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All Journal Raudhatul Athfal: Jurnal Pendidikan Islam Anak Usia Dini Piwulang: Jurnal Pendidikan Agama Islam ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Borneo International Journal of Islamic Studies Southeast Asian Journal of Islamic Education Journal of Education and Learning Sciences At-Tadzkir: Islamic Education Journal Indonesian Journal of Early Childhood : Jurnal Dunia Anak Usia Dini JAZIRAH: JURNAL PERADABAN DAN KEBUDAYAAN Almaheer: Jurnal Pendidikan Islam Ngaos: Jurnal Pendidikan dan Pembelajaran SYAIKHONA: Jurnal Magister Pendidikan Agama Islam Wulang: Jurnal Pendidikan Guru Madarasah Ibtidaiyah PRIMER: Journal of Primary Education Research Kusuma : Jurnal Pengabdian Kepada Masyarakat PRIMER: Journal of Primary Education Research
Noerzanah, Firda
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REBRANDING MADRASAH THROUGH EDUCATIVE DA'WAH COMMUNICATION: CHALLENGING SECULAR EDUCATIONAL HEGEMONY IN ISLAMIC EDUCATION DISCOURSE Noerzanah, Firda; Azzahra, Fatimatul Mardiah; Az`Zahra, Nurul Afifah; Ridwan, Syahrul; Hidayatullah, M. Baihaki
SYAIKHONA: Jurnal Magister Pendidikan Agama Islam Vol 4 No 1 (2026): April 2026
Publisher : Prodi Magister Pendidikan Agama Islam (MPAI) - STAI Nida El-Adabi Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59166/syaikhona.v4i1.453

Abstract

This study aims to analyze the role of educational da'wah communication in developing the image of madrasas from an Islamic Religious Education perspective. The study focuses on how communication based on Islamic values can shape public perception and strengthen the institutional identity of madrasas. This study uses a qualitative approach with library research, examining various scientific literature sources, including books, journal articles, and other relevant documents related to da'wah communication, Islamic education, and the image management of educational institutions. The results show that educational da'wah communication plays a strategic role as a medium for internalizing Islamic values, such as honesty (ṣidq), trustworthiness (amanah), transparency (tablīgh), and intelligence (faṭānah), which contribute significantly to building a positive and sustainable madrasah image. Madrasah image is shaped not only by academic quality but also by the consistency between idealized values and actual practices in institutional life. Furthermore, an effective communication strategy requires systematic planning, appropriate media selection, and the packaging of educational and valuable messages. The use of digital media is also a crucial factor in expanding communication reach, while still maintaining ethical communication practices from an Islamic perspective. This study concludes that educational da'wah communication is a relevant and effective approach to developing the image of madrasas, while also serving as an instrument of social transformation in shaping a religious and character-based society. The implications of this research emphasize the importance of integrating Islamic values, communication strategies, and institutional practices in strengthening the existence of madrasas amidst the dynamics of modern education.
Co-Authors Alhamdani, Deden Abdul Hamid Andirani, Anita Anggraeni, Ai Risma Sifa Apriyanti, Niken Siti Nur Aryani, Izmi Asri, Muhammad Rizal Azizah, Azzah Azzahra, Fatimatul Mardiah Az`Zahra, Nurul Afifah Fadilah, Risa Alfina Fitriyah, Dzul Hayati, Ai Faridatul Herlina, Anna Hidayatullah, M. Baihaki Ibnu Imam Al Ayyubi Ikromi, Shoutika Nawadya Ilmi, Aziz Nurul ImamAlAyyubi, Ibnu Komarudin Komarudin Lidiawati, Lidiawati Masfuroh, Ai Sri Muhaemin, Abdul Murharyana Murharyana Murharyana, Murharyana Musaldin, La Ode Musaldin, LaOde Nurafiah Nurfajriyah, Dewi Syifa Nurhikmah Nurhikmah Nurhikmah Nuroh, Annisa Siti Oktavia, Puji Asiani Prayetno, Eko Prilian, Rismayanti Ridwan, Syahrul Saelaemae, Tasnim Sari, Desi Wulan Sa’adah, Siti Setiawan, Siti Sawwa Rahmawati Siti Halimah Siti Nurhasanah Siti Rahmawati Suryana, Irfan Susilo, Akhbar Wijaya, Tommy Tanu