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All Journal Jurnal Mirai Management Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal Suluh Pendidikan Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Fokus Manajemen ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management, Economic, and Accounting The Manager Reveiew Journal of International Multidisciplinary Research Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Laia, Otanius
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Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias Ndruru, Dedisius; Laia, Otanius; Waruwu, Robin Markus Putra; Gulo, Heniwati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.13880

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Strategi Pemasaran Terhadap Peningkatan Penjualan Pada Toko Jaya Plafon Nias. Peneliti melihat bahwa penjualan pada toko plafon jaya nias mengalami penurunan, hal ini juga di akibatkan karena kurangnya penerapan strategi pemasaran pada toko plafon jaya nias tersebut. Oleh sebab itu, diharapkan oleh penulis pada shorum untuk mengkaji kembali tentang strategi pemasarannya. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada 30 pelanggan sebagai responden. Hasil analisis menunjukkan bahwa variabel strategi pemasaran memiliki pengaruh signifikan terhadap peningkatan penjualan. Hasil Uji t Diketahui nilai sign variabel X 000>0.05 dan nilai t hitung 26.231 <0,361 sehingga dapat disimpulkan bahwa Ha diterima dan berpengaruh terhadap variabel penjualan (Y). N nilai R Square (koefesien determinasi) sebesar 0.465 yang artinya pengaruh variabel independen Variabel strategi pemasaran (x) terhadap Variabel penjualan (Y) sebesar 48,4%, dan sisanya yang 51,6 % dipengaruhi oleh variabel yang lain yang tidak dibahas dalam penelitian ini. Hal ini dibuktikan melalui hasil uji t dan nilai koefisien determinasi yang mengindikasikan bahwa sebagian besar variabel peningkatan penjualan dapat dijelaskan oleh strategi pemasaran yang diterapkan. (Ha) dalam penelitian ini di terima dan (Ho) di tolak. Dengan demikian, Toko Jaya Plafon Nias disarankan untuk terus mengembangkan dan mengoptimalkan strategi pemasaran guna meningkatkan peningkatan penjualan terhadap produk yang ditawarkan.
The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Lase, Ratna sari; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MOTOR GESITS PADA PT. ARKEN EHOWU PUTRA MOTOR KOTA GUNUNGSITOLI Gulo, Eferlin; Zalukhu, Yuterlin; Bate’e, Maria Magdalena; Laia, Otanius
Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) Vol. 3 No. 2 (2026): Januari
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jumea.v3i2.459

Abstract

This study aims to analyze consumer behavior in making purchasing decisions for Gesits motorbikes at PT. Arken Ehowu Putra Motor in Gunugsitoli City. With the increasing attention to environmentally friendly vehicles, Gesits motorbikes, as one of the electric vehicles, are the main focus of this study. The research methods used include surveys and in-depth interviews to evaluate factors that influence purchasing decisions, such as price, performance, technical features, and brand image. The results of the study indicate that consumers in Gunugsitoli City are very important considerations. In addition, product constraints and after-sales support also play an important role in purchasing decisions. These findings indicate that PT. Arken Ehowu Putra Motor needs to focus on delivering clear information about the long-term benefits of Gesits motorbikes and improving the quality of after-sales services to meet consumer expectations and increase customer satisfaction.
Co-Authors Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate'e, Setiaman Bate’e, Maria Magdalena Bu'ulolo, Nanny Artatina Buulolo, Nanny Artatina Bu’ulolo, Nanny Artatina Cardinal Pranatal Mendrofa ELIYUNUS WARUWU Erwin Jaya Waruwu , Hervis Fredika Ade Pratama Agustiawan Gea, Jeliswan Berkat Iman Jaya Gea, Melianus Gea, Nopasti Gea, Nov Elhan Gulo, Eferlin Gulo, Heniwati Gulo, Mart Hayanti Halawa, Fanotona Halawa, Forman Harefa, Idarni Harefa, Listi Nurmei Delima Harefa, Peringatan Harefa, Ronand Sona Sowa’a Harefa, Suarneli Hulu, Denesti Hulu, Feniati Hulu, Jelita Hulu, Kemurnian Kakisina, Sophia M. Lahagu, Alfonsus Indra Baru Laia, Almed Jaya Laoli, Meri Eka Lestari Laoli, Nobertus Notaris Laoli, Yenoria Suwarni Lase, Delipiter Lase, Heseziduhu Lase, Jerlin Indrawati Lase, Kasiani Lase, Mei Herpiana Lase, Petrus Lase, Ratna sari Melkisedek Setowardana Laia, Dimas Mendrofa, Martha Surya Dinata Mendrofa, Sepriani Mendrofa, Syah Abadi Mendrofa, Yupiter Ndruru, Dedisius Ndruru, Yance Erni Kasih Serniati Zebua Tafonao, Sinta Ardiyanti Putri Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Daniel Anugrah Prima Telaumbanua, Yukarni Waruwu, Jhon Ervin Waruwu, Julfan Yasiduhu Waruwu, Meiman H. Waruwu Waruwu, Robin Markus Putra Waruwu, Suka'aro Waruwu, Suka’aro Zai, Meilan Kristina Zai, Yerniat Zalukhu , Yuterlin Zalukhu, Yuterlin Zandroto, Candirniawan Zebua, Emanuel Zebua, Mei Selvia Zebua, Meta Harmonis Zebua, Virginia Chrismonita Zendrato, Hasrat Damai Aprilliaman Zendrato, Lois Ihcasia