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Rahayu, Betty
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How Do Brand Awareness and Inovation Influence Purchasing Decisions Anam, Chairul; Rahayu, Betty; Nurhayati, Wina
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

In order to improve consumer purchase decisions, this study attempts to investigate if brand awareness can moderate promotional activities, product quality, and product innovation. The study was carried out at PT Dharma Satya Nusantara, a new wood product craftsman company. Causal associative method in quantitative research. Purposive sampling was used in the questionnaire-based data gathering process, which had 142 respondents. analysis of data with the Smart PLS 3.0 software. The study's findings demonstrate that while brand awareness is a moderating variable, there is insufficient data to support its ability to regulate marketing campaigns, product innovation, and quality in order to influence customer purchase decisions. Nonetheless, it has been demonstrated that brand awareness can predict consumer purchasing decisions more accurately than other factors. By strengthening brand recognition as a predictor, boosting promotional activities, and enhancing product quality, the study's findings aid in efforts to enhance purchasing decisions
Pelatihan Penyusunan Laporan Keuangan Berbasis SAK EMKM untuk Pelaku Usaha Mikro Rahayu, Betty; Zaman, Delfian; Dewantara, Billy; Nurcahaya, Claudya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.701

Abstract

Kemampuan pelaku usaha mikro dalam menyusun laporan keuangan yang sesuai standar masih tergolong rendah. Sebagian besar usaha mikro di Indonesia belum menerapkan prinsip akuntansi yang baku karena keterbatasan pengetahuan, sumber daya, dan pemahaman terhadap Standar Akuntansi Keuangan Entitas Mikro, Kecil, dan Menengah (SAK EMKM). Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kemampuan pelaku usaha mikro dalam menyusun laporan keuangan sederhana berbasis SAK EMKM agar lebih akuntabel dan dapat digunakan untuk pengambilan keputusan maupun akses pembiayaan. Metode pelaksanaan meliputi sosialisasi, pelatihan praktik penyusunan laporan keuangan, serta pendampingan individual dalam penerapan SAK EMKM. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pencatatan transaksi, penyusunan laporan laba rugi, neraca, dan arus kas. Peserta juga mampu mengidentifikasi kesalahan pencatatan dan memperbaikinya sesuai standar. Program ini diharapkan menjadi model edukasi keuangan berkelanjutan yang mendukung peningkatan profesionalisme dan transparansi pelaku usaha mikro di Indonesia.
Co-Authors Achmad Muzajjad Ahmad, Srifatmawati Amruddin, Amruddin Askan, Askan Aslichah, Aslichah Azizi, Muhammad BillY Dewantara Butarbutar, Dicky Jhon Anderson Chairul Anam, Chairul Donny Dharmawan Elizabeth FAHRIZAL Herdiyanti, Herdiyanti Heru Widodo, Mochammad Hevi Susanti Irmawati Irmawati Jayanti, Ansri Judijanto, Loso Klemens Mere LAUNTU, ANSIR Lilis, Lilis Mahsunah, A’isyatin Manda, Darmawati Mas'ud, M. Imron Mertua Agung Durya, Ngurah Pandji Muhamad Teguh Setiadi Muliza Muliza, Muliza Nur Salam Nurcahaya, Claudya Nurhayati, Wina PA Andiena Nindya Putri Piartrini, Putu Saroyini Pradiptha, Anindya Putri Putra S, Wahyu Surya Retnowati, Eli Sami'un, Sami'un Setyawan, Antonius Ary Siddiqa, Heidi Siti Mardiana Siti Nurhayati Sunardi Ginting Tirta Mulyadi Tituk Utari Triana, Triana Utiarahman, Nurnaningsih Yenni Kurnia Gusti Yunita, Eva Anggra ZA, Saida Zainurossalamia Zaman, Delfian