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All Journal Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Sanskara Manajemen dan Bisnis West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies Pinisi Journal of Entrepreneurship Review West Science Interdisciplinary Studies The Eastasouth Journal of Information System and Computer Science Journal of Economics, Management, Accounting and Computer Applications Jurnal Manajemen Maranatha
Putra, Wira Pramana
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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The Effect of Service Quality, Price, and Destination Image on Customer Loyalty in the Tourism Industry in West Java Khuan, Hendri; Putra, Wira Pramana; Muafiqie, Humaidah; Harsono, Iwan; Lau, Elfreda Aplonia
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.612

Abstract

This research investigates the interrelated factors influencing customer loyalty in the tourism industry of West Java. Through a comprehensive study involving 200 respondents, we examine the impact of service quality, pricing strategies, and destination image on customer loyalty. Utilizing a quantitative analysis approach, the study employs structural equation modeling (SEM) with Partial Least Squares (PLS) to unravel the intricate relationships among these crucial constructs. The research contributes to the existing body of knowledge by offering insights into the specific dynamics shaping tourist allegiance in this unique region. Findings from the study provide practical implications for businesses, policymakers, and destination marketers, enabling them to tailor strategies that enhance customer loyalty and contribute to the sustainable growth of West Java's tourism sector.
Bibliometric Exploration of the Role of Cultural Adaptation in Global Marketing Success Judijanto, Loso; Putra, Wira Pramana; Muhtadi, Muhammad Ammar
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1097

Abstract

This study presents a comprehensive bibliometric analysis of cultural adaptation in global marketing, highlighting key thematic clusters, research trends, potential research topics, and patterns in author collaboration. The analysis identifies significant focus areas, including cultural adaptation, marketing strategy, local adaptation, performance outcomes, and intervention and translation. The research trends reveal a shift from foundational studies on consumer behavior and standardization towards more practical investigations into the implementation and impact of cultural adaptation strategies. Potential research topics are proposed, such as consumer-centric adaptation, balancing standardization and adaptation, organizational capabilities for adaptation, the impact of cross-cultural training, export performance, and the integration of digital and social media. The author collaboration network shows distinct clusters with limited cross-collaboration, suggesting opportunities for more interdisciplinary research. This study provides a detailed overview of the current research landscape and highlights areas for future investigation to enhance the understanding and practice of cultural adaptation in global marketing.
Co-Authors . Syamsulbahri Adhy Firdaus Afiasri, Amalina Filzah Akbar, Zulfikri Andriani, Jeni Arifiansyah, Rully Arthawati, Sri Ndaru Diana Sari Dirgantara, Muhammad Arya Eva Desembrianita Farhani, Hilma Farida Akbarina Frans Sudirjo Gilang Bhirawa Noraga Hasibuan, Faisal Umardani Hayati, Feb Amni Imanirubiarko, Sabda Iwan Harsono Judijanto, Loso Kalalo, Rieneke Ryke Khoirunnisa’, Risqy Khuan, Hendri Komala Dewi, Rita Lau, Elfreda Aplonia Limpo, Lita Muafiqie, Humaidah Muhtadi, Muhammad Ammar Mukhid, Mukhid Muliadi, Selamat Murthada, Murthada Ni Nyoman Suarniki Pahrijal, Rival Pertiwi, Triani Patra Putra, Irsan Herlandi Rahman, Mila Safira Rini Oktavera Rini, Intan Puspita Rosniawati, Devi S, Putri Paulina Santosa, Sonny Shevana, Nabella Zahra Siska, Emi Yulia Sri Mulyono Sulaeman Rahman Nidar Sumardi . Sumengkar, Apung Supriyanto, Wawan Susilawati, Agnes Dwita Tarjono Tarjono, Tarjono Ujang Permana, Ujang Utami, Eva Yuniarti Wahyudi, Farid Widagdo, Djoko Willson Gustiawan Yusniar, Yusniar