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All Journal Jurnal Mirai Management Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal Suluh Pendidikan Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Fokus Manajemen ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management, Economic, and Accounting The Manager Reveiew Journal of International Multidisciplinary Research Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Laia, Otanius
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PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO TRANSCOM GUNUNGSITOLI Laia, Almed Jaya; Laia, Otanius; Bu’ulolo, Nanny Artatina; Waruwu, Suka’aro
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1831

Abstract

This study aims to analyze the influence of service quality and location on purchasing decisions at the Transcom Gunungsitoli Store. The main focus of this study is to determine the extent to which the quality of service provided by the Transcom Store and location factors influence consumer decisions in making purchases. This study uses a quantitative method with data collection through questionnaires distributed to consumers of the Transcom Store. Based on the results of the analysis, it was found that service quality and location significantly influence purchasing decisions. The test results show that the significance value <0.05, which means that these two variables have a real influence on consumer purchasing decisions. In addition, service quality and location contribute 54.9% in influencing purchasing decisions at the Transcom Gunungsitoli Store. These findings indicate that improving service quality and strategic location placement can encourage consumers to make purchases at the Transcom Store.
Analisis Penerapan Strategi Pemasaran Dalam Meningkatkan Penjualan di Pabrik Tahu Desa Hiligodu Hulu, Feniati; Zebua, Emanuel; Lase, Delipiter; Laia, Otanius
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 6 No. 1 (2024): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v6i1.776

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan di Pabrik Tahu Desa Hiligodu Kecamatan Gunungsitoli Selatan, serta Untuk mengetahui faktor pendukung dan penghambat strategi pemasaran dan untuk mengetahui strategi yang efektif dalam meningkatkan penjualan di Pabrik Tahu Desa Hiligodu Kecamatan Gunungsitoli Selatan. Metode penelitian yang digunakan dalam penelitian ini menggunakan metode penelitian kualitatif, hasil analisis yang telah dilakukan menunjukkan bahwa strategi pemasaran berperan penting dalam meningkatkan penjualan di Pabrik Tahu Desa Hiligodu. Dengan berfokus pada pemilihan pasar, kualitas produk, merek, dan sitem distribusi. Hasil analisis data penjualan menunjukkan adanya peningkatan penjualan yang signifikan sejak penerapan strategi pemasaran yang telah dilakukan.
ANALISIS PENETAPAN HARGA SEMBAKO DALAM MENINGKATKAN DAYA BELI MASYARAKAT PADA UD. LUSI KECAMATAN HILIDUHO KABUPATEN NIAS Mendrofa, Sepriani; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1835

Abstract

Abstrak harus menggambarkan keseluruhan substansi isi dan mampu membantu pembaca Penetapan harga bertujuan untuk memaksimalkan keuntungan sambil mempertimbangkan kondisi pasar dan permintaan konsumen. Adapun tujuan dari penetapan harga oleh suatu perusahaan yakni: Bertahan, Memaksimalkan Laba, Mekanisme Penjualan, Prisetise, Pengembangan atas Investasi (ROI), Harga Gasal (odd price). Penelitian ini menggunakan jenis penelitian deskriptif kualitatif yakni menganalisa perbandingan berdasarkan data dan informasi berupa kalimat secara lisan yang di peroleh dari objek penelitian, kemudian menarik kesimpulan penelitian berdasarkan data dan informasi yang diperoleh. Responden pada penelitian ini yaitu: pemilik toko UD. Lusi, karyawan toko UD. Lusi, dan pelanggan di toko UD. Lusi Kecamatan Hiliduho Kabupaten Nias. Dari hasil penelitian diketahui hal-hal sebagai berikut : Penetapan Harga Sembako di UD. Lusi Kecamatan Hiliduho Kabupaten Nias dilakukan dengan mempertimbangkan ongkos pengiriman barang dari Gunungsitoli ke Hiliduho, persentase keuntungan yang diinginkan, analisa harga dari pesaing. UD. Lusi Kecamatan Hiliduho Kabupaten Nias mengambil keutungan maksimal 10% dari harga barang aslinya. Penetapan harga sembako di UD. Lusi Kecamatan Hiliduho Kabupaten Nias dilakukan berdasarkan permintaan yang dilakukan oleh para pembeli. Harga yang ditetapkan masih dapat berubah setiap hari karena tawar-menawar sesuai dengan kesepakatan kedua belah pihak, memperhatikan harga dari persaing, dan menggunakan harga yang beredar dipasaran. Kemampuan daya beli masyarakat Kecamatan Hiliduho Kabupaten Nias di UD Lusi dipengaruhi oleh kenaikan harga barang, daya beli masyarakat akan cenderung menurun ketika harga naik terus menerus (inflasi), pendapatan riil masyarakat kecamatan hiliduho yang tidak menetap, dan terdapat kebijakan perubahan harga dari pemerintah pusat, provinsi dan daerah. Kata Kunci : Penetapan Harga, Daya Beli Masyarakat
Pengaruh Harga terhadap Tingkat Penjualan pada Produk Kadoz di Kota Gunungsitoli Harefa, Ronand Sona Sowa’a; Telaumbanua, Aferiaman; Laia, Otanius; Harefa, Idarni
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.4017

Abstract

The purpose of this study was to determine the effect of price on sales levels of refill water products and how much price affects sales levels of refill water products in Kadoz, Gunungsitoli City branch. The research method used by the researcher is the Quantitative Method, because it is in line with the title and objectives raised regarding the relationship between variables with other variables. The type of research used by the researcher is the Quantitative Method, because it is in line with the title and objectives raised regarding the relationship between variables with other variables. The results of the study indicate that price has a positive and significant effect on sales levels of Kadoz products in Gunungsitoli City branch. This statement is based on the results of the t-test or hypothesis test by comparing the results of t count and t table that have been carried out by the researcher. 
The Influence of Social Media Advertising on Guest Decisions: Case Study from Hotels in Gunungsitoli City, Indonesia Telaumbanua, Abdinius; Bate’e, Maria Magdalena; Zebua, Emanuel; Laia, Otanius
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.639

Abstract

Currently, advertising development is progressing very rapidly. The progress in advertising development is accompanied by increasingly tight competition between producers of goods or services who use advertising services to inform about the products or services they produce. Advertising is a special form of communication that fulfills marketing functions. Social media is a means that allows users to present themselves or communicate with various texts, images, videos, and form social bonds virtually. This research aims to discover how social media advertising influences guests' decisions when choosing a hotel in Gunungsitoli. The research method used is quantitative with a survey approach; researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques, and the calculations were assisted by utilizing the software program SPSS (Statistical Program for Social Science) version 26. This research found that the social media advertising variable (X) hypothesis was accepted and partially positively and significantly influenced guest decisions. (Y) Choose a hotel in the city of Gunungsitoli. Then this research also found that Media Advertising (X) had an influence of 0.500 or 50% on the guest's decision to choose a hotel in the city of Gunungsitoli. Meanwhile, the other 50% is influenced by different factors.
PENGARUH KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO TRANSCOM GUNUNGSITOLI Laia, Almed Jaya; Laia, Otanius; Bu'ulolo, Nanny Artatina; Waruwu, Suka'aro
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1822

Abstract

This study aims to analyze the influence of service quality and location on purchasing decisions at the Transcom Gunungsitoli Store. The main focus of this study is to determine the extent to which the quality of service provided by the Transcom Store and location factors influence consumer decisions in making purchases. This study uses a quantitative method with data collection through questionnaires distributed to consumers of the Transcom Store. Based on the results of the analysis, it was found that service quality and location significantly influence purchasing decisions. The test results show that the significance value <0.05, which means that these two variables have a real influence on consumer purchasing decisions. In addition, service quality and location contribute 54.9% in influencing purchasing decisions at the Transcom Gunungsitoli Store. These findings indicate that improving service quality and strategic location placement can encourage consumers to make purchases at the Transcom Store.
ANALISIS PENETAPAN HARGA SEMBAKO DALAM MENINGKATKAN DAYA BELI MASYARAKAT PADA UD. LUSI KECAMATAN HILIDUHO KABUPATEN NIAS Mendrofa, Sepriani; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1826

Abstract

The purpose of pricing by a company is to Survive, Maximize Profit, Sales Mechanism, Prisetise, Development on Investment (ROI), Odd Price. This research uses descriptive qualitative, which analyzes comparisons based on data and information in the form of oral sentences obtained from the object of research, then draws research conclusions based on the data and information obtained. Respondents in this study, namely: UD shop owner. Lusi, UD shop employees. Lusi, and customers at UD stores. Lusi Hiliduho District, Nias Regency. The results of the study state that the determination of basic food prices at UD. Lusi Hiliduho District, Nias Regency is carried out by considering the cost of shipping goods from Gunungsitoli to Hiliduho, the desired profit percentage, analyzing prices from competitors. UD. Lusi Hiliduho District, Nias Regency takes a maximum profit of 10% of the original price of goods.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CV. WERY GROUP KOTA GUNUNGSITOLI Laoli, Meri Eka Lestari; Harefa, Idarni; Laia, Otanius; Mendrofa, Yupiter
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1827

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions at CV. Wery Group in Gunungsitoli City. Using quantitative methods, this study involves collecting data from consumers of CV. Wery Group. Based on the results of the study, it was found that product quality has a significant effect on purchasing decisions, as indicated by a significant value of <0.05 and a contribution of 83.3%. In addition, the results of the study also show that price has a significant effect on purchasing decisions with a significant value of <0.05 and a contribution of 71.4%. Furthermore, product quality and price together have a significant effect on purchasing decisions with a significant value of <0.05 and a contribution of 84.9%. These findings confirm that product quality, price, and service quality are key factors in improving purchasing decisions and consumer satisfaction at CV. Wery Group. Therefore, improving product quality, competitive pricing, and good service need to be a priority to strengthen consumer purchasing decisions in the future.
Analisis Pengaruh Kualitas Pelayanan Jasa Pengiriman Terhadap Kepuasan Konsumen Ninja Express Telaumbanua, Daniel Anugrah Prima; Harefa, Idarni; Lase, Heseziduhu; Laia, Otanius
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 3 No. 3 (2024): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v3i3.452

Abstract

Penelitian ini bertujuan pengaruh kualitas pelayanan jasa pengiriman terhadap kepuasan konsumen Ninja Express Kota Gunungsitoli penelitian ini menggunakan 2 ( Dua ) variabel independen Yaitu Kualitas Pelayanan dan variabel dependent yaitu  kepuasan konsumen. Populasi dalam penelitian ini adalah para konsumen atau pengguna Ninja Express Kota Gunungsitoli. Sampel yang diambil sebanyak 63 responden dengan menggunakan teknik pengambilan sampel berdasarkan kebetulan, yaitu siapa yang kebetulan bertemu dengan peneliti dapat dijadikan sampel. Metode analisis data yang digunakan yaitu berupa uji validitas dan reliabilitas, uji asumsi klasik,  uji T dan koefisien determinasi (R2). Berdasarkan analisis data, Uji Validitas terhadap Kualitas Pelayanan  dan Kepuasan Konsumen  semua valid.. dapat diketahui bahwa hasil pengujian menunjukan nilai Cronbach’s Alpha kedua variabel dalam penelitian ini bernilai > 0,60 sehingga kedua variabel dinyatakan reliabel. pada uji hipotesis Adapun hasil dari perhitungan masing-masing variabel bebas terhadap variabel terikat sebagai berikut: Pada variabel Kualitas Pelayanan (X) nilai T-hitung sebesar 2.928 yang artinya T-hitung 2928 > T-tabel 2.000 dan nilai signifikan 0,005 < 0,05 maka artinya hipotesis diterima, variabel Kualita Pelayanan secara parsial mempunyai pengaruh positif dan signifikan terhadap kepuasan Konsumen Ninja Expres Kota Gunungsitoli .
Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Di Pasar Ya’ahowu Kota Gunungsitoli Zebua, Meta Harmonis; Bate'e, Maria Magdalena; Laia, Otanius; Zebua, Serniati
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2922

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran terhadap peningkatan penjualan di Pasar Ya'ahowu Kota Gunungsitoli. Strategi pemasaran sebagai variabel independen (X) meliputi empat indikator utama, yaitu penentuan strategi produk, penentuan harga, strategi lokasi penjualan, dan promosi yang dijalankan. Sementara itu, penjualan sebagai variabel dependen (Y) diukur melalui indikator volume penjualan, perolehan laba, dan kontribusi terhadap pertumbuhan perusahaan. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada pedagang dan pelaku usaha di Pasar Ya'ahowu, serta dianalisis menggunakan teknik regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan strategi pemasaran berpengaruh signifikan terhadap peningkatan penjualan. Secara parsial, keempat indikator strategi pemasaran menunjukkan pengaruh yang bervariasi terhadap aspek-aspek penjualan, dengan promosi dan strategi produk menjadi faktor yang paling dominan. Dari temuan tersebut, dapat disimpulkan bahwa penerapan strategi pemasaran yang tepat mampu mendorong peningkatan volume penjualan, laba, serta pertumbuhan usaha di lingkungan pasar tradisional. Penelitian ini memberikan implikasi penting bagi pelaku usaha dalam merancang strategi pemasaran yang efektif untuk bersaing secara berkelanjutan.
Co-Authors Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate'e, Setiaman Bate’e, Maria Magdalena Bu'ulolo, Nanny Artatina Buulolo, Nanny Artatina Bu’ulolo, Nanny Artatina Cardinal Pranatal Mendrofa ELIYUNUS WARUWU Erwin Jaya Waruwu , Hervis Fredika Ade Pratama Agustiawan Gea, Jeliswan Berkat Iman Jaya Gea, Melianus Gea, Nopasti Gea, Nov Elhan Gulo, Eferlin Gulo, Heniwati Gulo, Mart Hayanti Halawa, Fanotona Halawa, Forman Harefa, Idarni Harefa, Listi Nurmei Delima Harefa, Peringatan Harefa, Ronand Sona Sowa’a Harefa, Suarneli Hulu, Denesti Hulu, Feniati Hulu, Jelita Hulu, Kemurnian Kakisina, Sophia M. Lahagu, Alfonsus Indra Baru Laia, Almed Jaya Laoli, Meri Eka Lestari Laoli, Nobertus Notaris Laoli, Yenoria Suwarni Lase, Delipiter Lase, Heseziduhu Lase, Jerlin Indrawati Lase, Kasiani Lase, Mei Herpiana Lase, Petrus Lase, Ratna sari Melkisedek Setowardana Laia, Dimas Mendrofa, Martha Surya Dinata Mendrofa, Sepriani Mendrofa, Syah Abadi Mendrofa, Yupiter Ndruru, Dedisius Ndruru, Yance Erni Kasih Serniati Zebua Tafonao, Sinta Ardiyanti Putri Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Daniel Anugrah Prima Telaumbanua, Yukarni Waruwu, Jhon Ervin Waruwu, Julfan Yasiduhu Waruwu, Meiman H. Waruwu Waruwu, Robin Markus Putra Waruwu, Suka'aro Waruwu, Suka’aro Zai, Meilan Kristina Zai, Yerniat Zalukhu , Yuterlin Zalukhu, Yuterlin Zandroto, Candirniawan Zebua, Emanuel Zebua, Mei Selvia Zebua, Meta Harmonis Zebua, Virginia Chrismonita Zendrato, Hasrat Damai Aprilliaman Zendrato, Lois Ihcasia