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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Primanomics : Jurnal Ekonomi & Bisnis Journal Informatic, Education and Management (JIEM) Nursing Care and Health Technology Journal (NCHAT) MES Management Journal Journal of Innovation Research and Knowledge Journal of Social And Economics Research Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Multidisiplin Sahombu Global Leadership Organizational Research in Management journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ilmiah Manajemen Dan Kewirausahaan IJP (Indonesia Jurnal Perawat)
Yani Restiani Widjaja
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : MES Management Journal

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Pembangunan Strategi Pemasaran untuk Meningkatkan Daya Saing Rumah Sakit di Era Digital Purwadhi; Yani Restiani Widjaja; Khusha Ibliyah; Sri Rahmawati Pontoh
MES Management Journal Vol. 3 No. 3 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i3.546

Abstract

Increased competition in the healthcare industry, especially in the digital era, requires hospitals to develop effective marketing strategies. This research aims to develop an appropriate marketing strategy to improve hospital competitiveness in the digital era. The research method used is descriptive qualitative with a literature study approach and SWOT analysis. Data were obtained from various sources, such as scientific journals, books, and articles related to hospital marketing in the digital era. The results showed that effective marketing strategies for hospitals in the digital era include building brand awareness through digital platforms, increasing engagement with patients through social media and websites, utilizing digital technology to improve patient services, building networks and collaborations with related parties, and building effective referral systems. This marketing strategy is expected to increase the hospital's competitiveness, attract more patients, and increase patient satisfaction.
Co-Authors A Rohendi Abdurrahman Samarqandy Rasta Acep Rohendi Adams Desto Edison Nasseri Agus Sunarto Akbar Zein Al Ghozali Albar, La Ode Muhammad Amilia Devi Siregar Andini Shellawaty Nugraha Andre Kesuma Angela Azalia Trisna Putri Annisa Berlia Maharani Arie Piet Yeuwun Aryo Dwi Wicaksono Ayu Purnama Dewi Bahari, Eko Satrio Brillianty Putrisari Sudarman Chandra Permana Dale Anggara Dasrun Hidayat Denny Christian Lukas Edy Husnul Mujahid Ellyana Ellyana Enjuldella Marcrisna Rohrohmana Erliany Syaodih Evelin Vianetha Prima Snak Fanny Fardiyani Feronica Melinda Muskitta Fifi Noviana Frety Tiurma Ara Gede Pramana Yogi H Purwadhi Hans Ariel Satyana Hasni Hanifah Hery Siswanto I Gede Sutawan I Gusti Ngurah Gede Swarga Prawira I Putu Sudayasa Indah Dwi Mentari Ismi Kusuma Dewi Joko Pitoyo Josephine Fausta Nazuli Kasmanto Kasmanto Kharmi Juni Yanti Khoirunnisa Siregar Khusha Ibliyah Kuddi, Apriani Kurnia Datu Kanoena Lethe Listiana Dewi Sartika Ludiwyk, Ludiwyk Lydia Gloriani Lethe Mairosa Nurul Fitriani Maria Hapa Maria Vita Widiyaningsih Mauriska Nara Sandi Muhammad Joni Chandra Muhammad Rakha Gustiawan Nayu Hestyna Wardany Nden Zulvia Afifah Nerissa Arviana Noor Roziq Ghulam Perdana Purwadhi Purwadhi Purwadhi PurwadhiPurwadhi Putri Purnama Sari, Putri Purnama Putu Agustin Kusumawati Putu Dewi Antari Putu Prayoga Tantra Raka Indrabrata Setiawan Ramadhani, Annisa Dwi Magistra Ratna Indriana Donggori Raysha Ramadhani Reski Mulia Paramita Rian Andriani Ristanti Pratiwi Ropa Mustopa Nurrahman Salia Marvinia Salwiyadi Salwiyadi Sri Rahmawati Pontoh Sri Wahyuni Sapri Tia Oktavia Tito Santana Triandana Budi Wisesa Tutwuri Handayani Tyas Utami, Dhian Uci Intan Permatasari Ulfa Novirwan Viany, Viany Vivi Rizki Hensmit Worung, Ivan Master Wulan Ervinna Simanjuntak Yanuar Ermawati Yuan Ade Sukma Zakiyatun Murtafi'ah Hamzah