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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business TheJournalish: Social and Government ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Simki Pedagogia Indo-MathEdu Intellectuals Journal ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Pada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Komunikasi dan Kebudayaan Jurnal Aplikasi Perpajakan Neraca Manajemen, Akuntansi, dan Ekonomi JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis JPMI Jurnal Pengabdian kepada Masyarakat IPTEKS Varied Knowledge Journal J-CEKI Varied Knowledge Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
M. Chothibul Umam Assa’ady
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Varied Knowledge Journal

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Pengaruh Brand Image dan Kualitas Layanan Terhadap Keputusan Pembelian pada Supermarket Matahari Praya Assa’ady, M. Chothibul Umam; Talidobel, Susilo; Wardi, Putri Amalia
Varied Knowledge Journal Vol. 1 No. 3: Varied Knowledge Journal, February 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v1i3.18

Abstract

This study aims to investigate the influence of brand and service quality on consumer purchasing decisions. This study was conducted at Matahari supermarket in Praya City by collecting data from a number of respondents who are active consumers. This research uses a quantitative approach by distributing questionnaires to 112 respondents. Data collection was conducted through a survey method using a Likert scale to measure consumer perceptions related to brand, service quality and purchasing decisions. Data analysis techniques The research data was tested by SmartPLS 0.3 analysis testing with the auter model analysis test, inner model and hypothesis testing. The results of this study indicate the X1->Y1 hypothesis that the T Statistic value is 0.550 and the P Values value is 0.580, which means it is rejected, brand image has no effect on purchasing decisions and the X2->Y1 hypothesis that the T Statistic value is 9.919 and the P Values value is 0.000, which means it is accepted, service quality affects purchasing decisions. This research provides understanding in increasing our knowledge of how customer purchasing decisions can be influenced by brand image and service quality. The conclusion of this research is that to influence customer purchasing decisions, businesses must build their brand image and improve the quality of the services they offer.
Analisis Salah Hitung PPH Pasal 21 Pada Karyawan Sudiarta Mart Kabupaten Jembrana Wiartini, I Gusti Ayu Ketut Alit; Assa’ady, M. Chothibul Umam
Varied Knowledge Journal Vol. 2 No. 1: Varied Knowledge Journal, August 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v2i1.40

Abstract

The research was conducted to find out more significantly about income tax calculation errors that occur among Sudiarta Mart employees in Jembrana Regency. In this regard, the purpose of the research is to find out more about Income Tax Article 21 which applies to permanent employees of Sudiarta Mart. This research was conducted to find out whether PPH article 21 is also imposed on employees of Sudiarta Mart, Jembrana Regency. This research uses qualitative methods which can be carried out using various methods, such as narrative, phenomenology, document study, observation, interviews, or case studies related to the field of study. Using data from both primary data, secondary data and the results of observations in the field. Based on the research results, there were errors when calculating Pph article 21 for permanent employees, namely lack of updating of employee data, resulting in taxpayers experiencing losses. With an analysis of Article 21 of Income Tax on the company. It is hoped that employee data will always be updated every year.
Co-Authors Akbar, Lalu Ajimuliardi Amalia Wardi, Putri Ambang Lestari, Ayu Anggriani, Rini Arif, Nina Fapari Arifson Tahulending Arwin Yafi Rahmatullah Aryan Agus Pratama Azhari, Haerulddin Bagas Anggara Baiq Dinda Puspita Ayu Baiq Dinna Widiyasti Baiq Nadia Nirwana Bukran Bukran Deni, Reza Sulpan Ega Dwi Putri Marswandi Febria Nurmelia Marlina Febriana, Baiq Stevi Hadi, Heri Sopian I Gusti Ayu Ketut Alit Wiartini I Nyoman Yoga Sumadewa Ika Yuliana Intan Maulina, Intan Irhas Irhas Irhas Irhas, Irhas Izati, Hayatul Josman, Lady Faerrosa Layali Ihyani Madani , Miftahul Maghfira Rizky Maulani Mohamad Yudisa Putrajip Muhsinatin, Vina Mulawarman, Logi Nabila, Wanda Putra, Lalu Yogi Mandala Putrajip, Mohamad Yudisa Putri Amalia Wardi Putri Amalia Wardi Restu Alpiansah Rini Adriani Auliana Rizal Ramdani Sinta Putri Anggraini Sri Sulastri Stevany Hanalyna Dethan Susilo Talidobel Wahyudi , Rizky Wanda Nabila Wardi, Putri Amalia Wiartini, I Gusti Ayu Ketut Alit Widia Febriana, Widia Widiasti, Baiq Dinna Widyawati , Lilik Yuliana, Ika