Elvira Sagita Siti Khoiriah Suhartini Sulaeman, Maman Sundoro, Aries Syamssabilla, Alliya Syefriani syefriani W. A. N, Ayi Krisnha WAN, Ayi krisnha Widi Hastomo Wijaya Wijaya Willy Ramdhani Windarini, Fika Yoan Yolanda Yudhi Esa Saputra Yunita Nur Afni Zahra Nayla Darmawan Zulfa Zakiatul Hidayah