Garuda - Garba Rujukan Digital

Pengaruh Promosi Digital Dan Kualitas SDM Terhadap Citra Merek Kopi Titik Koma Di Surabaya Anjeli Brasilia; Nilam Shelly Heniati; Sofiatun Sofiatun; Nindya Kartika Kusmayati
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3872

With the increasing number of business players in the coffee shop industry, brand image has become a crucial element in shaping customer perception and loyalty. This study aims to analyze the contribution of digital promotion and human resource quality in shaping the brand image of Kopi Titik Koma in Surabaya. Employing a quantitative approach, the research collected data through a survey involving a total of 60 respondents. The data were analyzed using multiple linear regression with SPSS 25. The findings indicate that both variables have a positive and significant influence on brand image, both partially and simultaneously. The regression model obtained is Y = 2.909 + 0.286X1 + 0.538X2 + e, indicating that the quality of human resources contributes more substantially (0.538) compared to digital promotion (0.286). These results highlight the strategic importance of digital efforts and human resource development in enhancing brand image. Future studies are recommended to focus on more specific geographical areas to gain deeper insights.

Pengaruh Harga Jual, Persediaan Bahan Jadi, Strategi Pemasaran Terhadap Omset Penjualan Di UMKM Surabaya Afrinia Dewi Kusmiarni; Chikita Swarna Putri Rahmadhan; Nindya Kartika Kusmayati
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3873

This study examines the impact of selling price, finished goods inventory management, and marketing strategy on sales turnover at Ayam Bakar Pak D Restaurant, Nginden Surabaya. Using quantitative methods and multiple linear regression analysis, the findings reveal that all three variables collectively influence sales turnover (F-value = 10.317, p = 0.000). However, partial analysis indicates only selling price (X1) has a significant positive effect (t = 4.591, p = 0.000), while finished goods inventory (X2)and marketing strategy (X3) show no significant impact. The regression equation derived is Y = 4.701 + 0.415X1 - 0.007X2 - 0.140X3 + e, emphasizing pricing strategy as a key driver of sales performance.

Pengaruh Cita Rasa dan Harga Produk terhadap Word of Mouth (WOM) pada Konsumen Produk Healthy Boost Juice Nor Fadhilatur Rohma; Aisyah Armistya Putri; Anisa Septia Mahardiani; Nindya Kartika Kusmayati; Nunuk Latifah
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 29 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v29i1.335

This study is designed to examine the effects of product taste and pricing on word of mouth (WOM) within the healthy beverage sector. A quantitative method was applied, utilizing Partial Least Squares–Structural Equation Modeling (PLS-SEM) as the analytical technique. The data were obtained from a sample of l00 respondents. The findings indicate that both taste and price have a significant impact on WOM, with taste demonstrating a more substantial influence. The analysis using the Partial Least Squares approach involves evaluating the structural model, testing construct validity, and ensuring the reliability of the measurement model. The results further reveal that higher price perceptions can enhance consumer appreciation and increase the likelihood of sharing experiences. Additionally, when consumers perceive the taste as satisfying and the price as commensurate with product quality, they are more inclined to recommend the product to others. These findings highlight that superior taste and appropriate pricing play a crucial role in strengthening customer loyalty and encouraging positive WOM in the healthy beverage industry.

Pengaruh Adopsi Digital Marketing dan Pertumbuhan Ekonomi Wilayah terhadap Peningkatan volume Penjualan UMKM di Platform E-Commerce Surabaya Tri Wulandari Nurrisa Octhariany; Dian Chusnul Aulia; Aisyah Maisyaroh Alifah; Nindya Kartika Kusmayati; Anita Kartika Sari
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 29 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v29i1.350

This study aims to evaluate the impact of digital marketing adoption and regional economic growth on the sales performance of MSMEs in Surabaya. Amidst the trend of digitalization and the post-pandemic economic recovery, business actors are required to be adaptive in utilizing technology to maintain sales volume stability. This quantitative research involved 67 MSME respondents in Surabaya, selected through a purposive sampling technique. Primary data were collected using a structured questionnaire and subsequently processed using Structural Equation Modeling (SEM) via SmartPLS 4 software. The results indicate that, simultaneously, digital marketing strategies and macroeconomic conditions have a positive and significant influence on sales volume, with a variable contribution of 57.7% (R-Square 0.577). Individually, the use of e-commerce platforms was found to be the most dominant factor. These findings suggest that the acceleration of local economic growth, coupled with the digital proficiency of business actors, serves as the primary driver for increasing revenue in the MSME sector.

Pengaruh Gaji, Fasilitas, dan Motivasi Kerja Terhadap Kinerja Karyawan : Studi Kasus Shopee Xpress DC Surabaya Muzabir Muhammad; Salman Alfarisi; Rifqi Dhiyaul Rahman; Nindya Kartika Kusmayati
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4032

This study aims to examine how salary, facilities and work motivation affect employee performance. . Shopee Xpress Distribution Center (DC) Surabaya. This study adopts a survey approach through quantitative methods. A total of 57 respondents were selected using a purposive sampling technique with certain criteria. The research tool being used is a closed questionnaire with a Likert scale and consists of 57 statements, covering four main variables: salary, facilities, work motivation and employee performance. Information obtained from the analysis using multiple linear regression. The study findings show that simultaneously, salary, facilities, and work motivation have a significant influence on employee performance. But partially, only salary shows a significant influence on performance, while facilities and work motivation do not have a significant influence. The coefficient of determination R² of 0.219 indicates that the three independent variables explain 21.9% of the variability in employee performance, while other factors outside this study affect the rest. This finding emphasizes that good compensation system management is very important to improve employee performance. in a logistics organization like Shopee Xpress

Pengaruh Gila Marketing, Inovasi Produk, Dan Minat Beli Terhadap Omset Penjualan Lilin Aromaterapi Di Surabaya Priskila Evania Eraristy; Devita Diyan Putri Cahyaningtyas; Varrell Fernanda Maesa Ayu; Irnandhera Talitha Zadhah; Arman Raihan Shahruk Ardiansyah; Nindya Kartika Kusmayati
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 28 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v28i2.337

This study aims to examine the effect of Gila Marketing and product innovation on purchase intention and their impact on the sales turnover of aromatherapy candles in Surabaya. The research employed a quantitative approach with a survey method involving 93 respondents who had purchased aromatherapy candle products. Data were collected using structured questionnaires measured on a Likert scale. The collected data were analyzed using multiple linear regression with the assistance of SPSS to test both partial and simultaneous effects among variables. The results indicate that Gila Marketing has a positive and significant effect on sales turnover, while product innovation does not have a significant effect. Purchase intention also shows a positive and significant influence on sales turnover and is identified as the most dominant variable in the regression model. The regression equation obtained is Y = 0.271 + 0.368X1 + 0.144X2 + 0.462X3 + e, which demonstrates that an increase in purchase intention contributes more strongly to sales turnover compared to other variables. These findings confirm that creative and unconventional marketing strategies are effective in stimulating consumer purchase intention, which subsequently enhances sales performance. Conversely, product innovation does not directly influence sales turnover, indicating that consumers place greater emphasis on product functionality, scent quality, and usability rather than design innovation. Overall, the study highlights that the integration of effective marketing strategies and strengthened consumer purchase intention plays a critical role in improving sales turnover, while product innovation functions as a supporting factor for long-term competitiveness in the aromatherapy candle market.

Pengaruh Penggunaan E-Wallet Dan Gaya Hidup Terhadap Pola Belanja Mahasiswa STIE Mahardhika Surabaya Nova Rahma Dhani; Laura Sitho Devi; Talabiah Susilowati; Nindya Kartika Kusmayati
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.214

In today's digital era, the use of e-wallets is increasingly widespread and has begun to influence shopping habits, especially among students. Along with changes in lifestyle that are increasingly consumptive, shopping patterns have also shifted. This study raises two main factors, namely E-Wallet Use and Lifestyle, to see their influence on the shopping patterns of STIE Mahardhika Surabaya students. The approach used is quantitative with a survey method, where data was obtained through a questionnaire from 55 respondents and analyzed using multiple linear regression through SPSS. The results of the F test show a significance value of t table 2.007, while the lifestyle variable has a significance value of 0.003, with a calculated t of 3.109 which is greater than the t table 2.007. Therefore, it can be concluded that both have a significant partial influence on student shopping patterns

Pengaruh Pengalaman Kerja Dan Jenjang Pendidikan Terhadap Fresh Graduate Di Surabaya Ardi Armadani; Dheraya Ananda DwiNov; Vizenchia Millian Letlora; Nindya Kartika Kusmayati; Taufik Kurniawan
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.217

This research aims to determine whether work experience and education level have an impact on the job readiness of fresh graduates in Surabaya. The main focus of this research is the challenges that fresh graduates will face when entering the workforce, where work experience and educational background often become factors to consider in the recruitment process. The approach we used in this research is quantitative, with data collection methods carried out through the distribution of questionnaires to fresh graduates in the city of Surabaya. The collected data were analyzed using multiple linear regression techniques to see whether the influence of the two independent variables, both simultaneously and partially, on the dependent variable. The results of the analysis show that work experience and educational level significantly and positively affect the job readiness of new graduates. However, individually, work experience contributes more significantly compared to the level of education. In this case, it can be shown that companies in the city of Surabaya place more emphasis on the practical aspects possessed by candidates. This research is expected to provide an overview for new graduates in preparing themselves to enter the workforce, as well as serve as input for educational institutions in designing curricula that align with the current needs of the industry.

Pengaruh Penggunaan E-Wallet Dan Gaya Hidup Terhadap Pola Belanja Mahasiswa STIE Mahardhika Surabaya Nova Rahma Dhani; Laura Sitho Devi; Talabiah Susilowati; Nindya Kartika Kusmayati
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.214

In today's digital era, the use of e-wallets is increasingly widespread and has begun to influence shopping habits, especially among students. Along with changes in lifestyle that are increasingly consumptive, shopping patterns have also shifted. This study raises two main factors, namely E-Wallet Use and Lifestyle, to see their influence on the shopping patterns of STIE Mahardhika Surabaya students. The approach used is quantitative with a survey method, where data was obtained through a questionnaire from 55 respondents and analyzed using multiple linear regression through SPSS. The results of the F test show a significance value of t table 2.007, while the lifestyle variable has a significance value of 0.003, with a calculated t of 3.109 which is greater than the t table 2.007. Therefore, it can be concluded that both have a significant partial influence on student shopping patterns

Pengaruh Pengalaman Kerja Dan Jenjang Pendidikan Terhadap Fresh Graduate Di Surabaya Ardi Armadani; Dheraya Ananda DwiNov; Vizenchia Millian Letlora; Nindya Kartika Kusmayati; Taufik Kurniawan
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.217

This research aims to determine whether work experience and education level have an impact on the job readiness of fresh graduates in Surabaya. The main focus of this research is the challenges that fresh graduates will face when entering the workforce, where work experience and educational background often become factors to consider in the recruitment process. The approach we used in this research is quantitative, with data collection methods carried out through the distribution of questionnaires to fresh graduates in the city of Surabaya. The collected data were analyzed using multiple linear regression techniques to see whether the influence of the two independent variables, both simultaneously and partially, on the dependent variable. The results of the analysis show that work experience and educational level significantly and positively affect the job readiness of new graduates. However, individually, work experience contributes more significantly compared to the level of education. In this case, it can be shown that companies in the city of Surabaya place more emphasis on the practical aspects possessed by candidates. This research is expected to provide an overview for new graduates in preparing themselves to enter the workforce, as well as serve as input for educational institutions in designing curricula that align with the current needs of the industry.

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