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All Journal Jurnal Pendidikan Islam IJNP (Indonesian Journal of Nursing Practices) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ilomata International Journal of Management Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Finansha: Journal of Sharia Financial Management International Journal of Business, Management and Economics International Journal of Finance Research IJORER : International Journal of Recent Educational Research Jurnal Bisnis Mahasiswa International Journal of Advanced Multidisciplinary Indonesian Journal of Islamic Economics and Finance Journal of Islamic Economics and Business Dinamika: Jurnal Pengabdian Masyarakat Digital Muslim Review Siber Journal of Advanced Multidisciplinary Proceeding Of International Conference On Education, Society And Humanity
Yusriani, Sri
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

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Is Price Still King? Exploring What Really Drives Consumers to Choose Mobile Operator SIM Cards in Batam, Indonesia Yusriani, Sri
International Journal of Advanced Multidisciplinary Vol. 4 No. 4 (2026): International Journal of Advanced Multidisciplinary (January - March 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i4.1874

Abstract

This study explores the key factors influencing consumer decisions when purchasing mobile operator SIM cards in Batam, Indonesia. Using a qualitative descriptive approach, perceptions were gathered from diverse community segments, including students, homemakers, private-sector employees, and government staff. The findings indicate that price remains the most dominant determinant across groups, followed by promotional strategies. Customer experience, particularly network quality and service interaction, plays a supporting but less decisive role. The study suggests that telecom providers in emerging urban markets should prioritize competitive pricing structures, targeted promotions, and continuous service quality improvements to strengthen consumer acquisition and retention.
Co-Authors Abdillah, Said Ridho Achmad Fauzi Aftabi, Davoud Amalia, Alona Azzam, Muhammad Siddiq Idris Bancin, Viktor Peniel Sarimatondang Br Ginting , Emmi Ceacilia Sri Mindarti Daru Asih Eledora, Astrid Octina Endi Rekarti, Endi Farha, Lamia Ginta Ginting, Ginta Hanifah, Haniruzila harisandi, Prasetyo Helmi, Tengku Ahmad Hendrian Hendrian, Hendrian Imran, Muh. Erwinto Ira Geraldina Kabul Wahyu Utomo Kamal, Nur Mustofa Khurniawan, Arie Wibowo Lili Adi Wibowo Mahendra, Anggana Maulana, Yono Meirani Harsasi Mirfaqoh, Vella Muji Gunarto Muktiyanto, Ali Muzhaffar, Haydar Zharif Nadif, Bendaoud Nining Yuningsih Nurbaeti, Nunung Nurhidayah, Rika Nurlinda, Herly Pamungkas, Charisma Rahmat Pane, Sri Gustina Prambudi, Iwan Setiyawan Prambudi, Muhammad Rayhan Mahardika Purwanto Purwanto Ramadhani, Indi Rangkuti, Samsiah Ratih Hurriyati Ratnasari, Mawi Razali, Ali Riftana, Ferry Dwi Cahya Rika Nurhidayah Rozet, Stefly Julisye Amerence Saputra, Riandy Sari, Novika Purnama Sarjaya, Sarjaya Shine Pintor Siolemba Patiro SULTAN, ZULKIFLI Tia Yuliawati Tikaromah, Oom Vanessa Gaffar Yanti, Pitri