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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal EMT KITA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal Suluh Pendidikan Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Fokus Manajemen ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Journal of Management, Economic, and Accounting The Manager Reveiew Journal of International Multidisciplinary Research Tuhenori: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Laia, Otanius
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The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Lase, Ratna sari; Harefa, Idarni; Mendrofa, Yupiter; Laia, Otanius
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
Marketing Mix Strategy Analysis Using 4p Concept (Price, Product, Place, Promotion) At Wery Bakery In Gunungsitoli Hulu, Kristina Variastina; Laia, Otanius; Waruwu, Suka'aro
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9392

Abstract

This study aims to Analyze Marketing Mix Strategy Using the 4P Concept (Price, Product, Place, Promotion) at Wery Bakery in Gunungsitoli, and which Marketing Mix Strategy using the 4P concept is the advantage of Wery Bakery. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the Marketing mix strategy currently implemented is to have a variety of products and maximize promotions through social media, provide various prices and create consumer comfort in shopping at Wery Bakery and this has been running but is not optimal. The Marketing Mix Strategy using the 4P concept which is the advantage of Wery Bakery includes Product quality, as well as varying prices and being able to compete and exist in the midst of much competition, Wery Bakery is advised to always develop its marketing strategy again properly and maintain product quality, and conduct continuous evaluations to adjust the strategy with the feedback received. Implementation of the right marketing mix strategy can help Wery Bakery increase consumer loyalty and be able to maintain its competitiveness in the market.
Co-Authors Ayler Beniah Ndraha Bate'e, Maria Magdalena Bate'e, Setiaman Bate’e, Maria Magdalena Bu'ulolo, Nanny Artatina Buulolo, Nanny Artatina Bu’ulolo, Nanny Artatina Cardinal Pranatal Mendrofa ELIYUNUS WARUWU Erwin Jaya Waruwu , Hervis Fredika Ade Pratama Agustiawan Gea, Jeliswan Berkat Iman Jaya Gea, Melianus Gea, Nopasti Gea, Nov Elhan Gulo, Eferlin Gulo, Heniwati Gulo, Mart Hayanti Halawa, Fanotona Halawa, Forman Harefa, Idarni Harefa, Listi Nurmei Delima Harefa, Peringatan Harefa, Ronand Sona Sowa’a Harefa, Suarneli Hulu, Denesti Hulu, Feniati Hulu, Jelita Hulu, Kemurnian Hulu, Kristina Variastina Kakisina, Sophia M. Lahagu, Alfonsus Indra Baru Laia, Almed Jaya Laoli, Meri Eka Lestari Laoli, Nobertus Notaris Laoli, Yenoria Suwarni Lase, Delipiter Lase, Heseziduhu Lase, Jerlin Indrawati Lase, Kasiani Lase, Mei Herpiana Lase, Petrus Lase, Ratna sari Melkisedek Setowardana Laia, Dimas Mendrofa, Martha Surya Dinata Mendrofa, Sepriani Mendrofa, Syah Abadi Mendrofa, Yupiter Ndruru, Dedisius Ndruru, Yance Erni Kasih Serniati Zebua Tafonao, Sinta Ardiyanti Putri Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Daniel Anugrah Prima Telaumbanua, Yukarni Waruwu, Jhon Ervin Waruwu, Julfan Yasiduhu Waruwu, Meiman H. Waruwu Waruwu, Robin Markus Putra Waruwu, Suka'aro Waruwu, Suka’aro Zai, Meilan Kristina Zai, Yerniat Zalukhu , Yuterlin Zalukhu, Yuterlin Zandroto, Candirniawan Zebua, Emanuel Zebua, Mei Selvia Zebua, Meta Harmonis Zebua, Virginia Chrismonita Zendrato, Hasrat Damai Aprilliaman Zendrato, Lois Ihcasia